Learning With Leslie» Podcasts
By Leslie Samuel
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Podcast Description
Leslie Samuel shares what he has learned about blogging and internet marketing since beginning in 2008. He also interviews Internet Marketing Experts who share their tips on how to grow your online business. A main focus of the podcast is providing action steps that you can take away and implement to grow your blog and online business.
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075 Excuses Are Over. It’s Time For THE CHALLENGE – With Rob and Kim Murgatroyd | Who: Rob and Kim Murgatroyd Blog: Jet Set Life Fitness Product: MyJetSetBody.com <== The Challenge PDF Transcript: Right Click To Download How dare they come on my podcast and CHALLENGE ME? Yep, that's exactly what they did - and you know what... | 5/9/12 | Free | View In iTunes |
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074 How To Get Traffic To A New Blog In A Competitive Niche – with Kimberly Gauthier | Who: Kimberly Gauthier Blog: Keep The Tail Wagging One of the things I get asked a lot is how in the world I'm able to do all that I do online while having a full time job. Then, I meet someone like Kimberly Gauthier, who is a full time accountant, has 3 BLOGS and contributes to 2 other blogs, and my mind gets Befuddled. Well, I grabbed Kimberly on this interview to see how she does what she does. I was impressed because she started a blog in January, and in 1 month, she had over 1000 fans on her Facebook page. Now - only 4 months later, she has over 4,500. How did she do it? Pure passion, and doing whatever she could to get the word out there. In this interview, we talk about: How she got into blogging How she is able to do so much online while having a full time job What she did to grow her traffic so quickly The 3 things it takes to get traffic quickly How to use LinkedIn effectively to get traffic (step by step) Besides the great content, you'll also LOVE her personality. I enjoyed doing this interview and I know that you will enjoy listening to it. Resources Mentioned in this interview Keep The Tail Wagging - Her Main blog Kimberly Gauthier - Her photography and personal blog Adventures In Blogging - Where she talks about what she's learning Market Samurai - Keyword Research Tool Transcript of Today's Episode Right Click To Download PDF Transcript Some people like to be able to read a transcript while listening to the podcast, or just read the transcript without even listening. If you are one of those people, not to worry – We’ve made the transcript available for you below. [spoiler] Introductions [Intro by Guy Kawasaki, Gideon Shalwick, and Farnoosh Brock] Hello, hello and welcome to another episode of Learning with Leslie, the podcast where you learn, I learn, we all learn about how to build an online business with an authority blog. No, I'm not talking about one of those blogs that will fall by the wayside when Google has a mood swing. I'm talking about one that will thrive no matter what gets thrown at it. I'm your host, Leslie Samuel, the authority blogger from LearningWithLeslie.com. And, I have an exciting episode for you today, an exciting interview. I'm on the line with Kimberly Gauthier. She's going to correct me afterwards, I just messed it up, a fur mom blogger who started blogging and giving life to her passion -- photography and writing. She's always loved to write since high school, and thus blogging became a dream come true, so much so that she's having some quick success with it. She started a blog at Keep the Tail Wagging, in just two months gaining over 1000 Facebook INTERACTIVE fans in such a short period of time! How did she do it? Pure passion and belief that she'll get to where she right today. Today, I want to find out how we can put ourselves out there to get traffic to even new blogs. LESLIE: Kimberly, thank you so much for joining me. How are you doing? KIMBERLY: I'm doing great! How are you, Leslie? LESLIE: Well, I was doing great until I just botched your name. We even practiced it beforehand, and I had it. You even told me that it was good, but then, all of a sudden, I don't know what, you know what happened? Actually, this is the truth. I'm interviewing you right now on Skype, and while I was doing the introduction, my mom started skyping me (laughs), so, I got distracted. But, that's not the point. How are you doing? Everything good? KIMBERLY: I am doing fantastic! LESLIE: Okay good. So now, for those people that don't know how to say your name correctly, can you say it for us? KIMBERLY: Yes. It's "Go-ti-AY." LESLIE: "Go-ti-Ay" KIMBERLY: You were very close. LESLIE: I was very close. But then, anyhow, it doesn't matter what happened. So, I'm looking at your story here, and I see KimberlyGauthier.com, AdventuresinBlogging.net, KeeptheTailWagging.com, | 5/1/12 | Free | View In iTunes |
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073 How To Build an Online Empire Doing What You Love – with Patricia Davis Brown | Who: Patricia Davis Brown Blog: Dig This Design Can you take your passion and turn it into a business? I know - it's a rhetorical question. That's what this podcast is all about. In fact, that's EXACTLY what today's guest has done. Patricia Davis Brown just LOVES design. So much so, that she started an entire online brand that deals with design, and uses her blog to grow that brand. Wait, did I say online brand? I meant to say ONLINE EMPIRE. What do I mean? Well - just listen to the interview and you'll understand completely. This interview is inspirational. Yes, there are many bloggers out there, but the kind of blogger I like to see is the one that is Passionate about something, and shares that passion with the world. Patricia doesn't share that passion with the world in a small way - she goes all out! Inside the Interview, We talk about: Why She loves Design Why she decided to go online How she Chooses what to blog about How she gets traffic to her blog The kinds of opportunities that have opened up as a result of her blog How she outsources to be more efficient and get more done We talk about those points and much more. If you've ever thought about blogging about your passion, and doing it successfully, you want to listen to this interview. What am I talking about? Of course you've thought about blogging about your passion - that's the reason you listen to my podcast! Silly me. Questions, comments, suggestions? You know exactly what to do! Leave a comment below or call the hotline at (888) 835 - 2414. Resources Mentioned in Today's Episode Dig This Design - Patricia's Blog Professional Kitchen And Bath Plans - Her Virtual Design Company Patricia Davis Brown Designs - Her Umbrella site that tells about their company PDB Home Store - Her Home Furnishings Site Transcript of Today's Episode **New**. Click Here To Download PDF Some people like to be able to read a transcript while listening to the podcast, or just read the transcript without even listening. If you are one of those people, not to worry – We’ve made the transcript available for you below. [spoiler] Introductions [Intro by Guy Kawasaki, Gideon Shalwick, and Farnoosh Brock] Hello, hello, hello and welcome to another episode of Learning with Leslie, the podcast where you learn, I learn, we all learn about how to build an online business with an authority blog. No, I'm not talking about one of those blogs that will fall by the wayside when Google has a mood swing. I'm talking about one that will last no matter what gets thrown at it. I'm your host, Leslie Samuel, the authority blogger from LearningWithLeslie.com. And, I have an exciting interview for you today. It's been a while since I've done one. I'm on the line with Patricia Davis Brown from digthisdesign.net who's been doing a lot of stuff. She launched a web based company at ProfessionalKitchenandBathPlans.com. Then, she started her blog at digthisdesign.net, which would later expand to have a group of contributors writing different musings about Interior Design and anything else intriguing. Her blog has developed a national following and it has led to her being flown across the country to blog about innovative products from well-known companies. I have her on the line here to talk about her experiences, how she build her blog, and how it has contributed to everything that she's doing. That's what we're going to talk about today. LESLIE: Patricia, I'm so glad to have you here on the line. Thank you so much for coming on here today! PATRICIA: Thank you! LESLIE: You are very much welcome. How's it going? PATRICIA: Going great! LESLIE: Awesome! Well, I can tell it's going great. And, as I look at all the stuff that you're doing, there's one thing that stands out, and, you can correct me if I'm wrong, but the impression that I get is that you are someone that loves design. PATRICIA: Yes, I do. All things design. | 4/24/12 | Free | View In iTunes |
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072 How To Build An Authority Blog That Works Without You! | Over the last few weeks, I've been preparing to do something BIG with my Biology blog. Yes, traffic has been VERY strong and steady. Yes, it has been making a consistent passive income, but it's time to take things to the next level. Since I've been sooo busy, I haven't had time to do ANY work on the site. The last video I posted was back in February. So what I decided to do was bring on a team of writers. Well, this is the first week that I have writers publishing to my blog and I'm excited about it. So I wanted to share with you what I've done to facilitate this process and make it run relatively smoothly. In this episode, I talk about how to set up your Authority Blog to work without you. Why you would want to set your blog up in this way Less work for you to do because your blog functions without you. Takes time to build, but the rewards are GREAT Helps in building a community. When Others feel involved, they feel as a part of something significant and want to help it succeed. You get other people involved in promoting the blog. It give you more CONTENT and Content is KING It makes your blog MUCH easier to Sell. What to do BEFORE starting the process Choose a name that facilitates growth Have good rapport with your audience and make sure you are building an AUTHORITY blog Build a Community around your Authority Blog How to Manage The Process Write out Clear Guidelines for your Writers Set them up as "Contributors" in your wordpress admin area Encourage Sharing once the content is posted Encourage them to participate in discussion (comments) If you can afford to do so, PAY your writers Treat them as VALUABLE parts of your team Refine the process What I expect to see as a result More Traffic Increased engagement More Value More Income More AWESOMENESS Resources Mentioned in this episode Edit Flow (Wordpress Plugin) My Writers Manuals Transcript of Today's Episode Some people like to be able to read a transcript while listening to the podcast, or just read the transcript without even listening. If you are one of those people, not to worry – We’ve made the transcript available for you below. [spoiler] Introductions [Intro by Guy Kawasaki, Gideon Shalwick, and Farnoosh Brock] Hello, hello, hello and welcome to another episode of Learning with Leslie, the podcast where you learn, I learn, we all learn about how to build an online business with an authority blog. No, I'm not talking about one of those blogs that will fall by the wayside when Google has a mood swing. I'm talking about the ones, the kind of blog that will thrive no matter what gets thrown at it. I'm your host, Leslie Samuel, the authority blogger from LearningWithLeslie.com. And, I have another exciting episode for you today. In today's episode, I am going to be talking about, get this, I am going to be talking about, "How to build an authority blog that works without you!" It's not something I'd only talk about, but it's something I'm going through now. I am building up my Interactive Biology site, and I'm trying to structure it, not I'm trying to structure it. I'm structuring it in a way that it works without me, the things get done that needs to get done, and the website gets built stronger, more authoritative over time. So, that's what we're going to talk about today. Actually, I have a lot to talk about today. Yes, I am going to talk about how to build an authority blog that works without you, but before I do that, I'm going to make an announcement, and this announcement is kind of exciting to me. Hopefully, it's kind of exciting to you. It doesn't have to do, well, no it has... you know what? I'll just make the announcement when I make it. Then, I have a call from Glenn Steins0n from Stewardshipweekly.com. This call, this feedbcak, this information that he shared, well, first of all, the feedback he gave is the ost violent feedback I've gotten since starting this show. So, it's going to be kind of inter | 4/17/12 | Free | View In iTunes |
