Advertising Smarter
By AdvertisingSmarter.com
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Podcast Description
Advertising Smarter is a video blog created to help independent businesses, franchise owners, small business or anyone that needs to promote themselves to/in a local market using marketing and customer insights to make your business grow.
| Name | Description | Released | Price | ||
|---|---|---|---|---|---|
| 1 | VideoAdvertising Smarter to Coffee Shop Customers (Ep. 39) | Episode 39 of Advertising Smarter focuses on coffee shop customers. Learn about their demographics, eating habits, and social media usage. | 5/16/12 | Free | View In iTunes |
| 2 | VideoAdvertising Smarter to Party Hosts and Entertainers (Ep. 38) | Episode 38 of Advertising Smarter talks about party hosts and home entertainers. Find out more about their demographics, buying habits, and social media usage. | 5/9/12 | Free | View In iTunes |
| 3 | VideoAdvertising Smarter to Bicycle Shoppers (Ep. 37) | Episode 37 of Advertising Smarter focuses on Bicycle Shoppers. There is a lot of information about this group's shopping habits. Find out where they buy and what media outlets influence them. | 4/17/12 | Free | View In iTunes |
| 4 | VideoAdvertising Smarter to Do-it-Yourselfers (Ep. 36) | Episode 36 of Advertising Smarter looks at Do-it-Yourselfers. Find out how much this group spends on home improvements and what projects they invest in. Also learn what types of media they are more likely to respond to. | 3/21/12 | Free | View In iTunes |
| 5 | VideoAdvertising Smarter to Golfers (Ep. 35) | Episode 35 of Advertising Smarter focuses on golfers. What are some of their other leisure activities? Also find out what this group plans to purchase in the coming year and the types of media they trust the most. | 3/9/12 | Free | View In iTunes |
| 6 | VideoAdvertising Smarter to Wine Drinkers (Ep. 34) | Episode 34 of Advertising Smarter focuses on wine drinkers. Psychographic data shows this consumer group has sophisticated tastes. Watch and learn what types of media they normally use, and how social networking plays a role with this group. | 2/15/12 | Free | View In iTunes |
| 7 | VideoAdvertising Smarter to Snow Sports Enthusiasts (Ep. 32) | Episode 32 of Advertising Smarter focuses on snow sports enthusiasts. Learn about the demographics and psychographics for these consumers. Find out what types of media they trust and what types influence them. | 1/31/12 | Free | View In iTunes |
| 8 | VideoAdvertising Smarter to Fitness Class Members (Ep. 31) | Episode 31 of Advertising Smarter focuses on fitness class members. Find out who they are, where they live, and where they shop. Is this group receptive to advertising? How should you advertise to connect with this audience? | 1/18/12 | Free | View In iTunes |
| 9 | VideoAdvertising Smarter to Hybrid Car Buyers (Ep. 30) | Episode 30 of Advertising Smarter looks at hybrid car buyers. Why are they choosing to go hybrid? What do these consumers say about the car buying experience? What types of advertising should you use? | 12/6/11 | Free | View In iTunes |
| 10 | VideoAdvertising Smarter to Politicos (Ep. 29) | Episode 29 of Advertising Smarter looks at politicos. Politicos are people who have a high level of interest in following politics. What types of media interest these consumers? Where does the majority of this group get their information? | 11/2/11 | Free | View In iTunes |
| 11 | VideoAdvertising Smarter to Hunters and Fishers (Ep. 28) | Episode 28 of Advertising Smarter focuses on hunters and fishers. Besides spending time in the great outdoors, what else does this group like to do? What media outlets do they go to for information? | 10/18/11 | Free | View In iTunes |
| 12 | VideoAdvertising Smarter to Dog Owners (Ep. 27) | Episode 27 of Advertising Smarter looks at dog owners. Learn about the causes they support, their interests, and their feelings when buying products. | 10/7/11 | Free | View In iTunes |
| 13 | VideoAdvertising Smarter to Public TV Watchers (Ep. 26) | Episode 26 of Advertising Smarter targets public TV watchers. This is a lucrative audience that can be overlooked. Who are these consumers and what do they like to do? What kinds of social media do they use? | 9/15/11 | Free | View In iTunes |
| 14 | VideoAdvertising Smarter to College Football Fans (Ep. 25) | Episode 25 of Advertising Smarter talks about college football fans. What do these consumers like to do? Where should you be advertising to them? | 9/2/11 | Free | View In iTunes |
| 15 | VideoAdvertising Smarter to New Car Buyers (Ep. 24) | Episode 24 of Advertising Smarter focuses on new car buyers. With an increase in new car sales, what is making more consumers decide to purchase? What mediums are best for reaching this audience? | 8/16/11 | Free | View In iTunes |
| 16 | VideoAdvertising Smarter to Smartphone Users (Ep. 23) | Episode 23 of Advertising Smarter looks at Smartphone users. What do they do while on their phone? What are their other media habits? How can you advertise to them? | 8/4/11 | Free | View In iTunes |
| 17 | VideoAdvertising Smarter to New Movers (Ep. 22) | Episode 22 of Advertising Smarter focuses on new movers. What types of media do they frequently use? How can you market effectively to this consumer group? | 7/19/11 | Free | View In iTunes |
