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Gerd Leonhard, Media Futurist & Author, CEO of The Futures Agency. The Wall Street Journal calls Gerd ‘one of the leading Media Futurists in the World’. He is the Co-Author of the influential book ‘The Future of Music’ (2005, Berklee Press), as well as the Author of 'The End of Control’ (2007), ‘Music 2.0’ (2008), ‘ and 'Friction is Fiction' (2009, Lulu Publishing). Gerd is currently working on a new book entitled 'Broadband Culture' which will be published primarily as a mobile device application. Gerd's background is in music; in 1985 he won the Quincy Jones Award and subsequently graduated from Boston's Berklee College of Music (1987). Since 2001, following a decade as digital media entrepreneur and start-up CEO, Gerd travels around the globe and speaks at conferences and events, company retreats and think-tanks on the Future of Business, Media & Content, Technology, Marketing, Advertising & Branding, Telecommunications, and Culture. Gerd is considered a leading expert on topics such as digital commerce models, tele-media, social media, TV & Radio 2.0, mobile content, innovation, leadership and entrepreneurship, consumer trends, UGC and peer production, copyright, licensing and IPR issues, next-generation advertising, marketing and branding, digital content strategies, and the development of next-generation business models in the content, communications & technology industries. Gerd's keynotes, speeches, presentations and think-tanks are renowned for his hard-hitting and provocative yet inspiring and motivational style. With over 750 engagements in 37 countries during the past 7 years, Gerd has addressed over 250.000 executives and professionals, and is considered a key influencer. His diverse client list includes Nokia, The Guardian, Google, Sony-BMG, Telkom Indonesia, Siemens, RTL, ITV, the BBC, France Telecom / Orange, Deutsche Telekom, The Financial Times, DDB, Ogilvy, Omnicom, the European Commission, Nokia Siemens Networks and many others. Gerd is a fellow of the Royal Society for the Arts (London), a member of the World Future Society, a visiting professor at the Fundacao Dom Cabral in Brazil, and resides in Basel, Switzerland. www.mediafuturist.com www.thefuturesagency.com www.twitter.com/gleonhard www.gerdtube.net
| Name | Description | Released | Price | ||
|---|---|---|---|---|---|
| 1 | VideoTelemedia Futures: how open technologies will shape the future of media (USI 2010) | This is a video of my 2010 talk at USI (Paris) and I think it's still quite relevant, so check it out, below. The topic of my talk and presentation is TeleMedia, one of my most popular memes and speaking topics From the USI event page at http://gerd.fm/gZh04p "Fast and powerful mobile internet devices, social media, real-time search and location-based services are bringing major changes to how we communicate, connect, interact, share, consume, buy and sell, and learn. The disruption has only just started. Telecoms are poised to move up the food-chain, into content, services and experiences, while TV is quickly and totally converging with the web, and mobile devices will become the way most people will experience the Internet. Soon, data is the new oil, and 'the cloud' is the oil-well. The traditional EGOsystems are becoming ECOsystems and the big Networks must now deal with 'The Networked'. Where is the future going, where are the biggest opportunities (and for whom, and where), and how can we start to adapt to the future, today? Futurist Gerd Leonhard will present the key trends and foresights as well as the most likely scenarios in technology, media / content, communications and advertising, for the next 3 years..." You download the PDF with my slides via my blog; http://gerd.fm/gfAsUz | 4/7/11 | Free | View In iTunes |
| 2 | VideoFriction is Fiction: the future of business, communications and media (TedX Warwick) | The complete 18 minute video of my talk at TedX Warwick in the UK, March 2011. The original video is posted here: ;http://youtu.be/wwCetNZzlao | 4/6/11 | Free | View In iTunes |
| 3 | VideoShaping the Networked Society: a quick overview (presentation at Ericsson event at Mobile World Congress 2011) | My 11-minute presentation the Networked Society, in Barcelona, at the Mobile World Congress, see my blog at http://gerd.fm/i9Dh9I ; for the PDF and more details. Topics include convergence, new currencies and facebook credits, companies becoming platforms not just empire, what is beyond social media, interaction before transaction, the switch from ownership to access, the shift to the 'following paradigm', how the media and content industries are changing, and more. | 2/24/11 | Free | View In iTunes |
| 4 | VideoData is the new Oil (Interview with AMEInfo in Dubai) | 'Data is the new Oil' according to Media Futurist Gerd Leonhard who explains the concept to Phil Blizzard during a discussion on media innovations. The CEO of the Switzerland-based Futures Agency also talks about the need for creating networked societies, social engagement and creation of tribes in order to survive online, see http://www.ameinfo.com/255427.html | 2/17/11 | Free | View In iTunes |
| 5 | VideoMidemNet Academy 2011: Innovation: music industry learnings from other industries | This is the complete video of a 55 minute talk / session during the annual MIDEM music conference in Cannes, see http://gerd.fm/fqzCme for more details (and the PDF from the slideshow). The presentation outlines some interesting innovations from other industries and presents some ideas how these concepts could be transferred to the music industry, touching on branding, marketing, technology etc. ; I think you'll enjoy this. | 2/7/11 | Free | View In iTunes |
| 6 | VideoSocial Media for Music Professionals (session at Berklee College of Music, Oct 27, 2010) | This is the video from my session at Berklee College of Music: ; Last week, while in Boston, I was invited by | 1/3/11 | Free | View In iTunes |
