Intrepid Marketing by Todd Schnick
By Todd Schnick
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Podcast Description
A radio show featuring leaders, authors, entrepreneurs...and ordinary people like you and me...doing intrepid things, living intrepid lives!
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Susan Cain: Can Introverts Soon Rule The World? | I can almost guarantee one (or more) of three things: you are an introvert, you work with one, or your customer is one. As an introvert myself, it is hard to figure out how to make our way in a world full of noise. But that is why I was so thrilled to read Susan Cain's book, Quiet: The Power of Introverts in a World That Can't Stop Talking. Today's show notes: 1. Introverts have their own "tool belt of powers" that can make them very effective in today's world, a world that seems to favor extroverts. 2. "There are introverts everywhere, you just don't realize it." 3. Why introverts make self-negating choices, and why that might change. 4. 50% of people are introverts, and managers are waking up to realize that they need to change work environments (designed for extroverts) so that they can get better, more creative work out of HALF of their people... 5. Introverted children are sometimes labeled problem children. And introverted adults are sometimes not made to feel welcome in business environments. This has to change... 6. Introverts in a workplace designed for extroverts could explain why so many people are unsatisfied with their job and work. 7. Open plan office space, which are obviously problems for introverts, Susan makes the case that they are actually problematic for extroverts as well. More opportunities for solitude would do ALL people well, especially for creativity. 8. What can management do to better support the introverts on their team? 9. Hiring is a big problem, because obviously, extroverts are more likely to be comfortable in an interview process. What has to change with talent management? Personality tests in a hiring process can be particularly troublesome for introverts. 10. Can introverts succeed in sales? 11. What can introverts do to thrive in this loud, noisy world? 12. Do introverts make better leaders? Susan says yes, because introverted leaders are more likely to let their people run with their creative ideas... 13. Does social media help -- or hurt -- introverts? Susan and I debate this question. 14. Does the modern world stifle the creativity of introverts? In fact, Susan shares a study that says community brainstorming is not a great way to foster creativity. In fact, you should send people off on their own to generate and flesh out ideas, THEN bring people together. 15. You can learn more about Susan Cain and her work here. 16. Check out Susan's excellent TED talk: You can purchase Susan's book here (affiliate link): ### If you enjoyed this broadcast, you can leave a review and rating, as well as subscribe to hear from more fascinating people on Intrepid Radio! | 5/23/12 | Free | View In iTunes |
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Why You Need The Energy For Success | The latest conversation in the Todd and Taja video series, with Taja Dockendorf, principal out of Pulp + Wire. Today, we turn the tables, and Taja leads the conversation about how she and I conduct the discovery process with our clients. TODAY'S SHOW NOTES: 1. Taja and I discuss how each of us go through an initial discovery process with our respective clients, in order to get a sense of who they are, and what they want to become. And thus, how each of us can best serve them. 2. "Why are you in business? What is your purpose? What is your mission? What's the story about you and your business?" 3. Both Taja and I attempt to spend time with the organization's customers, in an attempt to get a sense of what our client's brand means to them. From this, we can see where we need to go from there, whether that is a corrective measure, or if things are on the right track. 3.5. And frankly, if an organization can't ask themselves - and their customers -- these hard questions, they cannot improve and innovate over the long-term. We stress the importance of daily self-examination... 4. We both agree that an organization has to be willing to change. And that they have to be willing to put everything on the table, or the working relationship will most likely be unfruitful. 5. "Being human. And finding solutions." The keys to success from Taja... 6. Once you know the "why" of your business, virtually everything else becomes so much simpler... 7. "How can we make your life easier?" This is the question EVERY business should ask of it's customers...including Taja and myself. 8. And if you've made your customer's life easier...word of mouth about you and your business becomes almost automatic. 9. And if your customer achieves that...then business becomes fun again...and worth getting up in the morning. 10. The importance of "the energy for success." 11. You can find Taja here at Pulp + Wire. ### If you want to make the lives of your customers easier, here are some tips! | 5/14/12 | Free | View In iTunes |
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[New Audio] You Can’t Hack The Human Stuff | I am a regular contributor to Alicia Arenas' blog, SaneraCamp: Radical Results for Entrepreneurs. Just the other day, I had an essay published there called Warning: Human Beings Ahead. But today, I thought I'd share an audio version of the essay. The central theme is this: I think too many entrepreneurs are distracted by technology, apps, social media (as a broadcast medium), and other fancy schmancy software. Distracted in that they think they can deploy this tech in place of hard work and human interaction and conversation. What do you think? ### Join our list to learn how to add a human side to your business. Drawing by Hugh Macleod. | 4/25/12 | Free | View In iTunes |
