In The Box : The Business of Live Entertainment
By In The Box : The Business of Live Entertainment
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Podcast Description
Welcome to In The Box, the podcast about what's happening on the other side of the ticket booth window or "in the box", as they say. Our show is about giving you the best information for running your live arts organization. We interview industry insiders from around the world and ask them for their best tips and wisdom for managing everything from small community theaters to the biggest venues on Broadway. Enjoy the show!
| Name | Description | Released | Price | ||
|---|---|---|---|---|---|
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1 |
CRM for Non-Profits (It's the Relationship, Y'all) | Glenn Ross, Non-Profit Relationship Management expert and author of the Customer Service Experience blog on AllBusines.com, shares his wisdom on how to succesfully manage volunteers and donors. Hint: it ain't about the technology. | 6/16/08 | Free | View In iTunes |
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2 |
Michael Rice of the Cool as Hell Theater Show | Actor and director Michael Rice, host of the The Cool As Hell Theater Show, tells us about his favorite interviews, why actor Bill Irwin is so cool, and what it takes to get on the extremely popular podcast. | 4/4/08 | Free | View In iTunes |
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3 |
Blogs and Twitter and YouTube! Oh My! | Arts marketing consultant Maryann Devine tells us how your organization can best use popular online tools like blogging, Twitter and YouTube to quickly (and affordably) create a lasting relationship with patrons. | 1/25/08 | Free | View In iTunes |
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4 |
Being True to Your Organization's Vision | WIlliam Byrnes, author of Management and the Arts, talks to us about everything from why you should engage both patrons and staff, to the web as a tool for the arts, illustrating that great management is being able to answer the hardest question of all: " | 1/7/08 | Free | View In iTunes |
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5 |
Turning Data Into Audiences | Tim Roberts, arts marketing consultant and co-author of Full House: Turning Data Into Audiences, explains why your customer database is more than just a bunch of numbers, it's the most valuable tool you have for understanding your patrons and creating las | 12/4/07 | Free | View In iTunes |
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6 |
How to Infuriate Your Community (and How to Make Them Love You Even More) | Jim Volz, one of America's leading theater consultants and Backstage Magazine critic and columnist, talks about some sure fire ways to alienate the community that surrounds your organization (and ways to make them love you even more). | 10/1/07 | Free | View In iTunes |
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7 |
Getting the Most Out of Email Marketing for The Arts | Eugene Carr, president of PatronMail, tells us what email marketing is all about, how your patrons really respond to it and how you can get the most out of your email marketing efforts. | 9/3/07 | Free | View In iTunes |
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8 |
The Key to Great Arts Marketing? Understanding Your Patrons | Author and marketing consultant Joann Scheff Bernstein shares the key to great arts marketing: understanding the minds of your patrons. Resident expert Jon Bailey tells us how venues are using the popular MySpace to market themselves. | 8/6/07 | Free | View In iTunes |
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9 |
Talent Buying at World Cafe Live, Walk-Up Ticket Sales | Join us for an enlightening conversation with Karl Mullen, talent buyer for critically acclaimed music venue World Cafe Live in Philadelphia. Then former box office manager Jon Bailey gives us some tips on managing those last minute walk-up crowds. | 7/2/07 | Free | View In iTunes |
| Total: 9 Episodes |
Customer Reviews
Useful information with poor production values
Great information that everyone in theater administration should hear....if only you could. Surprisingly, a show with orgins in theater and music that spends a good deal of time on technology and effective marketing, can't seem to figure out to record their guests at the proper sound level or over a phone line that one can actually understand what the person is saying. Getting to the useful information (of which there's plenty), is an excercise in frustration as you have to constantly turn your volumne up and down as each person speaks, and then pray the guest is on a clear line for the moment he/she speaks. Get your guests on a hard line and learn to adjust sound levels or do the interviews in person (with two mikes!), and you will have a great show.
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