Smart Marketing for Your Not-for-Profit Organisation

This book gives readers 52 top marketing communication tips, one for each week of the year. You can use these tips and reminders as part of a continuous improvement program, or just as a useful checklist. Some of the most successful marketing campaigns have been conducted in the not-for-profit and charity sectors, using the same tools, and governed by demands for return on investment which are as fierce as those used by their commercial cousins to promote toothpaste and mobile phones. Marketing for the not-for-profit sector means clear communication, getting the message across to a wide range of audiences. Voluntary should not mean amateur. Marketing is the key to engaging staff, driving awareness campaigns, capturing customers and attracting funders. Marketing communications helps to develop a highly recognisable brand and deliver on core aims to beneficiaries.