Conversate
By Portage Digital Media
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Podcast Description
Learn and Laugh About Digital Business Every week you'll join a conversation around tips, tricks, strategies and tactics to help your business communicate effectively online and sell more in an ever-changing marketplace... and avoid meaningless buzzwords the best we can.
| Name | Description | Released | Price | ||
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1 |
The Value of Influence Metrics - What Can Klout Do For You? An interview with Megan Berry | Our semi-regular podcast called “Conversate” is glad to have a special guest this week, Megan Berry (@meganberry) from Klout (@klout). In this 16-minute episode, we get into what are some of the benefits of Klout and also challenges – as well as way to use Klout and ways that maybe you shouldn’t. Not to mention, we ask why with some apps like Hootsuite why those scores aren’t in sync with the Klout scores on the Klout main site. Also, there’s a short bit on what she happened to get out of #140conf (140 characters conference) San Francisco and what we might be able to expect in Detroit. Inside, you’ll also find a case study of how Virgin America used measuring influence to make solid decisions on reaching targeted influencers that are right for your vertical. If you don’t know what Klout is, it’s a San Francisco based company who has a tool to help businesses and organizations find influencers and measure their influence online across 25 variables broken into three categories; True Reach, Amplification Score and Network Score. Over 450 partners such as CoTweet and Hootsuite utilize their data. So we proudly present the newest episode of Conversate. | 8/25/10 | Free | View In iTunes |
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2 |
You're Hearing, But Are You Listening? | Here’s about 13 minutes of a podcast covering politician’s use of social media (not a political issue discussion, but we talk specifically about @rickformi and @onetoughnerd), and we touch on the concept – you may be hearing what someone is saying, but are you listening? Audio is a bit different than usual as we weren’t recording in our usual spot, we were on the road. With the background noise, you might think quite literally. | 7/6/10 | Free | View In iTunes |
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3 |
Measuring Social Media, What Counts as Results, and Personal Branding? | -- | 6/10/10 | Free | View In iTunes |
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4 |
Keepin' It Real | The business of fake book reviews, fauxthenticity, and why having a voice for your business will put you ahead of the pack. | 5/27/10 | Free | View In iTunes |
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5 |
The Value Equation | This week you’re a fly on the wall of a conversation around the value equation. Startup Weekend Detroit has just passed, and there were some good speakers there that drove home the point of value. What is it that you do that others value? What makes you special? Time for a little business soul searching and hopefully some useful advice. After all, you’re in business to make money. Joining Dave and I this week is Therran Oliphant, who is the main man behind Hand Raiser marketing. | 5/25/10 | Free | View In iTunes |
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6 |
Lying Marketers? One Seminar Won't Get You There, What is Good Business Writing, and more | Joining a conversation already in progress, David, Stacy and Jer talk about how some believe all marketers are liars; one seminar won’t be enough to do social media for real; this article on why business writing is so awful; cats that are important enough to have their own Facebook page and more. | 5/9/10 | Free | View In iTunes |
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7 |
Marketing Buzzwords, Please Die In A Fire | We were having a conversation on marketing and decided to flip on the record switch. The conversation is around nine minutes long and covers words or phrases that need to go away as far as marketing goes as well as touching on the touchy topic of phrases that you may understand but the rest of the world really doesn’t. (I’m looking at you, “Trending.”) Enjoy! | 5/6/10 | Free | View In iTunes |
| Total: 7 Episodes |
- Free
- Category: Management & Marketing
- Language: English
- © (c) 2010 Portage Digital Media
