Success Secrets You Can Learn from a Rhinoceros

If you worry yourself into diarrhea-mode every Sunday night because you can’t stomach the thought of going to work the next day, you’re probably a cow who wants to be a rhino. Meet Scott Alexander, author of Rhinoceros Success, a 30-year-old book that’s still going strong today.



The concept behind the book is that most people have characteristics like a “cow.” They go through life being negative and rationalizing why they’re not successful. Although they want to receive the good things in life, they don’t want to do anything differently to get them. Rhinos, on the other hand, are the entrepreneurs. They’re the ones who charge through life with ambition and thick-skins.



And in this book, you’ll hear all the steps you can take to become a rhino, even if you’re currently the biggest cow around.