Future of Advertising
By GetAdditive.com
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Podcast Description
Dave Birss talks to some of the larger cheeses in the advertising industry about where it needs to go. And gets tips from experts at the forefront of the industry. If you've got any suggestions of people to interview, drop us a line at podcast@getadditive.com
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Episode 8 - We announce our awesome new sponsor | It’s taken forever. But I can now announce our new sponsor for the podcast: The School of Communication Arts I hope you’re running around whooping and hollering and high-fiving complete strangers - because that’s exactly what I want to do. It’s a perfect match. This podcast is all about the Future of Advertising and the school is education the talented individuals who *are* the future of advertising. There's more blurb about it at http://futureofadvertising.info So here’s what we’ve got in store for you this episode: An interview with Marc Lewis, Dean of the School of Communication Arts I just love hanging out with Marc. He’s one of those people that inspires and energises me. So I was delighted to interview him. He talks about: •Why he started up the school in the first place •The first batch of graduates from the school •The learnings and mistakes from the first batch of students •The breadth of expertise that the mentors bring •Who the best mentor is (guess!) •How the school is funded •The difference between heroes and legends •Why you should sponsor the school •Why you should become a mentor •The unusual sponsorship deal we’ve come to An interview with Paul Brazier, Executive Creative Director of AMV BBDO Paul looks after more creatives than anyone else in the UK. And manages to motivate them to win a startling amount of awards. His office is packed with them. I was tempted to pinch a couple of pencils or lions on my way out - he’d never have noticed. Paul talks about: •His 20 year anniversary at AMV •His involvement in the School of Communication Arts •What they get out of it •How he got into the industry •How AMV has evolved over the years •That digital isn’t about digital •The stuff that still gives him a thrill •His time as president of D&AD •His tips for creatives And then we throw it over to you to get your employer involved. We need you to convince your company to sponsor the School of Communication Arts. It doesn’t cost much. It’s tax deductible. It’s massively rewarding. And you’re investing in the future of our industry. And if none of you do it, this may be the last podcast for a while. And if any of you do, you’ll get a podcast dedicated to you. And a rosy glow inside. It’s in your hands. Toodle ooh. | 11/14/11 | Free | View In iTunes |
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Episode 7 - That's us up-to-date | Blithering crikey, old chap! That’s three podcasts in a month. I thought it would be a good idea to clear the backlog of interviews before we start on the sponsored episodes. And - nope! - I’m still not revealing the sponsor. Although I will be revealing who it is very shortly. Hopefully you’ll find some good stuff in here. If you don’t, I’d advise you to write a strongly worded letter to your local library. Or hold up a placard in front of the Belgian Embassy. As long as you don’t bother me with such trivialities. We kick off with: ***An interview with Spencer Osborn, one of Ogilvy’s Global MDs*** He quickly makes it clear that he’s not THE MD of Ogilvy, he’s AN MD of Ogilvy. And he had lots of clever and insightful stuff to say. As a taster, he covers: • how he became a global MD of Ogilvy • why he doesn’t think of himself as being in the advertising business • why he finds just doing TV and posters a bit dull • the importance of creating dialogues with people rather than just telling and selling • why targeting has always been the most important thing • what he means by ‘pervasive creativity’ • why he’s stunned at how slow some agencies have been to adopt digital • some potential problems with crowd-sourcing • the big changes between the UK and US advertising industries • about Ogilvy’s ‘Big IdeaL’ • his thoughts on the big agency model of buying-in skills in comparison to the smaller agency model of outsourcing everything • how true it is that an idea can come from anywhere ***My daughter’s regular advertising review*** We look at: • McDonald’s Time to Spy interactive YouTube video. • Allstate’s Racoon TV ad • A YouTube banner experimental thing from Lean Mean Fighting Machine. ***What comes next*** You’ll already be sick of me talking about the sponsorship. But it’ll all be unveiled in the next episode. (In fact, at the time of writing, I’m off to get the main interview for it tomorrow!) Then we need to get you involved. Yes, YOU. But more about that shortly. In the meantime, send me a blinkin’ email would you? You didn’t do it last time I asked. The address is podcast@getadditive.com. OK. Thanks. Bye. | 10/4/11 | Free | View In iTunes |