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071 How To Optimize Your Blog From The Layout To The Way Out | In last week's episode I said a phrase that just stuck with me - "From the layout to the way out". Not only did it stick with me, I also got a call from a friend of mine and also from a listener who commented on that phrase. I like it! What I meant was that once you have your single focus, that needs to be clear from the layout of your site (i.e. the blog design) to the way out of the site (i.e. your links and the products you promote). So, I decided to run with it, and make this episode about how to Optimize your blog from the Layout to the Way Out. | 4/10/12 | Free | View In iTunes |
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070 How To Select A Single Focus For Your Blog To Have A Greater Impact | In thinking about my online business (especially my podcast), I've noticed that I've been to vague in stating what I'm about. Well, that's changing right now. In this episode, I talk about the process I just went through to narrow down my niche and provide practical steps that you can take to be able to select your single focus. This is a process I've just taken myself through, and now that I've done it, I have much more clarity and I feel like I'll be able to accomplish much more than I've done in the past. | 4/3/12 | Free | View In iTunes |
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069 Take Action And Launch Your First Product – With Matthew Harris | Back in September of last year, I sat down in the Cafeteria at the university where I teach and had a conversation with a good 'ol friend - Matthew Harris. I convinced him to launch a product and he took massive action and has seen massive success. I knew I had to bring him on to share what he was able to accomplish to serve as inspiration for us all to take action and launch products. Listen, and enjoy! | 3/27/12 | Free | View In iTunes |
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068 My Life Story: How I got Into Internet Marketing And What I’ve Learnt Along The Way | This episode is gonna be kinda different . . . One of the things we teach inside Become A Blogger is that bloggers should take some time and write out their life stories as it pertains to their blogs. This is a very good thing to do because it helps your audience to be able to connect with you as a person - not just a website with great content, but a great person with a great website with great content. So, I decided that I need to walk the walk, but do it in my own unique way - instead of writing my life story, I decided to record a podcast episode about my life story. Yep, it's all about who I am in this episode. Well, not really. It's moreso about how I came to be doing what I'm doing today and what lessons I've learnt along the way. I really have learnt a lot and continue to learn more every day, which is why I REALLY love what I do. So, sit back, relax, grab a cup of Tea (or whatever you do when you're relaxing) and get to know me a little better. Inside This Episode, I talk about: My childhood and how it set the stage for what I do today My experience leaving St. Maarten and moving to the United States How my relationship with God affected my life The book that gave me the Entrepreneurial urge My past FAILED "internet marketing" experiences How I made $70 in my first day as a real Internet Marketer How and Why I started my Biology Blog How blogging has enhanced what I do There's a lot in this episode, and I'm excited to share it with you. Hope you enjoy! Leave a comment below and let me know what you thought. Transcript of Today's Episode Some people like to be able to read a transcript while listening to the podcast, or just read the transcript without even listening. If you are one of those people, not to worry – We’ve made the transcript available for you below. [spoiler] Introduction (Intro by Guy Kawasaki, Gideon Shalwick, and Farnoosh Brock) Hello, hello, hello and welcome to another episode of Learning with Leslie -- by now, I'm guessing you already know the name of the podcast, this podcast where you learn, I learn, we all learn about those things like Internet marketing, online business, blogging, traffic generation, social media, you know - all that www stuff. I started this podcast to share what I’ve learned about Internet Marketing, and what I’m still learning today, and to interview other experts who can help us all along in our blogging journeys. I’m your host, Leslie Samuel, the Internet Marketing teacher from LearningWithLeslie.com. And, I have another exciting episode for you today. Actually, this is a very special episode. I'm going to be... It's going to be different from normal. I'm actually going to be talking about how I got into Internet Marketing, and what I've learned along the way. Basically, I'm going to be giving you my life story from beginning to end, well, not end. Hopefully, it doesn't end anytime soon. But, I'm going to be giving you some insight into how I got to where I am, and what I'm doing. So, that's what I'm going to talk about today. The Early Phases in Blogging You know, it's interesting because one of the things that I teach people to do, and I recommend for people to do, is when they're starting a blog, one of the first things that they should focus on is writing their life story. That's something that I learned from Yaro Starak when I first started blogging, and it's something that's very significant because what it helps to do is it helps to get people that visit your blog to understand who you are because when it comes to blogging, it's not just about the information that you're delivering. It's not just about what you can teach, but it's about who you are. And, the more you can let your personality shine through in everything that you do online, the more successful your blog is going to be. The Story of Me That's something that I've seen with myself. That's something that I've seen with many of the people that I've interviewed, | 3/20/12 | Free | View In iTunes |
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067 How to Network for Online Success – with Farnoosh Brock | Who: Farnoosh Brock Website: Prolific Living Podcast: The Daily Interaction - Subscribe in iTunes or Stitcher Connect: Farnoosh on Twitter and Facebook A few months ago, I mistakenly sent an email to Farnoosh Brock, because I thought she was someone else. That was awkward, right? Well not at all. Farnoosh used that as an opportunity to connect with me in a way that left an impression of me and what has developed since is one of the best friendships I've established with someone online. (Check out my Previous interview with Farnoosh). Since then, I've met a number of people who know her and they all have the same thing to say about her - she's such an awesome person. What I realized was this - Farnoosh is AWESOME at connecting (and networking) with others online. This is something that is very powerful, and I wanted to get her on here to talk about HOW she goes about networking with others in this "internetty world". Facebook and Twitter has often been looked at as platforms that have made our interactions more "shallow", but if we use it correctly, they can actually help us establish REAL relationships and REAL friendships. As entrepreneurs, networking is essential. Listen to this interview and find out how to do it the RIGHT way. Inside this interview, we cover: How networking has benefited Farnoosh Why Networking is so important How to Manage contacts effectively Why it is important to CARE! How to make people feel special online Why Live meet ups are so significant Farnoosh also runs a podcast called The Daily Interaction, where she talks about talks about all the social exchanges in your world and helps you to be effective and understood. It's a podcast that's on my shortlist of podcasts that I listen to, and if you are at all interested in understanding these exchanges and taking them to the next level, I highly recommend for you to check it out. Transcript of Today's Episode Some people like to be able to read a transcript while listening to the podcast, or just read the transcript without even listening. If you are one of those people, not to worry – We’ve made the transcript available for you below. [spoiler] Introduction Hello, hello, hello and welcome to another episode of Learning with Leslie, the podcast where you learn, I learn, we all learn about those things like Internet marketing, online business, blogging, traffic generation, social media, all that www stuff. I started this podcast to share what I've learned about Internet Marketing, and what I'm still learning today, and to interview other experts who can help us all along in our blogging journeys. I'm your host, Leslie Samuel, the Internet Marketing teacher from LearningWithLeslie.com. And, I have another exciting interview for you today. I'm on the line with Farnoosh Brock for the second time! She's a first-time, second-time guest on the show. She's the creator of the Prolific Living blog. She writes about living life on your own term. Last time she was here, we spoke about how to live and blog in a prolific way. She's the author of the book, Motivation from Goals to Greatness. She's been featured in Forbes Magazine, and was a featured speaker at Blog World 2011, where she spoke about personal branding. Today, we are going to be talking about how to network for online success. So, that's what we're going to talk about today. LESLIE: Farnoosh, thank you so much for joining me on the call today. FARNOOSH: Thank you, Leslie. I love the way you introduced me. That was so warm and welcoming. I'm blushing. LESLIE: Well, it was easy to do because you're Farnoosh. FARNOOSH: Thank you so much! I'm your first repeat. How exciting! LESLIE: And, it's a pleasure to have you back on. FARNOOSH: Thank you. LESLIE: Now, here's the thing. We did an interview last time, and that's really where I first got to know you. I got to know you actually, because I sent an email by mistake, and then, we ended up connecting. We had an instant connectio | 3/13/12 | Free | View In iTunes |
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066 Ten Ways To Maximize Your Investment In ANY Coaching Program | A lot of people join Coaching Programs online on a number of different topics, especially in the Internet Marketing circle. However, only a small fraction of the people who join actually accomplish some level of success? Why, because most people go about it the wrong way. In today's episode, I give 10 ways to Maximize your investment in any coaching program, regardless of the topic. Before I get into the meat of the episode, I make 2 announcements and answer a question from the hotline Announcement #1 - Become A Blogger 2.0 is coming VERY soon. In fact, we're holding a LIVE Webinar on Thursday to Kick it Off and will be giving away a TON of Valuable info, in addition to some gifts on the live webinar. Announcement #2 - I've set up some easy URLs for you to connect with me on Social Networking Sites: LeslieOnFacebook.com LeslieOnTwitter.com LeslieOnPlus.com - in the episode I said LeslieOnGooglePlus.com, but that was the wrong URL LeslieOnYoutube.com LeslieOnPinterest.com Butch Gibson called in to ask if it's a good idea to target specific keywords phrases by using one of the keywords and not the others, or by using a different variation on the keyword. I answer his question in some detail, showing that it all depends on what you are targeting and how closely the content relates to the keywords. Listen to the episode to understand my explanation. The Feature Segment Alrighty, here are the 10 ways I talk about to help you maximize your investment in ANY Coaching Program: Only take part in ONE coaching Program, especially if you're a beginner. Avoid the Shiny object syndrome. There are always other programs out there, and other "gurus" out there encouraging you to buy their program, because it's the best thing since sliced bread. However, you should choose a program that solves the problem you are dealing with at the time, and focus on that program. Take Notes. Most coaching programs these days are video-based. It can be annoying to try to sort through a bunch of videos to find a specific topic. By taking notes, and doing so in an organized way, you are better able to keep track of the main ideas, and to focus on what needs to be done. Take Consistent Action. Yes, if you've been listening to me for a while, then you've heard me mention this a Billion and a half times. In fact, I dedicated an entire episode (Episode 63) to the topic. Don't just learn. Learn and act immediately. Ask too many questions - Even the annoying ones. Yes, you can spend hundreds of hours trying to find the answer to a simple question, or you can just ask someone who knows. If you are in a good training program, there will be ways for you to ask questions. Take advantage of those systems. Connect with others in the program. Building a business is hard work. Building a business alone is MUCH HARDER. No man is an island. We all need people to help us accomplish our goals, especially if those goals are HUGE. If you are in a coaching program, there will most likely be other like-minded individuals in that program. Seek them out, connect with them, share ideas and grow together. Hold each other accountable. One of the best decisions I've made since getting into blogging has been to not only connect with other like-minded individuals, but to have a select few that hold each other accountable. That extra accountability has done wonders to increase my productivity. I would recommend for you to do the same. Take one step at a time. Multitasking sucks. We think we're good at it, but it's not true. In 2005, a study showed that individuals who were multitasking during an IQ test scored an average of 6 points lower than individuals who were stoned on marijuana. Focus on one aspect of the program at a time. Repeat the coaching program and see what you missed. This is something I still do today. I've been fortunate to go through A NUMBER of coaching programs on specific topics related to internet marketing and blogging. | 3/6/12 | Free | View In iTunes |
