Ava Adore

Yet Another Visually Arresting SP Masterpiece

     

A brilliant video, perfectly capturing the overarching aesthetic of both the song and the album. Its originality is simply nonpareil. Every time I watch it, I find myself amazed it was shot in 1997-98. It's easily a full decade ahead of its time. But, like everything Billy Corgan does, he pours his entire artistic soul into it—perpetually raising the bar to a level others can only hope to reach. And proper respect must be paid to the genius cinematography of Yelena Yemchuk. Her boundless vision is awe inspiring—it's revolutionary. Both Billy and Yelena's visual concepts for songs have always been spot-on. 'Tonight Tonight' is a prime example where, once you see the video, it can no longer be separated from the song anymore than a soundtrack can be separated from the film it supports. Ava Adore = 5+ stars. It's a timeless classic that I am happy iTunes has made available where it can receive exposure to a new generation of music lovers.