7 Minute Smarketer
By Bobby Lehew
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Podcast Description
A interview podcast featuring the smartest marketers on the planet. For each episode, our smart marketer has exactly 7 minutes to make us all smarter marketers or they owe the hosts a beer. Good-natured fun, but more importantly, supreme smartness in only 7 minutes!
| Name | Description | Released | Price | ||
|---|---|---|---|---|---|
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1 |
Bill Handy - How to Market in the Social Sphere | How do marketers get found in the world of social media? The answer is… “They don’t.” Bill Handy, owner of H3 Communications, believes that Smarketers are better off listening to the needs of current and future customers and responding to them at the moment of the need. Talk about ZMOT in action! In this podcast, Bill also discusses the fact that social media is evolutionary, not revolutionary (as most people believe). Plus, he explains how to develop a social media strategy to meet the needs that matter… Yours! | 2/20/12 | Free | View In iTunes |
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2 |
Brody Dorland, DivvyHQ - A Strategy for Content | In this day and age, smart marketers know that Content Is King. With Google changing their algorithms, though, Smarketers know that FRESH content is the key to being found in the digital world. Listen as Brody Dorland, Chief Strategy Officer for DivvyHQ, discusses the how’s and why’s of putting together a strategy for developing content. From finding the right team members who are experts in various aspects of your business to targeting the different types of buyers you are trying to reach, Brody focuses on developing a plan that is workable, consistent and effective. | 1/20/12 | Free | View In iTunes |
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3 |
Libby Gill - Leadership and Success Through Incremental Changes | From branding to leadership to how to implement incremental changes to achieve your goals, this episode covers it all with a proven expert, Libby Gill. After 15 years heading public relations and corporate communications for Universal Studios, Sony Pictures Entertainment and Turner Broadcasting, not to mention being the pr/branding brain behind the launch of the Dr. Phil Show, Libby is now an internationally respected executive coach, brand strategist and bestselling author. Join us for 7 minutes of jam-packed brain food! | 1/9/12 | Free | View In iTunes |
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4 |
Becca Colbaugh, JESS3: Infographics | Have a difficult story to tell? How about just cutting through the noise and clutter with your message? Listen as Becca Colbaugh of the unique creative agency, JESS3, teaches us how to make your data snackable and how to tell the most complex story in a beautiful way. Plus, Becca sheds some brilliant light on the creative thrashing process required to bring big ideas to life. My apology to Becca and the JESS3 team for the audio problems on this track but trust me, suffer through some of the static and I guarantee you will be a smarter marketer by the end of the convo. Creative storytelling at its finest! | 12/12/11 | Free | View In iTunes |
|
5 |
Matt Gentile - Century 21 Real Estate | Matt Gentile, Director of PR and Social Media at Century 21 Real Estate, (franchisor of the world's largest residential real estate sales organization) proves that sales and social media are not incompatible. Quite the contrary: they are vitally linked to future success (90% of consumers begin their real estate search online). Join us as Matt helps us learn how to respond to today's new digital buyer, from tracking and converting leads to shortening the sales cycle. | 11/30/11 | Free | View In iTunes |
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6 |
Michael Bolognino - The New Blogger | Michael Bolognino, Google Product Marketing Manager with Picasa, Google Voice and Blogger, discusses how to build better blogs with Blogger and shares with us the secret to creating a successful blog. Highlighting the new Dynamic Views, Michael discusses other features of power-blogging, including the importance of images, crisp design, flexibility and customization. Also discussed: the future of Google+ and Blogger. Join us! | 11/20/11 | Free | View In iTunes |
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7 |
Jason Falls - Seven Business Drivers of Social Media Marketing | Jason Falls, CEO of Exploring Social Media, is a leading educator, public speaker and thinker in the world of digital marketing and is the co-author of the book No B******t Social Media. Jason shares the seven essential business drivers of social media and helps us focus on the right objectives in order to achieve real results. Plus, in Jason's typical direct fashion he tackles the ROI question. (I get a bit tongue-tied at the end of this one - Jason's a pro and genuinely cool, it was great having him on the program). | 11/13/11 | Free | View In iTunes |