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065 Ten Ways to Make Money while Giving Away A Ton Of Free Info | Can you give away info for free and Still Make Money? Yes indeed. In fact, it's the model that I've been using over the last few years to build my successful online businesses - both with my Biology Blog and here at Learning With Leslie. It's the mode... | 2/28/12 | Free | View In iTunes |
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063 Stop Wasting Your Time, Just Put It Out There | Today's episode is IMPORTANT, because too many people are paralyzed to where they waste time and don't take action. Well, after listening to today's episode, you will no longer have ANY excuses. If you still do, then I don't know what to tell ya. The key is this - I want you to take action. I want you to succeed, and I know that "Success is 95% Failure". If we don't take risks, if we don't take action, we will NEVER accomplish ANYTHING. So, join me on this quest to get rid of any excuse and to come out on top. | 2/14/12 | Free | View In iTunes |
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062 How to turn your passion into a business and get over 800,000 views and 1000 testimonials | Alright, here it is. I've always thought to myself that I need to have ONE episode that I consider my flagship episode. You know - one that I can send everyone too and say something like "listen to this one and you'll get an idea of EVERYTHING that's involved with building an online business like I have". Then I realized something - I didn't have one. Well, this is that episode | 1/24/12 | Free | View In iTunes |
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061 What happens when a sports blog becomes a MASSIVE enterprise – With Mitch Wilson | It was a pleasure to have Mitch Wilson back for a follow up interview. I interviewed him almost a year ago, where he talked about how he built his blog, Sports Chat Place, into a massive blog. In today's interview, we talk about what has happened since then, how his blog has become more than just a blog, and what it takes to be successful. | 1/19/12 | Free | View In iTunes |
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060 Get on Google+ or DIE! | In today's episode, I talk about a change that is VERY current - a change that if you are into internet marketing, you should pay attention to. Over the last week or so, Google has announced Google Search Plus Your World, an effort that tightly integrates Google+ into the search results in ways never before seen. Because of these changes, I believe that we need to start taking Google+ more seriously. | 1/17/12 | Free | View In iTunes |
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059 What it Takes to be Successful Online – With Tim Conley | Today's guest is the co-host of Foolish adventure - A podcast about internet marketing. Tim Conley shares all kinds of good info about what it takes to be successful online. He talks about his past experiences and why his first business was a failure, what it took for him to move beyond that point, and what kind of mindset is necessary to be successful online. This is a great way to kick off the "Mindset Month". Listen and enjoy! | 1/5/12 | Free | View In iTunes |
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058 Your Questions Answered and How to be Productive in This New Year | Happy New Year everyone! Today's episode is filled with great news and tips that you might find value in them. Listen on as I answer questions from three of our wonderful listeners, and I make some announcements, and share some great thoughts about being productive in 2012, that I'm sure everyone would want to hear. I had so much to say in this episode that I had to do it in three parts! Hope you'll have fun. Enjoy! | 1/3/12 | Free | View In iTunes |
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057 Five tips for driving FREE Traffic to your blog – with Ana Hoffman | Today's interview is about a topic that people LOVE to hear about, when it comes to internet marketing - Traffic Generation. Why do people love to hear about it? Because it's the thing that most people struggle with, when it comes to starting an online business. Well, Ana Hoffman definitely doesn't struggle with Traffic Generation. According to Ana, there's nothing new in Traffic Generation. It's a process that makes sense. In this interview, Ana makes traffic generation Simple | 12/21/11 | Free | View In iTunes |
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056 Five Ways to Help your Blog Kick Butt in 2012 | So . . . 2012 is right around the corner. Yep. It's true. So, you're probably looking into the future, wondering what kinds of things you can do to spice up your blog. Then, you came and saw the title to this episode and thought to yourself - "Wooohooooo, Leslie is talking about that very topic in this episode. I HAVE TO listen to it!" | 12/13/11 | Free | View In iTunes |
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055 How to Build Tomorrow’s Business today! 5 changes I’m making! | Over the past three years, I've learned so much and changed a lot. However, there are still changes that I'm making, mostly because I like to be able to put value out there in such an effective way for everyone to learn. As we draw near to an end of 2012, and welcome another year, along with it comes new plans to make this an even better experience for all of us. | 12/8/11 | Free | View In iTunes |
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054 Why are you doing what you are doing? Why not just give up? | Doing online business is definitely not a smooth sailing venture that one goes into. There are a lot of challenges that we encounter and struggles that we have to go through.This episode will be a bit different from what I usually do. Listen on and share what you’ll have to say about today’s episode. It’s all about being inspired and motivated in doing what we do. What gets you moving and fulfilling those goals? | 12/6/11 | Free | View In iTunes |
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053 Forget Keyword Research, Bring on the Personal Branding! – With John Kowalski | Determining the core values of your business can lead to more success with what you do. It serves as your bounding box or guidebook that ensures that everything you write about, everything you do, and everything you tell your readers are consistent. This is exactly what John Kowalski shares with us today and tells us that by being consistent, one can help strengthen one’s own personal brand. | 12/1/11 | Free | View In iTunes |
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052 Promote Interaction, Build a list and Produce Awesome Content * Reality Series | In today's episode, we go back to a coaching I had with Terri Fivash. best-selling author of 'Joseph: A Story,' and check on what she's done so far in her blog. She has been able to put up her self-hosted website and has done some things to keep it going. By the end of the call, I have been able to share with her some tips that she needs to do to make it even better. | 11/29/11 | Free | View In iTunes |
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051 Be Passionate and Will Success into Your Life – With Marcus Sheridan | In today's podcast episode, Marcus Sheridan, the "Sales Lion," shares with us his inspiring story of his journey from having a blue collar job to owning his pool business, and finally being one the best speakers in his niche. He's been through a lot of trials and obstacles, but in each step, was never discouraged to move on. His passion for his teaching has been an inspiration for him as he willed success. | 11/24/11 | Free | View In iTunes |
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050 The Golden Episode – Thank You’s and Lessons Learned | Today is a day to be grateful about. It's my 50th podcast episode, my “Golden Episode” here at Learning With Leslie where I'm going to be giving my thank you's and the lessons that I have learned. And, I'm very excited to share some of that stuff with you today. I want to acknowledge the people who have played a big part in helping me learn and improve every step of the way. Thank you, thank you so much! | 11/22/11 | Free | View In iTunes |
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049 How to Outsource Your Online Business the “Right Way” | Outsourcers can be a big help in growing your online business. As you get busy, you can't do everything on your own and would need some extra hand to do all the different stuff. Learn where you can find one, how to mange them, and how you can be successful with them. Also, included in the podcast are some tool suggestions that you can use that will be very beneficial for you and your outsourcer working together. | 11/17/11 | Free | View In iTunes |
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048 Five Ways to Make Your Blog Better Today! | Ever wondered how bloggers make such great sites and attract so much attention from old and new followers alike? It's not as hard as it seems, and you may just be missing something simple -- something that you haven't done. Listen on to my podcast as I share five ways that can help you make your blog better. Then, try to implement one tip at a time, and come back to this episode for the next tip. Then, see how your blog grows. | 11/10/11 | Free | View In iTunes |
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047 How Momentum Marketing has given me my BIGGEST boost in traffic | Today's episode is very exciting. It's the shortest one I've ever done, but it definitely packs a punch. I'm talking about traffic - a topic that internet marketers, like myself, LOVE to talk about. More specifically, I'm talking about something I'm calling Momentum Marketing, and how it is responsible for giving me more traffic to my Biology Website than I've ever gotten on any website - resulting with over half a million views on my Biology Youtube Channel and tons of traffic to my site. | 11/8/11 | Free | View In iTunes |
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046 Setting up a Blog Blueprint for Blogging Success | In today's episode, I talk about something that I'm in the process of doing - setting up a Blog Blueprint for my blog. The concept is very simple, if you are going to build a house, the first step in that process is to get an architect to draw up a blueprint. Without a blueprint, the carpenters will be wandering in the dark, and the end product will most likely NOT be what you are looking for. If your blog is to be something substantial, something of value, it's a great idea to use this same principle and develop a blueprint. | 11/1/11 | Free | View In iTunes |
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045 How To Build A Prolific Blog – with Farnoosh Brock | Have you ever hit it off with someone from the moment you met them? Well Farnoosh Brock was that kind of person for me. Since we had our first conversation, I knew that I had to get her on an interview. Fortunately, she said yes, and here she is. Farnoosh is the creator of the Prolific Living Blog, where she writes about living life on your own terms. You will definitely enjoy this interview | 10/27/11 | Free | View In iTunes |
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044 Freaking out about creating an eBook? Just Do It! *Reality Series | In this episode, I talk with Rochelle Hanson about the struggles she had in putting her eBook together and how she overcame them. It's an inspiration to see what Rochelle has done, and what the immediate effects of this process has been. If you need some inspiration to help you take your online business to the next level, it's all in here. | 10/25/11 | Free | View In iTunes |
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043 How to use Enchantment your Audience – Interview with Guy Kawasaki | If you are trying to do something BIG, you WILL encounter resistance. In fact, if you never encounter resistance, you need to re-evaluate what it is you're doing. I've been encouraging you to do big things online. Because of this, I thought it would be fitting to get Guy Kawasaki on the line to talk about how to use Enchantment to overcome resistance. | 10/20/11 | Free | View In iTunes |
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042 How to build an online business that will survive Google’s Pimp Slaps | David from DavidLeeTong.com sent me an email about the recent Google Panda 2.5 update that happened on Friday, October 14th. Google adjusted their algorithm in away that affected his sites (and many other sites) negatively. He wanted to know what I thought about what happened. In this episode, I answer his question and also talk about the steps you and I can take to ensure that our online businesses will survive. | 10/18/11 | Free | View In iTunes |
