Increase Sales and Build Deeper Connections
By Mike Klassen
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Podcast Description
Mike Klassen is a content development consultant, speaker, and direct market designer who shows small businesses how to boost sales performance and build deeper client relationships through content marketing strategies. He shares many of his strategies, and talks to guests about their strategies, through this podcast. Mike is also the author of "Increase Sales and Build Deeper Connections: Maximizing Your Content to Boost Sales and Generate Better-Quality Leads".
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CleanEpisode 19 – Content Marketing: LinkedIn | LinkedIn has been around since 2003. But for many, it's taken a backseat to sites like Twitter and Facebook. So the question is, does LinkedIn still have any value for content marketing? I believe it does and in today's podcast, I share how you can leverage LinkedIn. The Connect with Your Connections PDF I mention can be found on the Resources page. (Click here to subscribe to the Increase Sales & Build Deeper Connections Podcast on iTunes.) | 2/15/12 | Free | View In iTunes |
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CleanEpisode 18 – Content Marketing: Facebook | As we continue our series about where we can share and repurpose content, I want to look at Facebook. Like Twitter, Facebook may seem almost too obvious to mention. But it's a good idea to examine how we share our content on Facebook so that we're doing it in a way that has the greatest impact. (Click here to subscribe to the Increase Sales & Build Deeper Connections Podcast on iTunes.) | 2/1/12 | Free | View In iTunes |
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CleanEpisode 17 – Content Marketing: Twitter | In this episode, we're starting our exploration of where we can share content. On the surface it might seem obvious to mention Twitter. After all, most people know to share links to their content on Twitter, right? But I want to give you some ideas about the benefits of Twitter that you might not be aware of. Benefits you'd want to take advantage of even if you're not the biggest Twitter fan. (Click here to subscribe to the Increase Sales & Build Deeper Connections Podcast on iTunes.) | 1/15/12 | Free | View In iTunes |
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CleanEpisode 16 – Content Marketing: Your Starting Point | I'm starting a series on content sharing and repurposing, also known as content recycling. Content marketing is pretty-much a requirement for businesses these days. But too many businesses miss great opportunities to let people know about that content, and aren't aware of how they can recycle that content to reach even more people. With this series, you'll learn how to leverage your content so it's working harder for you. You can download the free guide I refer to in this podcast, Great Ideas for Generating Great Content, at: http://www.mikeklassen.com/resources In future episodes, we'll explore specific channels where you can spread your content, most of them free of charge. But today, let's talk about a great starting point for your content marketing efforts. (Click here to subscribe to the Increase Sales & Build Deeper Connections Podcast on iTunes.) | 1/1/12 | Free | View In iTunes |
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CleanEpisode 15 – A Marketing Lesson from The Next Food Network Star | Television isn't always the vast wasteland people often claim it is. There are times when shows, even when they're mainly intended to entertain us, can teach us something we can apply to our businesses. Today I share a lesson that was reinforced while watching The Next Food Network Star on the Food Network. It's a simple lesson, but so often ignored. (Click here to subscribe to the Increase Sales & Build Deeper Connections Podcast on iTunes.) | 12/15/11 | Free | View In iTunes |
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CleanEpisode 14 – A Brilliant Two Word Call-to-Action | We always hope that we've made things easy for people who want to buy our products or services. And yet, we could probably find an unlimited number of head-scratching marketing pieces that lack clarity. Maybe you've had one or two like that in your company's history. A brilliant two word call-to-action I once saw reminded me how important it is to make things as simple as possible for the buyer. (Click here to subscribe to the Increase Sales & Build Deeper Connections Podcast on iTunes.) | 12/1/11 | Free | View In iTunes |
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CleanEpisode 13 – Why Print Marketing Still Matters | Is print marketing dead? The short answer is no. Print marketing still has a strong role to play for many businesses. It's great if you can do all your marketing online. And some businesses can. But others realize that it doesn't do much good to only market online if no one knows to be looking for the type of product or service they offer. While print may not be as popular as it has been in the past, I want to outline some reasons why print is far from dead. (Click here to subscribe to the Increase Sales & Build Deeper Connections Podcast on iTunes.) | 11/14/11 | Free | View In iTunes |
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CleanEpisode 12 – The Most Important Component of a Direct Mail Promotion | Every so often, a spirited debate comes up about the most important component of a direct mail promotion. Is it the list, the offer, the response mechanism, the main message, the mailing option, or something else? It seems to be human nature that we want to rank things and come up with an actual "most important." And for the longest time I did have a specific item I thought was #1. Today, though, I explain why I now look at it differently and why you want to avoid the ranking trap. | 10/31/11 | Free | View In iTunes |
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CleanEpisode 11 – The Importance of Sharing the WHY Behind Your Business | Do your customers and prospects really care about the reason you're in business and why you do what you do? For the longest time, I would have said No. In fact, my websites reflected that position. However, I realized I was making a big mistake in how I reached my original position. Perhaps you're making the same mistake. Let me share with you what I discovered. | 10/14/11 | Free | View In iTunes |
