Ad Age Video
By Advertising Age
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Podcast Description
Advertising Age's daily "3 Minute Ad Age" and other original video reports provide an ongoing look at news events, issues, personalities and trends in the rapidly changing national and international advertising, marketing and media industries. Produced by Hoag Levins.
| Name | Description | Released | Price | ||
|---|---|---|---|---|---|
| 1 | VideoChasing Mobile Audiences Beyond Phones | NEW YORK (AdAge.com) -- Although they get all the press, phones aren't actually the only devices that make up our rapidly expanding world of mobile communications. Laptops and portable game consoles are also being widely used by on-the-go consumers. And companies like Yahoo and Google are paying close attention to that. Both sponsored expansive free wifi services for the holidays. Yahoo's blanketed Times Square, while Google's took to the airports and skies beyond. | 12/21/09 | Free | View In iTunes |
| 2 | VideoToxic Pixels and 'Tree Washing' Ad Tactics | NEW YORK (AdAge.com) -- Are marketing and media giants ignoring the fact that their primary communications channels are based on environmentally "toxic" pixels? And are some of these companies engaging in "tree washing" or "gray washing" as well as "green washing?" These intriguing issues were at the center of this week's Sustainable Media Climate Symposium in Manhattan. Don Carli, director of the Institute for Sustainable Communication, enlightened many by quantifying how the carbon footprint of electric-powered digital media is nearly as large and environmentally onerous as that of the notorious paper-making industry. | 12/17/09 | Free | View In iTunes |
| 3 | VideoInside the One Club Split with Adversity | NEW YORK (AdAge.com) -- Adversity, a program that educates minority students about opportunities in the advertising business, had what seemed like a tight partnership with The One Club. And, the group and its director, Julius Dunn, were well liked throughout Manhattan's advertising community. In fact, in October, JWT held a party for Adversity in the agency's New York headquarters office. But shortly after that, The One Club suddenly announced that it was ending its partnership with the group. In this nine-minute video interview, Mr. Dunn discusses that split. | 12/15/09 | Free | View In iTunes |
| 4 | VideoKraft Foods as Home Life Publishing Company | NEW YORK (AdAge.com) -- Although still widely thought of as just a food marketing giant, Kraft Foods is ratcheting up its already-substantial activities as a serious magazine and web content publisher. Its innovative moves in this area are one of the reasons that VP for Global Media Services Mark Stewart was honored as an Ad Age Media Maven this year. In his remarks at Wednesday's ceremony, he underscored Kraft's determination to do even more of what it formerly depended on traditional magazine publishers to do. | 12/10/09 | Free | View In iTunes |
| 5 | VideoKodak CMO's Daunting Challenge and Entertaining Style | NEW YORK (AdAge.com) -- While no chief marketing officer has an easy job these days, few face as challenging a task as Jeffrey Hayzlett. He's CMO at Kodak, a company that has suffered one of the century's most stunning implosions. With its product lines decimated by the digital revolution, the film and camera equipment marketer that employed 145,000 people in 1988 now has less than 20,000. Hayzlett's job is to market the crippled giant back to technological relevance. And he's as much a cheerleader as he is a formidable stage presence in that effort. This video is an excerpt of one of his latest performances. | 12/7/09 | Free | View In iTunes |
| 6 | VideoSend E-mails Directly From Print Magazine Pages? | NEW YORK (AdAge.com) -- Can you imagine a business card or a print magazine page that can actually send an e-mail or facilitate the transaction of an online sale? Those are concepts that Livescribe CEO Jim Marggraff is working on. The Company's Pulse Smartpen -- which is a real pen containing a full-powered, internet-accessing computer -- is a tool that makes such actions conveniently possible. And the growing popularity of the under-$200 device among college students is creating a significant national audience for new sorts of print-based digital experiences. | 12/3/09 | Free | View In iTunes |
| 7 | VideoRevenge of Verizon's Master Marketing Strategy | NEW YORK (AdAge.com) -- Even as his advertising offensive against arch-rival AT&T continues to be the talk of the industry, Verizon CMO John Stratton took to the podium to explain why the "Maps" campaign was necessary. In this seven-minute video, he recaps Verizon's entire nine-year marketing history. In it latest move, the company abruptly threw out its prepared holiday ad campaign to replace it with the results of a data survey it commissioned of its own and AT&T's national G3 footprint. | 12/1/09 | Free | View In iTunes |
| 8 | VideoSocial Media Upends Ski Resort Marketing | NEW YORK (AdAge.com) -- Social media is playing a major role in accelerating the decision cycle of consumers who patronize ski resorts. As a result, one of the country's largest such companies -- Vail Resorts -- has abandoned its long-time advertising strategies and practices and built a new in-house marketing operation that uses social media and other digital venues to constantly engage skiing enthusiasts in real time. CEO Rob Katz explains the dramatic changes. | 11/29/09 | Free | View In iTunes |
| 9 | VideoWal-Mart CMO Reflects on The Chaos of 2006 | NEW YORK (AdAge.com) -- In the 47-year timeline of Wal-Mart's history, few years can match 2006 for marketing chaos. In January of that year, Julie Roehm, an edgy Chrysler marketing executive, became Wal-Mart's SVP of marketing communications only to be dismissed twelve months later. Wal-Mart named Stephen Quinn the new CMO with a mandate to return the company to its traditional marketing vision. In this program, Mr. Quinn, now riding atop one of the recession's most successful retail operations, reflects on what was learned during those those troubled days of 2006. | 11/24/09 | Free | View In iTunes |
| 10 | VideoWal-Mart CMO Defends Private-Label Brand Expansion | NEW YORK (AdAge.com) -- Putting a humanitarian spin on his remarks to an ANA audience, Wal-Mart CMO Stephen Quinn defended his company's massive expansion of is private-label brands. Earlier this year, the retail giant sparked a controversy in the food marketing industry when it unveiled a revamped "Great Value" brand line that includes more than 5,000 items in 100 grocery categories. Mr. Quinn said the effort was rooted in the company's desire to help customers who couldn't otherwise afford adequate food for their families. | 11/22/09 | Free | View In iTunes |
| 11 | VideoMarketers as Media Companies: A Disruptive Trend Revisited | NEW YORK (AdAge.com) -- A growing number of big marketers have circumvented the middleman and launched their own mainstream media and entertainment properties. The revolutionary development that has moved them into direct competition for audiences with traditional media companies. But are these projects just novel anomalies -- as some suggest -- or a powerful trend that will ultimately reshape the very media business itself? Ad Age editor Jonah Bloom addresses the issue in his talk at the ANA annual conference in Phoenix. | 11/18/09 | Free | View In iTunes |
| 12 | VideoWPP and the China Market | NEW YORK (AdAge.com) -- The London-headquartered WPP Group is the world's largest advertising holding company with annual revenues of $14 billion. Its sprawl of holdings includes iconic ad agencies like Grey Worldwide, JWT, Ogilvy & Mather, and Young & Rubicam. During the last few years, CEO Martin Sorrell has been been orchestrating the reorganization and reinvention of the global marketing services giant. And in an appearance at the New York Ad-Tech conference, Sorrell spoke at length about China and his world strategy. This video is an eight-minute segment of those comments. | 11/17/09 | Free | View In iTunes |
| 13 | VideoDraconian Cost Cuts Do Not Build a Stronger Future | NEW YORK (AdAge.com) -- Along with being the world's largest advertising holding company, WPP Group has built itself into the fourth largest business research company -- trailing only Thomson-Reuters, Bloomberg and Nielsen. One area of market data in which CEO Martin Sorrell has taken a particular interest is that regarding cost cutting by large marketers around the globe. He warned the recent Ad-Tech conference in New York about the long-term results of today's draconian cuts in marketing service budgets. | 11/16/09 | Free | View In iTunes |
| 14 | VideoHas Procurement Gone Too Far? | NEW YORK (AdAge.com) -- No other subject has become as much of a hot button in the ad industry as procurement. Marketers' ROI mania and growing use of procurement officers to purchase marketing services has pushed down agencies' operating margins. But has it gone too far? Speaking at the ANA Annual Conference in Phoenix, Ad Age editor Jonah Bloom questions whether the process has lost a sense of balance and is ignoring the crucial need of agencies to invest in the services, technology and talent required to promote brands in this fragmented age. | 11/12/09 | Free | View In iTunes |
| 15 | VideoEddie Murphy's Effect on Ad Agency Diversity | NEW YORK (AdAge.com) -- How is Eddie Murphy playing an invisible role in the new push to diversify ad agencies? Former agency account exec Lincoln Stephens is both an example and an evangelist of this Hollywood phenomenon. A year ago Stephens abruptly quit his Chicago agency job, moved back to his hometown of Dallas and, on a shoestring budget, personally launched a program to recruit, train and motivate college-age African Americans for advertising agency jobs. | 11/11/09 | Free | View In iTunes |
| 16 | VideoReport From The China International Ad Festival | NEW YORK (AdAge.com) -- When Rob Belgiovane set out from his Australian agency for the China Ad Festival in Nanning he expected to fly into a small town near the Vietnamese border. Instead, he found himself in a city the size of New York that remains largely unknown to westerners. And the sprawling metropolis was a dramatic example of the wide open market for retailers and agencies that China has become. Ad Age Hong Kong Bureau Chief Normandy Madden was on hand to record Belgiovane's startled impressions of the world's new wild west of advertising. | 11/10/09 | Free | View In iTunes |
| 17 | VideoMr. Six: The Brand Icon That Wouldn't Die | NEW YORK (AdAge.com) -- In 2004, when he frantically danced his way into the public consciousness, the oddly engaging Mr. Six became one of the country's best-known brand icons. But in late 2005, the amusement park company's new management dumped the campaign, calling its creative concept "misguided." This spring, as Six Flags slipped into a bankruptcy reorganization, the dancing octogenarian was back again with a vengeance. SVP of marketing Angelina Vieira Barocas discusses the turnaround in thinking as well as Mr. Six's future | 11/8/09 | Free | View In iTunes |
| 18 | VideoMartin Sorrell: Newspaper/Magazine Contraction Must Continue | NEW YORK (AdAge.com) -- WPP Group CEO Martin Sorrell not only thinks the contraction of the newspaper and magazine industry will continue, but that it NEEDS to continue. In keynote remarks that opened this week's Ad-Tech in New York, Sorrell cited the over-capacity of supply and inventory as a major problem holding back the re-stabilization of the media business. He also predicted that ad agencies would be getting "very much more involved" in the development of content and that the lines between advertising and editorial are going to get "much more blurred" than they already are today. | 11/5/09 | Free | View In iTunes |
| 19 | VideoWSJ Scores With Out-of-Home Digital Screen Strategy | NEW YORK (AdAge.com) -- In past jobs, Jim Harris has been a proponent of "hyper-local" marketing strategies that takes place in the lobbies of office buildings. So it's no surprise he's made that an anchor of the new Wall Street Journal Office Network. As CEO of that three-year-old company, he oversees a broadcast network of digital screens in more than 800 upscale office buildings in fifteen cities. And this past year, his company has posted a 100% increase in revenue and become a case study in how to boost sales by pairing digital screen ads with in-building product demos. | 11/3/09 | Free | View In iTunes |
| 20 | VideoMasterCard's Priceless Discovery: Apps Really Work | NEW YORK (AdAge.com) -- MasterCard was an early mover in the apps space with its ATM Hunter and now, as the company celebrates the twelfth year of its famed "Priceless" ad campaign, it's brought out a new app to match called "Priceless Picks." In this video program we take both apps for a live-action, on-screen test drive and chat with MasterCard Worldwide CMO Larry Flanagan. | 11/1/09 | Free | View In iTunes |