| 18 | VideoAdvertising Smarter to Casino Gamblers (Ep. 21) | Episode 21 focuses on advertising smarter to casino gamblers. What are the main demographics for this consumer group? What types of media do they enjoy using? How should you advertise to them? | 7/1/11 | Free | View In iTunes |
| 19 | VideoAdvertising Smarter Using the Right Triggers (Ep. 20) | Episode 20 is about advertising smarter using the right triggers. What words do consumers use to describe how they want to feel when they purchase a product or service? | 6/20/11 | Free | View In iTunes |
| 20 | VideoAdvertising Smarter to Furniture Shoppers (Ep. 19) | Episode 19 focuses on furniture shoppers. What prompts consumers to shop for furniture and what types of media do they use to get information? | 6/6/11 | Free | View In iTunes |
| 21 | VideoAdvertising Smarter to Pizza Lovers (Ep. 18) | Episode 18 looks at targeting pizza lovers. What are the best forms of media to use to attract this consumer group? Also includes interests+attitudes. | 5/20/11 | Free | View In iTunes |
| 22 | VideoAdvertising Smarter by Avoiding Common Mistakes (Ep. 17) | Episode 17 focuses on avoiding common mistakes in advertising. Creating effective ads can help boost sales. Avoid these mistakes to get a good return on your advertising investment. | 5/2/11 | Free | View In iTunes |
| 23 | VideoAdvertising Smarter to Better Sleep Seekers (Ep. 16) | Episode 16 focuses on targeting better sleep seekers. Utilizing psychographic and lifestyle data can help you create messages that will resonate with this demographic. Specific examples are cited. | 4/20/11 | Free | View In iTunes |
| 24 | VideoAdvertising Smarter to New Home Buyers (Ep. 15) | Episode 15 focuses on New Home Buyers, the media they find the most useful, other planned purchases they make, and how you should target these consumers when creating your messages. | 4/4/11 | Free | View In iTunes |
| 25 | VideoAdvertising Smarter to Gardeners (Ep. 14) | Episode 14 focuses on gardeners and looks into their media interests and habits, buying preferences, and attitudes about advertisements. | 3/17/11 | Free | View In iTunes |
| 26 | VideoAdvertising Smarter to Insurance Buyers (Ep. 13) | Episode 13 focuses on insurance buyers, looking at their attitudes about insurance, their leisure time activities, both online and offline, and their feelings on the services they purchase. | 3/2/11 | Free | View In iTunes |
| 27 | VideoAdvertising Smarter to Moms (Ep. 12) | Episode 12 looks at the buying habits of mothers, from shopping to leisure time, also touching on their online interaction with brands. | 1/28/11 | Free | View In iTunes |
| 28 | VideoAdvertising Smarter to Religious Consumers (Ep. 11) | Episode 11 looks at the demographics of religious consumers and the best type of media to use for your marketing message to this group. | 1/17/11 | Free | View In iTunes |
| 29 | VideoAdvertising Smarter to Dieters (Ep. 10) | Episode 10 includes looks at the best way you to reach dieters with your marketing message. Includes media usage numbers and interests+attitudes of dieters. | 12/17/10 | Free | View In iTunes |
| 30 | VideoAdvertising Smarter by Adding PR (Ep. 9) | Episode 9 discusses ways to leverage public relations and media coverage into increased business and sales of your product or service. | 11/15/10 | Free | View In iTunes |
| 31 | VideoAdvertising Smarter using Customer Reviews (Ep. 4) | Episode 4 encourages you to make it easy for customers to review your products and services. | 11/15/10 | Free | View In iTunes |
| 32 | VideoAdvertising Smarter to Foodies (Ep. 8) | Episode 8 looks at how you can better target Foodies based on their interests, attitudes and preferred mediums. | 11/15/10 | Free | View In iTunes |
| 33 | VideoAdvertising Smarter using Content Marketing (Ep. 5) | Episode 5 lists and explains how to use different types of content marketing to engage your customers and prospects in new ways. | 11/15/10 | Free | View In iTunes |
| 34 | VideoAdvertising Smarter by using the Right Tone (Ep. 6) | Episode 6 discusses how to create effective advertisements using the right tone and approach for your target audience. | 11/15/10 | Free | View In iTunes |
| 35 | VideoAdvertising Smarter to Arts Patrons (Ep. 2) | Episode2 discusses the best way to reach arts patrons with your marketing message. | 11/15/10 | Free | View In iTunes |
| 36 | VideoAdvertising Smarter using Personalized Messages (Ep. 7) | Episode 7 discusses targeted marketing strategies and how to best reach your audience with personalized messages. | 11/15/10 | Free | View In iTunes |
| 37 | VideoAdvertising Smarter to Car Buyers (Ep. 3) | Episode 3 suggests that car buyers are now searching beyond their local dealerships for the best automotive deals. | 11/15/10 | Free | View In iTunes |
| 38 | VideoAdvertising Smarter Using Social Networking (Ep. 1) | Episode 1 takes a look at the different ways you can use social media to your advantage. | 11/15/10 | Free | View In iTunes |
| 39 | VideoAdvertising Smarter to Home Show Attendees (Ep. 33) | Episode 33 of Advertising Smarter looks at Home Show Attendees. Learn the main demographics for this group as well as some psychographic information. Also find out what local news they read and what they might purchase for their home in the coming year. | Free | View In iTunes |
| Total: 39 Episodes |
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- Category: Management & Marketing
- Language: English
- © Sales Development Services 2010
