100 episodes

The podcast created exclusively for the staffing and recruiting industry.

On InSights, we share tips and best practices from the social media insiders at Haley Marketing Group. InSights will provide you with the tools you need to master your social recruiting, digital marketing, recruitment marketing and employer branding.

Secrets of Staffing Success Haley Marketing Group

    • Business
    • 4.7 • 34 Ratings

The podcast created exclusively for the staffing and recruiting industry.

On InSights, we share tips and best practices from the social media insiders at Haley Marketing Group. InSights will provide you with the tools you need to master your social recruiting, digital marketing, recruitment marketing and employer branding.

    [Stage] Tom Kosnik - A Masterclass on Markups and Pricing Strategy

    [Stage] Tom Kosnik - A Masterclass on Markups and Pricing Strategy

    On Take the Stage, presented by Haley Marketing, we bring you the BEST speakers, coaches, trainers, and strategic partners from across the staffing and recruiting industry every other week. More than your standard interview, each conversation is built off of a specific session or topic these industry thought leaders bring to conferences and audiences around the country.
    KEY MOMENTS
    On this episode of Take the Stage, Brad Bialy is joined by Tom Kosnik, the staffing industry’s leading expert offering a unique combination of business consulting acumen and experience to independent staffing firms. They discuss the importance of developing a true pricing strategy and how to analyze markups. Tom emphasizes the need to collect and analyze data on pay rates, bill rates, and burdens. He also explains how to create a financial model and run a financial analysis on every account to ensure profitability. They touch on the challenge of differentiating the staffing industry and the value it provides. Tune in to gain valuable insights and strategies for running a successful staffing firm.
     
    ABOUT THE SPEAKERS
    Brad Bialy  (LinkedIn)
    Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.  
    As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry. 
     
    Tom Kosnik
    (LinkedIn)
    Tom Kosnik is the staffing industry’s leading expert offering a unique combination of business consulting acumen and experience to independent staffing firms. Tom advises on all aspects of running a staffing firm including organizational performance; change management; strategic planning; financial analysis; compensation plan design; process and profit improvements and business value enhancement to help staffing firms across the country improve operations and the bottom line.
    In 1995, Tom started the Presidents’ RoundTable program to improve leadership capabilities of independent staffing firms’ management through creative idea generation, sharing, collaborating and addressing industry challenges. The RoundTables have expanded to include CFOs, COOs, and CMOs.
    Tom is the only consultant for independent staffing firms with a degree in Organizational Development (M.A. from Bowling Green State University) and a B.A. in psychology from Seattle University. He has a Masters of Divinity degree from Catholic Theological Union and is also certified with the Center for Creative Leadership. This specialized educational and professional background equips him with a unique skill set for guiding independent staffing firms.

    • 32 min
    [InSights] Know Who You Are…and Who You’re For (with Randy Harris)

    [InSights] Know Who You Are…and Who You’re For (with Randy Harris)

    Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.  
     
    HEARD ON THIS EPISODE: 
    The Taylor Swift Effect. What can the staffing industry learn from consistently creating high-value content like Taylor Swift? Why should you empower your team to create personal content on LinkedIn?
    Hosts
    Brad Bialy  (LinkedIn / Twitter) 
    Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.  
    As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry. 
     
    Matt Lozar  
    (LinkedIn / Twitter) 
    Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
    As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
    Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
    Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
     
    Randy Harris 
    (LinkedIn)
    A former minor-league professional hockey player and dedicated father of four young daughters, Randy Harris is an active business leader in the Buffalo, NY business & technology community.
     
    Randy serves as the CEO of Lighthouse Technology Services, a technology staffing and services firm headquartered on the 28th floor of Seneca One Tower in downtown Buffalo.
     
    In addition, Randy is the co-founder of TechBuffalo, a non-profit organization that strives to create a sustainable, inclusive, and accessible technology community for Western New York by improving the region’s ability to retain, attract and foster technology talent.
     
    About Lighthouse
    Lighthouse Technology Services inspires companies on their path to success by connecting them to the right technology and talent solutions at the right time, and we’ve been at it since 2004.
     