| 21 | VideoDuPont's Social Media Campaign Goes Up in Flames... | NEW YORK (AdAge.com) -- Fiery race car crashes, exploding oil refineries, policemen getting shoot in the chest at point-blank range -- are just some of DuPont's new social media tools. Fearing that it's losing touch with young professionals who don't read traditional media, the chemical giant developed a a social media strategy anchored in viral video. Digging into its archive, the chemical giant pulled out some of its most spectacular product test and demonstration footage. And this become the core of a series of three-minute programs hosted by video blogger Amanda Congdon and distributed widely across online video sites. | 10/27/09 | Free | View In iTunes |
| 22 | VideoNew Findings: Adolescents and Digital Advertising | NEW YORK (AdAge.com) -- Do adolescents require special new protections against digital marketing techniques? In her talk at the Children's Advertising Review Unit Conference, Ellen Wartella cited new findings that suggest they might. The regulations for children's' advertising developed in the 1970s are based primarily on television viewing. But today's digital communications have completely changed the marketing environment. Ms. Wartella is a professor of psychology at the University of California and a CARU advisor. | 10/25/09 | Free | View In iTunes |
| 23 | VideoDefend Your Brand Against Negative Blog Posts Better | NEW YORK (AdAge.com) -- Nielsen executive, book author and Ad Age columnist Pete Blackshaw is astounded by the number of brand managers who still have no coherent strategy for dealing with negative blog posts. The customer service guru was keynote speaker at the Children's Advertising Review Unit Conference. But during the Q&A, audience members seemed more interested in tips about how to deal with negative blog posts -- than children's advertising issues. | 10/21/09 | Free | View In iTunes |
| 24 | VideoKelly Clarkson Retouch Flap Continues at NBCU Ad Event | NEW YORK (AdAge.com) -- The flap over Self magazine's heavy photoshopping of its recent Kelly Clarkson cover flared anew at last week's Women at NBCU breakfast. The event kicked off the network's new advertising sales initiative around health issues. Dr. Nancy Snyderman, moderator and chief media editor at NBC News, opened a panel discussion by highlighting the national problem of body image, anorexia and bulimia among young women. Self editor-in-chief and panel member Lucy Danziger defended her publication's controversial image enhancement. | 10/19/09 | Free | View In iTunes |
| 25 | VideoLinkedIn: The Purposefully Unsticky Social Media Site | NEW YORK (AdAge.com) -- LinkedIn may be the least glitzy of the major social media sites but it's also one of the most successful. Launched in 2003, it's been making a profit since 2007 and, despite the recession, some of its ad categories continue to sell at CPMs of $50 or more. In this eight-minute interview, founder and chairman Reid Hoffman discusses LinkedIn's current operations. | 10/16/09 | Free | View In iTunes |
| 26 | VideoWhy Adobe Abandoned Physical Product Launch Events | NEW YORK (AdAge.com) -- Graphics software giant Adobe, which has shifted 74% of its entire advertising budget to digital venues, is making similar changes with its product launches. CMO Ann Lewnes cites two reasons for abandoning traditional product launch strategies: high cost and limited reach. The latest launch of Adobe's CS4 suite of creative programs went completely digital. And the difference, according to Ms. Lewnes, was quite dramatic. | 10/14/09 | Free | View In iTunes |
| 27 | VideoInside Benjamin Moore's iPhone App PR Coup | NEW YORK (AdAge.com) -- Although Sherwin-Williams was the first paint company out of the gate with a consumer iPhone app, competitor Benjamin Moore PRed its own app into a top hit with the media. Speaking at the Ad Age/Applicious recent "Apps for Brands" conference, Moore's director of product development used his own success to underscore the importance of launch PR strategies in the new world of apps marketing. | 10/12/09 | Free | View In iTunes |
| 28 | VideoSeeking New Ad Concepts for Movie Theater Lobbies | NEW YORK (AdAge.com) -- On-screen and in-lobby advertising have become ever more important to the movie theater business in the last decade. In 2008, Cinema Advertising Council member chains -- which control 82% of the country's screens -- took in nearly $600 million in ad revenue. And as they work to expand that further, they're seeking new ways to sell their lobbies to marketers. | 10/8/09 | Free | View In iTunes |
| 29 | VideoWhy Cinema Ad Council Doesn't Fear Digital Downloads | NEW YORK (AdAge.com) -- The bevy of new digital ways to deliver Hollywood movies directly to the home is not really a threat to the movie theater business. So says Cinema Advertising Council Executive Director Dave Kupiec. Pointing to the fact that ticket sales have risen nearly 8.5% during the recession, he says the unique experience of theater-going itself has a strong hold on American consumers -- and that they are not likely to abandon it for digital convenience. | 10/6/09 | Free | View In iTunes |
| 30 | VideoKen Burns on The Power of History and Creativity | NEW YORK (AdAge.com) -- Few television content producers can top Ken Burns for the worldwide acclaim and audiences their creations have drawn. Over the last 30 years, Burns has produced 20 major documentaries -- some of them as long as eighteen hours. And, beginning with his 1990 "The Civil War," they have also included some of the most remembered media events of the entire age of television. Burns appeared at the Grand Hyatt New York last week to be honored in the seventh annual "Giants of Broadcasting" awards ceremony. | 10/4/09 | Free | View In iTunes |
| 31 | VideoHow 'Men's Health' Blew It's First Apps Opportunity | NEW YORK (AdAge.com) -- Savvy as they may be in other things, more than a few editors and producers across the traditional media universe are befuddled by mobile apps. In a rare public admission, Men's Health editor Matt Bean said his magazine initially blew off apps but later realized that mistake had helped competitors "immeasurably." He was speaking at the recent Apps for Brands conference produced by Ad Age and Appolicious. On the positive side, he went on to offer practical advice to print publishers who have yet to wrestle their way into the apps world. | 10/1/09 | Free | View In iTunes |
| 32 | VideoAds in Apps: Latest Techniques Demonstrated | NEW YORK (AdAge.com) -- The technology for placing ads in mobile phone applications is advancing at breakneck speed and getting ever more elegant. At the recent Apps for Brand conference hosted by Ad Age and Appolicious, Yahoo's Adam Taggart demonstrated the new Subway and Toyota ads running in the company's new Fantasy Football app for the iPhone. | 9/30/09 | Free | View In iTunes |
| 33 | VideoA Game Designer Who Doubts Value of In-Game Ads | NEW YORK (AdAge.com) By their very nature, static in-game ads may be the least effective way for marketers to engage video game players, says game developer Kevin Slavin. At the same time, he finds that ad agencies in general don't really understand the dramatically different process of communicating with consumers from within a video game system. This nine-minute program is part II of our interview with Slavin, a former ad agency executive and co-founder of New York's Area/Code. The four-year-old game-design shop has created games for A&E, Discovery and MTV. | 9/29/09 | Free | View In iTunes |
| 34 | VideoAPP vs. WAP: Which is Most Important for Mobile Marketers? | NEW YORK (AdAge.com) -- Major League Baseball has become a large-scale player in the digital media business. It's latest application has hundreds of thousands of users watching baseball games live on their iPhone screens. And MLB.com, its digital arm, has grappled with the question of whether WAP -- mobile web pages -- or downloadable apps are the best road forward to higher digital revenue streams. MLB.com president Robert Bowman discusses his conclusions at the recent Ad Age Apps for Brands Conference. | 9/28/09 | Free | View In iTunes |
| 35 | VideoChris Anderson: 'Find New Pets for Your Penguins' | NEW YORK (AdAge.com) -- Finding new pets for your penguins? In his lively Mixx Conference session at Advertising Week, Wired editor and best-selling author Chris Anderson used humor and a child's game to again warn print publishers that they need to embrace the jarring concept of a freemium online business model. | 9/24/09 | Free | View In iTunes |
| 36 | VideoGoogle Bashing at Advertising Week | NEW YORK (AdAge.com) -- Do online advertisers need protection against Google and the other ad networks they deal with? And should new Federal regulations be enacted to provide that protection? Those were central issues at a Monday Advertising Week panel exploring a proposed "Bill of Rights" for online advertisers. Among the five panelists was Benjamin Edelman, the Harvard Business School professor tho wrote the proposal that has been widely distributed by Advertising Week organizers. | 9/22/09 | Free | View In iTunes |
| 37 | VideoOvercoming Corporate Fear of Social Media | NEW YORK (AdAge.com) -- It's certainly not unusual that a stand up comedian like Tim Washer would be producing absurdist viral videos. What is surprising is that the IBM communications executive is doing so for his straight-laced corporate employer. He appeared at a Business Development Institute seminar on corporate social media practices last week. There, he championed the cause of creative absurdity in corporate marketing. And he warned the audience that fear and rigid thinking were the greatest obstacles to their companies' social media success. | 9/20/09 | Free | View In iTunes |
| 38 | VideoSpeed of 'Business Week' Value Decline Called Alarming | NEW YORK (AdAge.com) -- Business Week, the latest poster child of the troubled print publishing industry, was the focus of analysts' discussions at Tuesday's Gotham Media seminar. the iconic McGraw-Hill title, which lost more than $40 million last year, is on the auction block. Investment banker Reed Phillips called the speed of the publication's decline in value "alarming." He's a partner in the media-focused firm of DeSilva and Phillips. The seminar, which drew together five media specialists was entitled "Buying and Selling Media Assets in the New Economy." | 9/16/09 | Free | View In iTunes |
| 39 | VideoRonald McDonald's Yellow Gloves Go Couture | NEW YORK (AdAge.com) -- Ronald McDonald doesn't come to mind as the most likely brand icon to be integrated into New York's Fashion Week. But as part of McDonald's larger promotional involvement in the event, his gloves have been given a couture redesign and are selling for $50 a pair -- and you can only buy them via Twitter. Meanwhile, the burger chain's McCafe is the official gourmet coffee provider at the high-fashion fest in Bryant Park. | 9/14/09 | Free | View In iTunes |
| 40 | VideoInside the Changing World of Mobile Social Games | NEW YORK (AdAge.com) -- The Facebook-led technology shift that allows the "social graph" -- or the data matrix -- of each person's friends network to be connected to external mobile webware is big news for game makers. In this ten-minute interview, Kevin Slavin of New York's Area/Code shop, explains the implications of the development on the social game market where he is already a major player. His four-year-old company has created games for A&E, Discovery and MTV. | 9/11/09 | Free | View In iTunes |
| 41 | VideoSwine Flu Sparks Social Media Revolution at CDC | NEW YORK (AdAge.com) -- The Centers for Disease Control recently created a new unit called the National Center for Health Marketing. Like all marketing organizations, its mandate is to change consumer behavior and it has organized an incredibly savvy social media department to do just that. Its first comprhensive national campaign is for the H1N1 Swine Flu outbreak and tightly coordinates its message across virually every kind of social media. The effort is one that many other marketers might do well to study. | 9/8/09 | Free | View In iTunes |
| 42 | VideoMarketing Western Union | NEW YORK (AdAge.com) -- During the last six years, Western Union has transformed itself from a U.S. operation with 100,000 retail outlets to a global network of 385,000 such outlets. The money-transfer giant has offices in 200 countries and territories and a $265 million annual advertising budget. CMO Gail Galuppo manages international marketing campaigns executed in more than fifty languages. In this interview she discusses the company's expansion into new digital remittance venues. | 9/3/09 | Free | View In iTunes |
| 43 | VideoBuilding Your Own App With NYT Content | NEW YORK (AdAge.com) -- Much like a software company, The New York Times is courting outside developers to design their own applications for its content. Quietly launched a year ago, the program has resulted in the creation of eleven web feeds from which developers can access and manipulate streams of Times' articles, best seller lists, movie reviews and other materials. Appearing at the recent Creativity and Technology conference, Times programmer Derek Gottfrid provided an update on the web and mobile phone apps built so far by outsiders. | 9/1/09 | Free | View In iTunes |
