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By Beyond Web Analytics
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Podcast Description
Conversations about all things analytics. Join us as we invite a variety of people from the analytic and measure communities to speak about the current happenings in analytics.
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1 |
CleanEpisode 55 – Hip Hop Analytics with The Chuck Tees | In this episode, the Beyond Web Analytics team talks with the latest sensation to hit the Digital Analytics industry MC U-neeks and Sweet J from the Hip Hop Analytics super group The Chuck Tees. The group talks about how the group got its start, w[...] | 3/19/12 | Free | View In iTunes |
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2 |
CleanEpisode 54 – Web Analytics Action Hero with Brent Dykes | In this episode, the Beyond Web Analytics team talks with Brent Dykes, Director of Consulting at Adobe and now author of Web Analytics Action Hero. The team talks to Brent about what made him write this book, and what it takes to be an Action Hero[...] | 3/3/12 | Free | View In iTunes |
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3 |
CleanEpisode 53 – Google Analytics Premium with Phil Mui | In this episode, the Beyond Web Analytics team talks with Phil Mui, Group Product Manager of Google Analytics about the introduction of Google Analytics Premium. The group discusses what lead to the creation of the paid version, the new features a[... | 1/31/12 | Free | View In iTunes |
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4 |
CleanEpisode 52: Looking forward to 2012 with Joe Stanhope | In this episode, the Beyond Web Analytics team talks with Joe Stanhope, Senior Analyst with Forrester Research about what did and did not happen in 2011 and what the team thinks that 2012 will hold for the digital measurement industry. The conve[... | 1/11/12 | Free | View In iTunes |
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5 |
CleanEpisode 51: Social Media Metrics Secrets with John Lovett | In this episode, the Beyond Web Analytics team talks with John Lovett, of Web Analytics Demystified about his new book Social Media Metrics Secrets. The group talks about what sets this book apart from other books on the topic, and how the channel[...] | 11/21/11 | Free | View In iTunes |
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6 |
CleanEpisode 50: eMetrics NYC Preview with Jim Sterne | Join Adam and Rudi as they talk with Jim Sterne, the Godfather of Web Analytics, about the upcoming eMetrics Marketing Optimization Summit in New York City. The gang talks about why the conference moved to the NYC, the impact on the flood of ne[... | 9/7/11 | Free | View In iTunes |
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7 |
CleanEpisode 49 : Social Media Series with Radian 6 | Join Adam and Rudi as they talk with Rob Begg, senior director of product marketing at Radian6, about their social media offerings. The group discusses what makes up social media, the landscape of product solutions out there, what sets them ap[...] | 8/31/11 | Free | View In iTunes |
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8 |
CleanEpisode 48 – Implementation Tips with Jenn Kunz | Join Adam and Rudi as they talk with Jenn Kunz, Implementation Consultant with Keystone Solutions, as they talk about analytics implementation tips, tricks, and some common pitfalls. The group drills into things that signal a good or a bad imp[...] | 8/3/11 | Free | View In iTunes |
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9 |
CleanEpisode 47 – Testing and Optimization with Eric Hansen | Join Adam and Rudi as they talk with Eric Hansen, Founder and CEO of SiteSpect. The groups dives right into the need for testing and optimization and the issues that companies tend to struggle with. The group also provides some insight on where[... | 6/20/11 | Free | View In iTunes |
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10 |
CleanEpisode 46 – Performable with Christopher O’Donnell | Join Adam and Rudi as they talk with Christopher O’Donnell, Director of Product Development, Performable. The team explores what exactly it is Performable does and what lead to Performable being created. The conversation moves into their unique [ | 5/29/11 | Free | View In iTunes |
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11 |
CleanEpisode 45 – Real-time customer intelligence with Paul Phillips | Join Adam and Rudi as they talk with Paul Phillips of Causata and real-time customer intelligence. Paul provides the team with insight on what exactly Causata is and the business problems that they are helping their clients solve. The conve[ | 5/7/11 | Free | View In iTunes |
