10 episodes

Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology companies.

Podcast | Marketing Darwinism Paul Dunay

    • Business

Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology companies.

    More Thoughts on Thought Leadership

    More Thoughts on Thought Leadership

    Every firm I speak to wants to better position themselves as thought leaders in their specific area of Technology. And for good reason – better margins, better awareness, better leads, more qualified leads. Moreover, it changes the dynamic of the conversation from one of WHO are you to HOW can you help me with my problem. But creating Thought Leadership is not so easy. Sure you can get someone in your organization to write a white paper for you that you can send to trade pubs, email out to existing clients, post to your website and buy keywords to point at it that drive you leads. But Quality writing and Quality writers are hard to find – You don’t see very many schools offering – Thought Leadership for Tech Firms 101. Nor do you hear kids saying they want to grow up to be a Thought Leadership writer someday. That’s why this book Thoughts on Thought Leadership is one of the best compilations of ideas on how to create better thought leadership if have read EVER! With that in mind I had to get Bob Buday from The Bloom Group on another podcast to keep drilling for more ideas on how to make my process and hopefully your process for creating thought leadership better. Give a listen. More Thoughts on Thought Leadership About Bob Bob Buday is a co-founder of The Bloom Group and has been a researcher, marketing strategist, and writer for consulting and IT companies for 15 years. Prior to launching The Bloom Group, Bob for 10 years was director of marketing communications at CSC Index. He played a leading role in making the consulting concept of “business reengineering” a household word, directing Index’s extensive publications, PR, and survey research activities. From the development and marketing of reengineering, Index’s revenues grew from $30 million to $250 million in less than a decade. Bob was instrumental in the development and placement of two Harvard Business Review articles. He launched and directed the firm’s popular Insights Quarterly management publication, its annual study of information systems management issues, and its 1994 study of reengineering initiatives, which The Economist said was the most extensive study of reengineering to date. He also played a key role in promoting three best-selling books. Transferring the lessons learned from marketing consulting concepts to the marketing of other complex products (particularly IT), Bob co-authored “Marketing Breakthrough Products,” published in the Harvard Business Review in 1999. His most recent Harvard Business Review piece, “A Consultant’s Comeuppance,” was published in the February 2003 issue. Bob’s passion for research and writing about the business implications and applications of IT began in 1985, when he joined InformationWeek magazine as a senior editor. At InformationWeek, the No. 1 magazine on information technology for senior IT and business executives, he led coverage of the strategic use of IT and the software industry. Before joining InformationWeek, he was a business writer at The Orange County (Calif.) Register, where he wrote news and feature stories on companies in the real estate, consumer products, health care, IT, retailing and other industries. He has a B.A. in communications studies from Penn State University and did graduate work in an MBA program at California State University, Fullerton. The post More Thoughts on Thought Leadership first appeared on Marketing Darwinism.

    Accelerate your PR with BuzzGain – a podcast with Mukund Mohan

    Accelerate your PR with BuzzGain – a podcast with Mukund Mohan

    Discovering and connecting with the people who will help your business thrive in today’s social economy is vital especially when attention has become a precious commodity! As a PR and Marketing specialist it is becoming mandatory for businesses today to identify the communities that are actively defining and shaping the future of your business in places like blogs, Flickr, YouTube, Twitter, as well as traditional media. Much more than a Social Media monitoring solution, BuzzGain can help you reveal the influential voices and corresponding conversations that are happening about your product or service so that companies can listen, learn, and effectively engage in mutually beneficial relationships. BuzzGain is an ideal DIY solution for PR check out their white paper the 5 Steps to DIY PR Pricing for BuzzGain starts at $99 per month for companies under $100m in revenue, $100m – $1 billion is $500 per month, those with over $1b is sales is $1,000 per month. And don’t miss out on the BuzzGain’s 15 day free trial offer – you can be accelerating your companies PR in matter of minutes! Accelerate your PR with BuzzGain – a podcast with Mukund Mohan About Mukund Mukund Mohan founded BuzzGain, the leader in Do It Yourself PR. He has founded and successfully sold 3 startups before BuzzGain. Prior to founding BuzzGain, he served as the Vice President of Marketing for Inovis, a leading B2B Community Management software company. Before Inovis he was head of product marketing for Mercury (Hewlett Packard) responsible for the strategy and customer success of the company’s Application Management solutions. Mukund studied at the University of Maryland, Baltimore County pursuing a master’s degree in computer science and holds a bachelor’s degree in engineering and computer science from the University of Mysore in India. Full Disclosure: BearingPoint is a Beta Client of BuzzGain The post Accelerate your PR with BuzzGain – a podcast with Mukund Mohan first appeared on Marketing Darwinism.

