GlennLivingston.com
By Glenn Livingston, Ph.D.
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Podcast Description
The 80/20 rule suggests a very small percentage of customers are responsible for a very large percentage of your profits. Hyper-Responsive AdWords Marketing means optimizing your ads, landing pages, and your entire sales process for the most valuable customers in your market. Dr. Glenn Livingston is the CEO of RocketClicks.com, a full service online marketing agency managing millions of dollars of ad-spend each year. He's also successfully entered over a dozen PPC markets himself.
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CleanBest Marketing Book I’ve Read in 5 Years+ | Listen to this short mp3 interview please where Ryan and I discuss the best marketing book we've read in a long, long time! You'll not only discover the name of the book (yes, I'm withholding it in an evil plan to make you listen to at least the first five minutes), but you'll also get... * Two ultra-effective pattern interrupts to get the attention of the crocodile brain... * 3 ways to seize authority from online prospects without being creepy, crooked, or doing anything your grandmother would be upset about... * The answer to the mysterious "beer shaped boot" conundrum... * See why there's at least one man even President Obama bends over for on a moment's notice... * Find out how to get even Lou Ferrigno to immediately comply... * Discover the intriguing concept of "reverse proof" (and see why you need to master it in today's online environment) It's short, it's fun, and it's powerful... go listen now my fine marketing friends! Convert Better Than Everyone Else (http://www.makethembuy.com/) | Optimize Your Systems for Hyper-Responsive Buyers (http://www.hyperresponsivemarketingsecrets.com/) | Get More Proof for Your Site (http://www.testimonialsthatsell.com/) | Get Coached to Do It Right (http://www.glenncoach.com/) |Get Your Feet Licked (http://www.payperclicksearchmarketing.com/Foot-Licking-Service.html) | 5/22/12 | Free | View In iTunes |
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CleanMonkeys, Sticks, and the True Nature of Insight | (http://www.payperclicksearchmarketing.com/images/MonkeySmileCamera.jpg) Are monkeys really capable of "insight?" And what the heck does this have to do with making more profit in YOUR business anyway? Listen and learn my friends :-) www.GlennCoach.com (http://www.glenncoach.com) | 5/8/12 | Free | View In iTunes |
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CleanOdd Way to Double Email Clickthrough Rates | Know what's kinda stupid? (http://www.payperclicksearchmarketing.com/StupidManFace.jpg) Not optimizing your email follow up sequence to maximize clickthrough and dramatically increase your site traffic, that's what's kinda stupid... Because you spend a lot of time, money, and attention to acquire the prospect... And you CAN realistically double or even triple the traffic to your website with an optimized follow up sequence. In today's interview, Ryan and I discuss an unusual way to double your email clickthrough rate... And we made sure to give you the 80/20 version after we explained the whole thing too! (Be sure to listen for it near the end) Speaking of stupid things, wanna know something else that would be really stupid?.... Not getting started for only $4.95 (http://www.makethembuy.com) (and locking in your rate forever!) for my bi-monthly live webinars this week before the price raise, that would be really stupid! And hey, even if you never join me live, you can always download the recordings (available for 90 days). PLUS, you get two bonuses immediately when you join: (1) Maximum Sales Bumps in Minimum Time – a collection of the BEST sales bumping techniques which I’ve identified as working across markets and (2) Building Your Persuasion Architecture(tm) – How to Focus on a Two Minute Verbal Sales Pitch Before You Publish a Single Page. The first bonus alone is worth 100 times the $4.95 it'll cost you to download it, because plain and simple, it's got the best conversion techniques Terry Dean and I have found to work across markets, presented in under two hours. Many of which you can implement quickly. But it's the second bonus I'm most excited about, because it's there that I'm introducing the concept of "Persuasion Architecture(tm)"... a powerful way to develop a two minute VERBAL pitch which keeps you focused and grounded in everything else you do. (One of the biggest reasons I see for websites not earning what they're worth today is lack of FOCUS... this is the solution!) Anyway, as soon as I get the word from ClickBank that my preferred higher price has been approved, I'm going to raise the price forever. But as of the time of this posting, you can still lock in the lowest rate I'll ever offer (http://www.makethembuy.com) on this, just as a reward for paying attention to me :-) (I guess if my Mom paid more attention to me when I was a kid I wouldn't need to bribe you... oh well, my deep-seated psychological problems are your gain) Seriously though, this is one of those head scratchers... I can't understand why anyone who's been following me wouldn't jump on board. Do it now before ClickBank approves the new prices please. (Hey, at the very least you can say you finally "made money with ClickBank" right?) Onwards and Upwards My Fine Marketing Friends… (http://www.payperclicksearchmarketing.com/OnwardsAndUpwards.jpg) You can clear away SO much confusion if you’ll just take the time to master a few fundamental conversion principles. And now you can watch me do it LIVE on site after site. (Get started as of the time of this post for less than $5 (http://www.makethembuy.com/)) Dr. Glenn (http://www.payperclicksearchmarketing.com/wp-includes/images/smilies/icon_smile.gif) Your “Web Sales Hero(tm)” | 5/1/12 | Free | View In iTunes |