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12 |
CleanEpisode 44 – Google Analytics and more with Justin Cutroni | Join Adam and Rudi as they talk with Justin Cutroni about the recent changes to Google Analytics. The conversation reviews the newest features of Google Analytics, how this might translate to a rumored paid version of GA, and what this mea[...] | 4/17/11 | Free | View In iTunes |
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13 |
CleanEpisode 43 – Omniture Summit & eMetrics recap with Michele Hinojosa | Join Adam, Rudi, and special guest Michele “Jojoba” Hinojosa talk about the recent Omniture Summit and eMetrics. The group talks about the key takeaways from the events, the highlights of each conference, favorite sessions, and[...] | 4/4/11 | Free | View In iTunes |
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14 |
CleanEpisode 42 – Live at eMetrics ! | Join Adam and Rudi as they talk to speakers and other attendees at the recent eMetrics out in San Francisco. Hear directly from our guests about the key takeaways from the conference, reasons you should attend, and even some prognostication[...] | 3/18/11 | Free | View In iTunes |
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15 |
CleanEpisode 41 – IBM, eMetrics, and more with Lee Isensee | Join Lee Isensee and the Beyond Web Analytics team as they talk about the recent acquisitions of Unica and Coremetrics by IBM. The conversation dives into who is stealing the sheets in the relationship, to the current happenings within the [... | 2/27/11 | Free | View In iTunes |
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16 |
CleanEpisode 40 – Shaking the baby with Evan Lapointe | Join Evan Lapointe and the Beyond Web Analytics team as they talk about some of his more controversial and thought provoking blog posts. The conversation explores these posts and then delves into his wheel house and gets to talking about his [... | 2/14/11 | Free | View In iTunes |
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17 |
CleanEpisode 39 – KissMetrics with Hiten Shah | In this episode the Beyond Web Analytics team talks with Hiten Shah of KissMetrics fame. The team talks about the creation of KissMetrics, the process that has led to their success, and what the future holds for them and our industry. The conve[... | 1/31/11 | Free | View In iTunes |
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18 |
CleanEpisode 38 – eMetrics and the WAA with Jim Sterne | In this episode the Beyond Web Analytics team talks with Godfather of Analytics Jim Sterne, about the upcoming eMetrics Conference. The team talks about the history of eMetrics, what this year holds for the conference, and what my lie ahead in fut[...] | 1/16/11 | Free | View In iTunes |
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19 |
CleanEpisode 37 – 2010 in review and thoughts on 2011 with Joe Stanhope | In this episode the Beyond Web Analytics team talks with Joe Stanhope, of Forrester Research, about the events of 2010. The conversation covers mergers, events, and inovations throughout 2010, and then moves to hopes and dreams for the measur[.. | 12/31/10 | Free | View In iTunes |
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20 |
CleanEpisode 36 – Next Generation Deployment: Universal Tagging with Ali Behnam | In this episode, the second in our series on Universal Tagging the Beyond Web Analytics team talks with Ali Behnam, the co-founder of Tealium a provider of Universal Tag and Tag Management Platform. The group explores what a Tag Management Pl[...] | 12/15/10 | Free | View In iTunes |
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21 |
CleanEpisode 35 – Career Development Series with Scott Calise & Corry Prohens | In this episode, the second in our Career Development Series with IQ Workforce, the tables are turned on Beyond Web Analytics team as Corry Prohens asks the team and guest Scott Calise of MTV the tough questions that job seekers and candi[... | 11/30/10 | Free | View In iTunes |
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22 |
CleanEpisode 34 – Analysis Exchange with Jason Thompson, Paul Young, & Todd Bullivant | In this episode the Beyond Web Analytics team talks with the client, mentor, and student of a recent Analysis Exchange project with Charity Water to find out about their respective experiences with the project. The conversation covers how each memb[...] | 11/7/10 | Free | View In iTunes |
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23 |