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041 How to boost your conversions NOW! Interview with Derek Halpern | This is THE interview. Seriously! Derek, from SocialTriggers.com, jumps right in an smacks us over the head with actionable content right from the beginning. This is a guy who I never heard about before a few months ago, but as soon as I heard about him - he was EVERYWHERE. Listen to this interview and learn how he grew his blog traffic so quickly, how you can do the same, and how to increase conversions so that you can get your audience to do what you want them to. | 10/13/11 | Free | View In iTunes |
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040 My new formula for building a list that loves me | Today's episode deals with list building - one of the most important aspects of your internet marketing efforts (well - it should be). Before I go into the content, I share some exciting news about a project I'm working on that's almost finished. It's the biggest thing I've done online to date. | 10/11/11 | Free | View In iTunes |
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039 Reality Internet Marketing Series Continues – 2nd coaching call with Matt | About a month ago, I did my first coaching call in the Reality Internet Marketing Series with Matt, from BuildingLeanMuscleMass.net. The first call was very productive, but when it came to the followup coaching calls, I had no idea what to expect. I've seen countless people go through training programs and accomplish nothing, so I was very interested in seeing how this Reality Internet Marketing series followup would go. Well, in today's followup, Matt wows me. He has taken so much action that it's amazing to see. In fact, in some ways, he went beyond what we spoke about. | 10/4/11 | Free | View In iTunes |
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038 How I got so much traffic that it crashed my server! | In this episode, I show you EXACTLY how I was able to get that traffic. In fact, you get to listen in to what was happening as it was happening. It was actually quite funny. Needless to say, since this happened, my traffic has been better than ever, and doors have been opening up in many ways. This is what I'm hoping - that by the time you finish listening to this episode, you get a renewed motivation to put AWESOME stuff out there! | 9/29/11 | Free | View In iTunes |
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037 Get Rid of your Regular Site and blogspot. Get a WordPress blog – Coaching Call with Terri Fivash | Today's episode was an awesome privilege. A few years ago, I started reading a book named "Joseph: A Story". Well, Terri Fivash, best-selling author of that book, is one of the participants in my Reality Internet Marketing series. Imagine that! Yeah, I'm excited! In this coaching call, we talk a little about how and why she came to write that book, and a number of other books since. Then, we take a look at her website, and we spoke about many changes that she should make. | 9/27/11 | Free | View In iTunes |
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036 Getting Out of the Inbox and Building an Inspired, Successful Business – Interview with Erica Douglass | Talk about inspiration! Erica started a web hosting company and sold it at the age of 26 for $1.1 Million dollars (Yeah, I said Million). Now she blogs about the lessons she has learnt, and what she is currently doing to grow her business. We talk about going without email, growing businesses, and her goals. Listen to this interview! | 9/22/11 | Free | View In iTunes |
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035 How to narrow down the topic of your eBook for greatest impact – Coaching call with Rochelle | Working on an ebook? Listen to this episode . . . This is the second in the Reality Internet Marketing series, I do a coaching call with Rochelle Hanson from Simply Natural Ideas - a blog that gives practical tips for natural health & wellness. We start off by talking about how Rochelle got to where she is today with her blogs, what her plans are and why she blogs? She set up her blog will going through my 7 day bootcamp and has been thoroughly enjoying the process of building her blog. In this first episode, Rochelle talks about an eBook she has been trying to write but hasn't been able to finish as yet. So we talk about how she can narrow down the topic of her eBook to be able to accomplish more, solve a specific problem for those who read it, make it actionable, and use it to grow her list. Often times, we get delayed because of lack of clarity, so I wanted to address this with her so that by our next coaching call, she'll be able to say that she has that eBook finished. By the next episode, Rochelle's task is to have her eBook completed and ready to move on. The great thing about it is that by her doing this coaching call and having me post it on my blog as a part of my podcast, she gets all of us to check out what she's doing and to hold her accountable. Talk about pressure :) I'm excited about this series and about the rest of the coaching calls. The next coaching call is actually a coaching call with an author of a book that I've read - one that I loved so much that I had to take a copy of it home to St. Maarten for my mother to read. So stay tuned . . . Rochelle's Links: Simply Natural Ideas - Her Blog Rochelle's Weekly Column on Sway Magazine Got any questions? Comments? Suggestions? You know what to do - Leave it in the comments below or call the Hotline at (888) 835 - 2414. | 9/20/11 | Free | View In iTunes |
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034 How to Start an Online Business from Absolutely Nothing – interview with Greg Hartle | I've done a number of interviews in the past, and I can say that this one is TRULY a one of a kind. Let me ask you this - What would you do if you had to start over from scratch? No place to live, no car, no connections, no resources - NOTHING but $10 and a laptop! Greg Hartle, creator of Ten Dollars and a Laptop said that he won't tell you what he'd do. He'll SHOW YOU | 9/15/11 | Free | View In iTunes |
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033 Avoid being Hacked. The Future of Learning With Leslie. More Coaching Calls. | There is so much going on right now. Really, a lot. To be perfectly honest, I'm not sure how I find the time to do all this stuff, but I'm having so much fun that I JUST CAN'T STOP, lol. If there was ever an episode to listen to from beginning to end, this is it. Why? Because I talk about the future, and that's always fun and interesting ;) Anyways, There are two parts to today's episode. In the first part, I answer a question that came in from John, from Ask John English about how to avoid getting your site hacked. If you don't already know, last week (or something like that), my site was hacked. It was very annoying. Unfortunately, as your site gets more exposure, you open yourself up to some malicious people every once in a while. I've been hacked before, so it's nothing new, but it's just as annoying. I actually intended on eventually recording an episode talking about the same topic, but when John called in the question, I decided to include it in this episode. So that's the first part. In part 2, I talk about the Future of Learning With Leslie. I've really been enjoying what I do here at Learning With Leslie, as you can probably already tell. Some recent events have lead me to make some changes - changes that I think you will enjoy. I'm not going to give it all away in the show notes because I want you to listen to the actual episode, but I say one concrete thing and then give you teasers for the rest. The first thing is that instead of posting a new episode once weekly, I will be posting 2 episodes weekly - one on Tuesday and the other on Thursday. Secondly, YOU WANT TO LISTEN TO THIS THURSDAY'S EPISODE! No seriously, you do. I did an interview with someone last week Thursday and have been dying to post it, lol. Well, it's gonna be up this Thursday. Don't miss that one. Also, I'm doing more coaching calls and a new Reality Show! What in the world am I talking about? Well, I guess you'll just have to listen to the show :) Questions? Comments? Suggestions? You know what to do! Go ahead and leave a comment, OR call the hotline at (888) 835 - 2414. Resources Mentioned in this episode Logo Nerds - The Site I used to get my caricature designed Elegant Themes - Premium Wordpress themes Woothemes - More Premium Wordpress themes Hostgator - for Shared hosting Servint Hosting - For VPS and dedicated hosting. | 9/13/11 | Free | View In iTunes |
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032 Defining your purpose, Building Your List and growing your tribe – Coaching Call with Matt | Today, you get to listen to a "Learning With Leslie" first. You may or may not know that I did a contest for a free coaching call. Well, the winner of that contest was Matt, from Building Lean Muscle Mass. So, we had our coaching call on Sunday. At the end of the call, I thought to myself - "Man, there's a lot of value in this call. I think my listeners would enjoy it". So I asked Matt, if he'd be ok with me releasing it to you, and he said yes. So, you can thank Matt In the coaching call we talk about the following things: Why it's important to define the purpose of your blog How to build your Mailing List Growing a loyal Tribe that want to come back to your blog regularly I gave him tips that he can use to accomplish those things. Now, he has a clearer direction in mind and can use those tips to take his blogging efforts to the next level. Now here's the thing. I'm wondering if this is something you would find valuable. Would you want me to do more of these kinds of episodes? Did you find a lot of value in it? If so, I need you to let me know, because I won't do it if it's not valuable. So leave a comment below and let me know. As usual, you can always call the hotline with your questions, comments and suggestions. The number is - (888) 835 - 2414. Sorry, you don't get to hear my wife singing it by reading. You'll have to listen to the podcast for that ;) All the best! Resources Mentioned in the Coaching Call Popup Domination Elegant Themes Woothemes | 9/6/11 | Free | View In iTunes |
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031 Interview with Tyrone Shum on Outsourcing your Online Business (*Video) | First off, I apologize for the quality of the left side of the video (me), my recording didn't come out well, but fortunately Tyrone had a decent backup copy. Secondly, WOOHOOOOO, My first video episode :D This is one to watch, not just sit down an listen to on your iPhone. In today's episode, I interview Tyrone Shum from Outsourcing Live on how he went from working 60 hours/week on his Dragonboat Paddles Business all the way down to 10 hours/wk using principles of outsourcing. Tyrone tells us exactly how he did it, but not just that. He also gives some step by step instructions on how we can apply those principles to our business, regardless of what our business is. Inside this interview, Tyrone covers: We we should be outsourcing our online business The first tasks bloggers should outsource How to outsource affordably How to get the best outsourcers How to overcome the struggles that most people encounter with outsourcing How to manage your outsourcers Tools that help you to outsource better When you're finished listening to this one, make sure to check out Tyrone's Mass Outsource training videos. They are 100% free and gives you a good foundation on what outsourcing is all about, and how to get started in the right way This is the first in a series of Video interviews that I will be doing. So, hope you enjoy it :D Resources Mentioned in this interview Tyrone's Sites Mass Outsource FREE training videos Mass Outsource Mastermind Program Outsourcing Live Finding Outsourcers Bestjobs.ph oDesk Virtual Staff Finder Managing Outsourcers Basecamp HQ Dropbox Google Apps Lastpass Your Input What do you think about my first video episode? Should I do more? Questions about outsourcing, or anything else? Leave them below or call the hotline at (888) 835 - 2414 | 9/1/11 | Free | View In iTunes |
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030 How to guarantee that you are making progress with your Online Efforts | Today's episode is relatively short and to the point. First, I announce the winner of Last week's Contest. If you don't know, I ran a contest for a Free Coaching Session, where I will do a full coaching session with someone who gave a great suggestion for a topic for me to podcast about. If you missed out, make sure to stay tuned for any other contests in the future. Then, I get into the meat and bones of the episode, where I talk about what to do to guarantee you are making progress online. I'm not going to give away all the details in the show notes, but I do talk about what I've been doing over the last few weeks, and how what I'm doing is virtually guaranteeing that I'm making progress. Then I talk about simple things you can do to guarantee the same. Lastly, I make a very special announcement. It has to do with next week's episode, which is one that you don't want to miss. It's going to be my first time doing what I'm going to be doing, and I'm excited. I actually recorded the episode already and I'm just waiting to put it up for you, so stay tuned. What am I doing different? Well, if you would just LISTEN to the episode, you'll know exactly what it is. So, do you have any questions, comments, or suggestions? You know what to do - leave them below and Call the Hotline at (888) 835 - 2414. Take care and God Bless! | 8/23/11 | Free | View In iTunes |
