Are You Running or Ruining Your Photography Business‪?‬

As a photographer, you have an eye for imagery. But, if you are blind to your clients' needs, your photos will go no further than the hard disk on your computer. This book explains clients' motivations for hiring one photographer over another. In a series of thirteen interviews, the author has asked such questions as: How and where do you search for photographers? What other qualities should a photographer possess besides just photographic skills? What makes you decide (not) to hire a certain photographer? Important issues such as payment rates, schooling, and specialization are also discussed. The clients are painfully open in their answers. They are amazed at how some photographers completely miss the mark when taking on an assignment. On the other hand, they pepper us with valuable advice about establishing a solid business relationship with them. By listening to the interviewees, you can undoubtedly establish a name for yourself.