Generation Reinvention with Brent Green
By WGRN Radio
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Podcast Description
Baby Boomers represent 26 percent of the U.S. population, and by demographic force alone this generation is having a major influence on the future. But demographics do not tell the entire story. This generation of cultural and social innovators has influenced the shape and trajectory of every life stage they’ve experienced. In their teens, they questioned authority and insisted on a more egalitarian society through their consciousness revolutions. In their young adult years, they popularized new industries such as personal computing and branded natural products. In middle age, they have become dominant consumers of luxury products, automobiles, educational travel, financial services, second homes, healthcare services and more. With a majority now over age 50, Boomers are already changing many traditional business practices and institutions, from advent of medical tourism to later-life entrepreneurialism. They are still shaping popular culture, from blockbuster films to stadium filling rock concerts. The future is unpredictable, yet valid scenarios are emerging for those who understand and see the patterns. This weekly one-hour radio program gives listeners astute glimpses into the future that Boomers are busily reinventing, from astonishing advancements in healthy aging to cohousing communities focused on maintaining independence and engagement. In this engaging search for business opportunities and solutions to myriad challenges related to societal aging, listeners can expect lively, thought-provoking, occasionally humorous debates. Leading experts in fields as diverse as neuroscience, product branding and encore careers bring their unique perspectives into lively conversations as host Brent Green searches with them for obvious and hidden signposts of significant change.
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Generation Reinvention 55: Boomers, Public Television and Next Avenue | Next Avenue is a new national pubic media website that launched May 15, 2012 by PBS stations across America. It is focused on America’s growing 50+ population. Next Avenue provides information and perspectives with articles and blogs written by staff journalists and expert contributors; curated content from government and nonprofit agencies and commercial media sources; video from PBS stations and independent producers; and community discussions in which users connect and share stories. Next Avenue topic areas include: • Health & Wellness • Money & Security • Caregiving • Work & Purpose • Living & Learning Next Avenue is targeting people who are starting to think about or are living what the producers call “adult part 2”—a new lifestage being largely defined by the Boomer population, the 80 million Americans born from 1946 to 1964 who are living longer and living their “older” years differently than generations before them. There are 73 PBS stations that have signed on as Next Avenue affiliates, which will provide important local information to their markets. The CEO of one of the PBS affiliates is with me today. My guest is Doug Price, who became president and chief executive officer of Rocky Mountain PBS in January 2009 and elected to the board of directors of the Public Television Major Markets Group. Prior to that, he had a successful career in banking with FirstBank Holding Company of Colorado. A 1978 graduate of the University of Colorado, he became president of the FirstBank of Boulder in 1982. He was promoted to president of FirstBank of Denver in 1988 and retired in 1999. He was elected as the Chair of the Board of Trustees for Colorado Mesa University in April of 2011. Appointed by former Governor Bill Ritter, he has provided leadership on many initiatives, including the addition of the institution's first Ph.D. program in the field of nursing. http://www.rmpbs.org/ CLICK ON THE IMAGE BELOW TO CHECK NEXT AVENUE WEBSITE | 5/22/12 | Free | View In iTunes |
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Generation Reinvention 54: Boomer Men and “The Embrace of Aging” | Executive Producer and Director Keith Famie is a nine-time Emmy Award winning filmmaker and founder of Visionalist Entertainment Productions, which he established in 1997. Keith is a renaissance man, with a rich history of entrepreneurial adventures. He began his career as a chef, lived in France, owned restaurants, and won food and wine awards. He became a celebrity chef on The Food Network and produced thirty-two segments of “Keith Famie’s Adventures.” He also ended up on “Survivor: The Australian Outback.” As testament to his tenacious personality, he was the last survivor voted off the show. His current project is a three-part documentary films series entitled “The Embrace of Aging.” Each documentary focuses respectively on the aging process of men, women and the end of life. Each film searches for revelations about how men and women from diverse backgrounds and cultures face the inevitable — how they are embracing aging today. Keith’s production company has created moving and award-winning documentary films, for example: “Detroit: Our Greatest Generation” is a film about WWII veterans and a tribute to the ‘Greatest Generation.’ The premiere, held at Detroit’s Fox Theatre in December 2009, attracted 3,200 sons, daughters, grandchildren and relatives to salute their ‘heroes’ on the big screen. “Our Vietnam Generation,” a film dedicated to the unsung heroes, and survivors of the Vietnam War. Again, an emotionally charged premiere attracted over 3,000 attendees in January 2011. This special episode of Generation Reinvention will examine how men are changing aging and adapting to this lifestage, based on Keith Famie's extensive travel and interviews with experts worldwide. WEBSITES www.v-prod.com www.Embraceofaging.com | 5/15/12 | Free | View In iTunes |
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Generation Reinvention 53: Boomers, Aging, and Long-Term Psychological and Social Wellbeing | I recently conducted two workshops in Colorado Springs for the Chamber of Commerce and a unique day-long conference called the Business of Aging Summit. Colorado Springs community leaders are embracing the aging of the Boomer generation as an opportunity, and many living there are intent upon making this community one of the nation’s best for retirement and aging. My guest is Dr. Sara Honn Qualls, professor of psychology and aging studies, and Director of the Gerontology Center at the University of Colorado, Colorado Springs. She led the development of the doctoral program in clinical psychology that emphasizes Geropsychology. We’ll talk about geropsychology and its implications for you as a caregiver or for yourself as you age. She also helped found the CU Aging Center where students learn to provide mental health and family interventions for older adults. She founded a unique collaboration between UCCS and the Palisades at Broadmoor Park, a privately owned senior residential community, where faculty and students create cutting-edge wellness programs using innovative technologies. We’re also going to discuss this interesting intersection between private enterprise and academia. As a clinician, Dr. Qualls developed Caregiver Family Therapy that integrates existing empirically based interventions with family therapy principles. What do aging parents mean to family dynamics? What are the pitfalls? What are the opportunities for better collaboration between siblings? She has served in leadership roles within the American Psychological Association, including chairing the Committee on Aging, and serving on the Presidential Task Force on Caregiving. Dr. Qualls has published several books in geropsychology, including Aging and Mental Health, a Clinical Geropsychology series for clinicians, and her most recent book that describes the work of the team at CU Aging Center on Caregiver Family Therapy is in press. Her research currently is studying the family caregiver therapy intervention, technology interventions designed to produce prosocial behavior in older adults and families, and senior housing wellness models. What’s prosocial behavior? We’ll find out. CHECK OUT DR. SARA QUALLS BOOK AND WEBSITE http://www.uccs.edu/~agingcenter/ | 5/1/12 | Free | View In iTunes |
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Generation Reinvention 52: The Future of Luxury Travel and the Boomer Generation | Inspirato is a luxury destination club launched in January 2011, combining the advantages of independent luxury home rental with the personalized services and amenities of private luxury vacation clubs or resort hotels. Inspirato membership provides access to a portfolio of multi-million dollar vacation homes that are controlled and operated through the company's long-term lease arrangements, along with personalized service and support. My guest is Ira Bahr, Chief Marketing Officer for Inspirato. He oversees customer acquisition, customer communications and channel marketing activities. Prior to joining Inspirato, Ira was the CMO at DISH Network, the third largest provider of pay television in the U.S. with more than 14 million subscribers. Previously, he served as the Senior Vice President of Marketing, Alliances and Communications at Sirius Satellite Radio, where named the company after the brightest star in the night sky. Ira began his career at BBDO, a global advertising agency, rising to the roles of Senior Vice President and Worldwide Account Director. He worked with many clients such as FedEx, Pepsi-Cola and General Electric. Ira earned a bachelor’s degree from Columbia University. CHECK OUT HIS WEBSITE: http://inspirato.com/ | 4/24/12 | Free | View In iTunes |