CleanEpisode 33 – Career Development Series with Jason Thompson & Corry Prohens | In this episode, the first in our Career Development Series with IQ Workforce, the Beyond Web Analytics team, Jason Thompson, and Corry Prohens take part in a round table discussion based on the questions posted to the Web Analytics Contrac[... | 10/25/10 | Free | View In iTunes |
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24 |
CleanEpisode 32 : Tag Management Systems with Josh Manion | In this episode, the first part of a series on tag management & universal tags, the Beyond Web Analytics team with Josh Manion, CEO of Ensighten about Tag Management Systems and his new company Ensighten. The group talks about what led t[...] | 10/17/10 | Free | View In iTunes |
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25 |
CleanEpisode 31 : Web Analytics Association – Certification with Joel Wright | In this episode, the Beyond Web Analytics team with Joel Wright about the Web Analytics Association Certification and his experience in taking and passing the test at eMetrics in San Jose this year. The group discusses motivation for taking the [... | 10/5/10 | Free | View In iTunes |
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26 |
CleanEpisode 30: X Change 2010 Recap | In this episode, the Beyond Web Analytics team talks about the recent X Change Web Analytics Conference that was held in Monterrey California. The group talks about how X Change was started and how it has evolved today. The groups also talks abou[... | 9/28/10 | Free | View In iTunes |
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27 |
CleanEpisode 29 : Is Web Analytics Evil? with Eric Peterson | In this episode, the Beyond Web Analytics team talks with Eric Peterson, of Web Analytics Demystified, about the negative press that the web analytics industry has received in recent months. The group dives into the article from the Wall Street J[.. | 9/13/10 | Free | View In iTunes |
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28 |
CleanEpisode 28: Consolidation in Web Analytics with John Lovett | In this episode, the Beyond Web Analytics team talks with John Lovett, of Web Analytics Demystified about consolidation in Web Analytics. The group discusses the major acquisitions and mergers in the web analytics industry over the past 12 months. [...] | 8/23/10 | Free | View In iTunes |
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29 |
CleanEpisode 27: What Web Analysts Should Know About Paid Search with Lauren Vaccarello of Salesforce.com | In this episode, the Beyond Web Analytics team talks with Lauren Vaccarello, head of SEM at Salesforce.com about What Web Analysts Should Know About Paid Search. The conversation covers what is paid search, how analysts can learn more about paid[... | 8/9/10 | Free | View In iTunes |
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30 |
CleanEpisode 26: Analyzing Customer Experiences with Shmuli Goldberg of ClickTale | In this episode, the Beyond Web Analytics team talks with Shmuli Goldberg, Director of Marketing and Communications at ClickTale about Analyzing Customer Experiences. The conversation covers who and what ClickTale does, implementation process, [. | 7/25/10 | Free | View In iTunes |
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31 |
CleanEpisode 25: Evaluating Web Analytics Vendors with Joe Stanhope | In this episode, the Beyond Web Analytics team talks with Joe Stanhope, Senior Analyst with Forrester Research about evaluating web analytics vendors. The conversation covers the steps and methodology used to evaluate the vendors, selection p[.. | 7/12/10 | Free | View In iTunes |
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32 |
CleanEpisode 24: Integrating Web Analytics and Marketing Automation with Andrew Spoeth | In this episode, the Beyond Web Analytics team talks with Andrew Spoeth, former marketing director at Enquiro. The group explores what is marketing automation and how it relates to web analytics. The conversation covers how marketing automation [...] | 6/28/10 | Free | View In iTunes |
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33 |
CleanEpisode 23: Effectiveness of Data Warehouse with Jason Rushin of Quantivo | In this episode, the Beyond Web Analytics team talks with Jason Rushin, Director of Marketing for Quantivo. The group explores the recent blog posts from Quantivo, Avinash, & Gary Angel regarding the effectiveness of web analytics related data[...] | 6/14/10 | Free | View In iTunes |
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34 |
CleanEpisode 22: Inside Google Analytics with Phil Mui | In this episode, the Beyond Web Analytics team talks with Phil Mui, Senior Product Manager of Google Analytics about the evolution of Google Analytics. The conversation covers the motivation behind the creation of Google Analytics through the many[...] | 6/6/10 | Free | View In iTunes |