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You didn't have to wait 3 months again | Like a bad lover, I'm trying to make up for neglecting you over the last couple of months. Think of this episode as a bunch of cheap carnations from a service station and a generic-looking card saying how much I love you and that I promise to try harder and that it's not you - it's me. Really it is. Now wipe the tear off your cheek and give me a big hug. That's it. It'll all be better from here on in. I promise. This episode is the second of our New York specials. It's got an interview with PSFK's Piers Fawkes where he tells us about how the blog came to be so successful, the difference between the UK and US advertising industries, where innovation is and lots of other stuff. Then we've got some lovely, snappy top 5 tips from Ryan Hall, MD of Nice Agency. They do brilliant apps for all kinds of device. Most notably they did Channel 4's 4OD app for the iPad. Lovely! And back to me. I've got an announcement too. We've got a sponsor! Woohoo! Yahay! Yippee! But I can't tell you who it is just yet. Boo! Hiss! Grrrr! Not to worry. I'll be telling you very soon. And it's great news. And hopefully it means more regular episodes. And access to lots of amazing people. And ... and .. and ... I'm excited! Please, please, please give me your feedback. Or just send me an email to say hello. I love to hear from listeners. Especially you. My address is: podcast@getadditive.com I love you. Really I do. Dave | 9/28/11 | Free | View In iTunes |
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I'm sorry, I'm sorry, I'm sorry | Yup. This podcast is long overdue. I'm sorry. But I've been busy. Really freakin' busy. And earning money takes priority over not earning money with the podcast. I do this for the love of it folks! (However, if you want to sponsor it, give me a shout :-D ) I've also put up a website dedicated to the podcast. You can find more information on each of the episodes there. The address is (unimaginatively) FutureOfAdvertising.info So in this episode, we've got an interview with the wonderful Cindy Gallop - former chairman of BBH, entrepreneur and all-round awesome lady. She'll tell you why the advertising industry is dying. And she doesn't mince her words. Then there's our regular advertising review with my 11 year daughter. This time she's looking at Google's Art Project, W+K's 'Write the Future' and Droga5's Jay-Z Decoded. You can find links to all the work on the new website. And I'll tell you a little bit about what I'm up to. Including some workshops on Transmedia I'm doing in London, Manchester and Edinburgh. And I promise not to leave it so long again. Love you. Bye x | 9/13/11 | Free | View In iTunes |
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Episode 4 - The new-look podcast | Yes. It's our fifth podcast but I'm still calling this one episode 4. The last one was a bonus collation of leftover nuggets - so it doesn't really count. And I've tinkered with the format. The previous format was getting a bit bloated and was pretty time consuming to produce. The new format is just one interview and one special feature. And me filling in the gaps with jibber-jabber. Hopefully, it means I can start producing them faster. So, what do we have in store for this episode? An interview with Stanley Johnson Stan is the brains behind the fantastic BrandDNA blog - and Creative Director of Wunderman in Melbourne. He talks about: • how he started in the industry • making the move from Australia to the UK and back again • the difference between the Australian and British ad industries • what true integration involves • the generation that will cause the true media revolution • challenging the idea of the two person creative team • the problems with the divisions within the industry Top five tips from Ed Robinson Ed is the Creative Director and one of the founders of The Viral Factory. He's the man behind some of the most successful online films, including last year's wonderful Diesel SFW XXX film. I took some home-made choc chip cookies and a microphone along to his office to capture his wisdom. Here's a sneaky peek at his top 5 tips: • Make something relevant • Make it honest • Make it with love • Seed it wisely • Be brave And I also mercilessly plugged my digital dare interactive YouTube experiment. You can find it here, if you haven't seen it already: http://davebirss.wordpress.com/2011/06/08/are-you-up-for-a-digital-dare/ | 6/12/11 | Free | View In iTunes |
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The big bumper bonus Future of Advertising podcast | There are a number of interviews that were just too long to fit into the first three episodes, so you can find the leftovers right here in this Bumper Bonus edition. Here's the ear candy we've got in store for you: An interview with Ogilvy's Rory Sutherland Rory discusses the limited economic benefits that are associated with new technology, talks about the importance of education in our industry and tell us about his life after the IPA. An interview with NMA's Mike Nutley Mike talks about the opportunities in IPTV, the addition of social elements into broadcast and how we need to use each channel for its own strengths. An interview with Billy Mawhinney If all the advertising talk is too much for you, here's some stories about Billy's adventures with Sir Paul McCartney. And a little chat about Blue Peter - where Billy reveals a lesser-known fact about me (I still don't know where he found that out!) --- The fact that I had to create this podcast of leftover nuggets has shown me that I have to rethink the way I'm doing the podcasts. I'll be trying a new format in the next episode with just one interview per episode. Look out for that coming soon. *** Please rate and review on iTunes. Or a drop us an email to podcast@getadditive.com to give us your feedback *** I like what you're wearing. It really suits you. Bye x | 5/22/11 | Free | View In iTunes |
