GEN WOW RADIO
By Rick Mathieson
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Podcast Description
News and views on the latest in digital marketing, from the author of THE ON-DEMAND BRAND and BRANDING UNBOUND
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1 |
Q&A: Ben Zifkin, CEO, Hubba (Pt 2) | In part two, we hear about how Hubba enables brands to literally customize the message being sent to mobile users based on location, CRM data and other criteria, right at the moment they seek product information. As Ben Zifkin, CEO for the Toronto-based startup, tells us in part one of... | 2/21/12 | Free | View In iTunes |
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2 |
Q&A: Ben Zifkin, CEO, Hubba - One Mobile Marketing Dashboard to Rule Them All | If it delivers on its promise, the word Hubba may soon be on the lips of marketers everywhere. I recently met with Ben Zifkin, CEO for the Toronto-based startup, as he was making fund raising rounds in Palo Alto. We'd chatted via Twitter on-and-off for months and it was nice... | 2/16/12 | Free | View In iTunes |
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3 |
Mobile Marketing Roundtable (Pt 3): The Secret to Mobile Marketing Success? Traditional Advertising | Major brands are discovering the secret to mobile marketing success lies in what for some is an unexpected place: traditional advertising. As longtime readers know, this is a reoccurring theme in my books, THE ON-DEMAND BRAND and BRANDING UNBOUND. In part three of our Fall 2011 mobile marketing roundtable, Jeff... | 1/10/12 | Free | View In iTunes |
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4 |
Mobile Marketing Roundtable (Pt 2): Red Bull Revs Up Mobile Marketing | Red Bull is riding the mobile wave - and Adam Broitman, CEO of New York City-based digital agency Circ.us, is there to help them do it right. While not strictly a mobile marketing agency - Circ.us is complete transmedia - the firm has been highly active in the medium, having... | 1/4/12 | Free | View In iTunes |
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5 |
Mobile Marketing Roundtable: AMEX Goes Social + Local + Mobile | With apologies to VISA, it's really AMEX that's everywhere you want to be. At least that's the contention of Julie Fajgenbaum, vice president of brand, marketing and social media for American Express, in a special Fall 2011 GEN WOW Mobile Marketing Roundtable. Joining Fajgenbaum: Adam Broitman, chief ringleader for New... | 12/8/11 | Free | View In iTunes |
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6 |
Q&A: Nicole Skogg, CEO of SpyderLynk (Pt 2): Glamour Magazine's Social Barcodes | Looks like Glamour magazine's readers seriously "Like" social barcodes. On the heels of part one of my interview with Nicole Skogg, CEO of SpyderLynk, the New York Times posted a story on how her company's "social snaptags" are generating buzz for 25 advertisers in Glamour's big September "Friends" issue. These... | 12/6/11 | Free | View In iTunes |
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7 |
Nicole Skogg, CEO, SpyderLynk: Inside Glamour Magazine's Social Barcodes (Pt 1) | Wasn't it time the lowly QR code got socialized? Leave it to Glamour's big September "Friends" issue to do the job, with 25 big name brands running advertising that feature "social barcodes." As I mentioned on the Jim Blasingame Show/Forbes.com the other day, these social barcodes enable readers to automatically... | 11/29/11 | Free | View In iTunes |
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8 |
Visible World CEO Seth Haberman (Concl): Are Targeted TV Spots Too Invasive? | Are consumers really ready for targeted TV spots? In the conclusion of my conversation with Visible World CEO Seth Haberman, I ask about the privacy implications of targeted TV commercials. Will consumers feel put off with Internet-style advertising on their television sets? And what does it mean that we've reached... | 11/21/11 | Free | View In iTunes |
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9 |
Visible World CEO Seth Haberman (Pt 2): Targeting TV Spots, Zip Code to Household | In part two of my conversation with Visible World CEO Seth Haberman, we hear about how companies like his are targeting TV spots down to not just the zip code level, but to the individual household. It's the latest in "addressable advertising," and it's starting to bring Internet-style ad targeting... | 11/17/11 | Free | View In iTunes |
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10 |