| 44 | VideoPfizer's Twitter Dilemma | NEW YORK (AdAge.com) -- Many marketers are struggling with the new world of Twitter and social media but few face the dilemma of pharmaceutical giants like Pfizer. Twitter-using consumers are highly interested in their drug products. But their marketing communications are rigidly constrained by Federal regulations. While Pfizer has just launched a Twitter site, the company is not exactly sure what it's allowed to say on it. | 8/30/09 | Free | View In iTunes |
| 45 | VideoCoke's Pulp-Heavy Juice Takes China by Storm | NEW YORK (AdAge.com) -- As it expanded in China, a country whose consumers were not used to carbonated sugar-water drinks, Coca-Cola heavily pushed its Minute Maid orange juice brand. And five years later, it's selling more than a billion bottles a year and sales continue to increase by double digits despite the recession. Meanwhile, the brand's latest UGC digital campaign has received more than a quarter million video and photo submissions in the first few weeks after it launched. Ad Age's Normandy Madden interviews Andres Kiger, Coke's senior director of marketing in China. | 8/26/09 | Free | View In iTunes |
| 46 | VideoAdvertising the Art vs. Advertising the Science | NEW YORK (AdAge.com) -- When European adman and author Jonathan Cahill was researching his new book, "Igniting the Brand," he sifted through 27 years of Advertising Effectivess Award files. Studying the most successful campaigns from the UK, Canada, Australia, New Zealand the U.S. he was searching for patterns of what worked. But the only pattern that really stood out was the inherent unpredictability of advertising strategies themselves. His findings make him more wary of the industry's growing excitement about the new "science" of ad planning made possible by digital data. | 8/25/09 | Free | View In iTunes |
| 47 | VideoImplications of CBS/Pepsi Video-in-Print Ad | NEW YORK (AdAge.com) -- In a move that seems to symbolically close a big loop of media convergence, CBS and Pepsi will run a video ad in the September print edition of Entertainment Weekly. See portions of the actual video and hear Ad Age media reporter Nat Ives and TV editor Brian Steinberg ponder the implications of what it all means. | 8/23/09 | Free | View In iTunes |
| 48 | VideoKey to Marketing in Complex Times: Simplicity | NEW YORK (AdAge.com) -- In an era when marketing strategies seem more complicated than ever before, author Jonathan Cahill is selling simplicity. And he backs it up with 115 case studies. Prior to opening his own London firm, Spring Marketing Innovation and Research, Cahill spent 30 years as an ad man with major agencies in the UK and Italy. His recently published book is entitled "Igniting the Brand: Strategies That Have Shot Brands to Success." And one of his conclusions is that marketers and their agencies are trying so hard to devise strategies that they often look right past simple truths. | 8/19/09 | Free | View In iTunes |
| 49 | VideoCreative Directors and Gender: Why The Male Domination? | NEW YORK (AdAge.com) -- Despite their large numbers and executive positions throughout other parts of the business, females still lag behind in ad agency creative departments. Why? That was a hot issue for the twenty-four women honored at this year's Advertising Age "Women to Watch" luncheon. The most memorable answer was given by Tiffany Kosel, who actually is a creative director and vice president at Crispin Porter & Bogusky. | 8/17/09 | Free | View In iTunes |
| 50 | VideoHow Game Engines Will Revolutionize Ad Creative | NEW YORK (AdAge.com) -- Putting ads in digital games or broadcasting standard video spots about major console games is nothing new. But broadcasting an ad made from the fully-interactive code of a major console game is. And that practice, which reached new heights with the release of "Kill Zone 2" earlier this year, signals the rise of a new genre of advertising creativity. This nine-minute program spotlights Loni Peristere, the co-founder of Zoic, the special effects studio that helped create the ground-breaking broadcast game-engine spot for Kill Zone entitled "Bullet Journey." | 8/16/09 | Free | View In iTunes |
| 51 | Video'People' Logs 18 Million Mobile Page Views Monthly | NEW YORK (AdAge.com) -- Skeptics who are still not sure about the real potential for building large-scale mobile phone audiences for content and ads would do well to take a look at People.com. The mobile channel of that Time Inc. magazine site is now logging 18 million mobile page views a month. And that horde of on-the-go readers and viewers seeking celebrity news via their mobile phones is just the beginning, says Fran Hauser, president of the digital side of Time Inc.'s Style and Entertainment Group. | 8/12/09 | Free | View In iTunes |
| 52 | VideoIs 'The Big Idea' Such a Good Idea For Social Marketing? | NEW YORK (AdAge.com) -- The "Big Idea" has long been the traditional core of ad campaign organization but does it really work that well in the new age of social marketing? That was the issue raised at the recent 4As' strategic planning session by Mark Earls. The author and marketing guru discussed new insights about the behavior of human communities and warned marketers and their agencies not to assume that a single creative concept will work effectively across a wildly diverse and unpredictably fluid social environment. | 8/10/09 | Free | View In iTunes |
| 53 | VideoSales Slump But Vespa Marketing Scooters On | NEW YORK (AdAge.com) -- In 2008, as gasoline prices topped $4, sales of 75 mpg Vespa scooters spiked to record levels. But in the first two quarters of this year, sales have dropped just as dramatically for the Piaggio subsidiary. But Vespa marketing campaigns continue at full throttle. Last week, the parking lot of Central Park's Tavern on The Green was turned into a maze of test riding tracks for members of the media. And Piaggio Americas' CEO predicted that U.S. consumers would become serious scooter users over the next five years. | 8/2/09 | Free | View In iTunes |
| 54 | VideoPutting the 'Social' in MediaCom | NEW YORK (AdAge.com) -- In our continuing look at how agencies are creating their social media capabilities and services, we talk with MediaCom North America CEO Doug Checkeris. Some agencies, like Edelman, have hired in-house social media teams. Others, like BBDO, are using young mentors to teach all their executives how to Facebook, blog, Twitter and otherwise function and think like authentic social media players. But MediaCom is taking a different route. | 7/30/09 | Free | View In iTunes |
| 55 | VideoA Mobile Ad Campaign Success: Kmart Basketball Shoes | NEW YORK (AdAge.com) -- Despite the various problems that are inhibiting its growth, mobile advertising is experiencing increasing amounts of success. One of the latest examples of how cellphones can be effectively integrated into a major marketing campaign is that of Kmart's new "Protege" line of low-cost basketball shoes. At the recent Interactive Advertising Bureau conference, Mobext Mobile Marketing managing director Phuc Truong explained the campaign's strategy and tactics. | 7/28/09 | Free | View In iTunes |
| 56 | VideoMommy Bloggers Launch Campaign for Blogging Integrity | NEW YORK (AdAge.com) -- Fed up with bad press and wary of the Federal Trade Commission's intentions, a new organization of mommy bloggers is on the offensive. Their new initiative offers something like the Good Housekeeping Seal of Approval for Mommy bloggers who operate with journalist-like standards. During the first 24 hours after the web campaign was launched, more than 200 bloggers had signed on. One of those behind the effort is blogger Liz Gumbinner who previously worked for 14 years as a creative director at the David & Goliath and Deutsch ad agencies. | 7/26/09 | Free | View In iTunes |
| 57 | VideoBig Brands Lag on Mobile Advertising Infrastructure | NEW YORK (AdAge.com) -- The Interactive Advertising Bureau Marketplace conference on mobile advertising is designed as a pep rally of sorts. But no matter how positively its nuts-and-bolts panels start, their discussions inevitably drift toward that which still holds mobile back. In this video from this month's session, Michael Collins, CEO of GroupM network's mobile marketing agency Joule, ticks off a series of maddening problems that hamper the growth of the nascent industry. | 7/22/09 | Free | View In iTunes |
| 58 | VideoHow Marketers Get it Wrong With Mommy Bloggers | NEW YORK (AdAge.com) -- In their mad rush to generate brand exposure across the blogosphere, many marketers and their agencies are actually aggravating and alienating the mommy bloggers they hope to partner with. That's according to Elisa Camahort Page, COO and co-founder of BlogHer.com. | 7/21/09 | Free | View In iTunes |
| 59 | VideoDisclosure Not Enough to Solve Blogola Problem | NEW YORK (AdAge.com) -- BlogHer.com, the online female community that logs 15 million unique visitors a month, holds its fifth annual convention this week in Chicago. And one of the things attendees will be buzzing about the corridors is the growing debate over blogola. In a pre-conference interview, BlogHer co-founder and COO Elisa Page said the mere disclosure that a blogger is accepting money to include product mentions in a post is not enough to solve the problem. | 7/19/09 | Free | View In iTunes |
| 60 | VideoIndustry Chaos A Boon to Song Rights Marketer | NEW YORK (AdAge.com) -- The digital chaos that has upended the music marketing business appears to be creating dramatic new opportunities for music publishers. In the past, those companies have been tightly focused on owning and licensing song rights, while record companies have controlled the recording and product distribution business. But no more. Los Angeles-based Bug Music, which owns more than 250,000 songs, spent the last three years reorganizing itself as recording studio and music marketer competing directly against those record companies. | 7/15/09 | Free | View In iTunes |
| 61 | VideoMarketing Restaurant Week: Cheap Eats at Top Joints | NEW YORK (AdAge.com) -- In its launch of the summer's annual Restaurant Week, New York City & Co., the marketing arm of New York, has given a special nod to both social networking and the recession. Twitter users, for the first time, were able to get first dibs on information about which restaurants would be included in the program that offers dinners at luxe eateries for near-diner prices. Meanwhile, the program was expanded to the make the "week" 20 days long to amplify its impact on recession hammered restauranteurs. | 7/13/09 | Free | View In iTunes |
| 62 | VideoThe Rise of 'Social Video' Marketing | NEW YORK (AdAge.com) -- The technique of "social video" -- the use of video as the central organizing element for social interaction and storytelling online -- is beginning to demonstrate its power. In this second part of our "About Digital" report on the latest trends in viral video, we analyze Samsung's "HD Camera Phone Trick." That YouTube clip was created and produced for Samsung Mobile by London's Viral Factory. Its traffic and engagement patterns were tracked and analyzed by Visible Measures. They may tell us a lot about the future of online advertising. | 7/10/09 | Free | View In iTunes |
| 63 | VideoMainstream Media Companies' Biggest Content Crisis | NEW YORK (AdAge.com) -- Advertisers have largely abandoned the sponsorship of objective journalism and the country's most powerful newsrooms are increasingly unable to fund the basic gathering and reporting of real, original news. That bleak picture was the subject of a Gotham Media seminar earlier this week. The former president of CBS News, president of the Newspaper National Network and CEO of Air America Media explored what the panel characterized as the mainstream media business' biggest content crisis. | 7/9/09 | Free | View In iTunes |
| 64 | VideoCan an Ad Campaign Make Mellenials Love Plastics? | NEW YORK (AdAge.com) -- In an effort to improve the public's perceptions of its products, the plastics industry will launch a $10 million social media blitz aimed at Mellennials. Created by the Apco Worldwide agency for SPI, the industry trade group, the four-year effort is designed to spark viral conversations among Mellennials about the many benefits of plastic. This interview with SPI president-CEO William Carteaux took place at last week's NPE2009 conference in Chicago. | 7/6/09 | Free | View In iTunes |
| 65 | VideoTracking The Giants of Viral Video: New Data Insights | NEW YORK (AdAge.com) -- The online video space is no longer just a sideshow for marketers. Brands like T-mobile, Samsung and Cadbury have recently scored viral video hits racking up 10 million or more views. Meanwhile, the science of tracking online video audiences has made great strides in the past 18 months. In this ten-minute "About Digital" report Ad Age digital editor Abbey Klaassen explores some of the latest viral video trends and insights emerging from that data. | 7/2/09 | Free | View In iTunes |