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CleanFREE SPREADSHEET: Profit from Your Own Bad Advertising | This is my second post in a series on "How to Profit from Your Own Bad Advertising"... And today I've got a short (18 minute) mp3 interview with none other than THE Ryan Levesque illustrating several very specific examples... Along with a free spreadsheet (http://www.payperclicksearchmarketing.com/project-math-spreadsheet.xlsx) to help you implement this in your own market! (IMPORTANT: Listen to the interview first or the spreadsheet won't make any sense) Last thing... You might have noticed the new club where you can interact with me LIVE 2x/mo. (There are also video recordings of course) It's selling quickly, and I'm going to raise the price next week, so you definitely should lock in your rate now (http://www.makethembuy.com) (it's only $5 for the first month!) Honestly, this is the best deal you're EVER going to get from me... I'm doing it so I can bond more with my audience in a group environment without costing you a fortune. (People keep asking for a forum, but honestly I hate those... people get so yucky-ass-stupid on them, and there's just SO much nonsense to deal with!) Anyway, if you've been around GlennWorld for a while, you know that I introduce my products and services at a low price in order to prove the concept, gather market intelligence about the buyers quickly, and then I steadily raise the price. (You might wanna copy this philosophy by the way... because it frickin works) You also get two crushing bonuses immediately when you join (1) Maximum Sales Bumps in Minimum Time - a collection of the BEST sales bumping techniques which I've identified as working across markets and (2) Building Your Persuasion Architecture(tm) - How to Focus on a Two Minute Verbal Sales Pitch Before You Publish a Single Page. Anyway, why anyone would read this deep into a blog post of mine without spending $5 (http://www.makethembuy.com) for live interaction AND those two bonuses is beyond me :-) But hey, you know, with the recession and all, you could almost buy a whole gallon of gas for that money! (Not in Europe of course) But seriously, if this isn't worth $5 (http://www.makethembuy.com), I don't know what is. All my best, Glenn :-) Glenn Livingston, Ph.D. | 4/27/12 | Free | View In iTunes |
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CleanUsing Microcommitments to Increase Profits | What's that? Do I hear some of you in danger off in the distance? Are there too many money-sucking-conversion-leaks on your website? (http://www.payperclicksearchmarketing.com/HeroHearsHelp.jpg) Well there are 12 WORDS WHICH CAN FIX MOST OF YOUR CONVERSION PROBLEMS: Fear not! Today's post and accompanying MP3 is something most marketers can quickly take advantage of... And it all starts with something Perry Marshall told me about 8 years ago... "If your sales process isn't working, break it up into pieces" - Perry Marshall. I think Perry first told me this over lunch in 2005... And those words have rung in my ears ever since. The vast majority of marketers forget just how mistrusting, frightened, and paranoid the average consumer is online. And hey, if the internet has proven ANYTHING it's this: just because you're paranoid doesn't mean people aren't out to get you! The consumer is reinforced for developing mistrust, fear, and paranoia online because even if the majority of vendors are trustworthy (and maybe only 1% truly out to scam you), when you multiply 1% by the sheer numbers of vendors on the internet the truth is you find a scam around every corner. We live in a world where it's sane to trust people only to the extent that they're PROVEN trustworthy... NOT "trust until people prove otherwise"... Especially with internet vendors. Know what the implication is for marketers? You've gotta work a LOT harder to earn every little bit of trust along the way. * You can't assume people will scroll down your page, you've gotta earn it... * You' can't assume people are ready to buy, you often have to get the opt in first... * You can't always assume people are ready to opt in, you frequently have to earn their trust with valuable content, proof, and the look and feel of your site first... * And you can't even assume people are willing to CLICK. Instead, you've gotta earn the right to pull them deeper into your site by being sure to cover the "3Ps" above the fold (problem, promise, and proof!) Listen to this intriguing interview I did with Ryan Levesque all about Using Micro-Commitments to Increase Web Profits... And if more than 20% of you don't find at least one HUGE conversion leak in your sales funnel by the time you're done I'll shave my big hairy beard off! (Note: I haven't seen my own chin since literally August of 1987, and Sharon will kill me if I ever show it again--she says it makes me an Adonis--so you'd better believe I'm confident!) Oh, and when you're done, get your butt into my new Live Webinar Club (http://www.makethembuy.com) (just $5 to get started as of the time of this post) and/or Personal One-On-One Coaching (http://www.glenncoach.com) (new options available) so you can interact with me and start plugging ALL the conversion leaks on your site! (http://www.payperclicksearchmarketing.com/WebSalesHero.jpg) | 4/26/12 | Free | View In iTunes |