Seth Haberman, CEO, Visible World: Targeting TV Ads to Individual Viewers | It's been the holy grail of television advertising for decades: the ability to target commercials to individual viewers. It's called "addressable advertising." And its day may finally be here. In my new book, THE ON-DEMAND BRAND, I look at how organizations like Canoe Ventures - a consortium of cable TV... | 11/8/11 | Free | View In iTunes |
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11 |
Mobile Roundtable (Concl): Native Apps or Web? | So which is it: Native apps or Web? That's the question I post to the Gen Wow June 2011 Mobile Roundtable panelists, Sarah Ortman, senior group manager for consumer and shopper promotions for Clorox, Peter Cole, technology director for digital agency R/GA, and Dorrian Porter, CEO of mobile marketing firm... | 11/1/11 | Free | View In iTunes |
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12 |
Mobile Roundtable (Pt 4): Location-Based Marketing & A Future Beyond Foursquare | Is location-based marketing really a trend, or just a fad? As our roundtable conversation expands, I broach a hot topic to our panelists - Sarah Ortman, senior group manager for consumer and shopper promotions for Clorox, Peter Cole, technology director for digital agency R/GA, and Dorrian Porter, CEO of mobile... | 10/24/11 | Free | View In iTunes |
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13 |
Mobile Roundtable (Pt 3): How Mozes Fuels Fandemonium | Our June 2011 GEN WOW Mobile Roundtable continues with a conversation with Dorrian Porter, CEO of Mozes, Inc. Mozes, of course, was just named one of AlwaysOn's Top 100 Emerging Companies 2011 - which is just the latest in a string of AlwaysOn accolades the mobile marketing companie has earned... | 10/13/11 | Free | View In iTunes |
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14 |
Mobile Roundtable (Pt 2): R/GA on Wal-Mart's Mobile Moves - The The Future of 'Reverse Search' | R/GA, of course, is one of the digital marketing world's most important - and most secretive - agencies. And it's seriously into mobile. In part two of our June 2011 GEN WOW Mobile Roundtable, we talk to Peter Cole, R/GA's technology director, who discusses his general perspective on providing utility... | 10/11/11 | Free | View In iTunes |
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15 |
Mobile Roundtable (Pt 1): How Clorox Mobilizes CPG Marketing | Clorox wants to clobber its competitors using a new wave of mobile apps. In our June 2011 Mobile Roundtable, we talk to Sarah Ortman, senior group manager for consumer and shopper promotions for Clorox, as we talk about the CPG giant's aggressive foray into mobile apps - including a new... | 10/5/11 | Free | View In iTunes |
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16 |
Q&A: Matt Harris, CEO of iLoop Mobile: Retail's Mobile Revolution | Where are the biggest opportunities for retailers to capitalize on mobile marketing? I went to Matt Harris, CEO of iLoop Mobile, to get his perspective on what's happening in the space - where it's been, where it's headed - and how to move beyond simple mobile coupons to create rich... | 9/27/11 | Free | View In iTunes |
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17 |
Q&A: Rob Russell, Head of Mobile Marketing for AT&T - On QR Codes, LBS, M-Commerce & More | AT&T is on the move. The announcements on new mobile marketing solutions have been flying fast and furious over the last several weeks, from mobile commerce capabilities through Digby to QR code solutions and even location-based advertising. I went to Rob Russell, head of mobile marketing for AT&T, to get... | 9/23/11 | Free | View In iTunes |
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18 |
Q&A: Pearl Media Pres Josh Cohen (Pt 2): Perrier's 'Melting City' | Is digital outdoor the new TV spot? In part one of my interview with Josh Cohen, president of Pearl Media, we look at how 3D projection mapping helped the new Lexus CT make a big splash. In part two, we see how digital out-of-home like the effort for Perrier above... | 9/20/11 | Free | View In iTunes |
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19 |
Q&A: Josh Cohen, CEO of Pearl Media (Pt 1): 3D Projection Mapping for Lexus | You gotta love this projection mapping initiative for the Lexus CT, projected on the Roosevelt Hotel in Los Angeles a bit over a week ago. A couple of days after the event, I caught up with Josh Cohen, President of Pearl Media, the company behind this initiative. Suddenly, it seems,... | 9/8/11 | Free | View In iTunes |
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20 |
eMarketer Analyst Noah Elkin Interviews Rick Mathieson (Concl): QR Code Best Practices in Advertising | If Near Field Communications (NFC) does indeed supersede QR Codes in retail and other applications, what of print, direct mail and television advertising? You need an embedded chip in the piece of communication, and a reader in the phone, to use NFC. While not quite ready for prime time even... | 8/31/11 | Free | View In iTunes |
