AHAA: The Voice of Hispanic Marketing
By Association of Hispanic Advertising Agencies AHAA
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Podcast Description
The Association of Hispanic Advertising Agencies (AHAA) is the first trade organization of its kind to be established specifically for agencies working within the United States Hispanic advertising industry. These podcasts are recordings of speakers that presented at an AHAA Conference. Please visit our website www.ahaa.org for more information.
| Name | Description | Released | Price | ||
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1 |
Podcast #36--JUVENTUD + MIGRACION + ADAPTACTION = MUSIC, LANGUAGE AND MUCHO LOVE | How is the ever changing and growing multicultural market in the US, continue to influence their in order to impact the current US Hispanic market. Each panelist presented what factors have most impacted their brand, how they’ve modified their stra | 5/31/12 | Free | View In iTunes |
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2 |
Podcast #35--Top 10 "Truths" from a Retail Client's Perspective | TOP 10 "TRUTHS" FROM A RETAIL CLIENT'S PERSPECTIVE OF HISPANIC MARKETING David and Lupe revealed the 10 truths of an agency-client relationship. Truth #1: Share the knowledge and identify the implications. They provided examples for each truth to illustr | 5/31/12 | Free | View In iTunes |
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3 |
Podcast #34--Hispanic Public Relations Panel From AHAA 2012 | HISPANIC PUBLIC RELATIONS: CREATING BRAND EVANGELISTS WITH ENGAGEMENT AND TRUST This session introduces you to the NEW Hispanic press and the new channels of trust for Hispanic consumers. Learn how to generate advocacy, engagement, trust and sales | 5/31/12 | Free | View In iTunes |
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4 |
Podcast #33--Roberto OrcI: Welcome and AHAA Changes | Roberto Orci, Chair of AHAA and CEO of Acento, welcomes you to the 2012 AHAA Annual Conference. He also updates you on the changes occurring at AHAA, including: New Advisory Board New Board Members 2012 Online University Exciting Research Speaker: Robert | 5/31/12 | Free | View In iTunes |
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5 |
Podcast #32--Andrew Essex: Only Connect: Making Advertising That Matters | Culturally relevant, idea-driven advertising is no longer just a fanciful idea: it’s a business imperative. Overwhelming content, media fragmentation, and rapidly proliferating new technological platforms are creating an unstable context in which all co | 10/17/11 | Free | View In iTunes |
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6 |
Podcast #31--Carlos de León de la Riva: Living with Hispanic Families: A Perspective based on Identities | Get a sneak preview of Kitelab's new syndicated research study focusing on the U.S. Hispanic market: “Living with Hispanic Families: A Perspective based on Identities” The study identifies current trends, facts and figures and will dimensionalize the | 10/17/11 | Free | View In iTunes |
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7 |
Podcast #30--CMO Fireside Chat: Jaime Vasquez, Cricket Communications | Jaime Vasquez is Vice President, Consumer Marketing at Cricket Communications, a leading telecommunications company with marketing platforms specifically targeted to the ever growing market of U.S. Hispanics. In his role, Vasquez leads consumer marketing | 10/17/11 | Free | View In iTunes |
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8 |
Podcast #29--2010 Report on Hispanic Advertising Spending | Join Carlos Santiago of Santiago ROI and AHAA Chair Roberto Orci, CEO of Acento Advertising as they reveal the results of AHAA's 2010 Report on Hispanic Advertising Spending. Learn about the state of the Hispanic advertising industry and comparisons to pr | 10/17/11 | Free | View In iTunes |
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9 |
Podcast #28--CMO Fireside Chat: Joakim Wijkstrom, CMO, Perry Ellis, International | Join us as we dive into the mind of Joakim "Kim" Wijkstrom, CMO of Hispanic-owned Perry Ellis International, Inc. A leading designer, distributor and licensor of men's and women's apparel, accessories and fragrances, PEI has a sophisticated U.S. Hispanic | 10/17/11 | Free | View In iTunes |
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10 |
Podcast #27--Mitchell Reichgut: Social Rules: How social media is re-writing the advertising rules of engagement | Social networking is the most profound media phenomenon since the birth of the Web. As advertisers frantically chase earned media validation, Facebook fans, and viral video stardom, we'll look behind the scenes at what's working and what's not. We'll anal | 10/17/11 | Free | View In iTunes |
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11 |
Podcast #26--Robb High: The Transformation of Agencies | The marketing communications world has changed more in the last ten years than in the previous 40. Agencies of today look and act much differently then they did in the 90’s. They’ve had to in order to thrive, or even survive. The good news, or bad new | 10/17/11 | Free | View In iTunes |
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12 |
Podcast #25- Tr3s: MTV, Música y Más Presents A Conversation With Romeo Santos | Tr3s: MTV, Música y Más presents an enlightening conversation with Romeo Santos, former member of the multiplatinum bachata super group Aventura. Balancing dual languages and cultures, Romeo continues to effectively amplify his voice and brand within mu | 10/17/11 | Free | View In iTunes |
