Benetton Benetton

Benetton

Fashion Revival:An Analysis

    • $8.99
    • $8.99

Publisher Description

Researched and written by Dr. Philip Gordon, PhD, MS



"The new president of Benetton group is asking himself, why had competitors taken the market leadership when Benetton had "invented" the apparel and clothing business.



This fact-filled analysis explores the world of Benetton and it's new fashion business model launched to hold off competition from GAP, Zara, and H & M, and so much more..."

GENRE
Business & Personal Finance
RELEASED
2011
September 14
LANGUAGE
EN
English
LENGTH
14
Pages
PUBLISHER
Lulu.com
SELLER
Lulu Enterprises, Inc.
SIZE
590.7
KB

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