The Hook - At The Intersection of Advertising & Public Relations
By Katie Kempner
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Podcast Description
The Hook is hosted by Katie Kempner, VP and Director of Agency Communications at Crispin Porter and Bogusky. Katie charts the territory where advertising and public relations meet. Each Tuesday, The Hook will host exclusive interviews with the industry's finest advertising and public relations gurus, creatives and journalists to discuss the latest news and strategy in the industry.
| Name | Description | Released | Price | ||
|---|---|---|---|---|---|
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1 |
Publishing Entertainment Weekly | Scott Donaton talks about publishing Entertainment Weekly, Americas leading consumer magazine of entertainment and popular culture. | 11/18/08 | Free | View In iTunes |
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2 |
Direct and Digital Response | Miles Nadal of MDC Partners discusses digital and direct response | 11/4/08 | Free | View In iTunes |
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3 |
Creative Management Roles in Ad Agencies | Teressa Iezzi from Creativity Magazine on Creative Management Roles in Ad Agencies | 10/28/08 | Free | View In iTunes |
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4 |
Marketing Change & Consumer Behavior | Talking Marketing Change, Consumer Behavior and Brands with Rob Walker | 10/21/08 | Free | View In iTunes |
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5 |
Advertising Week Preview 2008 | Advertising Week 2008 Executive Director Matt Scheckner previews the event | 9/9/08 | Free | View In iTunes |
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6 |
Streaming Media and Internet TV | Talking Streaming Media with Mike Smith, CMO of AmericaFree.TV | 8/12/08 | Free | View In iTunes |
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7 |
Advertising Industry Reporting | Advertising Industry Reporting with Advertising Age Editor at Large Matt Creamer | 8/5/08 | Free | View In iTunes |
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8 |
Social Networks Role in Marketing & Branding | Ajaz Ahmed , chairman and cofounder of AKQA on Social Networks Role in Marketing & Branding | 7/22/08 | Free | View In iTunes |
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9 |
Digital Marketing Brands | Discussing Digital Marketing Brands with Ajaz Ahmed , chairman and cofounder of AKQA | 7/15/08 | Free | View In iTunes |
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10 |
Cannes Lions 2008 Recap | Recap of Cannes Lions 2008 with CPB co executive creative director & partner Andrew Keller who tells us about the opportunity to judge the Titanium Lion Award | 7/8/08 | Free | View In iTunes |
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11 |
Bringing Home the Birkin | A Talk with Michael Tonello, author of the book Bringing Home the Birkin | 6/3/08 | Free | View In iTunes |
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12 |
Cannes Lions 2008 Preview | the 2008 Cannes Lions International Advertising Festival is previewed | 5/27/08 | Free | View In iTunes |
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13 |
Product Development & Brand Driven Innovation | Jonah Disend talks about product development and brand driven innovation and the importance of research and development in order to develop a new product, plus how does marketing fit into the equation. | 5/20/08 | Free | View In iTunes |
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14 |
Technology Brands and Chief Relevancy | Learn about building technology brands, chief relevancy in the advertising space plus some focus on conferences and what is being discussed in the community, with Nancy Hill, CEO of the American Association of Advertising Agencies. | 5/13/08 | Free | View In iTunes |
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15 |
Marketing and Blogging | Jeromy Lloyd of Marketing Magazine discusses his work in writing and blogging about marketing, advertising and public relations | 2/26/08 | Free | View In iTunes |
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16 |
Launching New Campaigns and Blogging | Learn how a global agency like TBWA Worldwide use their strategy to launch new ad campaigns | 2/12/08 | Free | View In iTunes |
|
17 |
Super Bowl Commercials Review | Stuart Elliott of the New York Times and Barbara Lippert from AdWeek review the best and the worst of the commercials that ran during this years Super Bowl broadcast. | 2/5/08 | Free | View In iTunes |
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18 |
Writers Strike and Super Bowl Ads | New York Post Business reporter Holly Sanders discusses how will the writers strike affect advertising, television and the print media, plus what can we expect in this years Super Bowl ads. | 1/8/08 | Free | View In iTunes |
|
19 |
Top Ten Guerilla Marketers | Brandweek Magazine West Coast Bureau Chief Becky Ebenkamp talks about the current issue which lists the the top ten guerilla marketers of the year and talks about her changes working for the magazine including starting an experiential blog. | 12/11/07 | Free | View In iTunes |
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20 |
Jon Fine of Businessweek | Katie Kempner talks with Businessweek columnist Jon Fine, about all things media related. He gives his prediction on the future of the Wall Street journal and why US Weekly won't bow to TMZ.com or Perez Hilton. | 11/20/07 | Free | View In iTunes |
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21 |
Ad Council CEO Peggy Conlon | Katie Kempner welcomes Ad Council President and CEO Peggy Conlon to discuss her background with the organization that mobilizes yearly more than $1.7 billion of advertising time and space, the creative services of over 50 major advertising agencies, | 10/23/07 | Free | View In iTunes |