    Headquartered in beautiful Buffalo, NY, on the shores of the Great Lakes and in the midst of Niagara Falls, we serve as a guide to companies looking for technology and talent support, and as a beacon

    • 43 min
    [Stage] Angela Alberty - The Future of Work is Now

    [Stage] Angela Alberty - The Future of Work is Now

    On Take the Stage, presented by Haley Marketing, we bring you the BEST speakers, coaches, trainers, and strategic partners from across the staffing and recruiting industry every other week. More than your standard interview, each conversation is built off of a specific session or topic these industry thought leaders bring to conferences and audiences around the country.
    KEY MOMENTS
    0:01:09 The importance of staffing firms offering temporary and contract opportunities0:02:26 The increasing demand for contract placements and contingent workers0:03:34 The impact of the pandemic on the future of work0:06:19 Challenges and considerations for staffing firms expanding into new markets0:08:26 The option to outsource payroll and HR functions in new markets0:09:31 The importance of back-office operations and compliance0:10:52 Exploring new markets and industries to future-proof the business0:12:13 Considerations for tapping into existing client base and investing in business development0:12:13 Investing in business development and salespeople with existing contacts.0:12:59 Driving new business from current clients.0:13:27 Starting the conversation with existing clients about expanding to new locations.0:14:22 Gathering intel from existing clients and placed candidates to expand services.0:15:11 Importance of asking the right questions to expand client portfolio.0:17:09 Trends in contract staffing: remote work, globalization, generational impact.0:19:14 Nearshore outsourcing and direct sourcing as emerging trends.0:22:53 Applying local success story to a national or global narrative.0:24:15 What makes you unique and your value proposition?0:24:44 The importance of social proof and success stories0:25:17 Leveraging your differentiators and standing out from competitors0:26:04 Taking ownership when things go wrong0:26:42 Expanding into new geographic locations and client bases
    ABOUT THE SPEAKERS
    Brad Bialy  (LinkedIn)
    Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.  
    As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry. 
     
    Angela Alberty
    (LinkedIn)
    Angela is the Co-founder & Chief Strategy Officer at myBasePay. Having studied workforce trends an entire professional career spanning over a decade, Angela is an expert in the human capital sector. She is a thought leader and advocates for the worker population with a specialized focus on Contingent Workers. Angela has held leadership and executive roles at some of the most recognized national and global on-demand Employer platforms.  Angela is an expert on employment-related matters and is passionate about driving advocacy for the external worker population.  

    • 30 min
    [InSights] Are we really still asking for SSN on job applications?

    [InSights] Are we really still asking for SSN on job applications?

    Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.  
     
    HEARD ON THIS EPISODE: 
    Why is it a bad candidate experience to ask for a Social Security Number at STAGE 1 of the application process?
    Takeaways from the Bullhorn GRID 2024 Industry Trends Report (LINK)
    What if you focused on getting QUALITY candidates and used that to drive sales leads?
     
    Hosts
    Brad Bialy  (LinkedIn / Twitter) 
    Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.  
    As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry. 
     
    Matt Lozar  
    (LinkedIn / Twitter) 
    Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
    As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
    Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
    Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.