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Generation Reinvention 51: Boomers and the Future of Aging and Adaptive Technologies | This show's guest founded a popular website and blog several years ago entitled "Aging in Place Technology Watch." After a stellar career as a market research analyst in the technology industry, she has recently been establishing a respected reputation in the business of aging by focusing her attention on myriad new technologies that are changing the way Boomers will age, whether more frequently at home or even in traditional assisted living or skilled care institutions. Laurie M. Orlov is a certified Florida long-term care ombudsman and the author of "When Your Parents Need Elder Care: Lessons from the Front Lines." As the owner of Aging in Place Technology Watch, Laurie analyzes research and trends in the aging-in-place technology market, which includes technologies that help the elderly to remain in their home of choice. She has 34 years of experience in the technology and market research industry, including nine years as an analyst, and she has been research director at Forrester Research. www.ageinplacetech.com Check out his book on AMAZON | 3/6/12 | Free | View In iTunes |
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Generation Reinvention 50: Designing Stylish Consumer Products for a Generation Getting Older | Pill dispensers. Water bottles. Garbage cans. Clothes hangers. Why should products that we use every day be cheap, poorly designed, low functioning and just plain ugly? Shouldn’t the things we use daily aspire to the highest standards of utility, design, and aesthetic? Those are questions posed by this week’s guest, Assaf Wand. His company, called Sabi, a health and wellness brand, manufactures and markets products that transform mundane daily chores – such as taking pills, taking out the trash, getting dressed, opening jars – into moments full of delight. The company is bringing well-considered design style we associate with Bang & Olufsen, OXO, Dyson and Method to everyday products that are intrinsic to our daily lives. Assaf Wand’s company has begun this journey with an eye toward the Boomer generation, anticipating growing preferences for these products as the generation ages. Assaf Wand is founder and CEO of Sabi. He has been a venture capitalist at Draper Fisher Jurvetson. Prior to that, he was Foris Telecom's Vice President for Business Affairs. In the past, he has held senior roles and was part of the founding team of Arcadian Networks in NYC. Arcadian is the first broadband wireless carrier for utilities and industries with dispersed assets in rural areas. Assaf worked in McKinsey Consulting’s New York office where he consulted Fortune 100 clients. He was a member of Intel Capital in Israel focusing on early stage investments. He holds both a BA in finance and LLB from The Interdisciplinary Center and an MBA focusing on Finance, Strategy and Economics from the University of Chicago, Graduate School of Business. WEBSITE www.sabi.com | 2/14/12 | Free | View In iTunes |
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Generation Reinvention 49: Boomers, Advertising and the Real Mad Men | You may have watched AMC’s Emmy Award-winning series Mad Men and wondered: “Who were those people … really?” This time my guests are two creative talents who worked for the legendary Doyle Dain and Bernbach, the advertising agency credited for launching the Creative Revolution of the 1960’s and 1970’s … the agency that influenced the creative direction of the Mad Men series. They have just launched a new advertising agency with two other partners called “Senior Creative People.” This agency’s mission is to help advertisers create better ads targeting Boomers and seniors. Don Blauweiss began his career as a graphic designer, achieving international recognition for his package designs. Then he became an advertising Art Director at Doyle Dane Bernbach where he worked on historic and legendary campaigns for Volkswagen, Coffee of Colombia, Lufthansa, Uniroyal, and Avis. He has taught design and advertising concepts at Parsons School of Design, Pratt Institute and Cooper Union for a total of 25 years. Chuck Schroeder also started his career in the advertising business at Doyle Dane Bernbach as a copywriter working on Alka-Seltzer, Volkswagen, Polaroid, Mobil, American Airlines, Stroh's Beer and other accounts. He established Schroeder Advertising in 1978. The agency has worked for The New York Stock Exchange, Fiduciary Trust International, The British Tourist Board, American Airlines, and Japan Airlines. Schroeder Advertising created Saratoga Lager, a new micro brew, and developed the positioning and formulation for the brand. He was an advertising instructor from 1974 to 1992 at The School of Visual Arts in New York. WEBSITE http://www.seniorcreativepeople.com/ | 2/7/12 | Free | View In iTunes |