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22 |
Publishing Writing and Advertising | Director of Cultural Radar for Crispin Porter and Bogusky John Windsor discusses his background in publishing and writing books to joining the advertising firm. | 10/16/07 | Free | View In iTunes |
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23 |
Public Relations and Marketing | Samantha DiGennaro, who runs launched the public relations and marketing communications boutique, DiGennaro Communications (formerly HYPR), talks to Katie about public relations and marketing communications. | 8/14/07 | Free | View In iTunes |
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24 |
Theresa Howard of USA Today | Theresa Howard covers advertising for USA TODAY and writes the weekly Ad Track feature. Before coming to USA TODAY five years ago, she was a senior editor covering marketing news and strategy for Brandweek magazine. | 7/24/07 | Free | View In iTunes |
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25 |
Media-Neutral Advertising | Elspeth Lynn and Lorraine Tao are two creative powerhouses who along with Andy Macaulay opened media-neutral ad agency Zig. Elspeth and Lorraine tell us about Zig. ZiG has accumulated an admirable client roster including IKEA, Molson, Unilever, | 6/12/07 | Free | View In iTunes |
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26 |
Cannes Lions 2007 recap | A Recap of the Cannes Lions International Advertising Festival as Susan Lilley from USA Today is back from the and tells us all about what we missed. | 5/29/07 | Free | View In iTunes |
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27 |
Best Communications Strategies | Katie Kempner disects the best communications strategies with Beverley Hammond, President of Veritas Communications. | 5/8/07 | Free | View In iTunes |
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28 |
Role of Advertising in Online Media | Steve Hall from Adrants helps Katie breakdown advertising’s role in consumer-controlled media, the integration of public relations and advertising, the future convergence of media and the decline of traditional media. | 3/27/07 | Free | View In iTunes |
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29 |
Relevancy of Print Media | Holly Sanders, business reporter for the New York Post, the nations fifth largest paper, debates the relevancy of print media in today's online world. | 3/13/07 | Free | View In iTunes |
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30 |
Branded Production | Katie interviews David Rolfe, Production Director of Content at DDB Chicago, where he oversees all broadcast and branded production at one of the world's most awarded agencies. | 2/20/07 | Free | View In iTunes |
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31 |
Superbowl Ads Review | Stuart Elliot, Advertising Columnist for the New York Times and Adweek editor-at-large, Barbara Lipper give their review of the commercials that aired during the Super Bowl. | 2/6/07 | Free | View In iTunes |
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32 |
Wall Street Journal Relevance | Judy Barry, Senior Vice President for Sales and Marketing for The Wall Street Journal tells us how the publication continues to fascinate many people, as it has been able to remain so clearly the world’s leading business publication. | 1/30/07 | Free | View In iTunes |
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33 |
Ad Persuasion | Shannon McKinnon is the producer of Ad Persuasion, an international television show that spotlights the ad as an art form. The show focuses on the world’s most creative, award-winning commercials with the added perspective from international indust | 1/23/07 | Free | View In iTunes |
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34 |
Science, Digital Media and Online Advertising | A discussion of Science, Digital Media and Online Advertising with Burt Helm marketing editor of BusinessWeek. | 1/9/07 | Free | View In iTunes |
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35 |
Jeff Hicks | President, CEO and partner at Crispin Porter + Bogusky, Jeff Hicks | 12/12/06 | Free | View In iTunes |
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36 |
Interview with Martha Kempner | Interview with Martha Kempner | 12/5/06 | Free | View In iTunes |
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37 |
Warren Berger on Advertising | Warren Berger on Advertising | 11/21/06 | Free | View In iTunes |
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38 |
CBS News President Andrew Heyward | CBS News President Andrew Heyward | 11/7/06 | Free | View In iTunes |
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39 |
Eric Yaberbaum of Lime Public Relations | Eric Yaverbaum, Managing Partner and Client Services Director for Lime. | 10/31/06 | Free | View In iTunes |
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40 |
Deborah Zdobinski is Executive Director Corporate Communications of Public | Deborah Zdobonski, is Senior Vice President and Executive Director of Corporate Communications and Public Affairs at Publicis USA. | 10/10/06 | Free | View In iTunes |
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41 |
Advertising Week 2006 Preview | Matt Scheckner and Burtch Drake of Advertising Week to discuss the upcoming September show in New York City. | 9/12/06 | Free | View In iTunes |
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42 |
In the Hood | Julia Hood is editor in chief of PRWeek, the leading publication for PR and communications professionals. | 8/22/06 | Free | View In iTunes |
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43 |
David Kiley of BusinessWeek | David Kiley, senior correspondent for BusinessWeek. | 8/15/06 | Free | View In iTunes |
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44 |