| 66 | VideoRecession Accelerates Rising Tide of Brand Fakes | NEW YORK (AdAge.com) -- Along with all the other ways its wounded marketers, the global recession is greatly exacerbating the problem of counterfeit products. Citing data from its latest study of the issue, the CMO Council warns that global rings of brand pirates have moved far beyond luxury goods into even the most mundane sort of branded items. Council vice president for operations Liz Miller estimates that U.S. marketers are losing from 5 to 8% of their profits to brand fakers. | 6/29/09 | Free | View In iTunes |
| 67 | VideoTiVo's Ongoing Battle with Ad Agencies | NEW YORK (AdAge.com) -- Things have never been smooth between TiVo and advertising agencies since that company rose to fame by popularizing ad-zapping DVRs. But now TiVo has changed into a home entertainment utility with video content from more than a hundred sources and an ad sales department. But, as VP for Ad Sales and Content Services Tara Maitra explained at the recent Advertising 2.0 conference, the company still gets no respect in ad agency land. | 6/25/09 | Free | View In iTunes |
| 68 | VideoRe-envisioning Media Agencies at Publicis | NEW YORK (AdAge.com) -- What's the future for media agencies in a 2.0 world where marketers communicate directly with their consumers? That was one of the issues Tim Hanlon addressed at the recent Advertising 2.0 conference. He's managing director of VivaKi, the year-old Publicis entity that's an investment arm and think tank for new digital marketing strategies. It's re-envisioning what a media agency is. | 6/23/09 | Free | View In iTunes |
| 69 | VideoBiggest U.S. Advertisers' Spending Drops 2.7% in '08 | NEW YORK (AdAge.com) -- For the last 53 years, Advertising Age has tracked the spending and calculated the rankings of the nation's one hundred largest advertisers. Over the years, that annual Ad Age DataCenter report has become a much-anticipated barometer of the overall health of the ad industry itself. In this video interview, Ad Age director of data analytics Brad Johnson interprets the key points and implications of this year's findings. | 6/21/09 | Free | View In iTunes |
| 70 | VideoAn LG PR Gimmick That's All Thumbs | NEW YORK (AdAge.com) -- How about a contest to determine the country's fastest SMS texters? That 2007 idea for a small-scale PR gimmick has spawned what has become a major branded entertainment property for LG Electronics. The modest effort three years ago drew in several hundred mobile phone thumb athletes. This year's program, co-promoted with MTV, the Mets and Citi Field, attracted 250,000 entrants. The finals were filmed as a TV show earlier this week in New York with the winner -- a 15-year-old from Iowa -- taking home $50,000. | 6/18/09 | Free | View In iTunes |
| 71 | VideoBBDO Chairman Rebuts Bob Garfield's Cannes Critique | NEW YORK (AdAge.com) -- As he prepared for his trip to serve as president of the Film and Press jury at Cannes, David Lubars rebutted Bob Garfield's harsh critique of the annual event. The Chairman and Chief Creative Officer of BBDO said he was puzzled at the constant attacks on the award shows that highlight the industry's best work and most accomplished creatives. But he also noted that the overall quality of this year's advertising creative work has declined as recession-wracked marketers reined in their budgets and vision. | 6/16/09 | Free | View In iTunes |
| 72 | VideoBloomberg's Digital Expansion Strategies | NEW YORK (AdAge.com) -- Bloomberg's digital future will heavily involve distribution of original video news content to mobile phone users around the world, according to Andrew Lack. The former president of NBC News was named CEO of Bloomberg's new Multimedia Group eight months ago. And ever since, industry watchers have been speculating on Bloomberg's digital expansion strategy. At last week's Advertising 2.0 event, Lack detailed some of his visions. | 6/14/09 | Free | View In iTunes |
| 73 | VideoTurning Celebrity Athletes Into Bloggers | NEW YORK (AdAge.com) -- Philadelphia Eagles quarterback Donovan McNabb sparked a recent controversy with his remarks about Michael Vick. But he didn't call a press conference or tap a friendly editor to do it. Instead, he directly made news with his blog on Yardbarker.com. It was the latest example of how the Yardbarker ad network and celebrity-athlete blogging hub is becoming a growing presence in the world of sports media. | 6/10/09 | Free | View In iTunes |
| 74 | VideoOnline Games as The New Journalism? | NEW YORK (AdAge.com) -- New York times Op-ed columnist Nicholas Kristof has become an unlikely evangelist for digital games as a new form of journalism. In fact, he's so taken with the idea that he's developing an online game to go with his new book due out in the fall. Authored with his wife, Sheryl WuDunn, it's a serious work about the oppression of third-world women. In this keynote address at the recent Games for Change Festival in Manhattan, Kristof explained how an MTV game had opened his eyes to the true power of that online messaging format as a reporting tool. | 6/8/09 | Free | View In iTunes |
| 75 | VideoInside the Mommy Blogging Business | NEW YORK (AdAge.com) -- Despite their lightweight moniker, mommy bloggers have become marketing business heavyweights. Now numbering in the millions, these online women have cobbled together content networks that rival some mainstream media companies. They are now a force that retailers underestimate at their own peril. In this "About Digital" report, we talk to a retail giant, an analyst, major publisher and a PR agency to better understand how various segments of the industry are adjusting to this phenomenon. | 6/6/09 | Free | View In iTunes |
| 76 | VideoThe '20% Insight' Factor That Drives Coors Marketing | NEW YORK (AdAge.com) -- Coors Light has enjoyed fourteen consecutive quarters of sales growth but back in 2003 that brand was tanking. What turned it around so dramatically? On the surface it appeared to be a simple new marketing strategy focused on the refreshing nature of cold beer. But what really drove the success was a disciplined approach to the management of creative ideas and insights inside the company. | 6/1/09 | Free | View In iTunes |
| 77 | VideoCMO Council: Lawyers Not Best Solution to Digital Attacks | NEW YORK (AdAge.com) -- A new CMO Council study reports that digital attacks are the greatest threat facing marketers today but that many still aren't doing enough about it. It says phishing attacks against financial services marketers increased by 51% alone in the last half of 2008. The Council also argues that granting legal departments exclusive jurisdiction over the problem is not an effective solution. | 5/28/09 | Free | View In iTunes |
| 78 | VideoChina's 'Ugly Betty' is One Long Product Placement China's 'Ugly Betty' is One Long Product Placement China's 'Ugly Betty' is O | NEW YORK (AdAge.com) -- As it goes into its third season as a smash TV hit across the mainland, the Chinese version of "Ugly Betty" is also pioneering new levels of product placement clutter. The show is set in an advertising agency rather than a fashion magazine and, so, enables the program to focus on all manner of products and their attributes. Mateo Eaton, who heads the branded content division of Mindshare North Asia, admits that the dense placements are a bit over the top, but advertisers -- and the TV producers they're paying -- aren't complaining at all. | 5/27/09 | Free | View In iTunes |
| 79 | VideoDel Monte Social Media Strategy Creates A New Pet Food | NEW YORK (AdAge.com) -- It's one thing to debate the potential power of social media marketing to influence product sales but quite another to watch a social media project actually create a popular new product. In his keynote address at last week's Interactive Advertising Bureau's Social Media Conference, Forrester Research's Josh Bernoff explained how Del Monte Foods did that very thing in just six weeks. | 5/24/09 | Free | View In iTunes |
| 80 | VideoP&G Social Media Strategy Increases Tampon Sales | NEW YORK (AdAge.com) -- Josh Bernoff is Vice President and Principal Analyst at Forrester Research and co-author of the book "Groundswell." Keynoting this week's Interactive Advertising Bureau's Social Media Conference, he discussed how major marketers like Procter & Gamble are using social media in increasingly potent ways. With the social community effort detailed here in this video, P&G significantly increased sales of its tampon products. | 5/20/09 | Free | View In iTunes |
| 81 | VideoImagine Twitter as a Brand-Controlled Resource | NEW YORK (AdAge.com) -- Even the small number of big-time marketers who actually understand Twitter remain wary of its raw and free-wheeling nature. But imagine if they had a system that could automatically find, aggregate and display as a stand-alone feature only positive Twitter chatter about their brand. What if they could even filter out profanity and mentions of competitors? That's what the recently-launched Tinker.com aims to do. Glam Media's Joe Lagani explained it at the ANA's Brand Innovation Conference last week. | 5/18/09 | Free | View In iTunes |
| 82 | VideoReturn of the Donut Eaters | NEW YORK (AdAge.com) -- With all the fuss about carbs and obesity in recent years, Dunkin' Donuts has been downplaying its namesake product. But no more. As the economy collapsed into chaos last year, the restaurant chain discovered that previously carb-conscious consumers were drifting back to donuts as comfort food. Since then, Dunkin Donuts has launched aggressive new campaigns targeting that fried-dough-craving demographic. And its latest -- and largest -- online donut promotion has been a wild success. | 5/17/09 | Free | View In iTunes |
| 83 | VideoParade Publications CEO Discusses Retirement Plans | NEW YORK (AdAge.com) -- In this nine-minute video interview with Ad Age editor-in-chief Rance Crain, Walter Anderson discusses his retirement as chairman and CEO of Parade Publications. Editor of Parade, the sunday newspaper magazine insert, for twenty years, he has served as the company's chairman and CEO since 2000. Carried by 450 newspapers across the country, Parade reaches 32 million homes each week. | 5/17/09 | Free | View In iTunes |
| 84 | VideoAkamai CEO: The Online-Video Tipping Point is Here | NEW YORK (AdAge.com) -- How big of a game changer will online video watching ultimately be for the television industry? And when will those changes really start to happen big time? According to Akamai CEO Paul Sagan, we're watching the tipping point occur right now and sweeping industry upheaval may come sooner and more dramatically than many imagine. Mr. Sagan was keynote speaker at this week's Streaming Media East conference. | 5/13/09 | Free | View In iTunes |
| 85 | VideoExec Producer Tim Kring Details Nokia's 'Heroes' App | NEW YORK (AdAge.com) -- "Heroes" creator and executive producer Tim Kring believes mobile phone apps provide powerful new tools for TV writers of the digital age. At Ad Age's recent Digital Conference, he discussed applications he is creating for Nokia's new Ovi apps store. The original version of this program incorrectly said those new apps would involve "Heroes" content. But they won't. Instead they will be original new works. | 5/11/09 | Free | View In iTunes |
| 86 | VideoInside an Emerging Twitter-Based Media Company | NEW YORK (AdAge.com) -- February's Shorty Awards event, which honored the best creators of 26 categories of Twitter content, was just one part of Gregory Galant's strategy for building a twitter-based media company. In this nine-minute "About Digital" video interview, the Brooklyn entrepreneur discusses his own Sawhorse Media as well as other companies that are actually generating revenue from Twitter-based marketing activities. | 5/8/09 | Free | View In iTunes |
| 87 | VideoHulu's Traditional TV Ads Lure TV Viewers Away | NEW YORK (AdAge.com) -- Hulu, the online video site backed by Fox, NBC Universal and ABC, is using millions of dollars worth of traditional TV ads to lure viewers away from TV. According to CEO Jason Kilar, the strategy has been incredibly effective. In his on-stage interview at the 4As Leadership Conference, Mr. Kilar said Hulu's Super Bowl ad was directly responsible for increasing the online video portal's business by 49%. Also, curiously, Mr. Kilar revealed that Hulu does not have -- and does not want -- a marketing department. | 5/7/09 | Free | View In iTunes |
| 88 | VideoHulu's a Big Splash, But is it a Long-Term Business? | NEW YORK (AdAge.com) -- Hulu hasn't just grown since it launched 13 months ago. It's exploded. According to Nielsen, it now streams more online video than any other site except YouTube. And although it is viewed by many as the symbol of traditional TV's bright future, some wonder about the long-term strength of its business model. And that very question was put to Hulu CEO Jason Kilar in an on-stage interview at the 4As Leadership Conference. | 5/5/09 | Free | View In iTunes |
| 89 | VideoNancy Hill to Bloggers: 4As Not a 'Wank Fest' | NEW YORK (AdAge.com) -- During her first year as the new CEO of the 4As, Nancy Hill has worked hard to open new channels of communications with industry critics. But she clearly has a long way to go with bloggers -- and knows it. At last week's annual Leadership Conference in San Francisco, she took to the podium with some choice words for what she called America's "incessantly negative adverbloggers." | 5/3/09 | Free | View In iTunes |