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21 |
eMarketer Interviews Rick Mathieson on QR Code Best Practices: Retail | Word's out today that the QR code is dead, thanks to Google moving away from the tech in favor of Near Field Communications (NFC). Add that to Apple's decision to focus on NFC for iPhone 5, and it's easy to buy into the notion that the QR Code revolution may... | 8/18/11 | Free | View In iTunes |
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22 |
eMarketer Analyst Noah Elkin Interviews Rick Mathieson on QR Code Best Practices (Pt 2) | In part two, Elkin (pictured here) asks if I see standards emerging for QR codes and/or NFC, and my thoughts on some of the best ways marketers and retailers should be using them now. (Approx 5:48) Audio link: Rick Mathieson & eMarketer analyst Noah Elkin Pt. 2 PLUS: Check out... | 8/16/11 | Free | View In iTunes |
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23 |
eMarketer Analyst Noah Elkin Interviews Rick Mathieson on QR Code Best Practices | eMarketer Principal Analyst Noah Elkin interviewed me the other day for an upcoming report on QR code best practices. In part one, Elkin asks for my perspective on the adoption of QR codes, to which I talk about some of the pros and cons - and how these little mobile... | 8/12/11 | Free | View In iTunes |
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24 |
Q&A: Adam Broitman, CEO of Circ.us (Pt 3): The Pros, Cons & Future of Augmented Reality | So what are the pros and cons of augmented reality? And what does the future hold? In part one, Circ.us' Adam Broitman and I went behind the scenes of Red Bull's new 'augmented racer' iPhone game. In part two, we talked about what mobile augmented reality means to brands and... | 7/28/11 | Free | View In iTunes |
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25 |
Q&A: Adam Broitman of Circ.Us (Pt 2): 'Surfing The World' With Augmented Reality | In part one, we went behind the scenes of Red Bull's new 'augmented racer' iPhone game. In part two, we talk about what mobile augmented reality means to brands and consumers alike. INTERVIEW: ADAM BROITMAN, CHIEF RINGLEADER, CIRC.US (PT 2): SURFING THE WORLD THROUGH AUGMENTED REALITY Audio link: Adam Broitman... | 7/25/11 | Free | View In iTunes |
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26 |
Q&A: Adam Broitman, Circ.us - Inside Red Bull's 'Augmented Racing' Game | Red Bull turned to a real ringleader to run its latest digital initiative. Adam Broitman, one of the creative forces behind hot New York City-based agency Circ.us, has a long history of marketing innovation. But the agency's latest effort - Red Bull's "augmented racer" iPhone game - even involved a... | 7/18/11 | Free | View In iTunes |
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27 |
Q&A: Omelet's Steven Amato (Concl): Feature-Length AR Movies & The Future of Branded Entertainment | Ready for feature-length augmented reality movies and games? In the conclusion of this follow-up to a source interview for the new book THE ON-DEMAND BRAND, Omelet co-founder Steven Amato talks about how AR will impact the film industry, and, of all things, the surprising and the unexpected cross-platform power of... | 7/11/11 | Free | View In iTunes |
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28 |
Q&A: Omelet's Steven Amato (Pt 2): How Augmented Reality + Location is Shaping Social Branded Entertainment | Social branded entertainment may be, quite literally, where it's at. In part one of my conversation with Omelet co-founder Steven Amato, we learned about a new mobile "micro-series" his team is developing for Post Cereal, and a feature film project for Harley Davidson. Omelet, of course, has been a leader... | 7/6/11 | Free | View In iTunes |
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29 |
Q&A: Steven Amato, Omelet LA: The Rise of Social Branded Entertainment | As former MTV COO Michael J. Wolf once put it to me so well, "There is no business without show business." It's a dictum, of course, that has always been true for all forms of advertising, which live at the intersection of art and commerce, that mythical crossroad at Madison... | 6/23/11 | Free | View In iTunes |
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30 |
Author Rick Mathieson Talks Social Media Trends on Blassingame Show/Forbes.com | Jim Blasingame was gracious enough to host me for a new visit to his show (on-air and at Forbes.com) this morning for a wide-ranging interview that touches on Google's Groupon bid, Foursquare, location-based marketing and top trends in social media for 2011. His show focuses on small business - but... | 6/20/11 | Free | View In iTunes |