Richard Hine from Wall Street Journal | Richard Hine from Wall Street Journal | 8/1/06 | Free | View In iTunes |
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45 |
Matt Creamer from Advertising Age | Matt Creamer from Ad Age | 7/25/06 | Free | View In iTunes |
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46 |
Chuck Porter and media director Jim Poh | Chuck Porter and media director Jim Poh | 7/11/06 | Free | View In iTunes |
|
47 |
Becky Ebenkamp, Entertainment Editor, Brandweek Magazine | Brandweek Magazine, Becky Ebenkamp Entertainment Editor. | 6/13/06 | Free | View In iTunes |
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48 |
Frank Trullenque on Hispanic marketing and advertising | Frank Trullenque is an accomplished US Hispanic marketing and advertising strategist with a proven track record in national brand building | 6/6/06 | Free | View In iTunes |
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49 |
Janet Northen & Jan Sneed Chat With Katie Kempner | Janet Northen is Senior Vice President,Director for McKinney + Silver, agency for Audi, Sony,Travelocity and NASDAQ in Durham, NC. Jan Sneed is Executive Vice President Director of Corporate Communications Foote Cone & Belding Worldwide. | 5/26/06 | Free | View In iTunes |
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50 |
Jonah Bloom Editor of Advertising Age | Jonah Bloom is Executive Editor, Advertising Age, the worlds leading marketing and media publication. | 5/16/06 | Free | View In iTunes |
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51 |
Steve Keyes from Volkswagen | Steve Keyes, Public Relations General Manager for Volkswagen of America. | 5/9/06 | Free | View In iTunes |
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52 |
Ami Brophy from Clio Awards | Executive Director for the Clio Awards and Festival, Ami Brophy. | 5/2/06 | Free | View In iTunes |
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53 |
Author Rob Walker from New York Times | Former editor at The Times Magazine, Money, and The American Lawyer, Rob Walker is the Consumer columnist for The New York Times Magazine. | 4/24/06 | Free | View In iTunes |
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54 |
Jeff Steinhour of Crispin Porter and Bogusky | Jeff Steinhour, Partner and Managing Director of Crispin, Porter + Bogusky | 4/21/06 | Free | View In iTunes |
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55 |
Teressa Iezzi editor of Creativity Magazine | Teressa Iezzi, Editor of Creativity Magazine | 3/28/06 | Free | View In iTunes |
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56 |
Suzanne Vranica of the Wall Street Journal | Suzanne Vranica of the Wall Street Journal. Suzanne is a Marketing and Advertising reporter for the Journal. | 3/21/06 | Free | View In iTunes |
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57 |
Jon Kamen of radical media | Jon Kamen of Radical Media. | 3/7/06 | Free | View In iTunes |
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58 |
Ellie Parpis of AdWeek | Cannes International Advertising Festival | 2/28/06 | Free | View In iTunes |
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59 |
Bob Van Horn and Kipp Cheng | Bob Van Horn, Executive Director of Partner Development for MDC Partners and Kipp Cheng, VP and Director of Public Affairs at the American Association of Advertising Agencies. | 2/14/06 | Free | View In iTunes |
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60 |
Barbara Lippert and Stuart Elliott on Superbowl Ads | Stuart Elliot, Advertising Columnist for The New York Times | 2/7/06 | Free | View In iTunes |
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61 |
Edna Johnson from Burger King Corporation | Edna Johnson from Burger King Corporation | 1/31/06 | Free | View In iTunes |
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62 |
Julie Thompson and Jeremy Miller | Julie Thompson, Executive Vice President and Director of Corporate Affairs for Leo Burnett Worldwide | 1/24/06 | Free | View In iTunes |
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63 |
Matt Creamer from Ad Age | Matt Creamer from Ad Age, covers the agency beat for Advertising Age. | 1/3/06 | Free | View In iTunes |
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64 |
CP and B employee Jeff Benjamin | Jeff Benjamin of CP+B, ready to take on the challenge of reinventing interactive advertising. | 1/1/06 | Free | View In iTunes |
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65 |
Author Warren Berger | Warren Berger, author of Advertising Today | 12/20/05 | Free | View In iTunes |
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66 |
Premiere Show | Chuck Porter, Chairman of Crispin Porter + Bogusky | 12/13/05 | Free | View In iTunes |
| Total: 66 Episodes |
Customer Reviews
Disappointing
I really wanted to like this podcast, it's just too tough to listen to. Aside from the loud and annoying Webmaster promotions, far too much time is spent on endless gushing between Katie and her guests (many of whom are "lifelong friends"). Less gushing and more solid information would make this show somewhat more tolerable. Best segments are the interviews of CPB principles.
Expected better from CP+B
This podcast is like listening in on someone make one of those just-calling-to-schmooze phone calls to someone important in their line of work. Like the reviewer before me, I really wanted to like this podcast, but just couldn't tolerate it. The poor audio quality gave me a headache.
I like it!
I think Katy is a great interviewer, and her topics are right on. Most of her guests are not the usual crew, so it brings a new perspective. I'm not a big fan of the fact that itunes/webmaster.fm or whomever is not including the full interviews. Mine cut off after about 15 minutes.
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