| 7 | VideoPresentation at ICTQatar: the future of media | This is the video recording of my talk at ICTQatar (Doha), on December 6, 2010, see http://gerd.fm/7n7oUH for more details. Via Zawya.com: "Gerd Leonhard Predicts a Radically Different Future for the Media and Content Industries: "In the content industries, we are going from selling copies, whether physical or digital such as books and CDs, to selling access, such as bundled music offerings where music is included in internet access. This is painful if you made money selling paper or plastic, but it is as inevitable as the switch from horse-drawn carriage to the railroad. And there is lots of new money to be made in selling access to the content-clouds," said Leonhard. "Without a doubt, data is the new oil. Over 4 billion connected users willgenerate zetabytes of data, every single day, by commenting, rating, tagging, forwarding, uploading and sharing content. Every marketer, every brand, every telco and every mobile operator will want to get to this data, and be allowed to use it," he said. "The consumer will be more powerful than ever before, and - just like oil - many difficult situations will arise from the use, such as the discovery, the mining, and the refining of data. In any case, data will emerge as the most important asset of the next decade." | 12/26/10 | Free | View In iTunes |
| 8 | VideoExclusive Interview at ICTQatar: the future of communications and media | This is a fairly short interview (8 min 21 secs) with me, at ICTQatar on Dec 6, 2010, touching ; on these topics: what does a futurist do? How does the Futuresagency do? What will the future of the music industry look like? How do TFA's clients manage the challenges of change? What will happen to privacy in the future? What is the future of advertising and marketing online? What about digital content piracy? You can download the PDF of my presentation here: http://www.mediafuturist.com/2010/12/the-future-of-media-my-presentation-at-ictqatar.html | 12/26/10 | Free | View In iTunes |
| 9 | VideoIn German language: die Zukunft der Werbung (Gewista Wien Präsentation, Part 2) | This is part 2 of a video with my presentation on The Future of Advertising, with a focus on Digital Signage / DooH, mobile and social advertising, at a GEWISTA event in Vienna, November 30, 2010. ; This video is in GERMAN LANGUAGE - auf Deutsch. Das PDF ist hier (18MB): http://gerd.fm/hAJaUe Die Zukunft der Werbung ist vernetzt und fragmentiertvon http://gerd.fm/dKNWN7 "Social Media, Mobilität und digitalisierte Medien verändern auch den Werbemarkt grundlegend. Werbung muss Nutzen und Wert für den Adressaten stiften, will sie gehört werden.(1.12.2010, 12:45) Der Medien Futurist Gerd Leonhard wurde von der Gewista zu einem Seminar über die Zukunft der Werbung nach Wien eingeladen. Leonhard wurde vom Wall Street Journal als einer der führenden Media Futurists der Welt bezeichnet. | 12/7/10 | Free | View In iTunes |
| 10 | VideoIn German language: die Zukunft der Werbung (Gewista Wien Präsentation, Part 1) | This is part 1 of a video with my presentation on The Future of Advertising, with a focus on Digital Signage / DooH, mobile and social advertising, at a GEWISTA event in Vienna, November 30, 2010. ; This video is in GERMAN LANGUAGE - auf Deutsch. Das PDF ist hier (18MB): http://gerd.fm/hAJaUe Die Zukunft der Werbung ist vernetzt und fragmentiertvon http://gerd.fm/dKNWN7 "Social Media, Mobilität und digitalisierte Medien verändern auch den Werbemarkt grundlegend. Werbung muss Nutzen und Wert für den Adressaten stiften, will sie gehört werden.(1.12.2010, 12:45) Der Medien Futurist Gerd Leonhard wurde von der Gewista zu einem Seminar über die Zukunft der Werbung nach Wien eingeladen. Leonhard wurde vom Wall Street Journal als einer der führenden Media Futurists der Welt bezeichnet. | 12/7/10 | Free | View In iTunes |
| 11 | VideoSocial Media and the Future of Business (Schwab Impact 2010 presentation) | A 12-minute video of my talk and presentation on Social Media and the Future of Business, geared towards financial advisors and the Schwab network, at the Schwab Impact 2010 conference in Boston (October 26, 2010), see http://gerd.fm/daJOeL ie my blog for the PDF of the slideshow, and more details | 11/12/10 | Free | View In iTunes |
| 12 | VideoThe Future of TV / Film and Social Media: From Push to Pull (MIPTV 2010) | This is the video of my talk at MIPTV 2010 (April, in Cannes), see http://gerd.fm/9i6QEU ; Bottom line: Broadband Culture meets Broadcast Culture, and we must adapt. A good review if my talk is here: http://gerd.fm/bvBHru | 10/24/10 | Free | View In iTunes |
| 13 | VideoFuturist Gerd Leonhard at TedxNewSt London: The Future of Copyright and Intellectual Property | It was a great pleasure to speak at TedX New Street in London on October 15, 2010, (tweet flow is here, btw) I was allotted the usual 18 Ted-minutes to speak about the future of intellectual property and copyright - a piece of cake! ; Here is my presentation PDF: http://gerd.fm/bQVFuS - do let me know how you like it. Hopefully we will have a video on Ted.com pretty soon, as well. If you want a quicky download (rather than the high-res slideshare version, below), you can try this low-res PDF: Future of IP and Copyright Gerd Leonhard Tedx London LOW RES The original TedX Recording hat sound problems in the beginning (bummer) so I had to cut this a bit; you can see their version here: http://www.youtube.com/watch?v=ia4cLttiXUo | 10/22/10 | Free | View In iTunes |
| 14 | VideoFrom Egosystem to Ecosystem: the future of business, culture, media and technology (@gleonhard at DoLectures 2010) | The video of my talk at DoLectures 2010, in Wales. ;The PDF and other details are here: | 10/13/10 | Free | View In iTunes |
| 15 | VideoZukunft des digitalen Marketing (TradeDoubler Trendwatch Summit Cologne September 2010) *In German | This is a video of my presentation at the Tradedoubler 2010 Summit in Cologne, Germany, on the topic of "The Future of Digital Marketing" Please visit http://tinyurl.com/3536ymp for related footage, and download the PDF with my slides (they are hard to see in this video): files.me.com/gleonhard/vreivxThis video is in GERMAN LANGUAGE. | 10/12/10 | Free | View In iTunes |