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35 |
CleanEpisode 21: Dennis Mortensen – Future of News Media & Yahoo Web Analytics | In this episode, we talk with Dennis Mortensen, Director of Data Insights at Yahoo! and Board of Director Member of the Web Analytics Association, about the Future of News Media and Yahoo! Analytics. The group dives right into what the future hold [...] | 5/31/10 | Free | View In iTunes |
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36 |
CleanEpisode 20: Voice of the Customer with Eric Feinberg | In this episode, we talk with Eric Feinberg, an Industry Director at ForeSee Results, about Voice of the Customer and how it relates to and compliments traditional web analytics. The group discusses the differences between feedback systems and [...] | 5/17/10 | Free | View In iTunes |
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37 |
CleanEpisode 19: Jason Thompson – Segmentation on Membership Sites | In this episode, we talk with Jason Thompson, a consultant at Numeric Analytic, about segmentation on membership web sites – both paid and free. The group discusses the critical steps in approaching analytics on a membership site, the d[...] | 5/10/10 | Free | View In iTunes |
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38 |
CleanEpisode 18: Justin Kistner – Facebook Measurement | In this episode, we talk with Justin Kistner, Sr. Manager Social Media Marketing at Webtrends, about the ever changing challenges of taking the craft of web analytics and applying that to Facebook. The conversation explores what exactly is Fac[...] | 5/3/10 | Free | View In iTunes |
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39 |
CleanEpisode 17: Jeff Jordan – Video Measurement | In this episode we talk with Jeff Jordan about video measurement. We cover best practices, common pitfalls, and offer speculations on what the future holds for video measurement analytics. So download this podcast to your favorite mobile device o[... | 4/19/10 | Free | View In iTunes |
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40 |
CleanEpisode 16: Stéphane Hamel – Web Analytics Maturity Model | In this episode we talk with Stéphane Hamel about his Web Analytics Maturity Model, thoughts on the Web Analytics Association, WASP, and more. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any c[...] | 4/11/10 | Free | View In iTunes |
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41 |
CleanEpisode 15: How companies can attract and retain talent | In this episode we continue our talk with Corry Prohens, President of IQ Workforce. In the previous podcast we talked about how to find and keep a job in Web Analytics. In this episode we look at staffing from the perspective of the employers an[. | 4/4/10 | Free | View In iTunes |
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42 |
CleanEpisode 14: Conversation with Alex Yoder | In this episode we are joined by Alex Yoder, CEO of Webtrends. The conversation covers the history of Webtrends, a recap of items announced at their conference this year, and what is coming next for Webtrends and the web analytics industry. So down[...] | 3/29/10 | Free | View In iTunes |
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43 |
CleanEpisode 13: Functionalism with June Dershewitz | In this episode we are joined by June Dershewitz of Semphonic as we explore Functionalism. What it is, why it was developed, and how it can help you with your analytic projects. So download this podcast to your favorite mobile device or listen to t[...] | 3/22/10 | Free | View In iTunes |
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44 |
CleanEpisode 12: Web Analytics Demystified | In this episode we are joined by Eric Peterson of Web Analytics Demystified, as we discuss the current state and the future of Web Analytics. Eric also shares his thoughts on his other projects The Analysis Exchange, and Twitalyzer. So download thi[...] | 3/14/10 | Free | View In iTunes |
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45 |
CleanEpisode 11: Omniture Summit 2010 Recap | In this episode we are joined by Gary Angel of Semphonic, as we review and discuss our respective experiences at the recent Omniture Summit 2010. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any[...] | 3/7/10 | Free | View In iTunes |
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46 |
CleanEpisode 10: How to Find/Keep a Job in Web Analytics | In this episode we talk with Corry Prohens, President of IQ Workforce, about how to find and keep a job in Web Analytics. We cover steps that job seekers should take when looking for a job and career development activities to help keep and advanc[... | 2/24/10 | Free | View In iTunes |