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31 |
Q&A: Ben Relles, Founder, Barely Political (Pt 2): The DIY Comedy Empire | Ben Relles turned user-generated video into an online comedy empire. In my first source interview with Relles for the new book, THE ON-DEMAND BRAND, we heard about how the "Obama Girl" videos became a social media sensation. Here, in a second source interview recorded just after his site, Barely Political,... | 6/13/11 | Free | View In iTunes |
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32 |
Q&A: Ben Relles, Founder of Barely Political & Barely Digital (Pt 1) | will.i.am has nothing on Ben Relles. The lead singer of the Black Eyed Peas, Am entered briefly into presidential politics during the 2008 presidential election cycle with his "Yes We Can" music video endorsing Barack Obama long before that seemed anything like a sure thing. But Relles, a then-unknown, thirty-two-year-old... | 6/6/11 | Free | View In iTunes |
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33 |
Hyperfactory's Jeff Arbour (Concl): Getting Real about Augmented Reality | For 2011, it's out with the gimmicks and in with the good stuff when it comes to mobile augmented reality. At least that's the word from Jeff Arbour, SVP of The Hyperfactory, in a follow up conversation to a source interview we did for the new book, THE ON-DEMAND BRAND.... | 6/3/11 | Free | View In iTunes |
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34 |
Hyperfactory's Jeff Arbour (Pt 2): Supercharging Traditional Through Mobile | The future of traditional advertising may lay in mobile. In the new book, THE ON-DEMAND BRAND, and also in my first book, BRANDING UNBOUND, I argue that the real power of mobile lies in supercharging the effectiveness of traditional advertising. Simply put, mobile makes everything interactive. Our television ads become... | 5/31/11 | Free | View In iTunes |
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35 |
Q&A: Jeff Arbour, Hyperfactory: iPad Apps That Rock for Kraft, Gerber & More | As the saying goes, there's always an app for that - whatever "that" is. But what makes an app successful? I was recently in New York City to moderate a panel on trends in mobile marketing that featured, among other luminaries, Derek Handley, the kinetic co-founder of The Hyperfactory. For... | 5/26/11 | Free | View In iTunes |
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36 |
Q&A: Matt Rosenberg, Co-Founder of Fast Society | Finally, a mobile app for your real social network. There's an interesting article in this morning's New York Times that validates some of the prognostications I recently made to the AMA (and in my new book, THE ON-DEMAND BRAND, available everywhere books are sold) that the next year will see... | 5/23/11 | Free | View In iTunes |
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37 |
Orabrush CMO Jeff Harmon (Concl): How Brand Marketers Can Master YouTube | Just got word this morning that Orabrush has just passed Sims and Apple to become the second most subscribed YouTube Channel. And today, Orabrush is launching an interactive video featuring Morgan the Dirty Tongue that enables users to make Morgan dance using the numerical keys on their keyboards. If you... | 5/16/11 | Free | View In iTunes |
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38 |
Orabrush CMO Jeff Harmon - iPhone Apps, Facebook & 'Reverse Branding' | Who says iFart was all bad? In part three of my conversation with Orabrush CMO Jeff Harmon about the grassroots, social media efforts that Ad Age has placed among the top 10 of the last year, we learn that the popular iFart app inspired Orabrush's own iPhone app - The... | 5/12/11 | Free | View In iTunes |
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39 |
Q&A: Orabrush CMO Jeff Harmon (Pt 2): A 'Dirty Tongue' Goes Viral | CMO Jeff Harmon is talking "Dirty" - and the secrets to success in online video marketing. In part one of our interview, Harmon talked how his little social media campaign for Orabrush - a product nobody had ever heard of - came to inspire Ad Age to name it one... | 5/9/11 | Free | View In iTunes |
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40 |
Q&A: Orabrush CMO Jeff Harmon - Secrets of A Social Media Sensation | Talk about a brush with social media fame. I'm just going to come out and say you're going to going to get a kick out of Jeffrey Harmon, the 28-year-old CMO at Provo, Utah-based Orabrush, and the lively, behind-the-scenes story of how his little social media campaign for a product... | 5/5/11 | Free | View In iTunes |
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41 |