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029 How to Podcast like a Pro and Never spend time Editing | I love podcasting. Why? Well, there are a number of reasons. So when Paul, from AnxietyGuru.net, called in and asked me about my podcast, I was excited to record a full episode to deal with his question. His question was this: How do I do my podcast so that I never have to spend time editing? He runs a podcast of his own and wanted some tips as to how he can do it better, and faster. Seeing that I'm very much into podcasting, I decided to really get into his question. In this episode, I talk about: Why I got into podcasting in the first place What podcasting has done for me The Equipment I use to make the process easier The one program that you need if you want to podcast effectively, without editing Three tips that will make your podcast Awesome! Resources for this episode The stuff I use The mixer I use: Mackie 1402-VLZ3 The mike I use currently: Rode Procaster The digital recorder I use: Edirol R-09 HR (no longer in production) The Program for playing sound effects: Soundbyte Other equipment/software I mentioned Smaller (more affordable) Mixer: Mackie 402-VLZ3 Premium 4-Channel Ultra-Compact Mixer USB mic I used to use: Rode Podcaster New version to my digital recorder: Roland R-05 Free audio editing program: Audacity Podcasts I listen to Foolish Adventures Mixergy Smart Passive Income Podcast Answer Man The Tech Guy (Leo Laporte) My interview with Cliff Ravenscraft Part 1 My interview with Cliff Ravenscraft Part 2 Bonuses Video of me playing the piano on National TV httpv://www.youtube.com/watch?v=1gv9u6ofI3g Video of my wife singing on National TV httpv://www.youtube.com/watch?v=5aHLqcJe5V4 | 8/9/11 | Free | View In iTunes |
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028 The Secret Behind My Awesome Videos and why I don’t Charge you to see them | Today I'm dealing with two calls. The first is from Glen Steinson from the Stewardship Weekly Podcast. He calls in to give me his opinion about what I'm doing here at Learning With Leslie. I was so inspired by his message that I decided to seek him out, and ended up listening to his recent podcast entitled Peter Zein Will Never Reach Financial Independence. This episode inspired me tremendously and I can actually say that I no longer want to be Financially Independent. Wanna know what I mean by that? Go ahead and check out that episode. Then I get into the meat and bones of the episode by answering two questions that were called in by Paul from the Anxiety Guru blog. His questions were the following: How do I make my Biology Videos? What Makes a video engaging, interesting and worth watching Why do I give my videos away for free, instead of charging a premium? What are the pros and cons of Free vs. Paid. I answer these great questions in this episode. Since they are topics that I'm heavily involved in, I decided to spend most of the episode dealing with them. Resources Mentioned in this episode Keynote - The Mac Alternative to Powerpoint. This program is AWESOME and if you are on a mac, GET IT! Open Office - Free version to Microsoft office. Wacom Bamboo Pen and Touch - The tool I use to write on my screen. Omnidazzle - The software on the mac that gives you the functionality to write on the screen. Screenflow - The mac screencasting software that allows you to record your screen. If you are on a mac, THIS is the one you need to get. It's awesome, and EASY to learn. Camtasia - The alternative to Screenflow. If you are on a PC, this would be the one to get. Camstudio - The FREE alternative to Camtasia on the PC The Rode Podcaster - An AWESOME USB mic. Plantronics Audio 655 - USB Headset Plantronics DSP 400 - Another USB Headset 7 Day Bootcamp - My FREE training on how to start an online business If you have questions about internet marketing, online video, social media, blogging, or anything related, be sure to call the hotline at (888) 835 - 2414. You can also interact with me in the comments below. Thank you for being a part of my journey! | 8/2/11 | Free | View In iTunes |
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027 How to grow your business while having a Full Time Job | This is the last episode I'm recording from where I used to live. As I've already said in detail, I've left my former job, and my wife and I are moving to a new location. I'm excited, but that's not what the episode is about :) This episode is fully devoted to answer 2 questions that were left on the hotline by John from AskJohnEnglish.com. His 2nd question was so good that I decided not to just answer it at the beginning of the podcast. His 2 questions were: What do I think about plugins like WP Total Cache that claim to increase the speed of loading your blog? How in the world do I manage to get so much done online, while having a full-time job? He wanted me to give an idea of how I spend an average day. So, in my answers to his questions, you will learn . . . Part 1 What Cache is. How Caching increases the speed of your site. What Cache plugins (like W3 Total Cache) do. Part 2 How to decide on what needs to be done in your business What to do with everything else How can your increase your productivity using the art of Batching How I schedule my Week to be able to be productive with all of my online efforts What my daily schedule is like and how it helps me to get more done online How I schedule my summer to accomplish HUGE Goals. Resources Mentioned in this Episode W3 Total Cache In the podcast, I talk about the projects that I'm working on online, so I figure I'd leave links to all of them for you to check it (if you're interested). Learning With Leslie - This website, where I run this podcast, teaching Online Business, internet marketing and all things internetty (if that's a word) 7 Day Bootcamp - My Internet Marketing Training Course Interactive Biology - My Biology Website, which is the main thing I'm working on to help people in Biology. Entrepreneurs Journey - Yaro Starak's Business blog, where I'm featured as a columnist Adonai Music - My Music Ministry Website Other secret project that I won't be linking to ;) Questions for You | 7/26/11 | Free | View In iTunes |
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026 How to use Guest Posts to drive a ton of traffic | In today's episode, I wanted to dig a little deeper into guest posting. This is something I'm very much involved with. Why? Because you can leverage the success of other blogs to drive traffic to your own blog. | 7/19/11 | Free | View In iTunes |
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025 How to get Joint Venture Partners to send you tons of Traffic | Traffic, Traffic, Traffic. That's the big thing that most people have the hardest time with when it comes to online business. One of the best ways of getting traffic to your site is by having Joint Venture (JV) Partners - People who already have an audience and are willing to promote your product/service. This is invaluable because it's traffic that you don't have to generate yourself. But here's the problem - Most people go about trying to get JV Partners the wrong way - by sending them an email asking them to promote their product. The likelihood of that succeeding is close to 0%. I've gotten a number of JV requests from people who want me to promote their products, and I've never accepted any of them. Why? Because my list is EXTREMELY valuable to me, and I don't want to take the risk of exposing them to something that I'm not 100% confident in. My list has grown to trust me as a source of reputable info, and that's something I'm not willing to compromise. Not only that, but there are so many well-established products out there that there's no real reason to promote a random product that someone sends you, without having an awesome reason for doing so. With all of that said, there's a right way to go about getting joint venture partners, and that's what I deal with in this episode. You will learn . . . How to get on the radar of big bloggers in your niche How to nurture relationships with them How to get them to promote your product Now, there's no guarantee that every big blogger you approach in the way I talk about in this episode will promote your product, but if you do it the right way, you will increase your success significantly. Other Traffic Generation Episodes: Search Engine Optimization Generating Traffic with Youtube Media Exposure for Traffic Other Resources Mentioned Episode 14: Interview with Andrew Warner on Conducting Interviews My Column on Entrepreneurs Journey Questions? Comments? Go ahead and leave them below, or call the hotline at (888) 835 - 2414 | 7/12/11 | Free | View In iTunes |
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024 I Left my Job because of My blog | Blogging can result in so many different things for different people. For me, that means leaving my job and moving on to bigger and better things. In today's episode, I discuss the following: I answer a question left by Tai, from TravelToStLucia.com about what to do to protect your blog from content thieves. Don't you hate when you work very hard to produce awesome content, and then someone comes along and then steals that content? I do. It has happened to me many times, and it will probably continue to happen at an increasing pace. In this episode, I tell you how I deal with it, and how I believe YOU should deal with it. Then, I deal with one one of the biggest developments that has ever happened to me. As many of you know, I've been building my Interactive Biology Blog for a while now. Well, it has lead to me leaving my job. Why did I leave my job? You will have to listen to the episode to find out. All I'll say here is the following: My blog has opened up new doors for me Without my blog, these developments would not have happened I believe in the power of blogging more now than EVER If you aren't blogging, you should be getting on the bandwagon I'd really like to hear what you think about what you heard in this episode. Has blogging opened up doors for you? If so, how? Comments? Feedback? Questions? Let me know by leaving them in the comments area below and/or by calling the hotline at (888) 835 - 2414 | 7/5/11 | Free | View In iTunes |
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023 How to Use Facebook Effectively to Grow your Online Brand | Facebook is a major player online today. In the episode I mentioned that there are currently over 600 Million users on Facebook. That number is actually closer to 700 Million. This is where people today are spending most of their time online. Since that's the case, if you are into internet marketing, you want to use Facebook. In today's episode I give strategies for how to effectively use Facebook to Grow your online Brand. What's Going On Tumblr has more blogs than Wordpress.com - 20.8 Million vs 20.7 Million. Wordpress has been around for 8 years, and Tumblr has been around for only 4 years. This is a significant accomplishment for Tumblr, and my recommendation is to keep your eye on them. Read This Article for more info. Now, lets get into using Facebook Effectively. Here are some of the things I'm learning that I'd like to share with you. Don't use a regular Facebook account for your business. Use a Facebook Fanpage instead. It allows you to do much more to grow your brand. Do NOT use a Facebook group unless your main purpose is to share things within your team. Groups allow members of a group to connect with each other. Fan pages are for organizations, business, public figures, musicians to connect with fans. What's the difference between a facebook fan page and a group? Groups allow you to send Mass Messages, impose Membership restriction and do Inbox Messaging Pages have many of the features of regular accounts. When you post to your page, it shows up in your fans' news streams. You can use Facebook Apps, can track Engagement metrics, and can get vanity urls if you have more than 40 fans. How to get people to Like Your Page Give them a reason. Use the Fanpage Generator to generate a landing page that will make people want to click like. Add a Like box to your website. Use Facebook Ads (however, this costs money). Tips for how to encourage engagement on your Facebook Fanpage Fill in all of your info and have a good, relevant Fan Page Photo Post consistently. My recommendation is for you to post every single day Don't share a bunch of links. People come to Facebook to engage with people, not to be spammed with a bunch of links. If you share links, do so wisely. Interact with your fans. It's all about interaction. When you interact, people get to know you better and become more comfortable with your brand. Make posts that encourage your fans to interact. Posts that say things like "Click Like if . . ." "Fill in the blank . . ." I started using the above-mentioned tips, and it has increased my fan page engagement significantly. If you implement them, it should help you to encourage engagement, and grow your online brand using the social-networking beast - Facebook. Questions? Comments? Leave them below and/or call in the hotline at (888) 835 - 2414 Resources Mentioned in this episode: Fanpage Generator Facebook Like Box Generator | 6/28/11 | Free | View In iTunes |