| 90 | VideoABC's Mike Shaw Still Grousing Over C3 | NEW YORK (AdAge.com) -- ABC sales chief Mike Shaw hasn't gotten over an earlier defeat in the "Live Plus 7" commercial ratings debate. In the haggling that resulted in the 2007 adoption of TV's new commercial ratings system, "Live Plus 3" -- or C3 -- won out. At the annual TelevisionWeek/Ad Age Upfront Advertising Summit last week, Mr. Shaw continued to hammer away for a much longer time-shifted period. | 4/30/09 | Free | View In iTunes |
| 91 | VideoTim Armstrong: AOL's Ad Prices Too Low | Even as he has yet to finish his first inventory of AOL's sprawling operations, new AOL CEO Tim Armstrong has concluded that marketers aren't paying enough for advertising on the portal. This is the third and final part of his 4As interview with Ad Age editor Jonah Bloom. | 4/29/09 | Free | View In iTunes |
| 92 | VideoTim Armstrong: Untangling AOL's Brand Mess | Nine years ago when AOL chief Steve Case merged his company with Time-Warner, he expected to create a publishing synergy that would be larger than its parts. That never happened. In this 4As interview with Ad Age editor Jonah Bloom, NEW AOL CEO Tim Armstrong details how HE plans to reorganize a digital portal viewed by many as a tangled mess of ineffective brands. | 4/29/09 | Free | View In iTunes |
| 93 | VideoTim Armstrong: Why I Left Google for AOL | When he announced his plans to leave his post as chief of Google ad sales to become CEO of the much-troubled AOL, Tim Armstrong shocked the industry. At this week's 4As Leadership Conference in San Francisco, he took to the stage with Ad Age editor Jonah Bloom for his first public discussion of that decision. This is part one of a 3-part video series covering the entire interview. | 4/29/09 | Free | View In iTunes |
| 94 | VideoPuncturing Myths of the TV Ad Sales Business | NEW YORK (AdAge.com) -- Begging to differ with the keynote speaker as well panelists such as ABC's Mike Shaw, Crown Media CEO Henry Schleiff pumped a bit of adversarial energy into the recent TelevisionWeek and Ad Age Upfront Summit. Among other things, the chief of Hallmark's television operations doesn't think enough people appreciate how rapidly the traditional TV audience is aging or what that means. | 4/28/09 | Free | View In iTunes |
| 95 | VideoAndrew Robertson's Chocolate Mail and Tree-house Stories | NEW YORK (AdAge.com) -- One of the ways that Omnicom's BBDO is adjusting to the digital age is by growing its Proximity network of ad agencies. Created about six years ago, the heavily digital Proximity has 2,000 employees and offices in 55 countries. It's now expanding into the U.S. with a presence in New York, Chicago, Minneapolis and Cincinnati. BBDO CEO Andrew Robertson details the recent success of its chocolate mail and tree-house campaigns. | 4/26/09 | Free | View In iTunes |
| 96 | VideoBBDO's New World of Reverse Apprenticeship | NEW YORK (AdAge.com) -- BBDO CEO Andrew Robertson, whose job responsibilities includes catapulting 287 business units around the world into the digital age, has become a proponent of reverse apprenticeship. In part one of a two-part series, he briefly discusses the giant agency's efforts to up the digital-savvy quotient of all its far-flung parts. | 4/23/09 | Free | View In iTunes |
| 97 | VideoRe-inventing Cable TV Program Promotions | NEW YORK (AdAge.com) -- Dave Morgan, who previously launched two companies that became online advertising powerhouses, has launched a third. This new one is called Simulmedia and it differs from his earlier RealMedia or Tacoda ventures in that it is focused on traditional cable TV rather than the Internet. Similar to an ad-serving network, it is being designed to deliver TV program promotions to targeted audience segments using existing cable TV technology. | 4/21/09 | Free | View In iTunes |
| 98 | VideoAre Big Ad Agencies Ready for Interactive TV? | NEW YORK (AdAge.com) -- The emerging forces of set-top box and Internet Protocol TV interactivity are soon expected to change the nature of television-based advertising. But are the country's big advertising agencies ready to lead the way into this totally new environment? Speaking at the Age Age Digital Conference, Verizon Communications CMO John Stratton pointedly said he doesn't think they are. | 4/19/09 | Free | View In iTunes |
| 99 | VideoBehind E-Trade's Vomiting Baby Ads | NEW YORK (AdAge.com) -- One of the most memorable and talked about commercials to ever appear in the Super Bowl was E-Trade's vomiting baby spot aired during the 2008 game. Created by the Grey agency it proved wildly successful at driving new customers to the online financial services portal. And, as E-Trade CMO Nicholas Utton explains in this ten-minute video interview, it also quickly became an icon of the brand and spawned an ongoing series of new ads featuring the financially savvy toddler. | 4/19/09 | Free | View In iTunes |
| 100 | VideoDoes IP TV Threaten The Cable Subscription Model? | NEW YORK (AdAge.com) -- Internet Protocol TV sites like Hulu, iTunes, Amazon Video and TV.com are rapidly evolving into a game-changing force for the television industry. Even before the recession forced growing numbers of consumers to cancel their cable TV subscriptions and explore online alternatives, this new trend was clear. At Ad Age's Digital Conference, Verizon CMO John Stratton was asked if this exploding new world of IP TV wasn't a serious threat to traditional subscription TV. | 4/14/09 | Free | View In iTunes |
| 101 | Video'Analog Dollars to Digital Dimes' a False Comparison? | NEW YORK (AdAge.com) -- The commonly used maxim that comparing print and digital ad revenue is a matter of analog dollars and digital dimes, is really a false one. That's according to Vivek Shah, president of digital publishing for Time Inc.'s Business and Finance Network. Speaking at Ad Age's Digital Conference, Mr. Shah pointed out that many in the industry ignore the "time spent" factor which skews every other aspect of the comparison between print and online content consumption. And this critically affects the pricing of online advertising. | 4/11/09 | Free | View In iTunes |
| 102 | VideoWhy Turner Entertainment Dumped Third-Party Ad Networks | NEW YORK (AdAge.com) -- One way to spice up an Ad Age Digital Conference panel is to pair an ad network mogul with a media company sales exec who has dumped his online ad networks. The the clash between Turner Sports & Entertainment SVP Walker Jacobs and 24/7 Real Media chairman David Moore provided further insights into one of the more contentious aspects of the online advertising business. Ad Age's two-day conference took place in New York's Metropolitan Pavilion. | 4/8/09 | Free | View In iTunes |
| 103 | VideoBuilding a Twitter Ad Agency for Entertainment Companies | NEW YORK (AdAge.com) -- In the wake of her high-profile promotion of AMC's "Madmen" show on Twitter, Carrie Bugbee is building a Twitter-based ad agency for entertainment clients. In February, the first annual Knight Foundation-backed Shorty Awards honored Ms. Bugbee's "Madmen" character tweets as the year's best Twitter advertising campaign. In this nine-minute video interview, she discusses the details of how she did it as well as how she's working to parlay that success into an expansion of her 15-year-old PR business. | 4/8/09 | Free | View In iTunes |
| 104 | VideoThe Dawn of Cable TV's Addressable Advertising Nears | NEW YORK (AdAge.com) -- Canoe, the technology consortium backed by the country's six largest cable media companies, will launch the television industry's first national addressable advertising system next month. A long-talked about concept, national addressable advertising means a single advertiser with a single placement can simultaneously target different versions of a commercial at different demographics of cable subscribers across the entire country. The move is a major step toward a TV experience that is more internet-like. | 4/7/09 | Free | View In iTunes |
| 105 | VideoProbing Religious Minds for Branding Secrets | NEW YORK (AdAge.com) -- In an admittedly controversial undertaking, Martin Lindstrom's consumer brain-scanning project has probed the "branding" secrets of Christianity. The findings were a major part of his recent Buyology Symposium in New York. There, he presented data correlations between twelve cult-like brands, including Harley Davidson and Ferrari, and the emotional drivers of the world's largest religion. | 4/5/09 | Free | View In iTunes |
| 106 | VideoHow Canoe's CAAS Will Change Cable TV Advertising | NEW YORK (AdAge.com) -- New media guru David Verklin, who left the ad agency business after 30 years to become CEO of Canoe, is off and running on his quest to revolutionize the cable TV business. Canoe is an alliance of the country's six largest cable operators that is working to meld all their technology systems into a single national advertising platform. In his talk at Tuesday's Advertising Research Foundation convention, Mr. Verklin detailed how the new CAAS system will dramatically change the industry. | 4/1/09 | Free | View In iTunes |
| 107 | VideoWhy the Founders? Coldwell Banker CMO Explains Strategy | NEW YORK (AdAge.com) -- What are skittish consumers looking for in a real estate agency today? A brand with a long history that they can trust and believe in, says Coldwell Banker CMO Michael Fischer. And that's why he's continued to keep the painted portraits of the 103-year-old company's founders as the icon of the real estate giant's marketing campaigns. Unlikely media stars of the digital age, the paintings of Colbert Coldwell and Benjamin Banker have their own Facebook, Twitter and YouTube pages as well as an iPhone application and the new crop of TV ads. | 3/31/09 | Free | View In iTunes |
| 108 | VideoBranded Entertainment's Big Role in China | PATTAYA, Thailand (AdAge.com) -- Although AdFest -- Asia's version of Cannes -- is held in Thailand, the awards show constantly looks back over its shoulder at the regional marketing colossus, China. Ad Age Hong Kong bureau chief Normandy Madden was on hand and got to pull John Hegarty in front of her video camera. The creative chief of London's Bartle Bogle Hegarty and chair of several awards juries, Hegarty and his agency have been giving a great deal of thought to what the China market ultimately means for the advertising industry. | 3/29/09 | Free | View In iTunes |
| 109 | VideoNBA Broadens Minor League Marketing | NEW YORK (AdAge.com) -- For the last three years, the NBA has been remaking its entire minor league structure as a new brand extension and stream of sponsorship revenue. Now called the D-League, it has doubled from eight to sixteen teams and offers marketers advertising buys across a network of sixteen second-tier cities. Aggressive promotional programs have lifted its profile and lured a growing list of blue chip corporate sponsors, says President Dan Reed. | 3/26/09 | Free | View In iTunes |
| 110 | VideoCarnival Cruise Lines Goes Into the Digital Fish Business | NEW YORK (AdAge.com) -- Carnival Cruise Lines, whose recent marketing gimmicks have included a building-sized pinata and a blimp-sized beach ball, has scaled down its promotional visions a bit. It's new campaign is launching sidewalk aquariums in six major cities. At each, cellphone-totting consumers can create their own digital fish on store-window interactive screens. They can also return to feed and otherwise commune with their new underwater pets. Carnival CMO Jim Berra explains the project. | 3/20/09 | Free | View In iTunes |
| 111 | VideoCan the Media Business Solve a Problem It Can't Define? | NEW YORK (AdAge.com) -- One of the most basic requirements of effective problem solving is a clear definition what that problem is. This truism came strongly to mind as we watched a panel at this week's McGraw-Hill Media Summit moderated by Businessweek columnist Jon Fine. Panelists included top thinkers in their field, like Michael Oreskes, senior managing editor of the Associated Press, Dick Meyer, Director of Digital Media at NPR and Michael Wolff, columnist at Vanity Fair. | 3/19/09 | Free | View In iTunes |
| 112 | VideoWatch Jeff Zucker Denounce Jon Stewart on Stage | NEW YORK (AdAge.com) -- An angry Jeff Zucker kicked off yesterday's on-stage interview at the McGraw-Hill Media Summit with a denouncement of Jon Stewart. NBC Universal's CEO was miffed at the host of Comedy Central's "Daily Show" for his tirade against the network's business news operations last week. In a scathing satire, Stewart alleged that NBC contributed to the current economic crisis with consistently faulty assessments and inaccurate reports about market conditions. | 3/18/09 | Free | View In iTunes |
| 113 | VideoNot Quite the Future of Newspapers | NEW YORK (AdAge.com) -- Although it was billed as "The Future of Newspapers," last week's panel discussion at Columbia University's Journalism School didn't exactly seem to fit that description. Attendee Marcie Young, a 2006 graduate of Columbia J school, grilled panelists about why she and so many other reporters were losing their jobs in newsroom downsizings. She was told to get used to the idea that young reporters like herself were not going to be able work in the profession that they trained for. | 3/18/09 | Free | View In iTunes |