| 16 | Video2020 presented by Ericsson: Music Like Water explained by Gerd Leonhard | I am honored to have the pleasure of working with Ericsson on a few of their pretty cool future-oriented activities, including the 2020 ideas project and the PressPausePlay movie. Here is what Ericsson says about the 2020 project: ;"...Broadband connectivity and mobility are changing the way we live, the way we work, the way markets function, and the way societies operate. At Ericsson, we need to collaborate and get inspiration from people outside our business in order to adapt to these changes - people that take a stand, and that want to share and work together. which I think is just fabulous. In 2020 – Shaping Ideas, we ask 20 thinkers to share their view on the drivers of the future and how connectivity is changing the world. They describe a future where a growing population faces never before seen challenges and opportunities; where digital natives will shape their lives and the enterprises they work for, and where technology could create a global golden age...."This quite snazzy video, below, was just released I believe, and it features me talking about one of my chief memes: the Future of Music and Music Like Water (a theme that I developed with my FutureOfMusic book co-writer Dave Kusek, but that originally goes back to David Bowie in the New York Times, see the picture above).Naturally, there is a ton of stuff available online, on the Music Like Water riff, but if you want to start somewhere, check out my follow-up book Music 2.0 (free online / mobile version here), my MidemNet 2009 video "Compensation not Control", and my various slideshares on related topics, here (one of the best ones is 'making money with music when the copy is free') | 9/4/10 | Free | View In iTunes |
| 17 | VideoGerd at Google Zurich Insight: The Future of Selling in a connected world | My presentation at the Google Insight event June 10, 2010, more details are here | 8/30/10 | Free | View In iTunes |
| 18 | VideoTeleMedia Futures (eComm 2009 conference) | This video was recorded at the Emerging Communications Conference in Amsterdam in October 2009, see http://blog.ecomm.ec/2010/08/telemedia-futures-gerd-leonhard.html and http://www.mediafuturist.com/2009/10/telemedia-futures-presentation-at-ecomm-amsterdam.html for details and PDFs | 8/11/10 | Free | View In iTunes |
| 19 | VideoThe Future of Film: Official Video from my talk at NIFF 2010 | I had the great pleasure to be invited to speak at the Neuchatel International Film Festival (Switzerland, July 7, 2010) during their Symposium on 'Imaging the Future'. I covered a lot of ground in my talk, ranging from how film / media consumers have changed, to mobility and the (r)evolution of new user interfaces, to the impact of social media, to crowd-funding to the art of getting and converting attention, to the link economy in the content industries, to next-generation business models in the creative sectors. You can download the high-resolution PDF via Slideshare or just use this quick-low-res version: ;PDF: Future of Film Gerd Leonhard NIFF low res | 7/25/10 | Free | View In iTunes |
| 20 | VideoThe Future of Film: Gerd Leonhard at the Neuchatel International Film Festival | This is a 70-minute video on the Future of Film and Cinema; filmed at the Symposium of the International Film Festival in Neuchatel Switzerland, see more details at http://www.nifff.ch/?a=175,180,370 This talk covers a lot of ground on topics such as piracy, social media, business models for film, crowd-funding, audience building, the future of production, and much more. PDF to follow shortly, check at http://www.slideshare.net/gleonhard/presentations Note: This was recorded with my KodakZ1 - we will have a more high-resolution version available via the organizers, soon! | 7/7/10 | Free | View In iTunes |
| 21 | VideoThe Future of Business: lecture at FDC in Belo Horizonte (STC Program) | This is a 90 minute+ video of my presentation on "New Insights: The Future of Business - trends, future scenarios and key insights" at the Fundacao Dom Cabral (FDC) in Belo Horizonte, Brazil, see more details at http://gerd.fm/aMKCqT The PDF with the slides can be downloaded at files.me.com/gleonhard/fvrz85 (30MB PDF); all material is creative-commons-licensed (attribution required / non-commercial). The video was shot with a Kodak Z1 - please exclusive the low sound quality. Topics include: broadband culture and mobility, social media, the link economy, the culture of participation, open economy paradigms, cloud computing futures, the network vs the networked, selling 2.0, privacy and much more | 7/4/10 | Free | View In iTunes |
| 22 | VideoGerd Leonhard live on Roda Viva / TV Cultura Brazil | This is the complete, 75-minute video of my appearance on Brazil's most popular talk show on Public TV, called Roda Viva http://www.tvcultura.com.br/rodaviva/ (on the TV Cultura channel). I was delighted to be invited to the show, and really enjoyed being 'grilled' by the super-smart journalists and Brazilian media experts in the studio. We could have talked forever! The show was originally broadcast on April 26 but unfortunately the webcast did not work very well so this is the first time I have seen the video, myself, and thanks to Roda Viva / TV Cultura I am delighted to be able to share this recording with you, as well. More information about the show is http://www.mediafuturist.com/2010/05/video-audio-roda-viva-tv-cultura-brazil-april.html. Related activities on this trip include: my presentation for NBS Brazil "The Future of Communications and Business", and my presentation at Fundacao Dom Cabral (one of Brazil's best business schools) on "The Open Network Economy". Please note: the video is half Portuguese (the questions) and half English (my replies) | 5/22/10 | Free | View In iTunes |
| 23 | VideoTeleMedia Futures Presentation at Management World 2010 / TMForum Executive Roundtable | Gerd Leonhard's talk and presentation at TMForum / Management World 2010 in Nice/ France, on the topic of The Future of the Telecom, Media, Mobile and Content. This video was filmed with a Kodak ZI8, at a private session with 20+ Executives from Telecoms and ICT companies from 10 different countries. You can download the PDF here http://goo.gl/t6d8 The video is a bit odd at times since I am not always visible in the frame - but still worth your time I think! | 5/19/10 | Free | View In iTunes |
| 24 | VideoThe Future of Communications and Social Media: NBS event in Sao Paulo | This is the full-length video of my presentation for the NBS agency in Sao Paulo, Brazil, on the topic of The Future of Communications, Marketing, Advertising and Business, February 24, 2010. All details and the PDF are at | 4/22/10 | Free | View In iTunes |
| 25 | VideoThe Future of Business: Summarizing the Key Shifts | Futurist, Keynote Speaker and Author Gerd Leonhard summarizes his views on 14 key memes that will impact the Future of Business: Web-Native, Mobile First, From Network to Networked, the global Shift to Open Platforms, from Control to Trust, from EgoSystem to ECOSystems, from Walled Gardens to Jungles, the ubiquitous Shift to the Cloud, from monetizing Friction to monetizing Engagement, from GUI to NUI, from Yes | No to Maybe, from Linear Logic to Fuzzy Logic, the Shift to new Qualifications (Education 2.0), the emphasis on more Foresights. See more at | 4/21/10 | Free | View In iTunes |
