The Influence of Media on Culture
By Prof. Terry Dugas
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Podcast Description
These presentations will focus on the role of the Mass Media in the development of both "popular" and "personal" culture. By studying how the Media influences us, we will be able to make decisions about our lives independent of outside media influence.
| Name | Description | Released | Price | ||
|---|---|---|---|---|---|
| 1 | VideoModule 6, Part 4 - Advertising Techniques, Emotion, continued | The eight most common types of emotional appeals are - transference, the product as hero, glittering generalities, slice of life, the spokesperson, the slogan, name calling, and bandwagon. | 8/13/07 | Free | View In iTunes |
| 2 | VideoModule 6, Part 4 - Advertising Techniques, Emotion | The eight most common types of emotional appeals are - transference, the product as hero, glittering generalities, slice of life, the spokesperson, the slogan, name calling, and bandwagon. | 8/13/07 | Free | View In iTunes |
| 3 | VideoModule 6, Part 3 - Advertising Techniques, Facts | The three main types of factual appeal are features, demonstration, and price. | 8/13/07 | Free | View In iTunes |
| 4 | VideoModule 6, Part 2 - Advertising Techniques, Motivation | There are three critical steps in motivating someone to buy a product, vote for a candidate, or believe in an idea - grab their attention, find or create a problem, promise them a benefit. | 8/13/07 | Free | View In iTunes |
| 5 | VideoModule 6, Part 1 - Advertising Literacy, continued | The three categories of advertising - the hard sell, the soft sell, and positioning or branding. | 8/13/07 | Free | View In iTunes |
| 6 | VideoModule 6, Part 1 - Advertising Literacy | The three meanings of advertisements - the surface meaning, the intended meaning, the ideological meaning. | 8/13/07 | Free | View In iTunes |
| 7 | VideoModule 5, Part 4 - How Consumer Make Choices - Internal Factors | There are at least five major internal factors influencing consumption - motivation, learning and memory, personality and self-concept, attitudes, and information processing. | 8/13/07 | Free | View In iTunes |
| 8 | VideoModule 5, Part 3 - How Consumer Make Choices - External Factors | There are at least six major external factors influencing what you consume - your general culture, your bounded culture, your social class, your social group, your reference group, and your family and friends. | 8/13/07 | Free | View In iTunes |
| 9 | VideoModule 5, Part 2 - The Development of a Consumer Culture | Just as the media expanded to fill leisure hours, marketing expanded to absorb disposable income. | 8/13/07 | Free | View In iTunes |
| 10 | VideoModule 5, Part 1 - Why Consumers Consume | People consume because they "want" something. People consume to establish relationships. People consume to help define their place and role in society. People consume to help define who they are as individuals. | 8/13/07 | Free | View In iTunes |
| 11 | VideoModule 4, Part 4 - The Interaction of Mass Media and Mass Culture | Mass mediation of leisure and the commercialization of culture. | 8/13/07 | Free | View In iTunes |
| 12 | VideoModule 4, Part 3 - The Interaction of Mass Media and Mass Culture | Media as an influence on what we believe - the group behavior model. | 8/13/07 | Free | View In iTunes |
| 13 | VideoModule 4, Part 2 - The Interaction of Mass Media and Mass Culture | Media as an influence on what we believe - the media role model. | 8/13/07 | Free | View In iTunes |
| 14 | VideoModule 4, Part 1 - The Interaction of Mass Media and Mass Culture | Mass media as myth maker - media and socialization, mass mediation of leisure, commercialization of culture. | 8/13/07 | Free | View In iTunes |
| 15 | VideoModule 3, Part 7 - Uses of Mass Media | The four uses of mass media - cognition, diversion, social utility, withdrawal. | 8/13/07 | Free | View In iTunes |
| 16 | VideoModule 3, Part 6, continued - New Media Landscapes | How current trends have changed the media industry and changed how it affects culture - convergence. | 8/13/07 | Free | View In iTunes |
| 17 | VideoModule 3, Part 6 - New Media Landscapes | How current trends have changed the media industry and changed how it affects culture - symbiosis. | 8/13/07 | Free | View In iTunes |
| 18 | VideoModule 3, Part 5 - Current Trends in Mass Communication | The three major trends in mass communication: concentration of ownership, audience fragmentation, and globalization. | 8/13/07 | Free | View In iTunes |
| 19 | VideoModule 3, Part 4, continued - The Role of Mass Communication in Society | The 5 main roles of mass communication in society, continued. | 8/13/07 | Free | View In iTunes |
| 20 | VideoModule 3, Part 4 - The Role of Mass Communication in Society | The five main roles of mass communication in society - Surveillance, Interpretation, Linkage, Establishing Values, and Entertainment. | 8/13/07 | Free | View In iTunes |
| 21 | VideoModule 3, Part 3 - The Nature of Mass Communications | The five common characteristics of mass communications organizations: Usually produced by formal and complex organizations ("professional communicators"); Organizations have multiple gatekeepers; Need a great deal of money to operate; Exist to make a profit; And have a great deal of competition. | 8/13/07 | Free | View In iTunes |
| 22 | VideoModule 3, Part 2, Continued - Communications Settings | The eight communication elements in mass communications. | 8/13/07 | Free | View In iTunes |
| 23 | VideoModule 3, Part 2 - Communications Settings | The eight elements of communications in face to face and machine assisted communications. | 8/13/07 | Free | View In iTunes |
| 24 | VideoModule 3, Part 1 - The Communications Process | Identify, define, and describe the function of each element in the communication process - a sender, a process of encoding, a message, a channel, a process of decoding, a receiver, feedback, and noise. | 8/13/07 | Free | View In iTunes |
| 25 | VideoModule 2, Part 3 - The Functions and Effects of Culture | Understand how culture liberates and limits the individual. Understand how culture defines, divides, and unites us. And understand the difference between the dominant culture and sub-cultures. | 8/13/07 | Free | View In iTunes |
| 26 | VideoModule 2, Part 2 - Developing a Common Culture | Understand the role of mass communication in forming a "Common Culture". | 8/13/07 | Free | View In iTunes |
| 27 | VideoModule 2, Part 1 - What is Culture? | Exactly what is culture? It's learned behavior. By individuals. Of a given group or groups. | 8/13/07 | Free | View In iTunes |
| 28 | VideoModule 1 - Technical Orientation | Technical orientation for IDS 3301, Issues in Culture and Society | 8/13/07 | Free | View In iTunes |
| Total: 28 Episodes |
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