Technology Entrepreneurship
By Stanford University
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Description
This course introduces the fundamentals of technology entrepreneurship, pioneered in Silicon Valley and now influencing other locations around the world. You will learn the process used by technology entrepreneurs to start companies. It involves taking a technology idea and finding a high-potential commercial opportunity, gathering resources such as talent and capital, figuring out how to sell and market the idea, and managing rapid growth. The class demonstrates the entrepreneurial mindset ... when others see insurmountable problems, people look for opportunities in technology and business solutions. A technology entrepreneurial perspective is also a wonderful way of thinking in order to tackle new opportunities in social entrepreneurship, whether it is in government or NGOs (non-profits).
| Name | Description | Released | Price | ||
|---|---|---|---|---|---|
| 1 | Video28. Course Summary | Chuck Eesley wraps up the course and shares some final takeaways and pieces of advice. The key themes of turning problems into opportunities, experimentation, and iteration and the importance of teams are emphasized. | 5/16/2012 | Free | View in iTunes |
| 2 | Video27. Venture Finance, Part 3 | Chuck Eesley discusses fundraising. In this video, he talks about venture capital firms and the process of raising money from VC firms. | 5/16/2012 | Free | View in iTunes |
| 3 | Video26. Venture Finance, Part 2 | Chuck Eesley discusses venture financing and raising money. In this video, pre and post-money valuation along with dilution are discusses with example calculations. | 5/16/2012 | Free | View in iTunes |
| 4 | Video25. Venture Finance, Part 1 | Chuck Eesley discusses venture financing and raising money. The three main topics covered are the amount of funding, the structure of the deal, and sources of capital. | 5/16/2012 | Free | View in iTunes |
| 5 | Video24. Focal Labs | Fergus Hurley, a founder of Focal Labs, discusses entrepreneurship, the role on the founding team, and the importance of networking and work experience for building the startup team. | 5/16/2012 | Free | View in iTunes |
| 6 | Video23. Ulu Ventures | Clint Korver, a venture capitalist and serial entrepreneur, discusses the Board of Directors. He explains the duties and function of the board as well as the typical structure of board meetings. | 5/16/2012 | Free | View in iTunes |
| 7 | Video22. Domainr | Eric Case discusses starting Domainr, a domain name search engine, as a side project. He talks about his career, the inspiration for Domainr, and how they have thought about the revenue model. | 5/16/2012 | Free | View in iTunes |
| 8 | Video21. Entrepreneurship in the Life Sciences | Chuck Eesley discusses learning through work experience. He talks about seeing each career experience as an opportunity to experiment and learn about different aspects of the industry and different parts of the business model. | 5/16/2012 | Free | View in iTunes |
| 9 | Video20. Technology Transfer at Stanford University | Kirsten Luete from Stanford's Office of Technology Licensing discusses how the OTL works, statistics and how to find a technology from Stanford to license into your startup. | 5/16/2012 | Free | View in iTunes |
| 10 | Video19. Trialpay | Alex Rampell, founder and CEO of Trialpay, discusses distribution channels and partnerships. Concepts such as bidirectional relevance and channel conflict are discussed. | 5/16/2012 | Free | View in iTunes |
| 11 | Video18. Entreprenuerial Sales | Chuck Eesley discusses entrepreneurial sales, elevator pitches, and presentation skills. Sales is presented as an experimentation process in a startup firm. | 5/16/2012 | Free | View in iTunes |
| 12 | Video17. Acid Test for Entrepreneurs | Henry Wong discusses the acid test for entrepreneurs, and talks about what elements to present when thinking about raising venture capital. | 5/16/2012 | Free | View in iTunes |
| 13 | Video16. Entrepreneurial Sales and Marketing | Chuck Eesley discusses entrepreneurial sales and marketing, including the role of marketing in defining the target customer and how this choice then drive the go-to-market strategy. | 5/16/2012 | Free | View in iTunes |