| 26 | VideoBooks 2.0: The Future of Books and Publishing (Gerd Leonhard's Presentation) | This is a self-produced video of my presentation at the http://www.books20.net event in London, on March 19, 2010; shot with a Kodak Zi8 camera. You may want to download the slideshow's PDF at http://gerd.fm/azt9Pd and click along with the video, since the slides are not fully visible on this video. Some of the topics I covered included: the toxic assumptions of the music industry and what book publishers could learn from them, the reality of upside-down consumers (digital access first), the ecology of selling access vs selling copies, the Napster-Moment in eBooks - and what to do about (or rather, with) it, the characteristics of 'Reading 2.0', the new definition of books, media as a service and the potentials of 'content in the cloud', the future role of publishers... and much more. Direct download of the PDF (32MB PDF) files.me.com/gleonhard/824xup (Creative Commons non-commercial, attribution licensed, as always) | 3/20/10 | Free | View In iTunes |
| 27 | VideoBeyond the Noise: how to use Social Media in the Music Business (MidemNet 2010) | The video of my presentation at MidemNet Academy 2010, in Cannes / France, on what social media can do for music businesses; my MidemNet Academy Presentation: beyond the noise - how to use social media to market musicBelow is the PDF of my "How to use Social Media in the Music Industry" presentation at | 3/6/10 | Free | View In iTunes |
| 28 | VideoThe New Generatives: selling music in a connected World (MidemNet 2010) | This is the VIDEO from my presentation at MidemNet 2010, PDF is here: Download Gerd MidemNet Academy new generatives for Music Public 25.1 MB PDF | 3/5/10 | Free | View In iTunes |
| 29 | VideoMidemNet 2010: Content 2.0: new ways to monetize | This is the video of my presentation on Content 2.0, at Midem/MidemNet 2010 in Cannes, see the slides and the free PDF here http://www.slideshare.net/gleonhard/content-20-finding-new-ways-to-generate-revenues | 2/11/10 | Free | View In iTunes |
| 30 | VideoGerd Leonhard on Swiss TV SF1 Kulturplatz | In German language: a report on what's happening in the books industry - are they going the same way as music...? Futurist Gerd Leonhard is quoted several times. more at | 1/21/10 | Free | View In iTunes |
| 31 | VideoTurkish TeknolojiTV interviews Gerd Leonhard on the Future of Media (Bilisim Zervisi 2009 Istanbul) | There is a bunch of interesting commentary in here, I believe (must have had a good day;). Thanks to BTNet Turkey for sharing this video with me. More at http://www.mediafuturist.com/2010/01/turkish-teknolojitv-interviews-me-bilisim-zervisi-2009-istanbul.html | 1/21/10 | Free | View In iTunes |
| 32 | VideoMedia 2.0: Open, mobile, social... and paid (Gerd Leonhard at MoMo Munich) | Media 2.0: open, mobile, social... and paid? Presentation at Mobile Monday Germany (PDF and details here: http://www.mediafuturist.com/2009/11/media-20-open-mobile-social-and-paid-mobile-mondayde.html ) I always enjoy the Mobile Monday events - great people that are keen to talk, learn and exchange the latest developments and ideas in the mobile space (my previous, Mobile Monday Amsterdam PDF is here or here btw, and the video is here). Update: the video from this event is now available on YouTube.As promised, here, below, is my slideshow and PDF from today's gig in Munich, on the topic of "Media 2.0: Mobile, Social, Open...Free?". Enjoy. Share. | 12/13/09 | Free | View In iTunes |
| 33 | VideoMusic Like Water: why, what, when and how (Gerd Leonhard Presentation at A2N Berlin) | This was one of my best presentations on the topic of the music flat rate - the PDF and more details are here. From the intro on the A2N Berlin site: Digital music is in a serious gridlock: everyone is using it, very few are paying for it, and nobody except for Apple has yet succeeded in making a business of it. At the same time, broadband penetration in Europe is exploding, mobile devices are getting ever more powerful, and almost a Billion people will be always-online at high speeds, within 2 years, sharing music on social networks and via all kinds of digital networks. Attempts at making ISPs and telecoms reponsible for solving the business model problems of the industry have failed, 95% of the Digital Natives in Europe are guilty of copyright infringement, and this logjam is becoming a major cultural, political and economic issue. Meanwhile, flat-rated, collective music licenses for the digital music are being trialled in Denmark, the Isle of Man, Turkey and China. For the past 6 years, Gerd Leonhard has been suggesting that Music on the Internet needs to be licensed like Radio: collectively, publicly and compulsory, and a revenue-sharing basis, so that a new, web-native music ecosystem can unfold..." | 11/24/09 | Free | View In iTunes |
| 34 | VideoThe Future of Social Media (Gerd Leonhard at PICNIC 2009) | My talk on the next 5 years in Social Media: the world is becoming a social OS, why conversation is the only way forward, the extreme Reputation Economy, social media = CRM, the shift to open ecosystems rather than closed egosystems.. and much more. See http://www.mediafuturist.com/2009/09/the-next-5-years-in-social-media-picnic-09.html | 11/3/09 | Free | View In iTunes |
| 35 | VideoGerd Leonhard Interview with FreedomLab Amsterdam | This is an edited video from a conversation I had with the great team at http://www.freedomlab.org/ in July 2009. Topics: the economics of the media industry and why they don't work anymore, why and how the Internet is challenging most of our assumptions, why media companies are not thinking like engineers and have issues with total liquidity, the issue of extracting value vs adding value. Egosystem vs Ecosystem. | 9/14/09 | Free | View In iTunes |
| 36 | VideoPenny for your Thoughts: Gerd Leonhard: Challenge your assumptions | Produced by Freedom Lab in Amsterdam (see http://tinyurl.com/dxcxu8) this is nice video that juxtaposes some sound bytes from an interview with me with some cool graphics, ticker-text animations, and illustrations. Topics: mostly about media and the future of content. Distribution is no longer a business for media companies. Why Open Licensing is so important. The move from selling copies to selling access - how will that be monetized? How will content be curated, recommended and then... monetized by the Creators? See more details at http://www.mediafuturist.com/content_20/ | 9/5/09 | Free | View In iTunes |
