Business English Study - inspiring students & teachers
By Business English Study
To listen to an audio podcast, mouse over the title and click Play. Open iTunes to download and subscribe to podcasts.
Podcast Description
Business English Study: Entrepreneurs, Companies, Products
| Name | Description | Released | Price | ||
|---|---|---|---|---|---|
|
1 |
The BODY SHOP - successful businesswomen (intermediate, updated May 2012) | Anita Roddick built The Body Shop into a global empire. How did she do it? | 5/22/12 | Free | View In iTunes |
|
2 |
WIKIPEDIA - Websites that Work (elementary, updated May 2012) | What makes Wikipedia a great website and does it generate revenue? | 5/8/12 | Free | View In iTunes |
|
3 |
TWITTER - a new communication tool (advanced, updated May 2012) | What is the point of Twitter? Does it have any business value? | 5/2/12 | Free | View In iTunes |
|
4 |
MONTBLANC / BIC - business writing skills (advanced, updated April 2012) | Montblanc is a luxury brand, Bic is mass produced. Are the companies suffering? | 4/25/12 | Free | View In iTunes |
|
5 |
AUGMENTED REALITY - new marketing trends (advanced) | Augmented Reality is a new marketing trend. What is it? | 4/18/12 | Free | View In iTunes |
|
6 |
NINTENDO - importance of innovations (advanced, updated April 2012) | Nintendo has been successful with its innovation. What is coming next? | 4/4/12 | Free | View In iTunes |
|
7 |
KODAK - business mistakes (advanced, updated March 2012) | Kodak is an innovator and market leader. So why did it ignore the digital revolution? | 3/28/12 | Free | View In iTunes |
|
8 |
FNAC - how to protect the business (intermediate) | Fnac wants laws to stop Internet file sharing. Can it stop piracy? | 3/12/12 | Free | View In iTunes |
|
9 |
VIRGIN - business advice (advanced, updated March 2012) | Sir Richard Branson, CEO of Virgin, gives some advice to entrepreneurs. | 3/7/12 | Free | View In iTunes |
|
10 |
ESTÉE LAUDER - sales techniques (advanced) | How did Estée Lauder create a global cosmetics brand from nothing? | 2/28/12 | Free | View In iTunes |
|
11 |
NIKE - rapid growth (advanced, updated Feb. 2012) | Nike was founded in 1964. How did it become a global brand so quickly? | 2/9/12 | Free | View In iTunes |
|
12 |
BEN & JERRY’S - making business taste good (advanced, updated feb. 2012) | How did Ben Jerry's start in the ice cream business? | 1/31/12 | Free | View In iTunes |
|
13 |
RYANAIR - how to deal with complaints (advanced, updated Jan. 2012) | How does Ryanair deal with customer complaints? | 1/26/12 | Free | View In iTunes |
|
14 |
THE BEATLES - how to utilise the long tail (advanced, Jan. 2012) | The Beatles continue to generate millions of dollars. How do they do it? | 1/17/12 | Free | View In iTunes |
|
15 |
McDONALD’S - global franchising (advanced, updated Jan. 2012) | McDonald's is a global franchise brand. Is it still popular? | 1/11/12 | Free | View In iTunes |
|
16 |
REAL MADRID - Galacticos business strategy (elementary, Jan 2012) | Real Madrid football club introduced 'The Galacticos Strategy' in 2000. Was it a success? | 1/6/12 | Free | View In iTunes |
|
17 |
IKEA - customer help (advanced, updated Jan. 2012) | Ikea is a global brand. How does it help customers? | 1/1/12 | Free | View In iTunes |
|
18 |
NOKIA - how to listen to your customers (advanced, updated Nov. 2011) | Nokia was the global leader until 2006. What went wrong? | 11/29/11 | Free | View In iTunes |
|
19 |
JOHNNIE WALKER - how to innovate (advanced) | Johnnie Walker is a global whisky brand. How did it innovate? | 11/24/11 | Free | View In iTunes |
|
20 |
ADIDAS vs PUMA - how to compete (advanced, updated Nov. 2011) | Adidas and Puma have a history of competition. Who is winning? | 11/15/11 | Free | View In iTunes |
|
21 |
BOTOX - keep business fresh (advanced) | Botox is an anti-aging cosmetic drug. But is that all? | 11/9/11 | Free | View In iTunes |
|
22 |
PORSCHE - how to create a desirable product (advanced, updated Nov. 2011) | Porsche is a desirable product. How did it create the demand? | 11/2/11 | Free | View In iTunes |
|
23 |