    Sincere Marketing – a podcast with Romi Mahajan

    Sincere Marketing – a podcast with Romi Mahajan

    We live in an age of skepticism about all forms of consumption. The diffusion of our skepticism is accelerated by the Internet and makes the sincerity even more pressing. So it’s no surprise that the world of business — specifically in the realms of advertising, branding, and marketing — has to once again ennoble the concept of sincerity, which is to say, they have to simply be sincere and do work that is bounded by and radiates honesty. Marketing too often over promises in the hope of attracting prospects but the product or service under delivers in the execution. Warren Buffet once said – “Trust is like the air we breathe. When it’s present, nobody really notices. But when it’s absent everybody notices.” To explore this topic further I interviewed Romi Mahajan who recently wrote a piece in Internet Evolution on this topic. Listen to our podcast and advice on how to be more sincere in your marketing efforts … Sincere Marketing – a podcast with Romi Mahajan About Romi Romi Mahajan, Chief Marketing Officer. Romi Mahajan is Chief Marketing Officer of Ascentium Corporation, a leading interactive marketing and technology consultancy. Prior to joining Ascentium, Mahajan spent over seven years at Microsoft Corporation where he held the title of Director of Technical Audience & Platform Marketing. Earlier in his career, Mahajan started two boutique consulting companies specializing in technology and finance joint ventures between U.S. and Asian companies. A well-known speaker on the technology and media circuit, Mahajan currently serves on the Executive Customer Advisory Board of Ziff-Davis Enterprise and has been a panelist at the Windows Connections, United Business Media Leadership, Microsoft Tech-Ed, Web 2.0, Interop and other conferences. His articles on technology have been published in Siliconeer, Silicon India, TechNet Magazine and in a number of proceedings and journals worldwide. Mahajan graduated from the University of California Berkley at the age of 19 with a Bachelor’s degree in South Asian Studies. He also received a Masters degree in South Asian Studies from the University of Texas in Austin. The post Sincere Marketing – a podcast with Romi Mahajan first appeared on Marketing Darwinism.

    Secrets of Starting a Wiki – a podcast with Eugene Lee

    Secrets of Starting a Wiki – a podcast with Eugene Lee

    A year and a half ago when I was researching how to start a wiki and looking for best practices in wikis – there was little information out there about it. So I decided to reach out to our internal consultant and found out there were already 6 wikis within the BearingPoint organization all built to do collaboration for various teams! I once read that 90% of collaboration happens in email – which is a shame since that really isn’t collaboration – it’s almost the opposite of collaboration! The goal of collaboration is to include as many people to get the best thinking on any given issue. If you are thinking of starting a wiki or working on launching on you need to hear what Eugene Lee the CEO of SocialText has to say about wikis, collaboration and enterprise 2.0. Secrets of Starting a Wiki – a podcast with Eugene Lee About Eugene Eugene Lee is the Chief Executive Officer and member of the Board of Directors at Socialtext. Lee assumes day-to-day management and operational control over all aspects of Socialtext’s business, including driving product direction and development, strategic alliances, and scaling the sales, marketing and support organizations globally. Lee comes to Socialtext from Adobe Systems, where he led Adobe’s enterprise marketing and vertical market segments. Previously, he held several executive leadership roles at Cisco Systems, ranging from Vice President (VP) Worldwide Small/Medium Business Marketing to VP Worldwide Enterprise Marketing. Lee also held key management positions at Banyan Systems, including General Manager for the messaging business unit. He was co-founder of Beyond Inc., developers of the award-winning BeyondMail product, and holds four patents in messaging, workflow and privacy technologies. Lee has a B.A. in Physics and B.S. in Engineering and Computer Science from Harvard College and an MBA from M.I.T. Sloan School of Management. The post Secrets of Starting a Wiki – a podcast with Eugene Lee first appeared on Marketing Darwinism.

    How to create your own Personal Brand?

    How to create your own Personal Brand?