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13 |
Podcast #24 - Cultural Evolution Panel | The constant push and pull between their traditional Hispanic and aspirational American values is what makes Latinos culturally unique. The need to strike a balance between their two cultures and identities and the desire to "crack" the American code is a | 10/29/10 | Free | View In iTunes |
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14 |
Podcast #23 - ROI Panel | CFOs use the elusive marketing ROI to measure contributions made by CMOs. Yet, measuring the impact of marketing on sales is difficult. Attempting to measure Hispanic Marketing ROI poses additional challenges, such as isolating cause and effect; measuring | 10/22/10 | Free | View In iTunes |
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15 |
Podcast #22 - Social Media | There’s an amazing convergence happening between the growth of the U.S. Hispanic population and the growth of digital media. Hispanics increasingly use the Internet to keep in touch with family and friends on social networks, write product reviews, comp | 10/22/10 | Free | View In iTunes |
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16 |
Podcast #21 - Fireside Chat with Mark Addicks, CMO, General Mills | In this session, we heard from a best-in-class CMO who has launched and driven the cultural evolution of General Mills. Mark Addicks shared some of the barriers he overcame while launching multicultural programs and the challenges he foresees as brands st | 10/22/10 | Free | View In iTunes |
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17 |
Podcast #20 - How Doing Good is Good For Your Brand | Studies show that Hispanic consumers place heavy importance on a brand’s social responsible behavior when making a purchasing decision but that the majority of these consumers feel that there are few brands out there with those behavior traits. In other | 10/22/10 | Free | View In iTunes |
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18 |
Podcast #18 - Immigration Debate - The Mindset & Economic Toll | The 2000 Census brought forth the beginning of a new century fueled by a Hispanic boom. Even the behemoths of our time like Wal-Mart and Bank of America led the charge in developing aggressive Hispanic strategies delivering healthy growth. Now, we face he | 10/22/10 | Free | View In iTunes |
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19 |
Podcast #19 - Census Discussion with César Melgoza, Geoscape | This session focused on what we can expect from Census 2010 results. | 10/19/10 | Free | View In iTunes |
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20 |
Podcast #17 - A Conversation with Recording Superstar, Pitbull, and Ruben Leyva | It is through the success and experience of others that we can learn how to overcome the daily challenges we all face, as we fight for our rightful place within our industry and organizations. It is said that art imitates life, so there is likely no bette | 10/19/10 | Free | View In iTunes |
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21 |
Podcast #16 - Dan Wieden Keynote Speech - AHAA 2009 Creative & Account Management Conference | With the advancement of new media tools and technology, and advertisers’ drive to do “more with less,” the advertising industry is being challenged to rewrite the rules of engagement with consumers. For renowned adman and advertising icon Dan Wieden | 10/21/09 | Free | View In iTunes |
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22 |
Podcast #15 - Closing the Digital Divide - AHAA 2009 Creative & Account Management Conference | It goes without question that creating and planning in the digital space are important disciplines in today’s advertising world. Yet, there is currently a digital divide in the way this business is carried out. Hispanic agencies have the opportunity and | 10/21/09 | Free | View In iTunes |
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23 |
Podcast #14 - Breaking the Cycle - AHAA 2009 Creative & Account Management Conference | It's not business as usual. How do we liberate ourselves from patterns of behavior that get in the way of surviving and succeeding in today's environment? In this candid discuss with leaders from across agency functions we'll learn what's working and how | 10/21/09 | Free | View In iTunes |
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24 |
Podcast #13 - Winning Ideas - AHAA 2009 Creative & Account Management Conference | Winners of the 2009 HAPE Awards break down how they uncovered the silver bullet insight that led to a winning creative idea in this collection of case studies. Speakers: 2009 HAPE Award Winners | 10/21/09 | Free | View In iTunes |
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25 |
Podcast #12 - Interdependence at Work - AHAA 2009 Creative & Account Management Confer | At the end of the day, it’s client leadership and agency interdependence to deliver ideas that deliver results. MGS Communications and 22 Squared have partnered on the Southeast Toyota Account for decades. What are they doing right? Speakers: Myra Adams | 10/9/09 | Free | View In iTunes |
| Total: 25 Episodes |
Customer Reviews
Great content
Hispanic Advertising in the US has come a long way. AHAA is at the forefront of the change. It's great that they are now sharing the content from their conferences.
Great Insights!!
Wow, now we have access to the great content from the conferences right from my iPod thanks AHAA.
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