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47 |
CleanEpisode 9: Building recipes for Web Analysis | In this episode we talk with Akin Arikan, about building recipes for web analysis. The conversation dives into the process and planning that goes into analysis, along with some best practices for getting started on creating your own recipes. So do[...] | 2/12/10 | Free | View In iTunes |
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48 |
CleanEpisode 8: Social Media Metrics With Jim Sterne | In this episode we talk with Jim Sterne, co-founder and current Chairman of the Web Analytics Association, about Social Media Metrics, the Web Analytics Association, and the future of the Analytics industry. The discussion probes the benefits of mem[...] | 2/1/10 | Free | View In iTunes |
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49 |
CleanEpisode 7: Mobile Analytics | Episode 7: Mobile Analytics with Greg Dowling This episode we talk with the newest member of Semphonic, Greg Dowling, as we explore the intricacies of mobile analytics. From the current state of the mobile analytic space to what the future may h[...] | 1/20/10 | Free | View In iTunes |
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50 |
Episode 6 – Implementation Best Practices | Implementation Best Practices Join the Beyond Web Analytics team as we get a little more technical and talk implementation with Kevin Rogers of @VaBeachKevin fame. The conversation explores tips for planning an implementation, tools to test your im[...] | 1/11/10 | Free | View In iTunes |
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51 |
Beyond Web Analytics-Episode 5 | Test & Targeting Join the Beyond Web Analytics team as we talk Test & Targeting with Brian Hawkins of Omniture. The conversation explores items for those just starting out with multivariate tests to practices and suggestions for advanced us[...] | 12/28/09 | Free | View In iTunes |
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52 |
Beyond Web Analytics-Episode 4 | Multi-Channel Web Anayltics Success Join the Beyond Web Analytics team as we talk with Josh Manion of Stratigent about Multi-channel web analytics success. We explore the meaning of multi-channel analytics, the “every-man’s tool”[...] | 12/16/09 | Free | View In iTunes |
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53 |
Beyond Web Analytics-Episode 3 | Staffing for Web Analytics Hosts: James Dutton, Adam Greco, Rudi Shumpert Guest Host: Gary Angel Gary Angel, President of Semphonic Co-Founder and President of Semphonic, the leading independent web analytics consultancy in the United States. Se[...] | 12/8/09 | Free | View In iTunes |
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54 |
Episode 2.5 Conversation with John Lovett | Conversation with John Lovett, Web Analytics Demystified Hosts: James Dutton, Adam Greco, Rudi Shumpert Guest: John Lovett The Beyond Web Analytics team chats with John Lovett about his new role with Web Analytics Demystified, the current state o[...] | 12/3/09 | Free | View In iTunes |
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55 |
Beyond Web Analytics-Episode 2 | Moving from Web Reporting & Tagging to real Web Analytics: How can people learn how to do real web analysis? Recorded 11/23/2009 Hosts: James Dutton, Adam Greco, Rudi Shumpert Guest Host: Gary Angel Gary Angel, President of Semphonic Co-Founde[...] | 11/23/09 | Free | View In iTunes |
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56 |
Beyond Web Analytics-Episode 1 | Beyond Web Analytics – Episode 1 Recorded 11/11/2009 Hosts: James Dutton, Adam Greco, Ben Gaines, Rudi Shumpert In this inaugural episode James, Adam, Ben, & Rudi chat about challenges with tracking social media conversions, the EU cookie[...] | 11/12/09 | Free | View In iTunes |
| Total: 56 Episodes |
Customer Reviews
Awesome
Just listened #10. I have a 3 hr roundtrip commute and am thrilled to add this to my list of podcasts that keep me company. Stellar job!
One of the best podcasts on Web Analytics
Adam and Rudi do a great job of attracting thought-leaders in the field of Web Analytics to discuss many different issues, trends and topics facing analysts and marketers today. What I really enjoy about this podcast is that Adam and Rudi find a variety of different folks to interview from tools vendors to consultants to end-users of Web Analytics. I always learn or take something away from each podcast. Thanks and keep up the great work.
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