| 37 | VideoMusic 2.0: The Future the Music Industry explained by Gerd Leonhard | This is a summary of where things are going for the music industry: from selling copies to selling access, from control to openness, the flat rate for digital music, free / freemium / feels like free, social networking & music, mobile music etc. More at www.musiclikewater.com, free books and PDFs at Payingwithattention.com Enjoy! And if like this video please follow me at www.twitter.com/gleonhard | 6/30/09 | Free | View In iTunes |
| 38 | VideoMusic 2.0 - The Future of the Music Industry in less than 3 minutes | What in the world is Music 2.0? Futurist Gerd Leonhard's slideshow presents the concepts behind an open, networked, interdependent, mobile-centric, web-native music industry.More on Gerd's blog (includes the PDF) www.mediafuturist.com/2009/06/new-video-music-20-in-90-se... and check out the free book at www.music20thebook.com More free content at www.payingwithattention.com | 6/30/09 | Free | View In iTunes |
| 39 | VideoThe Future of Content & Telecoms: Flat Rate Content Bundles and Social Media (Gerd Leonhard @ eComm 2009) | Futurist Gerd Leonhard's presentation on the Future of Content & Telecom at the eComm Conference in San Francisco (link incl. PDF of slides, too). Topics: Imagine a world where unfiltered and limitless access to content is bundled directly into your access to the networks. A world where 'your cloud' holds all kinds of content, your social network connections, your community, and your context (i.e. meta-content), your meta-data and your interaction-trails, and where access to all of this is feels-like-free, legal, always-on and fully mobile, on any and all platforms. This is the future we are heading into, and telecoms, content-owners and brands / advertisers must forge entirely new partnerships. We are starting to see content creators and rights-owners aborting their long-standing quests for total control, and instead looking to build their audiences and share revenues. So where is this trend going to take us, what do we need to do in order to turn content (music, video, TV, news, games, books...) into a new and truly growing business that is really web-native, where are the big opportunities for telecoms, operators, social networks and rights-holders, and what will the new business models look like? In this context, Gerd will also address topics such as the flat rate for digital music, ISP/Operator + Content bundling examples in Europe and Asia, copyright 2.0 and the future of content commerce, the shift from control-economy to attention & trust economy, the latest developments in next generation advertising, and the growing economic power of those 'new generatives' (> Kevin Kelly)..." | 6/6/09 | Free | View In iTunes |
| 40 | VideoBroadband Culture & The Future of Broadcasting | Broadband penetration is rapidly increasing around the world, and Internet access is no longer depending on computers but increasingly available on mobile devices such as smart phones. Soon, the kids i.e. the 'digital natives' will run the show, and they expect Radio & TV to deliver content in much the same way as the Net does: time-shifted, interactive, engaging, shareable and via any and all platforms. The imminent total convergence of the Internet and Broadcasting will bring many challenges to traditional broadcasters (commercial or public) but there are also unprecedented opportunities - this video discusses the key trends and future scenarios. More at www.mediafuturist.com | 5/22/09 | Free | View In iTunes |
| 41 | VideoThe Future of Content & Creativity: Gerd Leonhard at RSA London April 8 2009 | This is a video of my speech I held at the RSA as part of an event on April 8 2009, entitled "New Media Futures: what next for content and creativity" Topics: The internet is radically disrupting most of the traditional content distribution and selling models, starting with music and games, followed by TV, film, books and print publishing. Once everyone is always-on, mobile and hyper-connected, and everything is available everywhere, how will content be created, distributed, marketed, consumed, and paid for? Who will do what, for whom, and how will the traditional players such as broadcasters, record labels, publishers and distributors adapt? If new players, starting with telecoms, device makers, advertisers and brands, indeed move into the content business, what will be their challenges and opportunities? Given the challenging financial climate, how do we reconcile the need to reward enterprise and secure sustainable revenue streams, with the expectations and demands of the “freeconomics” generation? What kind of legal, regulatory and cultural framework do we need to ensure that this new eco-system of creators, consumers and intermediaries generates more benefits for all involved? More details: RSA http://tinyurl.com/cxfxq4 (includes Audio Download) Slideshare PDF http://tinyurl.com/c6hw7f More details on my blog http://tinyurl.com/dawous Sorry that the lighting is not so good on this video ;( | 5/7/09 | Free | View In iTunes |
| 42 | VideoMobile Content Futures: Gerd Leonhard at Mobile Monday Amsterdam | Download Mobile Content Future Gerd Leonhard Momo Amsterdam Public 15 MB PDFEvent details here. Twitter back-channel here. Some predictions: the next 18 months • Twitter will reach 50 Million + Users • Facebook will become the default social utility - and the biggest global Content Broadcaster • Google will double it’s Advertising revenues • The RIAA and the IFPI will run out of cash • Telecoms will get flat-rate content licenses • Skype will re-emerge as content player | 4/3/09 | Free | View In iTunes |
| 43 | VideoMobile Content Futures & Broadband Culture - A narrated slideshow by Futurist Gerd Leonhard | Topics: A drastically different Broadband Culture is imminent - total mobility, always-on, low-cost Internet access, constant peering and pervasive social media, rivers of news and oceans of content. Developing nations will go straight to digital content-access, straight to mobile EVERYTHING and straight to next generation advertising and marketing. Control, Domination and Push / Monolog is out; Openness, Collaboration and Conversation is in. From EGOsystem to ECOsystem. Gerd describes the New Data / Content / Advertising Economy, and where things are going in the Content Industries. More at http://www.mediafuturist.com Follow Gerd at www.twitter.com/gleonhard | 4/2/09 | Free | View In iTunes |