ZARA - how to succeed in fashion retail (elementary, updated Oct. 2011) | How did Zara become a global clothes brand? | 10/24/11 | Free | View In iTunes |
|
24 |
YOUTUBE - how to sell the business model (advanced level, updated Oct. 2011) | How did YouTube sell the business model to Google for $1.65bn? | 10/18/11 | Free | View In iTunes |
|
25 |
THE ART of WAR - sales tactics (advanced, updated Oct. 2011) | What can business learn from a 2,000 year old book on war? | 10/11/11 | Free | View In iTunes |
|
26 |
IKEA - how to help your customers (intermediate level) | Ikea is a global company. Why is it so successful? | 8/18/11 | Free | View In iTunes |
|
27 |
EASYJET - how to promote a company (intermediate, updated June 2011) | easyJet is now a major airline in Europe. How did it promote the company? | 5/23/11 | Free | View In iTunes |
|
28 |
ROLEX - how to recognise a fake (elementary) | Rolex is an expensive brand. How do you know it is a real Rolex? | 4/27/11 | Free | View In iTunes |
|
29 |
BRATZ vs BARBIE - how to compete with a global brand (intermediate, updated April 2011) | How does Bratz compete with the global brand of Barbie? | 3/17/11 | Free | View In iTunes |
|
30 |
McDONALD’S - how to be a successful franchise (elementary) | McDonald's is a franchise. Is it popular? | 1/28/11 | Free | View In iTunes |
|
31 |
MANOLO BLAHNIK - how to sell an expensive product (intermediate) | Who buys shoes for $5000? Manolo Blahnik has a business model that works. | 12/15/10 | Free | View In iTunes |
|
32 |
FACEBOOK - is profit a priority? (elementary) | Facebook has millions of users, but is profit a priority? | 11/18/10 | Free | View In iTunes |
|
33 |
RYANAIR - how to find opportunities (intermediate) | Ryanair revolutionised air travel, but where did it find the opportunity? | 11/14/10 | Free | View In iTunes |
|
34 |
DELL - why customer service is important (elementary) | Dell always tries to make its customer service better. Why? | 10/6/10 | Free | View In iTunes |
|
35 |
APPLE - how to change the company performance (intermediate) | How did Apple change its company performance? | 9/4/10 | Free | View In iTunes |
|
36 |
LANCE ARMSTRONG - how to build a great team (elementary) | Why is a good team important in business? | 8/27/10 | Free | View In iTunes |
|
37 |
RAY BAN - how to sell ‘cool’ (elementary) | How does Ray-Ban successfully market its cool image? | 6/3/10 | Free | View In iTunes |
|
38 |
VESPA - how to identify faults (elementary) | Vespa is a global brand of scooters. Does it have any problems? | 4/20/10 | Free | View In iTunes |
|
39 |
BLACKBERRY - how to dominate the market (elementary) | Learn how Blackberry dominates its market sector? | 2/20/10 | Free | View In iTunes |
|
40 |
HARRY POTTER - how to make business magic (elementary) | How does J.K. Rowling make business magic? | 2/20/10 | Free | View In iTunes |
|
41 |
COCA COLA - how to become a global brand (elementary) | How did Coca-Cola create a global brand? | 2/20/10 | Free | View In iTunes |
|
42 |
MANCHESTER UNITED - how to negotiate the best deal (intermediate) | How does Manchester United negotiate the best deal? | 2/20/10 | Free | View In iTunes |
|
43 |
WRIGLEY - how to find the right product (intermediate) | How did Wrigley find the right product to sell? | 2/20/10 | Free | View In iTunes |
|
44 |
HARLEY DAVIDSON - how to create an iconic brand (intermediate) | How did Harley Davidson create an iconic brand? | 2/20/10 | Free | View In iTunes |
|
45 |
LEGO - how to survive in business (intermediate) | How can you survive a long time in business? | 2/20/10 | Free | View In iTunes |
|
46 |
BILL GATES - how to present your ideas (intermediate) | How does Bill Gates present his ideas? | 2/20/10 | Free | View In iTunes |
| Total: 46 Episodes |
Customer Reviews
Good
Good
Listeners also subscribed to
- English Pronunciation Pod
- Charles Becker
- View In iTunes
- American English Pronunciation Podcast
- Seattle Learning Academy
- View In iTunes
- English Conversations » Almanac
- Mark White and Aaron Campbell
- View In iTunes
- Splendid Speaking
- Splendid Speaking
- View In iTunes
