Atkinson Public Relations (Audio)
By Atkinson Public Relations
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Podcast Description
Our podcasts feature interviews with people who are authorities in their fields. They'll share their insights on their areas of concentration and what they've learned getting to that point.
| Name | Description | Released | Price | ||
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1 |
Wordpress customization with Mitch Canter of StudioNashvegas | Mitch Canter is the CEO of StudioNashvegas and a local Wordpress expert. Brannan and Mitch discuss the evolutions of Wordpress, the four ways that most people develop a Wordpress blog, and many of Mitch's favorite plugins for social media integration, multimedia, and analytics. | 3/9/11 | Free | View In iTunes |
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2 |
Interview with Kate O'Neill -- [meta]marketer | Marketers spend a lot of time creating content. Kate O'Neill is an expert at studying and optimizing how your website users interact with that content. In this podcast, we cover a broad range of topics from analytics, dynamic navigation, and even J.C. Penney getting busted for its SEO tactics. Kate offers some practical advice about understanding customer motivation, basic segmentation, and some tips when conducting multivariate testing. | 3/7/11 | Free | View In iTunes |
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3 |
From Custom Publishing to Content Marketing | The industry once know as custom publishing is evolving into what we know today as content marketing. Rex Hammock has see the shift up close in his two decades with Hammock Inc. Rex is also an early adopter of technology, especially publishing technology such as blogging and Twitter. Brannan Atkinson and Rex discuss content marketing, using publishing to build meaningful relationships, and how Rex got the Twitter handle @r (yes, just the one letter). | 12/19/10 | Free | View In iTunes |
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4 |
Three common causes of organizational conflict | Everyone who has worked in an organization for any time has experienced one or more of the following situations: • You felt tension in your group or organization, but nobody does anything about it. • You felt frustrated because someone is not being held accountable for lack of performance. • You felt confused because there was no clear group direction or no common vision of success. All three situations create conflict that rob organizations of their productivity. Carl DeVilbiss with Cooproductive has studied these situations and how organizations can avoid them. | 9/13/10 | Free | View In iTunes |
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5 |
Managing Employee Social Media Celebrities | Bill Seaver is a social media strategist, consultant, and trainer with MicroExplosion. He wrote an excellent article for Social Media Examiner about social media creating a new class of employee celebrities inside organization. Brannan and Bill discuss the challenges this creates for organizations and also how companies can use it to their benefit. | 8/30/10 | Free | View In iTunes |
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6 |
NPR's Publishing Mindset -- Erica Ryan, NPR | NPR is internationally acclaimed for its news and entertainment programming in a very traditional medium -- public radio. To further its reach, the non-profit has devoted significant resources to branching out into digital and social media platforms. Within the past year NPR even changed its name from National Public Radio to reflect the expansion from its radio roots. Nikki Klemmer discusses NPR's strategy to reach its audience wherever they are with Erica Ryan, an editor for digital news in Washington D.C. | 7/5/10 | Free | View In iTunes |
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7 |
Establishing Authority -- Andy Bailey, Nationlink Wireless | Nationlink Wireless is one of the nation's top Sprint business wireless dealers. Andy Bailey and Brannan Atkinson talk about how the company's focus on teaching has generated new business and client retention. Andy also discusses the company's focus on giving away tips, tactics, and even software to build its standing as an authority in the marketplace. | 5/24/10 | Free | View In iTunes |
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8 |
Dell Social Media Strategy -- Richard Binhammer | Richard Binhammer helped pioneer Dell's social media strategy in 2006. Today, he's helping the company continue its marketing outreach while expanding the use of social media tools as a business practice. Richard and Brannan Atkinson discuss the evolution of Dell's social media strategy, how the company engages consumers online, and the organization of the social media team. Richard tweets for Dell as @richardatdell and blogs at richardatdell.blogspot.com. | 5/17/10 | Free | View In iTunes |
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9 |
Website goals and analytics -- Chip Gallent, Atiba | Brannan Atkinson and Chip Gallent, COO of Atiba, discuss setting website goals, implementing analytics, and using analytics to improve your websites. Chip has been building websites for nearly 15 years. He recommends that every company implement Google Analytics if for no other reason than to learn how people are finding your company's website, including keywords and referral sources. Chip discusses how to set up Google Analytics to measure specific goals -- such as e-commerce transactions or whitepaper downloads -- and how to attach monetary values to those goals. | 4/22/10 | Free | View In iTunes |
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10 |
Interview with Scott Schwertly -- CEO of Ethos3 | Companies are taking advantage of online presentation sharing programs, such as Slideshare and Prezzi, to distribute presentations to much larger audiences. Scott Schwertly is an authority on building presentations. His company, Ethos3, has a number of Fortune 500 clients. Scott and Brannan Atkinson discuss the elements of a great presentation and how to build a deck that works as well for live audiences as it does in online sharing programs. They also discuss the benefits of these programs. | 4/15/10 | Free | View In iTunes |
| Total: 10 Episodes |
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