    • 31 min
    [Stage] Tom Erb - How to Sell in an Informational Buying Era

    [Stage] Tom Erb - How to Sell in an Informational Buying Era

    On Take the Stage, presented by Haley Marketing, we bring you the BEST speakers, coaches, trainers, and strategic partners from across the staffing and recruiting industry every other week. More than your standard interview, each conversation is built off of a specific session or topic these industry thought leaders bring to conferences and audiences around the country.
    KEY MOMENTS
    0:00:50 Difficulty in selling staffing services due to lack of understanding of differentiation0:02:36 Selling challenge is not new, but often masked by supply and demand0:05:01 Sales reps tend to call the wrong people; start higher in the organization0:07:20 Imposter syndrome and comfort level affect Sales Reps' choice of contacts0:08:39 Building rapport with gatekeepers and leveraging their role0:11:10 Importance of treating gatekeepers with respect0:11:58 Reasons why businesses won't give us their business0:12:44 Creating demand and proving value0:15:04 Importance of providing proof and reinforcing value0:17:00 Shifting the scales of demand with proof0:17:41 Overcoming skepticism and past experiences0:18:21 Importance of marketing and sales development0:19:04 Get testimonials for quick and effective proof.0:20:18 Sales and marketing are intertwined, start with testimonials.0:21:23 Use well-known companies as credibility endorsements.0:22:42 Prompt clients for testimonials and avoid generic ones.0:24:07 Grade client relationships from F to A to identify key stakeholders.0:26:26 Aim to be a trusted advisor and essential to their operations.0:27:28 Essential for staffing companies to be seen as consultants0:29:39 Action plan to improve client relationships0:30:33 Approach staffing as a career, not just a job
    ABOUT THE SPEAKERS
    Brad Bialy  (LinkedIn)
    Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.  
    As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry. 
     
    Tom Erb
    (LinkedIn)
    With a career spanning over 20 years, Tom Erb has established himself as one of the staffing and recruiting industry’s top subject matter experts. As a consultant, trainer, and speaker to the staffing and recruiting industry, Tom has helped hundreds of firms create and execute sales and recruiting strategies to grow their business.Tom is one of the most highly sought after national speakers in the staffing industry, presenting to a variety of industry organizations including the American Staffing Association, National Association of Personnel Services, TechServe Alliance, New York Staffing Association, Capital Area Staffing Association, Midwest Staffing Conference, New England Association of Personnel Services, and dozens of others.

    • 33 min
    [InSights] Cost per Application is up 38%

    [InSights] Cost per Application is up 38%

    Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.  
     
    HEARD ON THIS EPISODE: 
    Opener Matt asks Brad his favorite President, and Brad is speechless
    03:21 Discussion on the importance and potential benefits of employee and client referral programs.
    04:54 Mention of candidate referrals and the three sources of placements.
    05:29 Reflection on the current state of referrals and reviews in the industry.
    07:32 Highlighting the potential for referrals to be a differentiator and improve the quality of candidates.
    08:47 Introduction to the discussion on the data regarding Indeed and its impact on job postings.
    09:21 Analysis of the increase in conversion rates and costs for job postings on Indeed.
    09:47 Costs are going up in job boards and recruitment.
    10:23 Job orders are down in the industry, leading to overpaying for clicks.
    12:41 If job orders are going down, consider reducing the budget.
    16:08 Calls to action are essential in marketing.
    19:16 Make it easy for applicants to take action.
    20:10 Simplify content to increase conversions.
    21:40 Are you funneling people the right way?
     
    Hosts
    Brad Bialy  (LinkedIn / Twitter) 
    Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.  
    As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry. 
     
    Matt Lozar  
    (LinkedIn / Twitter) 
    Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
    As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
    Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
    Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.

    • 22 min

Customer Reviews

4.7 out of 5
34 Ratings

34 Ratings

Nickname goes here :D ,

Inspiring & Motivating

Brad, Matt and Haley Marketing Team: thank you for taking the time to put these out! What you didn’t know was a year ago there was a girl listening who had just started an agency. A girl who had a shoe string budget and would tune in every week to each episode, lunch with Haley and LinkedIn live to get insights and tips. Each time a new episode would drop I would hurry to my office, I would sit with my cup of coffee, listen and take notes. Even through the hardest time of recruiting and owning a business this podcast has given me hope and motivation. This week I opened my second location! Thank you guys for making this podcast, sharing your knowledge and spreading inspiration! Sarah Chapa CEO StaffEase Tacoma, WA

obacker19 ,

Insightful, entertaining and actionable!

This is absolutely a go-to podcast for anyone in the recruitment industry (honestly the content and lessons from each episode extend beyond staffing/recruiting as well!). Todd and his guests share incredibly valuable insights, anecdotes and opportunities to both grow your firm's success, and do more good in the industry through the process. Highly recommend listening and subscribing today!

Paula pz ,

Top Staffing Industry Leaders Insights

A must listen if you want to succeed in this industry! Thought provoking insights from some of the staffing industry's top professionals. Looking forward to hearing more!

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