| 114 | VideoLayaway: Kmart Wins Big With Old Concept Made New | NEW YORK (AdAge.com) -- Kmart surprised many when it began loudly trumpeting its anachronistic-sounding layaway concept last fall. But the program has been a hit with credit- and cash-strapped consumers, according to Kmart CMO Mark Snyder. He appeared along with DraftFCB EVP Mathiew Lignel at the Advertising Club's recent "Marketing Through The Recession" panel. Both explained how the faded and gauche idea of layaways was repackaged as an alluring new consumer benefit for Kmart shoppers. | 3/17/09 | Free | View In iTunes |
| 115 | VideoWrapping Ads in The Flag: Washington Lobby Wars | NEW YORK (AdAge.com) -- The lobbying wars over advertising issues are heating up in Washington and a phalanx of marketing trade associations have moved into the fray. The first big public clash came earlier this month as Congressional critics began a move to further curtail tobacco advertising. The American Advertising Federation led the charge on that one. In this program, new AAF president James Datri makes it clear that he sees the advertisement of any legal product as a Constitutional right that Congress shouldn't limit. | 3/16/09 | Free | View In iTunes |
| 116 | VideoeMarketer: How to Improve Hulu | NEW YORK (AdAge.com) -- How can Hulu and similiar online TV network video portals be improved? At the recent Association of National Advertisers' TV & Everything Video Forum, the question was put to eMarketer CEO Geoffrey Ramsey. He spends his days immersed in data reports about online consumer behavior and reactions. He gave the networks high marks for launching portals like Hulu but noted how those sites needed to improve their advertising structures and practices. | 3/15/09 | Free | View In iTunes |
| 117 | VideoHearst's Answer to Newspapers' Dilemma: Charge Readers More | NEW YORK (AdAge.com) -- Newspaper readers have long paid less than it actually costs to deliver the product to their homes. And now, as newspaper companies struggle to survive, those readers should pay the real costs of that service. That was one of the suggestions made by Hearst Newspapers president Steven Swartz at this week's Future of Newspapers Panel. That event at Columbia University's Journalism School explored the dire straits in which print publishers like Swartz find themselves. | 3/12/09 | Free | View In iTunes |
| 118 | VideoAMC's Charlie Collier on The 'Mad Men' Cult | NEW YORK (AdAge.com) -- "Mad Men," AMC's 1960s advertising agency drama, has struck a chord with the general public at the same time it's become a cult classic in the marketing services industry. AMC president and general manager Charlie Collier, a former advertising executive who switched to the content side of the business in 2006, talks about the hit show's continuing impact as it prepares for its third season. | 3/11/09 | Free | View In iTunes |
| 119 | VideoBeyond Digital Piracy: More Bad News for Music Marketers | NEW YORK (AdAge.com) -- The fortunes of music marketers continue to decline as consumers' music-related habits change for the worst. Although digital piracy gets all the publicity, it's only one of several trends that have converged into a choke hold on music industry revenue streams. In his presentation to the recent Digital Music Forum East, The NPD Group's senior analyst Russ Crupnick had nothing but grim news for marketers. These are some excerpts of his remarks about NPD's latest national study findings. | 3/10/09 | Free | View In iTunes |
| 120 | VideoEuro RSCG's Global Strategy Chief: The Recession's Silver Lining | NEW YORK (AdAge.com) -- You don't hear a lot of people talking about the current national economic disaster's "silver lining." But Euro RSCG's global chief strategy officer Andrew Bennett sees one for his industry. We were also fascinated to learn that he's working on a book entitled "Good for Business." We wondered if that title seemed as ironic to him as it did to us in this era of relentless corporate catastrophe. | 3/9/09 | Free | View In iTunes |
| 121 | VideoAd Age Editor's Report From 4As Media Conference | NEW ORLEANS (AdAge.com) -- The downsized American Association of Advertising Agencies' annual media conference was an affair nearly as somber as it was small. Speakers did their best to pump up industry morale from the stage but the fear among attendees was palpable throughout the corridors and quiet gathering places of the event. In one of its more curious sessions, a series of consumer panelists raved about the value of various forms of media in their lives -- even as executives in the audience bemoaned their inability to sufficiently monetize many of those digital formats. | 3/6/09 | Free | View In iTunes |
| 122 | VideoDevastated Peanut Growers Turn to Advertising | NEW YORK (AdAge.com) -- Devastated by a massive consumer pull-back from peanut-containing foods, the country's peanut farmers are launching a crisis-management advertising campaign. The effort, which kicked off in Grand Central Terminal this week, follows the peanut-related salmonella outbreak believed to have killed nine, sickened more than 600 and triggered a recall of 3,000 different food products. The National Peanut Board will be using print, TV, outdoor and radio ads in an effort to rebuild consumer confidence in peanut butter and other products. | 3/5/09 | Free | View In iTunes |
| 123 | VideoWhat if Gen Y WANTS to be Behaviorally Targeted? | NEW YORK (AdAge.com) -- Talk of restricting behavioral targeting practices is heavy in the air these days. But what if Generation Y -- the first demographic to grow up totally immersed in the digital life -- actually WANTS to be behaviorally targeted by marketers? Speaking at the recent OMMA Behavioral conference, Forrester Research's Emily Riley made a strong case for this idea. She even suggests the creation of a web portal that would enable Gen Y-ers to post their wants in an organized manner -- so appropriate marketers could more quickly and efficiently respond to them. | 3/4/09 | Free | View In iTunes |
| 124 | VideoHollywood Hair: A Time Inc. Digital Media Hit Looks to Expand | NEW YORK (AdAge.com) -- One of Time Inc.'s most successful digital features grew out of the discovery that online content related to hair drew more traffic than any other topic. Appearing at the recent AlwaysOn OnMedia NYC conference, Senior Vice President for Digital, Amanda Kanaga said the company is looking for creative technology firms that can help it create more consumer tools like the wildly popular "Hollywood Hair" app it developed with Facebook. | 3/3/09 | Free | View In iTunes |
| 125 | VideoGiant Human Colon Makes Times Square PR Debut | NEW YORK (AdAge.com) -- Gargantuan promotional icons are nothing new to Times Square but few generate the curious mix of emotions triggered by a giant human colon. But there it was last week, a 20-foot long inflatable organ beckoning consumers to enter and explore its diseased insides. It was all part of a colorectal cancer awareness campaign conducted by the Prevent Cancer Foundation and pharmaceutical giant Sanofi-Aventis. | 3/2/09 | Free | View In iTunes |
| 126 | VideoWarner Music-Licensing Experiment Jabs Back at Critics | NEW YORK (AdAge.com) -- Warner Music Group is incubating a non-profit royalty-collection agency called Choruss that assumes digital piracy will never be effectively controlled. Instead, Choruss hopes to convince universities and ISPs to collect a blanket music license fee from their network users. That revenue would then be funneled to music owners as royalties. The Choruss concept has drawn fire. Music industry pundits characterize it as a new form of taxation. Choruss president Jim Griffin jabbed BACK at those critics at this week's Digital Music Forum East in New York. | 3/1/09 | Free | View In iTunes |
| 127 | VideoIAB Targets Online Marketing's 'Creative Crisis' | NEW YORK (AdAge.com) -- It's long been a frustration as well a revenue limitation for ad agencies that digital marketing is so dominated by direct sales pitches rather than broad-based brand-building strategies. And the Interactive Advertising Bureau is now making that issue a major action priority. At its annual conference in Orlando this week, CEO Randall Rothenberg called on marketers to fundamentally re-think their approach. At the same time, the IAB is launching a new advisory board and an online creativity bootcamp to show them exactly how it's done. | 2/26/09 | Free | View In iTunes |
| 128 | VideoPeter Arnell Explains Failed Tropicana Package Design | NEW YORK (AdAge.com) -- Pepsico's Tropicana brand is junking the new orange juice package design it only just launched weeks ago. The beverage marketer is switching back to its old design whose centerpiece is an orange skewered by a drinking straw. In this video recorded at a press conference five weeks ago, Arnell Group CEO Peter Arnell vigorously defends his agency's carton design that has now been withdrawn from the market. | 2/25/09 | Free | View In iTunes |
| 129 | VideoTurning Massive Layoffs Into Marketing Profits | NEW YORK (AdAge.com) -- Marc Cenedella is one of those rare marketers who's doing well as a result of the recession. He's CEO of The Ladders, an online job site that exclusively lists jobs that pay $100,000 or more. The company is awash in new business from the droves of top executives recently dumped by corporations coast to coast. In fact, The Ladders expects to grow its business by 60% during the next ten months. No wonder Cenedella smiles so much during this interview. | 2/24/09 | Free | View In iTunes |
| 130 | VideoHow Most Marketers Get it Wrong with Wikis | NEW YORK (AdAge.com) -- Although his non-profit Wikipedia made him best known as the selfless guru of wisdom-of-the-crowd publishing, Jimmy Wales has a second site designed to make as much money as possible. Called Wikia.com, it has become a sprawling universe of thousands of wikis on nearly every imaginable subject. It now logs more than 500 million page views a month and has growing stable of blue-chip advertisers. Many marketers have begun to explore wikis as vehicles for product promotion. But, as Wales explains in this ten-minute interview with Ad Age digital editor Abbey Klaassen, several deeply-ingrained flaws in marketers' thinking often causes their wikis to fail. | 2/23/09 | Free | View In iTunes |
| 131 | VideoHP CMO Strategy: 'Democratize Print Publishing' | NEW YORK (AdAge.com) -- Declaring his company's intent to "democratize print publishing," Hewlett-Packard's CMO heavily hyped the new MagCloud.com site to the Interactive Advertising Bureau conference in Orlando. In a keynote that promoted several of HP's recently-launched offerings, Michael Mendenhall appeared to put special emphasis on the game-changing potential of MagCloud. The site enables anyone to produce a full-color, ad-supported print magazine and make it available -- via on-demand printing and an e-commerce system -- to anyone else. | 2/23/09 | Free | View In iTunes |
| 132 | VideoThe New World of Apps-Only Advertising | NEW YORK (AdAge.com) -- The widgets and other applications that were little more than digital window dressing a few years ago have exploded into a vast new advertising venue. Many apps now draw millions of users each day at the same time they've become a broadly networked social medium in their own right. And, that, in turn, has given rise to a new sort of apps-only media-buying agency. | 2/22/09 | Free | View In iTunes |
| 133 | VideoCould Kindle Put the KABOOM! on Comic Books? | NEW YORK (AdAge.com) -- Could Kindle-like devices put the KABOOM! on the comic book business? That's the fear of some publishers who see the hand-held digital book readers as a DIRECT THREAT to their viability. Sales of paper-based graphic novels are actually up 5% but at the recent Comic Con New York, industry analysts cast a wary eye at electronic reading devices. They agreed that comic book fans would be early adopters of the new technology but they explained why that could be devastating for the industry. | 2/19/09 | Free | View In iTunes |
| 134 | VideoStarbucks' New Instant Coffee Put to Taste Test | NEW YORK (AdAge) -- A panel of seasoned Ad Age newsroom coffee junkies surprised themselves Wednesday when they were unable to tell the difference between Starbucks' new instant coffee and the chain's in-store brew. The blind comparison taste test was conducted with some of the first samples of Via, the "soluble" powdered coffee Starbucks is launching this month. Watch the four-minute video of the test in progress. | 2/19/09 | Free | View In iTunes |
| 135 | Video$10 Million Man to Launch New Travel Magazine | NEW YORK (AdAge.com) -- We may be suffering through what is possibly the worst economic crisis in the modern history of the magazine industry, but Greg Sullivan is not deterred. He is plowing $10 million of his own money into the Fall launch of a new ad-supported travel magazine called "Afar." Making his project all the more interesting is the fact that he has no experience in publishing. He previously made a lot of money in the arcade game and car rental businesses. | 2/18/09 | Free | View In iTunes |
