The Intuitive Compass
by Francis Cholle
This book is available for download on your iPhone, iPad, or iPod touch with iBooks and on your computer with iTunes. Books must be read on an iOS device.
Description
A dynamic new way to understand intuition, already implemented around the world at top companies and business schools
Neuroscience shows that instinct has a leading role in complex decision-making, yet imaginative play is the most direct means of activating our creativity and problem-solving abilities. Based on over 20 years of Cholle's wide-ranging professional experience and insights, The Intuitive Compass offers a fascinating new approach to innovative problem-solving, decision-making, and sustainable value creation. Through a concept known as Intuitive Intelligence, Cholle shows how anyone can improve creative brainpower by harnessing the balance between reason and instinct.
- Explores the tension between linear efficiency and random play, and the synergy between reason and instinct
- Helps us realize our natural tendencies to think holistically, think paradoxically, notice the unusual, or lead by influence
- Shows these tenets in action through case studies of the luxury house Hermes, Paris; Google and its paradoxical work culture; Virgin America, and its ability to notice the unusual about what matters for consumers and exert leadership in its industry
The Intuitive Compass shows how to thrive within chaos and offers actionable information for reinventing our path to sustainable success.
Customer Reviews
I found this an accessible and thought-provoking book. Highly recommended.
It's an interesting concept to try and quantify instinct into a scientific / academic theory, but I feel this book does a good job of succeeding exactly that.
Great case studies too. Definitely made me think and the Compass quiz was profoundly accurate as to revealing to me what motivates me - hidden and open - in how I make my own decisions.
Highly recommended.
simple and insightful
This was a really easy to read, and offered a fresh perspective into not only the way I make decisions but the way I think. I've also been analyzing all my friends to understand their thought processes.

- $18.99
- Category: Management & Leadership
- Published:Sep 02, 2011
- Publisher: John Wiley & Sons
- Seller: John Wiley & Sons, Inc.
- Print Length: 256 Pages
- Language: English

