MKTG 321 Marketing - EXAM III REVIEW
by Elaine Dausy '07, Discussion Leader
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Description
Marketing 321 Review for Exam III. Marketing Definitions, concepts and some examples provided by: Pride, Willam M., & Ferrell, O.C (2008). Marketing (14th ed.). U.S.A: Houghton Mifflin Company.
| Name | Description | Released | Price | ||
|---|---|---|---|---|---|
|
1 |
Marketing 321 Review Introduction | -- | 1/18/08 | Free | View In iTunes |
|
2 |
Chapter 17: Direct Marketing | -- | 1/18/08 | Free | View In iTunes |
|
3 |
Chapter 17: Retail Positioning through Wheel of Retailing | -- | 1/18/08 | Free | View In iTunes |
|
4 |
Chapter 18: IMC and Objectives of Promotion | -- | 1/18/08 | Free | View In iTunes |
|
5 |
Chapter 18: Criticisms and Defenses of Promotion | -- | 1/18/08 | Free | View In iTunes |
|
6 |
Chapter 18: Promotion Mix & Push and Pull Strategy | -- | 1/18/08 | Free | View In iTunes |
|
7 |
Chapter 19: Steps in an advertising campaign | -- | 1/18/08 | Free | View In iTunes |
|
8 |
Chapter 19: Types of Advertising | -- | 1/18/08 | Free | View In iTunes |
|
9 |
Chapter 19: Advertising Effectiveness and PR Tools | -- | 1/18/08 | Free | View In iTunes |
|
10 |
Chapter 20: Personal Selling Process and Compensation | -- | 1/18/08 | Free | View In iTunes |
|
11 |
Chapter 20: Sales Promotion Types | -- | 1/18/08 | Free | View In iTunes |
| Total: 11 Episodes |
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