| 136 | VideoNickelodeon 'Yo Gabba Gabba' Media Franchise Expands | NEW YORK (AdAge.com) -- Despite economic troubles that hobble other media companies, Wildbrain, the producer of Nickelodeon's "Yo Gabba Gabba," is going gangbusters. A combination entertainment marketer, animation shop and toy company, Wildbrain strutted its stuff at last week's Comic Con. CMO Michael Polis detailed a slew of new projects, including a "Yo Gabba Gabba" film and a Paramount deal to produce a full-length feature based on the company's toy line. | 2/17/09 | Free | View In iTunes |
| 137 | VideoGawky in Red: Katie Couric Does the Fashion Week Runway | NEW YORK (AdAge.com) -- Although looking somewhat gawky and uncomfortable, NBC's Katie Couric still showed a lot of heart as she clumped up and down the runway at the Mercedes Benz Fashion Week kick off. But then, heart was the whole point. Ms. Couric led a list of celebrities who all did red dress struts as part of the Diet Coke-sponsored "Heart Truth" campaign in Bryant Park. The federal government program is designed to make women more aware of the danger of heart disease. | 2/15/09 | Free | View In iTunes |
| 138 | VideoSpeedo CMO's Rousing Endorsement of Michael Phelps | NEW YORK (AdAge.com) -- Speedo CMO Craig Brommers personally gave a ROUSING endorsement of Michael Phelps at Ad Age's Marketing 50 Awards ceremony this week. Speedo was honored at the event for the wild sales success of its LZR Racer suit that Phelps endorsed and wore in the Olympics as he swam to eight gold medals. Speedo has since sold more than 15,000 of those garments at $550 dollar apiece. | 2/12/09 | Free | View In iTunes |
| 139 | VideoWhy Viacom Ignores Mash-ups of Its Copyrighted Content | NEW YORK (AdAge.com) -- Using special filter systems, search engines and a crew of dogged digital gumshoes, Viacom has succeeded in having hundreds of thousands of infringing online videos removed from the Internet. Appearing at Gotham Media Ventures' recent legal seminar, the media giant's general counsel Michael Fricklas discussed that massive in-house operation. He also detailed how Viacom, which operates a slew of user-generated video sites across its many properties, systematically polices that content for copyright violations. | 2/11/09 | Free | View In iTunes |
| 140 | VideoInteractive TV Data Gathering Stokes Privacy Debate | NEW YORK (AdAge.com) -- There's a great deal of money at stake in the war over digital advertising and personal privacy. That contentious issue, which is heating up as TV moves ever closer toward being a fully interactive medium, was the subject of debate at the New York Advertising Club's recent meeting. Panel members included the CMO of Microsoft's interactive TV company Navic, AT&T's Global CMO and JWT North America's CEO. | 2/10/09 | Free | View In iTunes |
| 141 | VideoOld-Style Marketing Execs Vent Over New-Style Ads | NEW YORK (AdAge.com) -- Although the giants of the media and marketing business have immersed themselves totally in the world of digital advertising, that isn't the case for many smaller companies. In fact, last week's New York Media Information Exchange Group (MIEG) seminar underscored the high level of frustration still felt by many companies struggling with the concept of multi-media, multi-platform, multi-channel advertising campaigns. | 2/9/09 | Free | View In iTunes |
| 142 | VideoWikipedia: Massive Audience But Beggar's Profit | NEW YORK (AdAge.com) -- Wikipedia, the online encyclopedia that anyone can edit or add to, is one of the world's ten most heavily-trafficked web sites. But it accepts no advertising and has steadfastly declined to make that audience available to marketers in any other manner. To raise the money it needs to support its staff and large-scale technical operations, it resorts to online fundraising. We invited Wikipedia founder Jimmy Wales into our studio to discuss his curious business model. | 2/6/09 | Free | View In iTunes |
| 143 | VideoHDTV Promo Takes $2 Million House on the Road | NEW YORK (AdAge.com) -- Pandering to consumers' dreams is always an effective promotional strategy in times of serious economic downturn. And HGTV is doing it in a really big way with its latest "Dream Home" giveaway of a $2 million, sumptuously appointed residence. To enable the mortgage-challenged masses to get up close and personal with the project, parts of the house were recently erected in New York's Grand Central Station. The lucky winner is announced in March. | 2/5/09 | Free | View In iTunes |
| 144 | VideoJeff Zucker: 'Tremendous Pain and Lost Revenue' | NEW YORK (AdAge.com) -- The television companies that last year produced 19 program pilots in New York City have this year committed to producing none there, according to NBC Universal CEO Jeff Zucker. He was speaking at the Future of New York City conference organized by Crain's New York and the Partnership for New York City. The focus was on how media and ad agencies are being hammered by the double trauma of digital revolution and severe recession -- and what the City can do to help them. | 2/4/09 | Free | View In iTunes |
| 145 | VideoAnn Moore's View Beyond Bloggers and 'Citizen' Reporters | NEW YORK (AdAge.com) -- Time Inc. CEO Ann Moore is bullish on the future of fact-based, professionally-produced news media, despite massive layoffs and the growing power of non-traditional media like blogs and "citizen" journalists. She pointed to a recent multi-billion dollar inaccurate-news disaster that demonstrates how citizen journalists can create major liabilities. Her remarks came in an acceptance speech at the Magazine Publishers Association's Magazine Lifetime Achievement Awards. | 2/3/09 | Free | View In iTunes |
| 146 | VideoPfizer PR Chief's Tips for Managing Journalists | NEW YORK (AdAge.com) -- In 2007, on the second day of his new job as Pfizer's global PR chief, Ray Kerins said he was told of an unwritten rule: ignore the first message received from any reporter on any given issue. He told that story at the recent Business Development Institute's Real-Time Communications Conference. But he also detailed how, in the last twenty months, he has reorganized the company's press relations rules to require exactly the opposite response to reporters' queries. It's all part of his overall strategy for managing the journalists whose work so HEAVILY impacts the pharmaceutical giant's reputation. | 2/2/09 | Free | View In iTunes |
| 147 | VideoThe Best, The Worst and The Quandary of This Year's Ads | NEW YORK (AdAge.com) -- Advertising Age ad critic Bob Garfield found the 2009 Super Bowl of Advertising to be neither particularly bad nor particularly good. He does has some strong views about the very worst and the very best commercials that appeared this year. At the same time, he ponders the troubling implications of the fact that one of the worst pieces of creative work -- the Cash4Gold.com spot -- is likely to have the higest ROI of any ad in the game. | 2/2/09 | Free | View In iTunes |
| 148 | VideoTimes Square 'Jumbli' Sign Offers 24/7 Interactivity | NEW YORK (AdAge.com) -- A number of companies have fielded digital signs capable of supporting occasional interactive ad campaigns. But Clear Channel Spectacolor has launched one of the first electronic billboards that's fully interactive 24 hours a day. It now looks down on Times Square's heavily trafficked Broadway ticket booth, beckoning queued-up customers to play the SMS-activiated game, Jumbli. | 2/1/09 | Free | View In iTunes |
| 149 | VideoTBWA/Chiat/Day's 'G' Man Explains It All | NEW YORK (AdAge.com) -- As viral sensations go, it doesn't get much better than "What's G." The cryptic commercial was crammed with celebrities, yet never mentioned that Gatorade was the product. And that sparked a national frenzy of blog chatter and punditry. Earlier this week, Jimmy Smith, the creative director of the TBWA/Chiat/Day group that created the campaign, faced reporters to explain just what "G" was. | 1/29/09 | Free | View In iTunes |
| 150 | VideoPepsi Exec Responds to Obama Logo Controversey | NEW YORK (AdAge.com) -- Has Pepsi aligned its marketing graphics and rhetoric too closely with that of President Obama's election campaign? That issue's been ricocheting around the blogosphere of late and Pepsi brands chief Frank Cooper officially addressed it as part of the company's pre-Super Bowl press conference this week. At one point, Mr. Cooper almost seemed to suggest that the Obama campaign may have found the inspiration for its own logo in Pepsi's marketing images -- rather than visa-versa. | 1/28/09 | Free | View In iTunes |
| 151 | VideoPeter Arnell's Super Bowl-Sized Hyperbole | NEW YORK (AdAge.com) -- Is SoBe Lifewater's 3D Super Bowl commericial really as monumental a historical landmark as Thomas Edison's invention of motion pictures themselves? That's the bit of PR color Peter Arnell was trying to weave into a press conference unveiling of the spot yesterday. But, after all, Mr. Arnell, CEO of the Omnicom agency of the same name, has never been one to let hyperbole get in the way of a good product push. | 1/27/09 | Free | View In iTunes |
| 152 | VideoLatest Trends in Motorcycle Marketing | NEW YORK (AdAge.com) -- The recession hasn't been kind to iconic motorcycle marketer Harley-Davidson. It's closing some plants and laying off more than a thousand employees. But despite the fact that Harley is moving fewer hogs, there actually are bright spots for some motorcyele brands that have adjusted more quickly to the new realities. At the International Motorcycle Show, we talk with the Motorcycle Industry Council's Ty van Hooydonk. | 1/26/09 | Free | View In iTunes |
| 153 | VideoTurner Research Chief Faults Forrester Data Accuracy | NEW YORK (AdAge.com) -- As part of the World Trade Group's third annual "Future TV Show" conference, Turner Broadcasting's research chief slammed the present-day accuracy of Forrester Research data reports. Speaking on a panel about the future of audience measurement, Jack Wakshlag said a Forrester report about the coming impact of DVRs on the televison business "caused huge damage." He also had some choice words about the methods currently being used to analyze Nielsen audience data. | 1/25/09 | Free | View In iTunes |
| 154 | VideoTaser Weapons Marketing Takes Aim at Consumers | NEW YORK (AdAge.com) -- Taser International, which has long armed law enforcement agencies and military organizations with stun guns, is rapidly expanding its marketing to consumers. At this year's Consumer Electronics Show, the Arizona-based weapons maker unveiled a line of color coordinated stun gun products for fashion-minded female shoppers. EVP of Strategic Communications Nick Pappas noted that crime rises during times of economic crisis and that Taser saw great opportunity in the consumer market. | 1/22/09 | Free | View In iTunes |
| 155 | VideoBBDO's 'Voyeur' Behind The Scenes: A Look Back | NEW YORK (AdAge.com) -- It cost $3.5 million to produce and became the world's most awarded advertising effort of 2008 but BBDO's "Voyeur" campaign for HBO was no easy task. The agency's David Carter and Brian DiLorenzo appeared at The One Club last week to discuss some of the more non-obvious and headache-generating aspects of the complicated project's production. Voyeur's centerpiece was a massive video projected on the side of a New York City building that 'looked into' eight apartments. | 1/21/09 | Free | View In iTunes |
| 156 | VideoZagat's New Way to Market $575 Meals in a Recession | NEW YORK (AdAge.com) -- In a marketing effort aimed at luring well-heeled consumers back into high-end restaurants, Zagat and sixteen New York City chefs are traveling back in time, sort of. Called the "Vintage Dinner Series," the new campaign has the restaurants serving up historic 19th-century meals for 21st-century prices as high as $575 a head. The menus feature cuts of meat, game and specialty foods like mock turtle soup or baked Alaska that, over the last century, fell out of favor with American diners. | 1/20/09 | Free | View In iTunes |
| 157 | VideoMarketing and The De-leveraged Consumer | NEW YORK (AdAge.com) -- "There has never been a time in the history of the United States when we've seen a destruction of credit on the magnitude we've had in the last twelve months," said Carl Steidtmann. The chief economist for consumer business at Deloitte Research was speaking at the National Retail Federation Convention last week. His message about the "de-leveraged consumer" and the future of marketing was not an upbeat one. | 1/19/09 | Free | View In iTunes |
| 158 | VideoNew Broadway Show to Use Body-Part Confessional Ads | NEW YORK (AdAge.com) -- Which of your body parts do you dislke the most? That question is the central gimmick of a advertising campaign being prepared for the new Broadway show "Reasons to be Pretty." Orchestrated by the SpotCo ad agency, a call went out for "everyday" people to show up at a Manhattan casting call ready to expose their bodies and confess their insecurities. The eight winners are having their parts photographed for the ads. | 1/18/09 | Free | View In iTunes |