| 44 | VideoThe 21st Century Telecom & Content Economy | The traditional Telecom vs Content debate is over. Content needs Telcos need Content - radical user empowerment has led to a situation where NEITHER will generate enough revenues in the future unless new business models can be jointly created. It's a question of mutual interest not who wins and who loses. Welcome to the 21st century content economy! More at my blog http://tinyurl.com/cuaca4 or at http://www.slideshare.net/gleonhard or at http://www.twitter.com/gleonhard | 3/27/09 | Free | View In iTunes |
| 45 | VideoThe End of Control & The Future of Content: Gerd Leonhard Authors@Google | The End of Control & The Future of Content:The tough issue of control emerges, again and again, as the key contention point within TV companies, publishers, record labels, and broadcasters: How can a commercial venture that is based on so-called intellectual property thrive and prosper in an environment that seems to continuously and progressively remove control from the creators/owners/providers of content, and hands it over to the people formerly known as consumers (aka the users), effectively making them more powerful every single day? But the reality is that every click inadvertently makes another case for the consumers ever-increasing rise in importance. Within all the conversations I have had about things like commercial content versus shared content, about the read-only or the read-write web, and about copyright versus Fair Use, the crucial question always seems to boil down to WHERE IS THE CONTROL HERE, i.e., questions such as Who will control this new media universe and How much control do I need to run a revenue-generating business?http://www.endofcontrol.comThis even occurred on March 2, 2009 | 3/18/09 | Free | View In iTunes |
| 46 | VideoThe Future of Music & Media: Gerd Leonhard at Plugg 2009 | Futurist Gerd Leonhard presents his vision on The Future of Music & Media at the Plugg 2009 Conference, addressing topics such as copyright vs usage right, the flat rate for digital music, convergence, mobility, the new digital content economy, advertising 2.0, compensation not control, and much more. Details at http://tinyurl.com/d9ew4a Plugg 2009 was a great event - lots of great speakers and conversations; one of the best conferences I've been to in the past 9 months. Here is the PDF with my presentation; this deck actually includes some slides that I was not able to actually show due to timing constraints: Future of Media Gerd Leonhard @ Plugg 2009 PDF 15MBYou can use #plugg to find twitter updates on Plugg (btw I'm @gleonhard). If you liked my talk at Plugg, please feel free to connect with me: *but be sure to mention the Plugg connection. Thanks. Check out another ~30 slideshare decks here, videos are here (Blip.tv - download to iPod, too). If that's not enough to keep you busy for a while... here is more Free Content from me;) | 3/16/09 | Free | View In iTunes |
| 47 | VideoThe Future of Broadcasting: Futurist Gerd Leonhard @ NPOX Dutch Broadcasting Convention 08 PART 3 | PART 3: In November 2008, I was invited by the Dutch Broadcasting Organization (OMROEP) to speak about The End of Control, the People formerly known as Consumers and the Future of Broadcasting (Radio and TV), at their annual gathering and conference, NPOX. There are 3 parts to this video. The PDF is here. More details at my blog. | 2/20/09 | Free | View In iTunes |
| 48 | VideoThe Future of Broadcasting: Futurist Gerd Leonhard @ NPOX Dutch Broadcasting Convention 08 PART 2 | Part 2 It's always a great pleasure to be in Holland where people are usually very open to Change and... where 88.4% of the population is online ;) I was invited by the Dutch Broadcasting Organization (OMROEP) to speak about The End of Control, the People formerly known as Consumers and the Future of Broadcasting (Radio and TV), at their annual gathering and conference, NPOX. There are 3 parts to this video. The PDF is here. More details at my blog. | 2/20/09 | Free | View In iTunes |
| 49 | VideoThe Future of Broadcasting: Futurist Gerd Leonhard @ NPOX Dutch Broadcasting Convention 08 PART 1 | It's always a great pleasure to be in Holland where people are usually very open to Change and... where 88.4% of the population is online ;) I was invited by the Dutch Broadcasting Organization (OMROEP) to speak about The End of Control, the People formerly known as Consumers and the Future of Broadcasting (Radio and TV), at their annual gathering and conference, NPOX. There are 3 parts to this video. The PDF is here. More details at my blog. | 2/20/09 | Free | View In iTunes |
| 50 | VideoCompensation not Control - the Future of Music! Gerd Leonhard's Keynote at MidemNet 2009 | This is the official video of my presentation and speech at the annual MidemNet event in Cannes / France, on January 17, 2009. The topics: why the music industry needs to license the Internet just like it has licensed Radio (i.e. with a collective license), why criminalizing the users & fans will not work - and why those efforts should be re-directed in creating a new, Music 2.0 ecosystem that actually produces revenues, where those new revenues will come from, and how the music flat rate - music like water - would work. See my blog for more details and the PDF of this presentation. The MidemNet blog is hereMy free book, Music 2.0, is here, btw. | 2/12/09 | Free | View In iTunes |
| 51 | VideoA new cultural economy: Gerd Leonhard, Futurist, at Ars Electronica 2008 | Futurist Gerd Leonhard on the Future of Copyright, Content, Artists & Fans, Part of the 2008 Ars Electronica Symposium Details here: http://www.mediafuturist.com/2008/09/a-new-cultural.html and here: http://www.mediafuturist.com/2008/11/crowd-sourced-v.html | 12/9/08 | Free | View In iTunes |
| 52 | VideoFuturetalks: Interview with Futurist Gerd Leonhard | From IT/Media Conversations : http://tinyurl.com/5w6l8f Auguts 2007 50 minutesOn The Future of Media: Gerd Leonhard expands on the key topics introduced in his first book "The Future of Music" while escalating the debate out of the music realm and into media at large. He addresses the single most important issue underlying many debates about the future of media: who controls what, why, when, and where, and how can digital content still generate revenues when most of the traditional ways of controlling its flow ( i.e., distribution) are no longer available. Interviewed by Ralph Simon | 12/9/08 | Free | View In iTunes |
| 53 | VideoRivers of Information: how to use Friendfeed, Twitter, RSS | A short video by Futurist Gerd Leonhard, showing how he uses Friendfeed, Twitter, RSS etc to stay tuned to all the information coming through his large network of contacts, friends and 'friends'... Juggling 2.0! More at www.mediafuturist.com *** Don't forget to escape sometimes, though! | 12/8/08 | Free | View In iTunes |
