Twitter Wonder Tactics

Social media platforms, like Twitter, have changed the way people communicate and interact. This micro-blogging platform that has had a never-before-seen growth, at an over 1,000 percent increase in its user base year-on-year, is the equivalent of a virtual social club where people can meet, get to know each other, socialize, make new friends and maintain existing friendships.

The Internet has opened up so many routes of communication that people can go online and find out information and opinions on different companies’ products and services almost instantly. In fact, in a study conducted by Harris Interactive, it was found that 45 percent of the respondents considered reviews from friends or people they follow on social media websites to influence their purchase decision.

This informative guide will introduce the marketing concepts associated with this ever increasing medium. A must read for all online and offline marketers.