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CleanEpisode 10 – Some Stunning Stats About Content Marketing | So, is content marketing all hype and just a fad? Not if findings in a recent poll are any indication. It appears consumers really do respond to custom content more favorably than less personal types of marketing. And if that's true, how should your business respond? In this episode I mentioned the Custom Content Council. Their article, The Stars Align for Custom Content, is available at http://www.customcontentcouncil.com/content-mag/summer-2011/stars-align-custom-content. | 9/30/11 | Free | View In iTunes |
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CleanEpisode 9 – One Easy Way To Create Blog Content | To tie in with episode eight and the question of blogging frequency, here's another obstacle people encounter when considering a blog: How do I come up with content ideas? Generally speaking, content is all around you if you train yourself to be looking for it. But today I want to give you one easy way to come up with ideas that you'll know - for a fact - that your audience is interested in. In this episode I mentioned my FREE guide, Great Ideas for Generating Great Content. You can download that PDF from http://www.mikeklassen.com/resources. | 9/15/11 | Free | View In iTunes |
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CleanEpisode 8 – How Often Should You Blog? | One of the questions I hear most when speaking to groups, or consulting with individuals on content marketing, relates to blogging frequency. While there's not one right answer that applies in every case, there are some questions you can ask yourself that will help determine what frequency is best for you. And if you're having trouble getting started with blogging and content marketing, be sure to contact me so we can get you started on the right foot. | 8/31/11 | Free | View In iTunes |
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CleanEpisode 7 – Leveraging Your Ideal Keywords | I want to share with you a simple marketing lesson that affected the direction of my business, and the creation of my sister site, The Magalog Guy. And then we'll look at how we can apply the same lesson to your business. When you start leveraging your ideal keywords, you begin to drive more people to your site. And, as I explain, possibly affect the way people think. | 8/14/11 | Free | View In iTunes |
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CleanEpisode 6 – How to Make Bucks with Books | Many business people understand that a book can be a huge boost to their business and their position in the marketplace. However, few appreciate how the changing publishing landscape has put more responsibility for promoting that book on the author. My guest for this episode is Bill Gluth, and he's focused on showing authors just how much control they now have with getting a book published, and then leveraging that book into any number of new business opportunities. Through his work at BillGluth.com, Bill also helps those wanting to produce a book get it done quickly and professionally. If you're serious about creating a book, or leveraging the one you already have, I know you'll appreciate Bill's experience in this area. | 7/31/11 | Free | View In iTunes |
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CleanEpisode 5 – 9 Benefits of Content Marketing | This episode is a companion to episode 3: Time to Get On-Board with Content Marketing. While there are certainly more than nine benefits to content marketing, here are the ones that seem to resonate most when I speak to groups on this topic. By the way, if you want a printed version of these benefits to refer to, you can click on the Benefits of Content Marketing graphic to the left. For those listening in iTunes, go to: http://mikeklassen.com/resources | 7/15/11 | Free | View In iTunes |
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CleanEpisode 4 – Interview with Dave Thackeray on Successful Podcasting | One of the top specialists on podcasting, the UK's Dave Thackeray, is rightly known as The Podcast Guy. Today he joins me to talk about how podcasting can help your business make deeper connections and stand out when your audience might be overwhelmed by blogs, and Twitter/Facebook updates scrolling faster than you can keep up. You can learn more about Dave and how he can help you with podcasting at: http://www.thepodcastguy.com On my Resources page (http://www.mikeklassen.com/resources) you'll find my free guide, 10 Reasons Your Business Should Have a Podcast. It's a nice companion to what Dave and I talk about on the podcast. | 7/1/11 | Free | View In iTunes |
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CleanEpisode 3 – Time to Get On-Board with Content Marketing | Do you have more sales than you can handle? Chances are you don't. We'd all like more sales. While there's not a one-size-fits-all solution that will solve this problem, content marketing (and repurposing content) is something that gives people a reason to visit your site your site over and over. More traffic equals an increased likelihood of sales. One of my great passions is helping people get started with content marketing. You can reach me through www.mikeklassen.com to learn more. My book, Increase Sales & Build Deeper Connections, goes into content marketing in more detail. It's also available at www.mikeklassen.com. | 6/15/11 | Free | View In iTunes |
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CleanEpisode 2 – Here’s A Novel Idea: Connect With Your Connections | I was a bit embarrassed when looking at my LinkedIn connections last year. Today I'd like to share why that was, and what I'm now doing about it. (If you're listening to this podcast from my site, note that you can subscribe for free in iTunes.) | 6/1/11 | Free | View In iTunes |
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CleanEpisode 1 – Effective Elevator Speeches Require Lots of Listening | If I could go back in time and redo some of my earlier networking efforts, the first thing I'd do is shut the heck up during my "elevator speech." I know it may not seem natural to be quiet when you're expected to talk, but let me tell you why I think it's a better way to land clients. | 5/17/11 | Free | View In iTunes |
| Total: 19 Episodes |
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