    As the economy twists and turns with more layoffs mounting – having a strong personal brand is becoming ever more important from a career perspective. But what does that mean? Do you launch a blog? Do you start a Twitter account? Do you launch your own Vlog? Or maybe some combination of all of the above. To get some more clarity on this I interviewed Dan Schawbel the author of the Personal Branding blog. He will also be releasing a new book called Me 2.0: Build a Powerful Brand to Achieve Career Success (due out with Kaplan in April 09). In my opinion, Dan is also the hardest working guy in Social Media posting 10 times a week on his blog, publishing his own magazine and book as well as having a full time job as the social media expert for EMC! How to create your own Personal Brand? About Dan Dan Schawbel is the leading personal branding expert for Gen-Y. He is the author of “Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 2009).” Presently, Dan is a Social Media Specialist at EMC Corporation, which is one of the leading technology companies in the world. He has helped revolutionize the way EMC communicates and collaborates with all stakeholders. He has spearheaded the company’s Twitter, Facebook, social media press release/newsroom, social bookmarking and blogging strategy in the past year. Dan has introduced a whole new generation to personal branding, as he opens up new opportunities and strives to elevate the practice. His Personal Branding Blog is consistently ranked in the top 70 marketing blogs in the world by AdAge, and has achieved syndication from Forbes, Reuters and Hoovers. Dan publishes Personal Branding Magazine, is the head judge for the Personal Brand Awards and directs Personal Branding TV. He has written articles in major magazines and online resources such as BrandWeek Magazine, PRWeek, About.com, Web Worker Daily, T & D Magazine, Small Business Opportunities Magazine, MarketingProfs, Advertising Age, TheLadders.com and The American Marketing Association. He is a frequent media commentator, cited in such outlets as Fast Company, ABC News, Boston Globe, Monster.com, Young Money Magazine, BNET, ReadWriteWeb, Providence Business News, Marketing News, Brand Strategy Magazine (UK) and Yahoo! Finance. The post How to create your own Personal Brand? first appeared on Marketing Darwinism.

    How to develop Thought Leaders

    How to develop Thought Leaders

    These days many professional services and technology firms looking to differentiate themselves lean on an age old technique of creating thought leadership. But truly differentiated and provocative thought leadership is actually hard to come by. Most of the time, it is just interesting theory without any proof. Moreover, does the thought leadership actually drive the business and create sales or is it just content for content sake. To get a better understanding of this space I decided to interview Bob Buday the co-founder of The Bloom Group whose firm specializes in the creation of cogent and well differentiated thought leadership. Bob is also the co-author of a new book Thoughts on Thought Leadership which is a great resource for anyone working to create thought leaders in their organizations. How to develop Thought Leaders About Bob Bob Buday is a co-founder of The Bloom Group and has been a researcher, marketing strategist, and writer for consulting and IT companies for 15 years. Prior to launching The Bloom Group, Bob for 10 years was director of marketing communications at CSC Index. He played a leading role in making the consulting concept of “business reengineering” a household word, directing Index’s extensive publications, PR, and survey research activities. From the development and marketing of reengineering, Index’s revenues grew from $30 million to $250 million in less than a decade. Bob was instrumental in the development and placement of two Harvard Business Review articles. He launched and directed the firm’s popular Insights Quarterly management publication, its annual study of information systems management issues, and its 1994 study of reengineering initiatives, which The Economist said was the most extensive study of reengineering to date. He also played a key role in promoting three best-selling books. Transferring the lessons learned from marketing consulting concepts to the marketing of other complex products (particularly IT), Bob co-authored “Marketing Breakthrough Products,” published in the Harvard Business Review in 1999. His most recent Harvard Business Review piece, “A Consultant’s Comeuppance,” was published in the February 2003 issue. Bob’s passion for research and writing about the business implications and applications of IT began in 1985, when he joined InformationWeek magazine as a senior editor. At InformationWeek, the No. 1 magazine on information technology for senior IT and business executives, he led coverage of the strategic use of IT and the software industry. Before joining InformationWeek, he was a business writer at The Orange County (Calif.) Register, where he wrote news and feature stories on companies in the real estate, consumer products, health care, IT, retailing and other industries. He has a B.A. in communications studies from Penn State University and did graduate work in an MBA program at California State University, Fullerton. The post How to develop Thought Leaders first appeared on Marketing Darwinism.

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