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022 How to Avoid Online Business SCAMS! | A few weeks ago, I got a message on Skype from my cousin Andre, all the way in Paris. He found an opportunity to Make Money Online and wanted to get my perspective on the website he was getting ready to join. He knew that I was into Online Business, and even listens to this podcast. So, naturally, he wanted to know what I thought. Within 2 minutes, I was able to determine that it was a scam. Here's the problem. I know that these kinds of things happen every single day, and THOUSANDS of people get scammed by these sites. In this episode, I want to talk about ways to NOT get scammed online. If you follow these tips, you will reduce your chances of being scammed by almost 100%. Announcement Because of everything that's going on in my life (you will have to listen in to hear), my new goal for the podcast is to make 1 podcast weekly, to be available on Tuesdays. I will be sending out a message whenever a new one is posted, just to make sure you know exactly when it's ready (Just in case something crazy happens where I'm not able to post it on time) What's Going On In today's section of What's going on, I talk about the CNN article entitled "Twitter is the new Facebook". It's a compelling article that talks about some of the changes that are happening in the world of Social media. The main changes for twitter are: They are bringing Native photo and video sharing to their site starting on June 1. Apple has announced that iOS 5 (the new mobile platform) will include deep twitter integration. When you take those two factors into consideration, Twitter is going to be in a very good position. Ok, now lets get into the meat and bones of this episode. Here's an outline of what I cover . . . Tips to help you avoid getting scammed online Tip #1: Google is your friend. Do a google search with the name of the website/person followed by "review" or "scam". Tip #2: Chose a Good Mentor and Follow Success! Read their blog and follow their stories Get in a coaching program Tip #3: Only take recommendations from people you trust. Tip #4: Focus on 1 thing at a time. Don't move on until you have reached a level of comfortable success, or when you've reached a level that you feel satisfied That's pretty much it for today. If you have questions or comments, make sure to leave them below and/or call the hotline at (888) 835 - 2414. Take care and God Bless! - Leslie Samuel Resources Mentioned in this Episode Blog Mastermind Coaching Gideon Shalwick's Rapid Video Blogging Course Entrepreneurs Journey | 6/22/11 | Free | View In iTunes |
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021 SEO made Easy – How to Rank well in the Search Engines | In today's episode, I discuss a topic that has been overcomplicated, misconstrued, overhyped and a bunch of other long words. I talk about Search Engine Optimization. What's Going On In today's episode, I introduce a new section to my podcast called "What's going on", where I talk about something that is happening in today's world of online business, internet marketing and social media. The Original Problogger Darren Rowse got his Youtube Account Suspended Yesterday. However, it was restored after he wrote a quite comical letter to youtube and published it on his blog. David Jenyns also got his account suspended and wrote an open letter to youtube. In this episode, I give my opinion on these events. What is Search Engine Optimization According to Wikipedia, Search Engine Optimization (SEO) is Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. According to Leslie Samuel , SEO is helping your blog rank well in the Search Engines. Plain and Simple. The fact is this - Google has the ability to send you a ton of traffic, if you do you job well, and today. How Google decides which sites will rank well Two main components to an effective SEO Campaign On-site factors Off-site factors On-Site Factors Content is KING. You've heard me say it over and over. Google's main objective is to be catalogue relevant content, so that when someone does a search, the results are as close to what you're looking for as possible. The take home message is that you want to give Google as much information as possible. An important question to ask yourself is "What would my ideal visitor be looking for in order to get to the site The following factors come into play: Title of the page URL (permalinks) Content (Header tags, bold, etc) Keywords Alt Attribute of images If you are using video, include a transcript or descriptive show notes. Off-site Factors They've developed a complex algorithm that many so-called "SEO experts" have been trying to figure out. It's actually built on a very simple principle that I will call "The Sharing Principle". It goes like this: If you like something, you will want to share it with others. - Leslie Samuel How do people share things in this internet world? By linking. Whenever a website links to another website, it is basically saying that "I like this website, so I want to share it with the world". If many websites contains links to your website, and these websites are credible sources of information, google concludes that your website is share-worthy and gives your site a higher pagerank. In other words, your site will rank higher. Important aspects of Off-site Optimization Number of Backlinks The Quality of Backlinks (Pagerank) Anchor Text That's pretty much it. Hope you found value in today's episode. Questions? Comments? Suggestions? Leave them in the comments section below or call the hotline at (888) 835 - 2414. Resources Mentioned in Today's Episode: 7 Day Bootcamp Google Keyword Tool Market Samurai | 6/14/11 | Free | View In iTunes |
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020 Business is Changing – How to Prepare for the Change | Today's episode is one that talks about what's happening right now. There's so much happening and the nature of business as we know it is changing. This presents an opportunity for average folk like you and I to set ourselves up for success. | 5/31/11 | Free | View In iTunes |
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019 How to Protect your Online Business from Disaster | On Friday, I had a terrible experience. My hard drive Crashed and I lost a lot of important stuff (especially videos). I've been working on a number of things behind the scenes and a majority of my recent work is all GONE. So, in this episode, I decide to address ways of protecting your Online Business from encountering the kind of problems that I'm dealing with now. | 5/10/11 | Free | View In iTunes |
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018 Five Tips for getting a lot of traffic from Youtube! | Today's episode covers a very interesting topic - getting traffic from Youtube. It's something I've been dabbling in for my Biology Website and I've been able to get a significant amount of traffic from there. The thing is - the traffic is increasing constantly, which is ALWAYS a great thing. | 4/26/11 | Free | View In iTunes |
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017 Blog Comments, Outsourcing and Eliminating the Excess Crap | In this episode I cover the following: 1. I give an update about what's happening with my family and I. 2. I answer a question from John about Blog Commenting systems. 3. I answer a question from Tai about Outsourcing. 4. I talk about the art of elimination and how it can change your business. | 4/19/11 | Free | View In iTunes |
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016 Email Marketing, My Dreamline Issues and Dealing with Fears | In this episode, I cover the following . . . First, I thank all of you have left comments about the situation with my dad, and provide an update about his status. It looks like I might be heading to Columbia in a few days. If everything works out, I'll be spending about 2 weeks there. Then, I talk about the purpose of the hotline I set up (888-835-2414). When you call and leave a question, I answer it on the podcast, not via a personal call. It's the best way I know to contribute value to the most amount of people as possible. Tai called in a question about how to develop an effective email marketing campaign. Here are the tips I gave: Focus on providing value Focus on building a relationship with your subscribers Ask yourself what your audience wants to know, and share that info with them In terms of how often to email your subscribers, try something and test the response. See what works for you and then go with that. Then I talk about the struggles I'm having constructing my dreamline as a part of the Mastermind Group. Lastly I answer the questions at the end of Chapter 2 of the 4 Hour Workweek. Here are the questions and my answers: What's the worse that can happen if I were to follow my dream (in my case, building a massive online business)? My online business can fail I can loose my job and not have any money My wife and I can have a child and not have enough money to support that child Not have enough money to pay the bills What steps could you take to repair the damage or get things back on the upswing, even if temporarily? Find a new job as a teacher. Go back to school and get a degree Find odd jobs Do some consulting work What are the more positive possibilities that can happen? My business explodes Making much more Passive income Freedom to travel and see the world Have enough money to help people Change the world If I was fired today, what would I do to get things under financial control? Not as much of a problem for me today I could probably make more money if I weren't working Live off my online income However, I love teaching, and I believe that God has me where I am for a specific purpose. Would have to cut back on expenses like wireless internet, iPhone with maximum plan, consolidate my websites, get on shared hosting Stop traveling as much, until things picked up. What am I putting off out of fear? Nothing really. I'm no longer afraid because I see the possibilities that are out there and I'm gaining the knowledge to do something about it. My goal is not to quit my job right now. I don't have a problem with jobs. I have a problem with depending solely on that. What is it costing me to postpone action? I'm no longer postponing, just trying to prioritize | 4/14/11 | Free | View In iTunes |
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015 My Dad as my Inspiration – Why I HAVE TO succeed! | I'm not going to say much in these show notes. Just know this - I'm serious about what I'm doing here. This episode is not like the others, because I'm dealing with some serious stuff right now. I hope it serves as an inspiration for someone out there. Take care and God Bless! Leslie (888) 835 - 2414 It was requested (in the comments) for me to post a pic of my dad and I. Here are two :) | 4/11/11 | Free | View In iTunes |
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014 -The Secret to Getting Mentored by the Best of the Best – Interview with Andrew Warner | In today's episode, I had a very insightful interview with Andrew Warner, the Founder of Mixergy.com - Home of the Ambitious Upstart. Andrew spends a significant amount of time interviewing the Big Dawgs in business. | 4/7/11 | Free | View In iTunes |
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013 No More Freebie Guy, Mailing lists, Bounce Rate and Defining your Purpose/Goals | In today's episode, I cover the following... Can you believe it? After today, there's no more "Freebie Guy". Yep, as you can see I've changed my website domain from TheFreebieGuy.net to www.LearningWithLeslie.com - Permanently. Why? The "Freebie Guy" is no longer relevant to my goals. All these names (and URLs) can confuse people I want you to know me, just as I am! Then I answer 2 Questions: Andre calls in to ask what incentives I recommend giving to get people to join your mailing list. My recommendations were Free eBooks, Reports, Videos, Webinars, or any other niche specific item that delivers value to your target audience. Tai calls in to ask what bounce rate was and what levels of bounce rate you should expect to see. I explain that Bounce rate is the percentage of single-page visitors. It gives you an idea of how "sticky" your website is, and I also give some examples from my websites. John calls in to voice his enthusiasm for the Learning With Leslie Mastermind and I also read a comment left by Tai on the same subject. Then I talk about the first section of the 4 Hour Work Week, which is what we are reading for the Mastermind Group. For the first week, the goal is to get up to chapter 2. The question for this week is the following: WHY do YOU want to Make Money Online? What is your goal behind that goal? Is it for personal reasons? To help others? Let me know by leaving a comment or by calling the hotline at 888 835 - 2414. Here are my goals: To help out family To help friends and others in need (Especially young people) To Change the world I share some of my other goals, even when it comes to my Ministry. My wife and I are musicians and we like to travel and share God's love with others. You can check out our ministry over at www.AdonaiMusic.com. I think that's all. Hope you enjoy! - Leslie | 4/5/11 | Free | View In iTunes |