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Generation Reinvention 48: Boomer Consumers and Age Readiness for Business | In this episode of Generation Reinvention, we examine critical and action-oriented insights into today’s Boomer Consumer. Our conversation also explores actions that organizations need to take to become fully age ready as Boomers are turning 60 at the rate of 10,000 per day. Matt Thornhill started the Boomer Project, a marketing research and consulting firm to help marketers gain a better understanding of Boomer consumers. Insights based on the Boomer Project’s national surveys among Boomers have earned Matt an international reputation as an authority on marketing to Boomers. His opinions and insights are sought by media around the world, and he’s appeared on NBC Nightly News with Brian Williams, CBS Evening News, CBS Sunday Morning, CNBC, and even Panamanian TV. He’s appeared in stories on Boomers in BusinessWeek, Newsweek and US News & World Report, and newspapers such as The New York Times, The Washington Post, Los Angeles Times, Chicago Tribune and countless others. His first book, Boomer Consumer, co-written with his business partner, John Martin, was named one of the best business marketing books the year it was published. He writes several columns on Boomers for both online and traditional media. In addition, he edits and publishes a monthly newsletter on marketing to Boomers for over 6,000 subscribers. Matt is putting the finishing touches on his next book, entitled Age Ready. It is about the coming and unprecedented demographic age shift and what that means for all of us. Matt spent over 20 years in the advertising business, working at national agencies Ogilvy & Mather and Ted Bates in New York, and the Martin Agency in Richmond. His client work includes Mercedes-Benz, Kraft, Marriott and Coca-Cola. WEBSITE www.boomerconsumer.com | 1/31/12 | Free | View In iTunes |
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Generation Reinvention # 22: Active Boomer Women and the Future of Travel | The future of travel is intrinsically connected to the Boomer generation. This is not to suggest that Boomers are the only segment of value to the travel industry, but Boomers will significantly shape travel products of the future. This is because of their relative wealth, their long-standing propensities to travel, increasing time in retirement, and a fundamental later-life yearning to learn about the wider world. Although both Boomer men and women will be heading out on the highways or hopping the pond to Europe and points unknown, Boomer women constitute the most significant opportunity segment of this generation for the travel industry. This program explores why and how. My guest is Kathy Dragon, who has more than two decades of experience in the Adventure and Experiential Travel industry including designing, marketing, selling, guiding and operating small group tours worldwide for active adults. She started leading bike tours in 1987, and she’s since trained hundreds of guides and tour operators on the nuances of understanding the North American "Prime Time" Traveler (50-70 yr old) whose impact is substantial and whose needs and interests are unique within the global travel community. From Patagonia to Provence, Kilimanjaro to Komodo, Kathy has been there and personally escorted over 3000 guests (primarily Boomers) on life-changing adventures. Kathy has helped large organizations including Whole Foods Market and Eons.com understand and incorporate travel into their offerings. She frequently consults and speaks to organizations interested in reaching the Boomer and beyond consumer and understanding how they interact with travel, social media and healthy living. She has been a consultant to Vermont Country Cyclers, Country Walkers and Whole Journeys. Visit Kathy Dragon's Website http://www.thedragonspath.com/ http://traveldragon.com/ http://activewomen.com/ | 1/17/12 | Free | View In iTunes |
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Generation Reinvention 47: Journey of a World Champion Public Speaker and Lessons for Boomers Reinventing | Toastmasters International is an organization that focuses on developing public speaking and leadership skills through practice and feedback in local clubs since 1924. I have been a member for almost 20 years. I remember one early morning when Ed first appeared at a Cherry Creek Toastmaster’s meeting in Denver. I could see right away that Ed was friendly and had a great sense of humor. He was also quite gregarious; yet, he expressed a lack of confidence about public speaking – which is the case for many who start this journey. His earliest speeches before the club included some stumbling and uncertainty. Nevertheless, his sales experience had given him a solid foundation in public communications. Within months his lack of speaking confidence became a historical footnote. And within a couple of years, Ed Tate won the coveted Toastmasters International World Championship of Public Speaking, finishing ahead of 175,000 members from 70 countries. To date, he has spoken professionally in 46 states, 12 countries and on five continents. Ed’s success in business has spanned more than two decades. For 14 years, he was a national account executive selling over $500 million in products and services to corporations and entrepreneurs throughout the United States. He co-created two business units that produced over $1.25 billion in revenue. Since 1998, Ed has been principal of Ed Tate & Associates, LLC, a professional development firm that provides keynote and endnote presentations and workshops, as well as in-person and do-it-yourself tools and expertise on Leadership, Executive Presentation Skills, The Challenges of Change, Management, and Sales Presentation Skills. WEBSITE http://www.edtate.com/ | 12/20/11 | Free | View In iTunes |
| Total: 10 Episodes |
