The new entrepreneurs
by The Open University
To subscribe to an iTunes U course, click View in iTunes.
Course Description
Whether you’re thinking of starting your own business, looking to improve one you already own, or are simply interested in understanding more about how the business world works, this learning pathway is a storehouse of ideas, techniques and real-life stories to inspire and inform.
It includes resources to help you assess and evaluate an idea using comprehensive, practical techniques, and explore a range of business types – from home-workers and ‘mompreneurs’, to family businesses, social enterprises and ‘lifestyle’ entrepreneurs. It also looks at entrepreneurial psychology. What are the qualities you need to succeed? What are the downsides to being your own boss, and how can you prepare for them?
| Name | Description | Time | Price | ||
|---|---|---|---|---|---|
| 1 | The new entrepreneurs - video introduction | -- | 2:18 | Free | View In iTunes |
|
2 |
Enterprising Times | How are Britain's small business entrepreneurs leading the country out of the recession? Research by The Open University Business School suggests that innovative enterprises have performed best among Britain's five million small businesses throughout the | 17:08 | Free | View In iTunes |
|
3 |
Why study entrepreneurship? | Julian starts with ten ideas a week, he writes them down and runs them through a process he calls an ‘entrepreneurial strategic view’ the results will determine his level of investment. | 5:30 | Free | View In iTunes |
| 4 | The dot.com boom | Tom Hadfield was only 12 years old when he set up the internet sensation Soccernet, by the time he was 17 years old he sold the company to ESPN for $40million dollars. | 4:30 | Free | View In iTunes |
|
5 |
Invisible Boundaries: When Home is the Business | MariaLaura examines the challenges of running a home-based business, the coping strategies used - including time / spatial management - and the need to act-out or ‘perform’ to clients and customers. | 16:17 | Free | View In iTunes |
|
6 |
Mompreneurs: Working mothers who run their own businesses | MariaLaura focuses on women entrepreneurs with children, the reasons for their business choices, and the challenges / rewards of balancing demands of work and family in this way. | 14:52 | Free | View In iTunes |
|
7 |
Making it up as you go along: Business as bricolage | Bricolage refers to ‘making-do’ with limited resources in new and creative ways. How do entrepreneurs approach the realities of running a business? | 14:54 | Free | View In iTunes |
|
8 |
Lifestyle entrepreneurship: A life affirming business ethic | MariaLaura unpacks the notion of ‘lifestyle’ and explores the priorities and orientations of the so-called ‘lifestyle entrepreneur’. | 14:56 | Free | View In iTunes |
|
9 |
SWOT analysis | One of the most widely used tools in business decision making is the SWOT analysis; strengths, weaknesses, opportunities and threats of a proposal. | 7:58 | Free | View In iTunes |
|
10 |
STEEP analysis | The STEEP analysis is a way to systematically scan your external business environment to help make sense of our fast moving, complex world. | 11:58 | Free | View In iTunes |
|
11 |
Competitor and market research | What techniques can you use to research your market and competitors to plan effective strategies? | 9:42 | Free | View In iTunes |
|
12 |
Developing a new idea | Julian discuses developing his electronic notice board idea works. | 8:35 | Free | View In iTunes |
|
13 |
Julian's idea - managing risks | Julian talks about protecting an idea from theft. | 5:30 | Free | View In iTunes |
| 14 | Invention and innovation: an introduction | This unit is for designers, engineers, technologists and anyone interested in designing and inventing. It is also for managers and consumers interested in innovation and technical change. The unit will show you how design and innovation can create a more | -- | Free | View In iTunes |
| Total: 14 Episodes |
Customer Reviews
Couldn't download.
Haven't been able to subscribe and download. Warns me of getting supplementary items elsewhere and then doesn't do anything further.
Love this..., but.
This course is interesting and it is so cool that it is free. The only this is the waiting time when you download is slow. At first I thought it was me but then after I waiting a about a few seconds or more it finally showed up in my library. It was worth the wait and I love this new app. Why go to a university when you can go to one on your iDevice for free and not have to worry about breaking your bank. Awesome!!!
Downloading Classes
I could not get classes to download nor could I get the iTunes u
To work right.