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CleanMarketing Lessons from My Dogs | Hey, maybe this is cliche', and I know I'm definitely not the first one to say it, but every marketing project starts with enthusiasm and passion. If you don't have it, it's really WAY more difficult to get over the rough spots. See someone do something you think you could emulate? Sometimes even if you're wrong, it's worth the effort and you DO get partial credit for TRYING. Consider the little guy in this video: You've gotta believe he saw someone playing, maybe his master. Then, during the day when his master was away, he took his time and started wailing away... Who knows where he'll be after HIS 10,000 hours of practice? While I'm on the topic, there's an MP3 interview with Sharon and I below talking about everything OUR dogs taught US about marketing... worth listening to! For what it's worth, PS - Do you ever feel alone in your marketing quests? (http://www.glenncoach.com) PPS - Did you join my live webinar club for the $5 trial yet? (http://www.makethembuy.com) (As of time of this posting) | 4/23/12 | Free | View In iTunes |
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CleanThe Pimp That Taught Me How To Market | (http://www.payperclicksearchmarketing.com/WillieThePimp.jpg) It's true... One of the MOST valuable marketing lessons I ever learned came straight from the pimp who picked up my Mom in Harlem one summer night when I was eleven years old. Listen to the 11 minute mp3 below to get the whole story and see how you can incorporate the marketing insight into your funnel too! All my best, Dr. G :-) PS - You can now join me in LIVE conversion webinars 2x/mo. Click here to see the ridiculous introductory pricing (http://www.makethembuy.com). PPS - I've got some new coaching options (http://www.glenncoach.com) available too. (I guess you could say I was feeling a little out of touch with my audience, instituting these new options so I can spend a little more time with you guys in a productive way!) PPPS - This was the only good picture of a pimp I could find on iStockphoto, sorry! (Doesn't do the story justice) | 4/12/12 | Free | View In iTunes |
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CleanMake More Money By Turning OFF Your Advertising | If the escalating expense, difficulty, and time to generate a high volume of profitable internet sales is crippling your growth--or crushing your morale--I've got a very important audio for you to hear today... Because it's entirely possible that... "You Can Make More Money by Turning Off Your Time Killing, Morale Crushing, Migraine Inducing, Pain-in-the-Ass Advertising System!" Listen to this interview with Ryan Levesque, my partner in an extremely weird new marketing experiment (http://www.payperclicksearchmarketing.com/Weird-Opportunity.html) which just might be your saving grace :-) | 4/10/12 | Free | View In iTunes |
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CleanMP3: Testimonials THAT SELL… | Testimonials Sell! (But Only If They're Done Right) Not every testimonial helps you sell. The ones that work support specific claims with specific results. And they're expressed in compelling, emotionally contagious language... (Note: Sharon's now got a "testimonials done for you (http://www.glennlivingston.com/GetMoreProof.html)" service you should consider before she's booked up!) The truth is, satisfied customers want to help us. They really do. Because they "get it." They know a great story about how you helped them will help you bring in more customers. And why not? You've made a difference in their business and their lives. But customers aren't copywriters. It takes time for them to think of what to say, and a lot of work to finally write it. It's often a stretch for them that gets "back-burnered" because it's frustrating and makes them feel inadequate... Or else it does get done, but without the enthusiasm and specific results that make testimonials sell. You see, even though your customers would be happy to sing your praises, they're really not eager to write... Plus, testimonials expose them to others, just like public speaking. Is it any wonder most businesses don't have enough testimonials that sell? In Today’s World Your Business is Nothing Without Proof The internet has made prospects more skeptical than ever. One of the best ways to overcome this is with testimonials, case studies and customer stories... But most businesses have little to no compelling proof in their advertising. And while owners are baffled by poor sales, the #1 reason that reasonable people don't purchase reasonable offers which genuinely would solve their problem is... LACK OF PROOF. Simply put, prospects assume you're "guilty until proven innocent." Especially today. Well... In this exciting audio, Sharon and I review some little known yet very powerful secrets for soliciting audio-testimonials THAT SELL. Lean in and listen close... And do it now... Because this should be a breakthrough moment for you (really)... All my best, Glenn :-) Testimonials Done For You Service (http://www.testimonialsthatsell.com) | New Coaching Options (http://www.glenncoach.com) | 4/9/12 | Free | View In iTunes |