| 54 | VideoFuturist Gerd Leonhard on Music Industry 2008: NO DRM | It took the record labels only 10 years to give people what they want: unprotected digital music. All 4 majors are now moving forward with MP3s, and DRM IS TOAST. The video dissects some of the underlying issues, and talks about what's up in 2008. | 12/8/08 | Free | View In iTunes |
| 55 | VideoA new world for content creators: Artists & Audiences in a connected world (Part 7) | Part 7 (final) of an edited version of my presentation for the Scottish Arts Council in Edinburgh, October 22, 2008 This event, Partnerships 2.0, set out to explore how to develop audiences for the arts, film and the wider creative industries by maximising (Web 2.0) technology and new partnerships. This part is on how content creators can take advantage of the new ecosystem.Special thanks to the Scottish Arts Council for making a great video - and for inviting me! | 11/28/08 | Free | View In iTunes |
| 56 | VideoFree, Freemium and Feels Like Free: Audiences and Artists in a connected world (part 6) | Part 6 of an edited version of my presentation for the Scottish Arts Council in Edinburgh, October 22, 2008 This event, Partnerships 2.0, set out to explore how to develop audiences for the arts, film and the wider creative industries by maximising (Web 2.0) technology and new partnerships. This part is on Free / Freemium / Feels Like Free Content Commerce ideas Special thanks to the Scottish Arts Council for making a great video - and for inviting me! | 11/28/08 | Free | View In iTunes |
| 57 | VideoContent Models of The Future: Artists & Audiences (Part 5) | Part 5 of an edited version of my presentation for the Scottish Arts Council in Edinburgh, October 22, 2008 This event, Partnerships 2.0, set out to explore how to develop audiences for the arts, film and the wider creative industries by maximising (Web 2.0) technology and new partnerships. This part is focusing on the issue of new ways to make money with Content.Special thanks to the Scottish Arts Council for making a great video - and for inviting me! | 11/28/08 | Free | View In iTunes |
| 58 | VideoGetting Attention: The Future of Artists & Audiences (Part 4) | Part 4 of an edited version of my presentation for the Scottish Arts Council in Edinburgh, October 22, 2008. This event, Partnerships 2.0, set out to explore how to develop audiences for the arts, film and the wider creative industries by maximising (Web 2.0) technology and new partnerships. This part is focusing on the issue of Getting Attention. Special thanks to the Scottish Arts Council for making a great video - and for inviting me! | 11/28/08 | Free | View In iTunes |
| 59 | VideoProtecting our Content? The Future of Artists & Audiences (Part 3) | Part 3 of an edited version of my presentation for the Scottish Arts Council in Edinburgh, October 22, 2008 This event, Partnerships 2.0, set out to explore how to develop audiences for the arts, film and the wider creative industries by maximising (Web 2.0) technology and new partnerships. This part is focusing on the issue of protecting content. Special thanks to the Scottish Arts Council for making a great video - and for inviting me! | 11/28/08 | Free | View In iTunes |
| 60 | VideoArtists & Audiences in a connected world Part 2 | An edited version of my presentation for the Scottish Arts Council in Edinburgh, October 22, 2008 This event, Partnerships 2.0, set out to explore how to develop audiences for the arts, film and the wider creative industries by maximising (Web 2.0) technology and new partnerships. Special thanks to the Scottish Arts Council for making a great video - and for inviting me! | 11/28/08 | Free | View In iTunes |
| 61 | VideoThe End of Control: Future of Artists & Audiences (Trailer) | This is a trailer for a presentation I did on "Artists and Audiences in a Connected World - The End of Control" for the Scottish Arts Council (who made this video available - thanks!) More here: http://www.mediafuturist.com/2008/10/artists-and-aud.html | 11/28/08 | Free | View In iTunes |
| 62 | VideoOur Future: The Crowd and the Cloud Futurist Gerd Leonhard | A CROWD of 1.5 Billion people on the Net, plus 3.5 Billion people on mobile phones. A computing CLOUD that allows endless storage of, and access to, content, media, data, software, MYStuff, at ever lower cost pretty anytime anywhere. That's, well, the Future! More details at http://www.mediafuturist.com/crowdsourcing/ | 11/9/08 | Free | View In iTunes |
| 63 | VideoShifting values and the Future of Advertising | In an inter-connected and broadband-powered world, pedigree, age, gender, location and cash matters less and less, and reputation, creativity, trust and MERIT matter more. What will this do Advertising and Marketing? Futurist Gerd Leonhard explains. | 11/7/08 | Free | View In iTunes |
| 64 | VideoFuturist Gerd Leonhard at Google Tech Talk London - The Future of Media, Advertising and Communications | This is video with the entire "Future of Media" talk I gave at the Google London office in July 2008. Topics: The Media Industry is in total upheaval due to the Internet - it took a lot longer than anticipated but it's now even more disruptive than we ever imagined. New and rapidly emerging cultural practices fueled by technology are erupting all around us: creators and users are both going direct (and overlap, too!), 'Feels like Free' has become the standard for music and video, complete fragmentation of audiences threatens many incumbent media business models, and Search now is Media. And finally, the Social Web may be alleviating the need for advertising as we knew it: brands can now pull the people formerly known as consumers with ads that are or feel like content, 'meet' and befriend users directly and engage them rather than enrage them with meaningless banners or TV spots. What would a web-native media ecosystem look like, and what will this mean for Marketing, Branding and Advertising? In a world where listening to / watching anything equals copying, downloading or receiving content, where access replaces ownership, how will content creators generate revenues? Is 'Control' over media needed in order to monetize it, and if not, what are the alternatives? Will everything be free, wholly supported by Advertising and Up-selling? More The_future_of_media_presentation_at_google_london_gerd_leonhard.pdf Thanks to Google UK for making this video! | 10/1/08 | Free | View In iTunes |