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012 Learning With Leslie Mastermind. Interview with Cliff Ravenscraft Part 2 | In this episode, I cover the following Part 1 I give some more details about the Learning With Leslie Mastermind Group. Here are those details: The Mastermind Group will be a group of individuals that are determined to build businesses in an efficient way - One that is not dependent on them to function well and thrive. We will be studying the book - The 4 Hour Workweek, by Time Ferris, and implementing the concept in our online businesses. We will be reporting on our progress on a weekly basis, and encouraging each other along the way. Based on a recommendation from my buddy Chris Deals from DayJobKnockout.com, I set up the domain www.LWLMastermind.com, which redirects to a section of this website that will be dedicated to all of the updates that the various mastermind members post. It will link back to all of their blog posts that talks about their progress through the program. If you are interested in being a part of the Mastermind Group, check out the Mastermind Page. Part 2 As Promised, I posted Part 2 of my Interview with Cliff Ravenscraft, a.k.a. The Podcast Anser Man from PodcastAnswerMan.com. In this interview, Cliff goes through the details of How to Start a Podcast. Whether you are interested in podcasting or not, you will benefit from listening to this interview. Here are the things Cliff talks about: How to start a Podcast with Free Services in a very EASY way How to record a Podcast using your Smartphone The format you NEED to have your podcast in What options he recommends for Hosting your Podcast Website Why it's smart to stay away from regular hosting accounts for hosting your podcast (Why Web Hosting companies are Liars) Using Shownotes for your podcast What you need in order to have a podcast with a quality that's better than most others out there and do better than most Why Most People fail when starting a podcast or online business Why it is important to be clear who your audience is. Much More . . . As you can see, there's a lot in there, and it's nothing but Value. Cliff also mentions a number of resources to help you with your podcasting and your online business in general. Here are links to those resources: Podcast Answer Man - Cliff's Website. GSPN.tv Test Mp3 - Showing that every file on your site has an address. Tribes: We Need You to Lead Us, by Seth Godin. A book I highly recommend. Edirol R-09HR High-Resolution WAVE/MP3 Recorder - The digital recorder we both use to record our podcast episodes ConnieAndSheilaTalk.com - A podcast that illustrates how a high quality podcast can be produced on a relatively small budget. | 3/31/11 | Free | View In iTunes |
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011 Social Media, my 4 Hour Work Week Journey, Cliff Ravenscraft Interview | Of all the episodes I've done so far, this is (in my opinion), THE most exciting. This is one of those that you don't want to miss. Here are the things that are covered: I answer Tai's questions about Social Media, how to get traffic using Social Media and what hashtags are. I invite you to join me on a 4 hour workweek Journey. It's an exciting concept. I'm looking for people to join my "4-hour workweek club", where we read the book - The Four Hour Workweek. I hadn't realized this when I recorded the episode, but there's a new expanded edition of the book with a bunch more resources. I just ordered it myself and it's the one that I recommend for you to get because it comes with a bunch of new resources and templates. The idea is simple: First, let me know that you are committing to joining me on this journey by leaving a comment and/or calling the hotline and saying "I'm In". The number is (888) 835 - 2414. Grab a copy of the book We read the book together, according to the schedule I will talk about in the Next Episode (Thursday) We will be sharing our experiences with each other, including our successes AND failures and will encourage each other along the journey. Lastly, I go into part one of an interview with Cliff Ravenscraft, A.K.A. the Podcast Answer Man from www.podcastanswerman.com. This is probably the most exciting interview so far and you will notice Cliff's passion for his topic. You will also hear about his experience and learn about why podcasting is such an exciting thing to do. Whether you want to podcast or not, you WANT to listen to this one. Here are some of the main tips Cliff says can help you to have a successful podcast: The first thing you NEED to do when starting a podcast (or really any other business) is ask yourself the following question - What is my purpose? When selecting a topic, BE SPECIFIC! Do what you are passionate about, not just what will make you money! Resources Mentioned in the Interview Seth Godin's book Tribes: We Need You to Lead Us Podcast Answer Man There's A LOT more coming in part 2 of this interview, which will go live on Thursday. In that part, Cliff goes into the nuts and bolts of HOW to start an amazing podcast. He even talks about how to start one with no budget whatsoever. Make sure to come back and check it out. | 3/29/11 | Free | View In iTunes |
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010 How to Crush it in a Thank You Economy | You'll probably notice right from the start of this episode that I'm more excited in this episode than in ANY of the previous ones. Why? Because of an exciting announcement (at least it was exciting to me) and I get to talk about a topic that I'm very passionate about. Here are the Announcements: Learning with Leslie is now in the iTunes Podcast directory. I was a little concerned after reading around online about how long it would take. I submitted it on Sunday and it is there today (Wednesday). 3 days isn't that bad. So go ahead an Subscribe in iTunes, leave a review and rate the podcast. That will help others learn about it. You can easily access the page by going to LeslieOnItunes.com, and then viewing it in iTunes to leave a review. Every episode I've recorded so far has been downloaded by hundreds of people from 53 different countries, even though it wasn't submitted to the directory, which is pretty exciting. Then, I answer two questions that were left by John from AskJohnEnglish.com. His questions were: How should he go about outsourcing the development of a Wordpress theme for his site? How can I legally post videos of my classes on my Biology Website? Then I get into the meat of the episode, where I talk about Social Media by dealing with the concepts written about in Gary Vaynerchuk's 2 books: Crush it and The Thank You Economy. With Google making Algorithm changes every so often that can impact your online business significantly (positive or negative), it's important to build a business that will last regardless of what they decide to do. To summarize what I deal with hear are the main Points I deal with which I draw from the two books: Crush it In this book, Gary tells his story and talks in detail about how he grew Wine Library TV into a MASSIVE online presence in the Wine Community. I talk about creating a brand and growing your online business Put great content out there and then go into the internet trenches. I talk about how to provide Value and build a business that will last It’s never a bad time to start a business unless you’re starting a mediocre business. - Gary Vaynerchuk The Thank You Economy If you want to build a business in today's "Thank You Economy", you have to CARE about your customers (or website visitors) and employees. Build a strong sense of community around your brand Allow that community to help shape your business (but not control it) Use Social media to spread your message and grow your business Those are the bullet points, but in the podcast, I go through the "how to's". Check it out, and let me know what you think. Leave me a comment and call the hotline at (888) 835 - 2414 Resources mentioned in this Episode Crush it The Thank You Economy Audible (get the audiobook version for Free) Woothemes (specifically the Canvas Theme) Thesis Theme | 3/24/11 | Free | View In iTunes |
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009 Outsourcing Backlinks, Changing Fonts, Sitemaps, SEO Writing and Buying Products | I strongly believe that there are two components to running a successful online business: Education and Taking Action. There's a lot to learn, but knowledge doesn't help unless you translate that knowledge into actually doing something. | 3/22/11 | Free | View In iTunes |
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008 How to get Media Exposure for your online business. An interview with Phil Taylor. | In this interview, I talk with Phil Taylor, from Ptmoney.com about how he has managed to get a significant amount of media exposure for his blog. Phil has been featured on sites like Turbotax Online, MSN Money, US News and World Report and CNBC. | 3/17/11 | Free | View In iTunes |
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007 Paying guests, Podcasting on a Budget and Driving Traffic with Youtube | In this episode of Learning With Leslie, I cover the following Topics . . . I'm In Florida, and I share a little about how much fun I'm having. Went to Busch Gardens yesterday, went on an "African Safari", and going to Discovery Cove tomorrow to swim with Dolphins. It has always been a dream of mine to swim with Dolphins and I finally get to do it. Here's a quick video of my African Safari Adventures. Should you Pay Webinar Guests Ryan from RyansTopShelf.com calls in to ask a question about whether it is common courtesy to pay someone if you feature them in a webinar or a product you make, in exchange for them agreeing to be on your show. I respond by talking about the different ways you can offer value to your guests, including (but not limited to) promoting their products, having a joint venture arrangement and providing them with free content in the form of articles or videos. The take home message is - Offer them value in exchange for the value they are providing for you. Podcasting on A Budget Chris Deals calls in to ask a question about how to podcast on a budget. He listened to a past episode where I showed my brand new Podcasting Studio and recommended for me to talk about how someone can get started if they can't afford to start on such a grand scale. In response to his question, I first talk about why I love Podcasting and why I think it's a good way to expand your business. These were the reasons I gave: It Allows you to strengthen your relationship with your subscribers People can take it with them on the go. They can also listen to it while doing something else. I talk about why I decided to get such an elaborate setup. The main reason is that it allows me to deliver a high quality podcast VERY quickly. To answer his question specifically, I make the following recommendations for the beginner Podcaster: Recommendation #1 - Use a USB headset. Here are two great examples of all-in-one solutions: Example #1: The Plantronics Audio 655 USB Multimedia Headset Price: $29.99 If you are a podcaster on the go, here's a great portable Solution: Example 2: Plantronics DSP400 Foldable Media Headset $41.55 Recommendation 2: For those that want to go with a slightly more elaborate setup, I would recommend a USB microphone (with a separate headset). The one I've used for over a year now is called the Rode Podcaster. It's great Mic that delivers a pretty good quality. However, the price point is $229. Rode Podcaster Recommended Software: Audacity (Free - for PC or Mac) Garageband (Mac only) Using Youtube to Drive Traffic I then get into the main content for this episode, where I share how I've been using Youtube to drive traffic to my Biology Website. I've been able to grow the traffic from 2,672 Unique Visitors in December to 7,507 in the last 30 Days. Here are the things I've been doing that I share in the episode: What I Recommend: Post videos regularly with high quality content (3 - 5 times per week) Link back to my website on Every Video Respond to every comment/question Thank Everyone who subscribes to the channel and tell them about your website Make sure to have a way for them to opt in to my list You can check out my Biology Youtube Channel to see how I implement those things. That's pretty much it. Hope you enjoy the content of this episode. Leave me your feedback in the Comments below and by calling the hotline at (888) 835 - 2414. | 3/15/11 | Free | View In iTunes |