| 14 | Video15. Entrepreneurial Marketing | Chuck Eesley discusses entrepreneurial marketing, market positioning, and go-to market strategies. | 5/16/2012 | Free | View in iTunes |
| 15 | Video14. Startup Genome | Bjoern Herrmann and Max Marmer from the Startup Genome Project present their model and results on startup failures due to premature scaling. | 5/16/2012 | Free | View in iTunes |
| 16 | Video13. FlightCaster | Jason Freedman, founder of FlightCaster, talks about his entrepreneurial career and lessons learned. He discusses making something people want, the importance of distinguishing good and bad advice and how optimize does not equal iterate. | 5/16/2012 | Free | View in iTunes |
| 17 | Video12. Why is Customer Development So Tough? | Chuck Eesley continues to talk about customer acquisition as well as the lean start-up model. In this video, he tries to answer the question of why customer acquisition is so difficult, describing it as a balancing act between many different factors. | 5/16/2012 | Free | View in iTunes |
| 18 | Video11. Customer Development and the Business Model Canvas | Chuck Eesley discusses the customer development methodology and the business model canvas. In this video, he talks about how the scientific method can be applied to the process of entrepreneurship. | 5/16/2012 | Free | View in iTunes |
| 19 | Video10. Customer Development and Lean Startups | Chuck Eesley discusses the customer development methodology and the lean startup. In the video, he talks about how the scientific method can be applied to the process of entrepreneurship. | 5/16/2012 | Free | View in iTunes |
| 20 | Video9. Case Discussion and Business Models | Chuck Eesley discusses the case method style of instruction and some guidelines for analyzing cases and case discussions. He also introduces the idea of the business model which will be discussed in greater detail in the following videos. | 5/16/2012 | Free | View in iTunes |
| 21 | Video8. Technology Life Cycles and Diffusion | Chuck Eesley discusses technology life cycles and technology diffusion. The typical industry cycles of product and process innovation are discussed. This video also covers some insights that technology entrepreneurs might take away from these patterns. | 5/16/2012 | Free | View in iTunes |
| 22 | Video7. Brainstorming | Chuck Eesley discusses how to organize productive brainstorming sessions. In this video, he covers the factors that inhibit idea production in brainstorming and how brainstorming is useful in startups. | 5/16/2012 | Free | View in iTunes |
| 23 | Video6. Creativity and Improvisation | Chuck Eesley discusses creativity and improvisation. He goes over the sources for new entrepreneurial ideas and the more productive sources including lead users and industry experience. He also touches on communities of innovation and user innovation. | 5/16/2012 | Free | View in iTunes |
| 24 | Video5. The Founding Team | Chuck Eesley discusses some of the basics of forming a founding team for an entrepreneurial venture. He stresses that without a strong central team a project will often have very little chance of success. | 5/16/2012 | Free | View in iTunes |
| 25 | Video4. Business Model Testing, OAP Projects | Chuck Eesley discusses entrepreneurship as a search for a repeatable, scalable business model. In this video, he discusses the group projects in the class, using the business model canvas, creating a low-fidelity website and market size analysis. | 5/16/2012 | Free | View in iTunes |
| 26 | Video3. Nine Key Frameworks for Entrepreneurship | Chuck Eesley examines what he describes as the frameworks for entrepreneurship. He describes nine basic models and frameworks for entrepreneurship and hopes that by giving a very broad sense of what entrepreneurship is. | 5/16/2012 | Free | View in iTunes |
| 27 | Video2. Silicon Valley | Chuck Eesley discusses some of the popular theories on why Silicon Valley has succeeded as a startup hub. | 5/16/2012 | Free | View in iTunes |
| 28 | Video1. Technology and Entrepreneurship Overview | Chuck Eesley gives an overview to ENGR 145: Technology and Entrepreneurship. The course is designed to help students learn some of the fundamentals of entrepreneurship and gain valuable interactions with professionals from around the industry. | 5/16/2012 | Free | View in iTunes |
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