| 159 | VideoWhy Post-Recession Consumer Spending Won't Fully Recover | NEW YORK (AdAge.com) -- The current downturn in consumer spending is actually the beginning of a 15-to-20-year period of lower consumer spending in general across the U.S. That's according to Mark Zandi, chief economist for Moody's Economy.com. He was looking into his crystal ball for attendees at the National Retail Federation Convention and Expo in Manhattan. He predicted the retail industry would be forced to adjust to new long-term market realities through cost-cutting and downsizing. | 1/15/09 | Free | View In iTunes |
| 160 | VideoDigital Intervention at Point of Purchase: A Look at Two Systems | NEW YORK (AdAge.com) -- In a continuation of our report from the National Retail Federation convention in Manhattan, we look at two specific vendors whose screen systems facilitate digital intervention at point of purchase. Both marketing-communications companies offer interactive juke box and music merchandising services as well as product demonstration and comparison systems. And, both systems pump ad-supported entertainment content to consumers in retail venues. | 1/14/09 | Free | View In iTunes |
| 161 | VideoLatest In-Store Interactive Marketing Trends | NEW YORK (AdAge.com) -- Although it is broadly embraces all forms of retail marketing, this year's National Retail Federation Convention is literally a carnival of in-store interactivity. Ad Age reporter Natalie Zmuda visits the show's Customer Experience Concept Store to check out the latest technology for electronically engaging with consumers as they make their critical point-of-purchase decisions. | 1/13/09 | Free | View In iTunes |
| 162 | VideoWal-Mart CEO Sees 'Fundamental Change' in Consumer Habits | NEW YORK (AdAge.com) -- Consumers, particularly younger ones, who are seriously cutting back spending during the current economic downturn may be establishing new patterns of frugality that will live on after the recovery. That was one of the concerns of Wal-Mart CEO Lee Scott who yesterday kicked off the National Retail Federation's annual convention in Manhattan. His candid comments come just weeks before he is scheduled to step down as CEO. | 1/12/09 | Free | View In iTunes |
| 163 | VideoThe Coming Battle Against Advertising Tax Changes | NEW YORK (AdAge.com) -- When Washington begins to address the enormous budget deficit that will be generated by the bailout, legislators will inevitably look at the advertising business, says James Datri. The new president-CEO of the American Advertising Federation warns the industry to be wary of any effort to restrict the tax deductibility of corporate advertising. | 1/11/09 | Free | View In iTunes |
| 164 | VideoWill Online Publishing Be Forced Back to Pay Model? | NEW YORK (AdAge.com) -- We will witness a movement back toward the for-pay online publishing model in 2009 says Ad Age Editor Jonah Bloom. In this commentary looking at the media year ahead, Bloom notes that there are more publishers than online advertisers to support them. And he strongly suggests that newspaper and magazine websites have no choice but to accelerate their diversification beyond advertising revenue if they hope to survive. | 1/11/09 | Free | View In iTunes |
| 165 | VideoCyrus Mehri: Man Behind the New Racial Discrimination Charges | NEW YORK (AdAge.com) -- The issue of the advertising industry's diversity hiring practices, which seemed to have settled down, flared anew yesterday. Attorney Cyrus Mehri orchestrated a dramatic press conference and the release of new study documenting racial disparity throughout the ad agency business. | 1/8/09 | Free | View In iTunes |
| 166 | VideoCES '09: Not All Gloom and Doom | NEW YORK (AdAge.com) -- In the middle of the worst economic crisis since the depression, the International Consumer Electronics Show got underway this week. The crowds are smaller and the overall spirit of the event is more subdued but it's not all gloom and doom reports Ad Age Digital Editor Abbey Klaassen. | 1/8/09 | Free | View In iTunes |
| 167 | VideoKodak CMO's Market View: 'From Tension to Terror' | NEW YORK (AdAge.com) -- Eastman Kodak CMO Jeffrey Hayzlett makes no bones about his downbeat view of current market conditions. In remarks to an audience of marketers at a marketing awards event, he characterized the situation as one that was moving from "tension to terror." Mr. Hayzlett spoke of his company's strategy changes and also cautioned the audience about the potential pitfalls of a company or its employees becoming involved in social media. | 1/7/09 | Free | View In iTunes |
| 168 | VideoBeware the Knee-jerk Urge to Slash Marketing Budgets | NEW YORK (AdAge.com) -- Mark Gambill, chief marketing officer of CDW, warned big marketers to resist the knee-jerk inclination to slash marketing budgets. In Manhattan to accept a Top Marketer award, Mr. Gambill offerd his observations and advice for the coming year of economic struggle. CDW is the 34th largest private corporation in the U.S. with $8.1 billion in annual sales. | 1/6/09 | Free | View In iTunes |
| 169 | Video2008 Awards for Actors & Actresses in Commercials | NEW YORK (AdAge.com) -- For the eleventh year Advertising Age ad critic Bob Garfield bestows awards for the best performances by an actor, actress and celebrity in a TV commercial. However, this eight-minute program marks the first time the awards have ever been announced in a video format. The annual honors acknowledge the dramatic difference between movie and commercial acting. | 1/5/09 | Free | View In iTunes |
| 170 | VideoSustainability as a 2009 Marketing Issue | NEW YORK (AdAge.com) -- Sustainability is an issue that marketers, ad agencies and media companies can no longer easily ignore. Some marketers, like Wal-Mart, have made massive changes within the last year to incorporate sustainability as an actual marketing strategy for growth. Don Carli of the Institute for Sustainable Communications weighs in on how the issue is evolving and where it's likely to be going in 2009. | 1/5/09 | Free | View In iTunes |
| 171 | VideoOutgoing NBC Digital Chief Dumps on ABC and CBS Video Search | NEW YORK (AdAge.com) -- Outgoing NBC Universal digital chief George Kliavkoff doesn't think much of the online video search engines of competitors ABC and CBS. In his on-stage comments at the recent MIEG breakfast in New York, he boasted about how Hulu is much better at finding ABC and CBS content. Hulu, a joint venture of NBC and Fox, is only nine months old but has become the internet's third most heavily trafficked video search engine. | 1/5/09 | Free | View In iTunes |
| 172 | VideoA Christmas Marketing Story: Canada Takes Over Bryant Park | NEW YORK (AdAge.com) -- For the fourth year in a row, the Canadian Tourism Commission has taken over Christmas in New York's Bryant park. And it credits this annual holiday marketing blitz with motivating many of the 1.6 million overnight visitors who come to Canada each year from the New York region. The most visually striking part of this year's Canadian promotion is a temporary two-story steel-beam and glass walled restaurant and lounge flanked by a four-story high Christmas tree shipped in from Quebec. | 12/23/08 | Free | View In iTunes |
| 173 | VideoA Student Project Show Popular With Ad Agency Recruiters | NEW YORK (AdAge.com) -- During the last few years, New York University's Tisch School of Arts has become a place of great interest for ad agency recruiters. Its Interactive Telecommunications Program mixes a curriculum of arts studies with the latest communications technologies. And twice each year, students demonstrate their ideas for new communications products. We attended last week's show and found some of the concepts a bit nutty but several others appeared to have real commercial messaging potential. | 12/22/08 | Free | View In iTunes |
| 174 | VideoHigh-End Retailers Forced Into Heavy Pre-Christmas Sales | NEW YORK (AdAge.com) -- Wracked by recession, high-end brand retail chains have been forced to offer some of the steepest pre-Christmas discounts they've ever had to suffer. Ad Age retail reporter Natalie Zmuda and Brand Experience Lab chief David Polinchock take a tour of New York's swankiest Fifth Avenue stores. And what they find portends badly for the future of high-end retailing. | 12/21/08 | Free | View In iTunes |
| 175 | VideoSome Good News: Digital Media's Core Strength | NEW YORK (AdAge.com) -- Although the recent stream of news from media and marketing companies has been something of a depressing dirge, not all is bad. At the IAB's recent forum, Manish Bhatia, president of global and US sales at Nielsen Online, ticked off the latest data points documenting the core strength of internet media. One statistic that should warm the cockles of many online marketing and media executives' hearts is this: online video viewing increased by 46% during the last year and continues to climb. | 12/18/08 | Free | View In iTunes |
| 176 | VideoInterview with NBCU's Departing Chief Digital Officer | NEW YORK (AdAge.com) -- NBC Univeral's digital broadcasting strategies for the Beijing Olympics won wide acclaim throughout the marketing and media industries. And the mastermind of it all was chief digital officer George Kliavkoff. Last month, he announced he was leaving NBC to join an unnamed entrepreneurial venture. Yesterday, he was on stage at a New York Media Information Exchange Group (MIEG) breakfast event at the Samsung Experience at Time Warner Center. | 12/17/08 | Free | View In iTunes |
| 177 | VideoOut-of-Home Ad Industry Girds for Dramatic Transition | NEW YORK (AdAge.com) -- The changes which are about to rumble through the nation's out-of-home advertising business are among the biggest its seen in 75 years. That's according to Joe Philport, CEO of the industry's Traffic Audit Bureau. In February, the TAB rolls out a revolutionary new currency and value system for the buying and selling of out-of-home ad space. That system is also the pivot on which the industry hopes to dramatically -- and more profitably -- reinvent its relationship with ad agencies and big marketers. | 12/16/08 | Free | View In iTunes |
| 178 | VideoDiet Coke Makes Reuters/Times Square History | NEW YORK (AdAge.com) -- Diet Coke scored a bit of Times Square history with the launch of its branded entertainment and cross-channel media extravaganza called "Style Series." The half-hour TV-like music and fashion variety show was the first to be shot in the Thomson Reuters studio and simulcast live in its entirety onto that company's huge video screens as well as onto the web. It's the first of several "Style Series" programs Diet Coke is producing throughout the coming year. | 12/15/08 | Free | View In iTunes |
| 179 | VideoThe Economist Predictions for Media 2009: Bad to Dreadful | NEW YORK (AdAge.com) -- Daniel Franklin sees the media industry's current plight getting much worse before it begins to get any better. And his view would seem to be of particular note, given that he is the editor who oversaw the research and creation of The Economist's annual business predictions issue. Mr. Franklin, who is also executive editor of the magazine, stopped by the 3 Minute Ad Age studio to discuss the gloomy particulars of his conclusions. | 12/14/08 | Free | View In iTunes |
| 180 | VideoReturn to The Golden Age of Cigarette Advertising | NEW YORK (AdAge.com) -- It's a exhibit of print advertising that is as filled with stunning creativity as it is with pure horror. Sants Claus hawks cigarettes. Doctors recommend cigarettes as cures for various ailments. Dentists urge their patients to smoke. Babies endorse the cigarettes their "daddies" smoke. The display -- covering ad agency output from the 1920s to the 1950s -- fills the walls at the Science, Industry and Business branch of the New York Public Library. | 12/11/08 | Free | View In iTunes |
| 181 | VideoNFL to Reevaluate Sponsorship Model as Recession Deepens | NEW YORK (AdAge.com) -- As it adjusts to the new realities of the recession, the National Football League is laying off 14% of its staff and planning to reevaluate its sponsorship model. Appearing at the Reuters Media Summit, NFL executive vice president Eric Grubman said the League is concerned that corporations that pull out of sponsorships during the current downturn might not return when it's over. | 12/10/08 | Free | View In iTunes |
| Total: 181 Episodes |
Customer Reviews
Mostly audio - no video
Why did these guys call this the Ad Age VIDEO podcast? Most of the podcasts are audio, and the video consists of photographs of the person speaking. Seems like a huge waste of bandwidth - and it's pretty boring staring at the mug of a reporter. I was hoping that they would actually screen TV ads and talk about them. What would a video podcast like that be called? I'd expect it would be named Ad Age Video, but I guess I'm overthinking it.
For industry folks only
If you're not in the ad biz, no, you won't "get" this podcast. For those for whom it matters, it's a great listen.
this is good
I really enjoy this podcast. It's high quality, consistent, and brief.
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