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8 |
Tamara Stanley: Brand Identity | Tamara Stanley, Senior Director of Integrated Marketing Communications at Sonic Drive-In, joins us in discussing the vital importance of your brand's identity and how your compelling differentiation drives everything that you do. With more than 3,500 drive-ins coast to coast, SONIC is the largest chain of drive-in restaurants in America. Rich advice in only 7 minutes! | 10/20/11 | Free | View In iTunes |
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9 |
Patrick Allmond: Above the Noise with Email Marketing | The social streams are swarming with noise. Sure, you do email marketing, but do you do email marketing well enough to get noticed? Do you consider it crucial to your customer retention? Patrick Allmond, founder of Focus Consulting, keeps us smart with quick tips on content, delivery and the right tools to get the job done. | 10/14/11 | Free | View In iTunes |
|
10 |
Kyle Golding: Personalization is Real Relevance | Tailoring your message for real relevance is crucial in today's noisy environment and will dramatically improve your signal to noise ratio. Kyle Golding, designer, artist and Director of Marketing and Public Relations at Comtech, emphasizes the importance of personalization and the purpose behind direct marketing. "Unless you sell oxygen, you don't sell to everyone", join us as we discuss keys to cutting through the clutter. | 9/25/11 | Free | View In iTunes |
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11 |
Mike Koehler: Content and Social Media Special Ops | Content is King! As New Media Director of a large PR firm and New Media Director for the states largest metropolitan newspaper, Mike Koehler has been involved in new media since new media was actually new. Join us as we discuss the primacy of content, how to find good content and listen as I grill Mike about his considerable experience as a social media special ops agent (plus tips on hiring your own)! | 9/14/11 | Free | View In iTunes |
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12 |
Shane Kempton: Augmented Reality, Google Goggles and More! | The future is now. Our guest on this week's episode of the 7 Minute Smarketer is Shane Kempton, Lead Software Architect and Director of Consulting and Development for Phase 2 Interactive and Board President of Code4aCause.org. Shane encourages marketers to recognize that the future is now and discusses some of the trends we need to keep an eye on in order to stay relevant for today and tomorrow. Beam us up, Shane! | 9/11/11 | Free | View In iTunes |
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13 |
Jennifer James: Memoirs of a Dutiful Xer | Jennifer James, a prolific blogger and public relations practitioner, is the author of Memoirs of a Dutiful Xer, featured on Alltop, Huffington Post and the Washington Post. Jennifer joins the 7 Minute Smarketer team and reminds us how instructive our creative reflex is and to trust that crucial instinctive moment. Plus, we dish on the law of reciprocity and how this powerful engagement tool can mean peril or power for you and your brand. | 9/5/11 | Free | View In iTunes |
|
14 |
Dan Gordon: Google+, plus, PLUS! | Dan Gordon is a leading edge marketer whose passion about his business has landed him on American Express Open Forum, Mashable, MSN.COM and BNET. Dan dishes on the big opportunities forthcoming on Google+. Join us! | 8/24/11 | Free | View In iTunes |
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15 |
Jason Sadler: iwearyourshirt.com | With over 2,000 self-produced videos, video sensation Jason Sadler and his crew of shirt wearers know a thing or two about social media marketing. Today's 7 Minute Smarketer features tips on (what else?) video creation, social media, managing a small team of professional marketers and it also includes a glimpse into the hectic life of a growing entrepreneur. Listen now! | 8/15/11 | Free | View In iTunes |
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16 |
Chris Forbes - Street Savvy Marketing for Influencers and Advocates | Suppressed marketing budgets? Trying to do more with less? Who better to learn from than Chris Forbes, co-author of Guerilla Marketing for Non-Profits. Chris knows his stuff. Hang tight to the end on this one because Chris offers some stellar advice on content, you won't want to miss! | 8/15/11 | Free | View In iTunes |
| Total: 16 Episodes |
Customer Reviews
Smart + Marketer = Smarketer
Nice! Love the idea of spending 7 minutes listening to an expert in a particular niche of the vast world of marketing. Can't wait to see who else will be on the show.
7 Minute Smarketer
A lot of inspiring-thought provoking action words, was it really on 7 minutes?
Great Marketing ideas!
I love the passionate speakers. They make this podcast have great energy. You had some excellent questions for them as well. Thank you!
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