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006 How Mitch turned his passion for Football into a MASSIVE Online Business | In this Episode of Learning with Leslie, I interview Mitch Wilson from SportsChatPlace.com. Mitch is a friend that I went through Yaro's Blog Mastermind training program with me, and that's how I got to know him. From the first day I met him, I could tell he was a Mover and Shaker. He took his passion for Football and turned it into a Massive Online Business using the concept of delivering a ton of value using a blog. In this interview, Mitch talks about the importance of producing high quality content on a regular basis. Mitch has grown his website to where he has quit his job to blog full time, and he receives thousands of people visiting his site EVERY SINGLE DAY, and makes a killing! However, don't think that it has been an easy ride. Listen to this interview to see how much work he put in to reach where he is today. If you are looking for inspiration, and actionable content, this is the one. He also gives the details of what steps he took in order to grow his website traffic and start making money. If you want to see how passionate Mitch is about his topic, check out one of his videos from his site: You want to listen to this one, because it's packed with value. Also, let me know what you think about it in the comments below and by calling the hotline at (888) 835 - 2414. Main Resource Mentioned in this episode: Blog Mastermind. | 3/10/11 | Free | View In iTunes |
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005 Your Online identity – How to Market – Managing your time and growing your Business | In this episode of Learning with Leslie, I cover the following topics: First, I share my excitement with you about my brand new podcasting studio set up. I just purchased some equipment to make podcasting much easier, and of a higher quality. If you are interested in seeing how I'm doing it, check out the following pic. If you are tech geek like myself, here are the details of the equipment I use in the studio and what I use them for: Macbook Pro - Show notes, and conducting skype interviews Macbook - Playing the sound effects and music Edirol R09 HR - Digital recorder for recording the episodes Rode Procaster Mic - to speak into Mackie 1402-VLZ3 - to Mix everything together Adam A7 Studio Monitors - To hear everything with amazing quality Extreme Isolation Headphones - To listen to everything while recording without any spill into the mic Wacom Tablet - For drawing on my Biology Videos Samsung Monitor - Because everything looks better on a bigger screen Painting of my wife - For inspiration (: St. Maarten Flag - to remind me of where I came from! Then I respond to some of the voicemail that was left on the hotline. Btw, if you ever have an internet marketing question, feel free to call in at (888) 835 - 2414. Establishing an Online Identity Tai from Traveltostlucia.com called in to ask how to have an online identity when you are a very private person that doesn't like people to know everything about you. I respond to Tai's question by talking about how I chose my online identity, and why I've started making the changes I've made recently. To sum up my feelings of the topic, it all comes down to you making a decision, and that's a personal one. You need to weigh the pros and cons, how it affects your family, and what you are trying to accomplish with your online business. Marketing a Children's Book Cheryl calls in from London to ask how to market a Children book, since she's not a published author. She has written for a news paper and wants to know how to market it when she is not a published author. I give suggestions as to what you need to take into account when starting ANY marketing campaign and talk about how important it is to know, and understand, your target audience. Managing your time and Growing your Business Tai calls in again to ask how to manage your time and maintain the right focus when working 40 - 50 hours/week, and how to know what to do and when to do it. This is where I spend the bulk of the time, because it's something that I've thought A LOT about over the last few years. I talk about issues that I've faced with managing my time, especially while having a full time job with many demands. I then go through the steps that I recommend as to HOW to manage your time. Once again, I'd like to emphasize that if you have ANY internet Marketing Questions, call the hotline at (888) 835 - 2414. Resource Mentioned in this Episode Self Control - Mac-only program to block websites for a specified period of time. That's it for this episode, and I'll see you in the next one :) | 3/7/11 | Free | View In iTunes |
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004 How Pat Flynn grew a Massive Online Business and how to do the same | This is an interview that I know you will enjoy. I talk with Pat Flynn, from the Smart Passive Income blog, who first started making a dent on the internet world with his Green Exam Academy blog - A site that he started just to keep track of his notes to study for an architecture exam. | 2/24/11 | Free | View In iTunes |
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003 How to Create a Free Product that will make you money | In this episode, I shared the following: I announced the name of the podcast - Learning with Leslie. I like the ring of it because it emphasizes the fact that we are on this journey of learning together. I'm not a guru, nor do I claim to be. What you see here is the result of an average guy trying to do extraordinary things. Then I go on to answer the following questions: Why should I create a Free Product? When should I choose to create a Free Product? What are the types of Free Products I can create? What are the steps involved in creating a Free Product? How do I make money with a Free Product I really think there's a lot of value in the content of this episode, so download it, listen to it on your MP3 player - just do whatever you need to do to soak up the value in this one. Also, I thrive off your feedback. I have the next few weeks of episodes already lined up so give me your constant feedback and ask as many questions related to internet marketing as possible. You can do that below AND by calling the hotline at (888) 835 - 2414. Links to resources mentioned in this episode: Camtasia Screenflow CamStudio Jing Screenr Evernote Flip Camera If you are the reading type, I will have the entire transcript below, so check back later today. Enjoy! Leslie Transcript of Today's Episode [spoiler show="Click Here to Show Transcript" hide="Click Here to Hide Transcript"]Hello! Welcome to episode 3 of Learning with Leslie. Yes, that’s correct I finally chose a name after all this time. I got some great suggestions, and I want to thank each and every person that submitted a suggestion. The one that I chose, Learning with Leslie was submitted by Monique which is a subscriber to my blog. She left a comment and she gave this suggestion, Learning with Leslie. I really like it because it emphasizes the fact that I’m not a guru. I’m here to learn along with you. Through the Podcast that I’m going to be doing, the interviews that I’m going to be doing with experts in different fields, I’m going to be learning a lot. What I’m learning is what I’m going to be sharing with you. You’re right here learning along with me, and I’m excited about that. So, Monique, you’ve won the prize. You can go ahead and send me an email with your PayPal email address and I will send that $50 grand prize over to you. Thank you for your submission. Thank you everyone that participated by submitting your name. I really do appreciate it and I love to see the interactivity! I love it when people leave comments and even calling to the hotline and leave comments and suggestions. Now, the topic for today is a follow up from the last topic that I spoke about and I was talking about giving away free information and how that can help you grow your business. What I want to talk about specifically today is how to create a free product that will make you money. I know that might sound a little bit like an oxymoron but, it is a system that works and it is something that I highly recommend. That is what I’m going to talk about. I’m going to break it down in a number of different categories and hopefully, you can get a lot of value from the content today. I’d love to hear what you have to say about it. You can let me know what you have to say by leaving a comment below or calling the hotline at ---. I’d love to hear your comments. So, go ahead, leave a comment or call in. I’ll be excited to deal with your question either by responding to you in the comments or by even making a Podcast to deal with your specific question or comment. So, the first question I want to answer is the following, “Why should I create a free product?” And that’s a great question to start with because it’s something that you really need to understand if you are going to go this route of creating a free product. The first reason, I would say, is because it gives you credibility. There’s something about having a product that when someone se | 2/22/11 | Free | View In iTunes |
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002 What is your Purpose for starting an online business? | Today's episode is another one that I consider to be fundamental. It asks a very important question - What is your purpose for starting an online business? In this episode, I talk about: What I believe your main purpose should be. The experiences t... | 1/20/11 | Free | View In iTunes |
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001 Brand New Podcast | Yep, you saw correctly. I'm starting a brand new podcast and I'm super excited about the content. You're gonna love it. Go ahead and listen to the first episode and then suggest a name for the podcast below and/or by calling the hotline at (888) 835 - 2414. That's all for now. Leslie - The Freebie Guy Transcript of Today's Episode [spoiler] Hey, this is Leslie, TheFreebieGuy from TheFreebieGuy.net, and I’m so excited to welcome you to my brand-new podcast. It’s so brand-new that I don’t even have a name for it as yet. But I’m going to tell you a little bit about that in a little while. First, let me tell you what this podcast is going to be about. I’m going to be using this podcast to share my experiences with you, share some of the things I’ve been doing, some of the things I’ve learned, and in a way for you to learn some of the things that I’m doing and you can take action on the tips and tricks and strategies and so on that I’m going to be sharing with you on this podcast. At the beginning of the year, I made up a post letting you know I would be posting to my blog on Tuesdays and Thursdays, and the idea was for me to post text entry. But now I’m going to be doing something a little different, because I’ve been listening to a lot of podcasts and audio books recently, and wow, have those things really enriched my life. I mean, I’ve learned so much over the last few weeks. And it’s really cool because you can take it with you, you can listen to it at any time. If you’re driving in the car, you can pop it in the CD player or you can put it in your iPhone, iPod, or any kind of MP3 device, and you can learn the content on the go, which is extremely valuable. You can play it over and over. I wanted to do something like this to help you guys in your journey to online success. Now, I mentioned before that the podcast is so brand-spanking-new that it doesn’t even have a name. This is where I want your help. This podcast is going to be about internet marketing, online business, doing stuff to grow your business, and just sharing tips and tricks and strategies. I’m going to be interviewing some people that are doing what you would like to be doing, what I would like to be doing, even, and sharing those things with you. And I need a name that kind of summarizes all of these concepts. I want it to be short and catchy. So I want you guys to help me with that, and there are 3 ways you can help me with it: You can leave a comment on the blog and give me your suggestion. Just shoot out some ideas. I want to hear these ideas because this podcast is for you guys. You can call me on the brand-new hotline, and the number is 888 835 2414. Haha! Don’t you just love that? I just brought my wife into the recording studio and she put that together for me and I’m so happy about that. It sounds nice. Anyhow, so you can call that number and leave a message letting me know what you suggest for the name for this podcast. This is the best of both options. You can go to the blog, leave a comment, and you can call the hotline! The number’s really easy to remember, it’s 888 835 2414. So if you’re driving along in your car, you’re just listening to this on your iPhone or your MP3 player, just pick up your phone, give me a call and leave me a message. I’ll be happy to check out the suggestions you guys have. For today’s episode, since this is the first one of this brand-new series, I want to talk about something that I really hold dear to me. And what I’m going to do to start it off is I’m going to read an e-mail that I received a few days ago from an internet marketing website. I’m pretty sure you guys have received many e-mails, because I get them all the time, but this is what the e-mail says: “How would you like to turn $1 into $20,000 in the next 30 days doing practically nothing? This guy did, and he’s willing to show you exactly how with a free video tutorial. Check it out” and | 1/18/11 | Free | View In iTunes |
| Total: 74 Episodes |
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- Category: Management & Marketing
- Language: English
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