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Episode 3 - The big, bloated episode | OK. I'm sorry. This podcast is long overdue. And it's also duly overlong. I was hoping to put it live nearly a month ago but I've been too busy. (That's the curse of running a new business as well.) And I've struggled to edit it down, so it's broken the 60 minute mark. Ooops. However, there's some great treats in store for you in this episode. We kick off with an interview with Mike Nutley, the Editor in Chief at NMA. He talks to us about digital, how consumers are more nimble and advanced than the marketing industry, the renewed focus on integration and lots more. Then my daughter passes judgement on some recent advertising work. If you want to play along, take a look at KitKat's YouTube Channel, the Harley Davidson TV ad and the Diet Coke TV ad. I also talk to Billy Mawhinney, who was one of the big names in advertising when I was starting out as a crappy little Copywriter in Scotland. He very kindly gave up some of his holiday time to chat to me over Skype. He talks about the changes he's seen in the industry, enduring human truths and throws in the occasional football analogy. You can see more of what he talks about here. And finally, Nathan McDonald from We Are Social shares his wisdom on how to approach social media. The next release will be a Left-Over Bonus Episode where we have all the stuff from Rory Sutherland, Mike Nutley and Billy Mawhinney that we couldn't fit into their own podcasts. If you've not subscribed already, you can now do so with iTunes. If you do so, please leave a rating (five stars would be nice). And please, please, please drop me a line to tell me if you like it, suggest people to interview or find out how to become a sponsor. | 5/4/11 | Free | View In iTunes |
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Episode 2 - Rory Sutherland gets chopped in half | This month we’ve got: • An interview with Rory Sutherland, the outgoing president of the IPA, Spectator columnist, TED speaker and Vice Chairman of Ogilvy. Well, to be honest, this is just the first half of his interview. Rory had so much to say that we had to split his interview into two parts. The second half will be released very soon. • There’s an interview with Kevin Duncan, the author of numerous business and marketing books. We mainly talked about his two Greatest Hits books that summarise 20 influential books apiece. You'll find links to all his books and apps on the blog. • Glen Taylor, the founder of Taylor James, shared his big five tips on creative production. Go along to TaylorJames.com and take a look at what they do. It's pretty awesome! • And, of course, there’s a review of some advertising by my 11 year old daughter. This time she has a look at Anchor’s TV ad, an IKEA banner ad and the Go Compare commercial. • Plus I launch a competition to win part of my personal CD collection. All you have to do is correctly identify the advertising jingles I play on a variety of low quality instruments. • And please drop me a line and give me some feedback - podcast@getadditive.com Loveyabye, Dave | 3/16/11 | Free | View In iTunes |
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Episode 1 - A whole lotta Trott | Presented by Dave Birss. And including: • An interview with Dave Trott from CST Amongst other things, Dave discusses the b******t of branding, why he doesn’t give a damn about the advertising industry, alternatives to the classic creative team and how to present digital work. With plenty of classic Trotty anecdotes and yarns. • Top tips on Augmented Reality from Andrew Elia of CrossPlatform.tv Andrew is behind some of the most impressive AR stuff around. I won’t give away his tips here – you’ll need to listen to the podcast to get them. But they’re useful for anyone who’s got an interest in doing Augmented Reality. • Advertising review A scathing look at popular advertising from Dave's 11 year old daughter. She may be young but she doesn’t pull any punches. | 3/16/11 | Free | View In iTunes |
| Total: 9 Episodes |
Customer Reviews
The most valuable thing you
I'm blown away by this content.
I like to pretend that I can listen and multitask to this at work, but the brilliance, passion and interests of these guests keep me scribbling notes.
In one of the podcasts with Nathan McDonald from We Are Social, his last tip is to remember the quality over the quantity of conversation and he points out that you can feel more "empowered, invigorated and alive" when you have great quality of conversation rather than the number of conversations you have. This podcast may not be a conversation in which listeners participate, but it's exactly how you feel after listening - "empowered, invigorated and alive." It reenergizes you about advertising ...to go forth and create great work, learn more and work to shape the industry.
Thank you for taking the time to put this together.
Great interviews.
From Rory Sutherland to an 11 yr girl.
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- Category: Management & Marketing
- Language: English
- © CC - Attribution-NoDerivs, Dave Birss