Q&A: Scion's Adrian Si on The Secrets of Branded Entertainment | Name a successful digital marketing initiative for Toyota's Scion auto brand, and Adrian Si is likely the man behind it. Second Life? Been there, conquered that - by way of Scion City, where residents can test drive, customize, purchase and drive virtual versions of the Scion xB. But Si certainly... | 5/2/11 | Free | View In iTunes |
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42 |
Coca-Cola Europe's Prinz Pinakatt (Pt 3): Building 'Brand Love' Through Digital | Final excerpts from my source interview with Prinz Pinakatt, head of interactive marketing for Coca-Cola Europe, for my new book, THE ON-DEMAND BRAND. In this final segment, Pinakatt describes building what he calls "brand love" through integrating traditional and digital marketing - including the hugely successful "Happiness Factory" campaign, an... | 4/26/11 | Free | View In iTunes |
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43 |
Coca-Cola UK's Matthew Prinz Pinakatt (Pt 2): Coke & Mobile Apps | In part one, we focused on text-based campaigns and augmented reality. In part two, more on Coca-Cola Europe's perspective on iPhone apps, ad targeting and consumer privacy. (Approx 4:23) ----------------------------------------------------------------------- IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<< "... EXCELLENT ..." “Through persuasive arguments... | 4/21/11 | Free | View In iTunes |
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44 |
Coca-Cola's Prinz Pinakatt: Mobile Augmented Reality | It’s no secret Coca-Cola Europe has been at the forefront of the mobile revolution, long having turned the nascent channel into a major sales tool. But more recently, the beverage giant has been launching branding initiatives via mobile to astonishing effect. Two notable projects: The Fanta Stealth Sound System, an... | 4/18/11 | Free | View In iTunes |
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45 |
Tom Nicholson (Concl): Social Retailing Advice for Marketers | In Part 1 and Part 2 of we learned about social retailing pilots for Nanette Lepore and Bloomingdales that resulted in a 3x increase in sales. In Part 3 we learned about how social media can get shoppers into stores - and keep them there. And in the conclusion of... | 4/15/11 | Free | View In iTunes |
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46 |
Julie Bornstein, SVP, Sephora Direct: Enhancing The In-Store Experience Via Mobile | For all the attention check-ins and badges get for trying to lure people into stores, high-end cosmetics retailer Sephora is quietly using something comparatively simple - mobile customer reviews - to enhance the actual in-store shopping experience. Indeed, it's no secret that reviews are now a key part of shopping... | 4/11/11 | Free | View In iTunes |
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47 |
Tom Nicholson (Pt 3): Social Retailing in the Age of the Empowered Consumer | In Part 1 and Part 2 of we learned about social retailing pilots for Nanette Lepore and Bloomingdales that resulted in a 3x increase in sales. In part three of this exclusive source interview for the new book, THE ON-DEMAND BRAND, Tom Nicholson - the father of social retailing -... | 4/7/11 | Free | View In iTunes |
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48 |
Tom Nicholson (Pt 2): ROI From Augmented Reality & Social Retailing | In part one of my interview with Tom Nicholson, we learned about an amazing augmented reality-cum-social media initiative designed to supercharge the in-store shopping experience. In part two of this exclusive source interview for the new book, THE ON-DEMAND BRAND, I ask Nicholson - founder of Icon Nicholson and more... | 4/4/11 | Free | View In iTunes |
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49 |
Tom Nicholson - Father of Social Retailing (Pt 1) | If Tom Nicholson has his way, teenage girls will no longer wait until their home from the mall to ask the eternal question, "Do these jeans make me look fat?" Nicholson, founder of digital agency LBi IconNicholson, and more recently, Nicholson NY, has personally led a technological revolution in retailing,... | 3/31/11 | Free | View In iTunes |
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50 |
Forrester Analyst Josh Bernoff, Author of 'Groundswell' & 'Empowered' | "The power has now shifted such that big companies need to be worried about one individual with a microphone called a 'blog.'" When I first read that quote from Forrester analyst Josh Bernoff, I was compelled to ask him about what many brands may perceive as the downside to the... | 3/28/11 | Free | View In iTunes |
| Total: 50 Episodes |