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CleanDirect Mail Cheats with Doberman Dan | So, here's the deal... (http://www.payperclicksearchmarketing.com/ThisDogThinksImAnIdiot.jpg) Sharon's dog says I'm officially an idiot, and this time he's right! I've got 4500+ valuable entrepreneurial BUYERS, and until recently I never sent them a direct mail piece. My only solace is I know I'm not alone... Every day I talk to internet marketers who've got hundreds, thousands, or even tens of thousands of happy buyers that they've never mailed to. And it's fricking WEIRD, know why? Because we're warriors at heart... We tackle the most difficult technical hurdles day in and day out... I mean, did you ever stop to think about how many frickin' technical things you've got to know, and how many companies we have to coordinate just to make a single sale? For example, I'm about to launch a new membership site ("Make Them Buy" - bi-weekly live group webinars... watch for it please)... And in order to do so, I have to coordinate ALL the following companies and software: * WishList Member to run the membership site * ClickBank to process the recurring billing and run the affiliate program * Amazon S3 to serve the large files and video recordings * LinkLok to secure the S3 locations from theives * WordPress, so that I could run WishList Member * Aweber, to integrate with the membership email list * GoToWebinar to run the webinars themselves * And of course, my domain registrar and web host * Plus I have to know about 8 software packages and programming languages to put it all together (and supervise others)... Now here's the thing... I'm doing ALL this to get maybe a 1% conversion from internet prospects. (Which, by the way, in order to attract will require that I advertise using several more companies and technical systems)... But for some reason people like you and I run like the plague from simply writing a letter, licking some stamps, and taking it to the post office to get response rates up 5 to 10 times better! (Buyer mailings are like that... ask anyone who's done it) I dunno, maybe it's because the lady behind the counter was mean to us when we were little. (I distinctly remember a heavy set woman with a mustache...) Or maybe it's just because the word "office" is in post office, and we're all totally allergic to anything associated with a traditional work environment. But whatever the reason... It's FRICKIN' DUMB! Which is why I've been working with Doberman Dan. He lived with Gary Halbert for 3 months. He ran a multi-million-dollar business via direct mail. He's been at this for years... And you know what? Despite his frightening "Doberman Dan" moniker, the guy is really just a pussy cat. This interview about how to cheat the learning curve in direct mail should really be a paid product. The only reason it's not is because both he and I are too busy to put together yet another package... But I'll probably get around to it sooner or later, so listen now while it's free OK? All my best, Great Big Hairy Dr. Glenn :-) (Yes, I'm in a mood!) PS - Download the direct mail piece I sent to my customers here (http://www.payperclicksearchmarketing.com/PDF/DDL-mailing-package.pdf) so you can follow along with the interview. (Links to Doberman Dan's newsletter - www.KillerNewsletter.com (http://www.killernewsletter.com) -- in both the audio and PDF are my sneaky affiliate links of course) PPS - How many buyers have you not been sending mail to? | 3/29/12 | Free | View In iTunes |
| Total: 10 Episodes |
Customer Reviews
Excellent resourse for all levels
It's the host usually talking to someone else in the field. Very good information.I recommend it to anyways interested or learning adwords or any search engine marketing. I've been in the adwords field for 3 years and ibjavr learned a lot. they sell their services, but only at the end of the podcast and it's a very soft sell.
A Very Insightful and Useful Podcast
Most of these marketing podcasts are promotional lead-ins for another product, but the best ones also offer valuable information, especially if you are new. Glenn Livingston and his guests consistently provide sensible and extremely useful advice about PPC in particular and about online advertising generally. The tone is businesslike but not too serious and the guests almost always have the confidence to share bona fide lessons in ecommerce marketing learned the hard way. I have listened to the iTunes Store back catalog in its entirety and I'm very impressed. I would say this is overall the most useful ecommerce-related podcast I've run across.
You guys… STOP!
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