| 65 | VideoWhat happens when we are all connected - Future Views | Only 3% of the world is on broadband today, and it's neither cheap, fast or mobile enough. This will change in the next 2-3 years, and the implications are huge: everyone shares, everyone networks with strangers-like-me, everyone co-creates, everything is connected. A video by Futurist and Author Gerd Leonhard. More information at the MediaFuturist blog. | 8/25/08 | Free | View In iTunes |
| 66 | VideoSo what in the world IS a Media Futurist (Gerd Leonhard) | I get this question all the time: what do you actually DO? What do people want from a 'Media Futurist'? What do you speak about? So - here are some answers; just a free nice images (Flickr-fueled) and headlines. The rest is all at www.mediafuturist.com.... Enjoy. | 8/21/08 | Free | View In iTunes |
| 67 | VideoSharing: challenging the Content and Media Industries | The technology-fueled 'Culture of Participation and Sharing' is now changing the content and media industries at a very rapid pace. Youtube has changed TV and video, forever; blogging and self-publishing has changed journalism and print media; P2P, web radio and now on-demand streaming has uprooted the recorded music industry. Any successful 'content' player must now develop and put in place a web-centric (and web-native!) business model that is based on unrestricted sharing and user-engagement as THE crucial starting point. | 8/19/08 | Free | View In iTunes |
| 68 | VideoChallenging the Content Industries: The Culture of Sharing | The technology-fueled 'Culture of Participation and Sharing' is now changing the content and media industries at a very rapid pace. Youtube has changed TV and video, forever; blogging and self-publishing has changed journalism and print media; P2P, web radio and now on-demand streaming has uprooted the recorded music industry. Any successful 'content' player must now develop and put in place a web-centric (and web-native!) business model that is based on unrestricted sharing and user-engagement as THE crucial starting point - not as an after-thought or a mere concession to the demands of the people formerly known as consumers. More at my blog at www.mediafuturist.com and at www.endofcontrol.com | 8/18/08 | Free | View In iTunes |
| 69 | VideoWeb 2.0 and all that Noise, by Futurist Gerd Leonhard | Web 1.0 was about GETTING Noise. Web 2.0 is (was) about MAKING Noise. Web 3.0 is about FILTERING Noise. Web 4.0 (ouch) is about SMART NOISE (or... going deaf?). See more at www.mediafuturist.com | 6/28/08 | Free | View In iTunes |
| 70 | VideoThe Future of Copyright: Copyright 2.0 by Gerd Leonhard, Media Futurist | Media Futurist Gerd Leonhard talks about the Future of Copyright: 1) An actual distinction between ‘Copy’ vs ‘Performance’ of digital content no longer exists 2) Even if it did: the ‘Selling of Copies’ is no longer a growing business, or a sustainable model 3) The exclusive right to ‘make copies’ is becoming impossible to enforce 3) Criminalization of Sharing and Policing of Web-Access is not the kind of ‘Justice’ our society can afford 4)New Permissions & ‘Usage-Rights’ for Digital Music can and will solve this problem. More at www.mediafuturist.com and www.endofcontrol.com | 6/27/08 | Free | View In iTunes |
| 71 | VideoGerdTube #2: Sharing 2.0 | Sharing content online is becoming a major driver of the new media economy, whether it's music, video, TV or news. Sharing creates Context, Relevance, Meaning and thereby Value. People now subscribe to People - and Mass Media(!) www.mediafuturist.com | 5/6/08 | Free | View In iTunes |
| 72 | VideoGerdTube #1: Gerd Leonhard on Broadband Media | The first of a new series called gerdtube, this video explains the differences between a narrowband or disconnected world, and a broadband connected world. Users become creators, copyright morphs into usage right (i.e. licensing), ads become content. | 5/3/08 | Free | View In iTunes |
| 73 | VideoContext is King by Media Futurist Gerd Leonhard | The debate is raging on whether Content is King, or whether Search / Platforms / Technology will be King. How can a content creator (or their agents i.e. studios, labels etc) make money if 'free' copies of everything are available to anyone that cares to look for them, when there is so much content available that the perceived value drops to zero, and when highspeed wireless networks turn every user into a walking digital content archive. Futurist Gerd Leonhard comments on a Huffington Post April 2008 column by Jonathan Handel entitled "Content is Worthless", draws from some of Kevin Kelly's 'Technium' writings, and concludes that in the Future "Context is King". Read more at www.mediafuturist.com | 4/14/08 | Free | View In iTunes |
| 74 | VideoFuturist Gerd Leonhard defines Music2.0 | Gerd Leonhard, Co-Author of "The Future of Music", Author of "Music2.0" www.music20book.com, blogger at www.mediafuturist.com, speaker and advisor, talks about what MUSIC2.0 actually means: open, feels like free, ubiquitous, licensed access. | 4/11/08 | Free | View In iTunes |
| 75 | VideoPR2.0 and the Future of Public Relations by Gerd Leonhard | Futurist Gerd Leonhard presents some thoughts on the Future of Public Relations: reach vs control, open vs closed, conversation vs monolog, PULL vs push... read more at www.mediafuturist.com | 3/22/08 | Free | View In iTunes |
| 76 | VideoWhite Board Wisdoms by Gerd Leonhard: Net-powered Musicians | Author and Music & Media Futurist Gerd Leonhard talks about how musicians and other creators are empowered by the Internet, and how they can employ the net to help their careers. More details are at www.music20book.com and www.mediafuturist.com. | 2/17/08 | Free | View In iTunes |
| 77 | VideoImagine... 2008: Music without DRM (by Gerd Leonhard) | Imagine you needed a credit card and password to use the toilet or to turn on the faucet. That's what it took to buy Music online. Now the bizarre idea of protecting music downloads is finally TOAST...More at www.endofcontrol.com | 1/17/08 | Free | View In iTunes |
| Total: 77 Episodes |
Customer Reviews
These Videos will freaze! They are great video's, but they freaze every min or so
Gerd Leonhard is the man. I love his thoughts. I would say these videos are Amazing.....but they freaze. So I-tunes please help
Great interview at Roda Viva/Brazil.
Amazing interview Gerd. I hope it's the full interview, sometimes it seems to me that an abrupt chance happened.
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