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Becky McCray: Why Your Business Needs To Adopt Small Town Rules! | My pleasure to welcome one of the truly cool and kind people of the social webs, Becky McCray, to IntrepidTV. Becky is an author, speaker, and rural entrepreneur...truly a small-town girl. Her latest book, co-authored with Barry Moltz, is called Small Town Rules: How Big Brands and Small Businesses Can Prosper in a Connected Economy. What do small town businesses know that big brands need to adopt? Becky and I discussed that and these other topics on the show: 1. Changes in the economy, technology, and a cultural change which lead to an increased focus on local, all make small town rules more important than ever. 2. This really fascinating contradiction: we are more connected GLOBALLY than ever...but yet small town rules are more necessary than ever. 3. We are as connected globally, as we are with the intimacy of local small-town relationships. Everyone knows, and can easily speak with, everyone else. 4. People used to trust the large brands, but nowadays, they are trusting small, local businesses too...and maybe even more so. 5. Large, global brands can adopt small town rules to connect with people on a deeply, personal level. This wasn't possible even just a few years ago. 6. Any business can connect with people online. What is the modern equivalent of seeing your neighbors at the local parade? Hanging and connecting with them on Twitter. [Becky share three SIMPLE AND POWERFUL online tips for small business] 7. It is not just about finding new business. It is also about nurturing existing relationships. And the importance of the community manager! 8. "Reputation is forever." You can learn more about Becky McCray and the book here, and purchase the book below (affiliate link): ### To learn how I am adopting small town rules to my business, join our list. Editor's note: my apologies for the video quality. I was in a rather poorly lit hotel room, coupled with weak WiFi, so today's skype isn't as good quality as I'd prefer. Appreciate your patience. The content still rocks though! | 4/23/12 | Free | View In iTunes |
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Peter Bregman: Master Distractions To Get The Right Things Done | Sometimes you stumble upon a book that has an immediate impact on how you conduct your life day-to-day. Peter Bregman's 18 Minutes: Find Your Focus, Master Distraction, and Get The Right Things Done did that for me. And I wanted to get Peter on the show so that I could share the book with you. Peter does CEO advisory work out of Bregman Partners, and is an author, consultant, and speaker. On the show, Peter and I discussed the following topics: 1. We are easily distracted, and the most important things aren't getting done. Peter wrote the book to address this problem. 2. You CANNOT get it all done. You are a limited resource. And what happens is the wrong things get done, instead of the important things. So, the purpose of the book? Well, if you can't get it all done, how do we make the right choices to do the IMPORTANT things? 3. We discuss WHY we feel like we have to get it all done. Perhaps we follow the wrong role models? 4. To make the necessary changes, you have to be able to break old habits and patterns...and how do you do that? 5. What does 18 Minutes actually mean? It is a process to help you get focused, and then STAY FOCUSED. [5.5. Part of the 18 Minute strategy is getting an hourly reminder to bring your day back into focus, to ensure that you are on track and focusing on the important tasks for the day. For me, I use the Re.minder iPhone app. I love it.] 6. The "Six-Box" To Do management system (this is really cool, and something I have begun to adopt myself...). This exercise helps you see what you are NOT doing towards your own stated important goals. 7. The importance of...the pause. This helps you create self-awareness, which is essential in making the right choices for yourself. 8. The fixed mindset verses the growth mindset. 9. It is one thing to learn how to say no, but the hard part is in the enforcement of it. 10. And to take it a step further, when you give someone instructions, you MUST be sure they execute them, because if you let it slide, you lose control. You can learn more about Peter Bregmen here, and purchase the book below (affiliate link): ### Join our intrepid list of business leaders. | 4/18/12 | Free | View In iTunes |
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Scott Dinsmore on IntrepidTV: Live Your Legend! | Scott Dinsmore is about helping people do the work that matters to them. What inspires him is the sad fact that 80% of the people on this earth do work that does NOT make them happy. Scott is trying to change that, and help those same people find a better path. He blogs and works out of Live Your Legend. He is about changing the world by helping you do work you love... SHOW NOTES: Scott and I discussed the following topics: 1. First, we discuss how in the heck it is still possible that people, in this day and age, still accept a life of mediocrity, and are willing to go to a job that is unfulfilling. There is a limiting belief prevalent in our society... 2. We discuss the question of whether or not people working a corporate gig, in a cubicle, can still do meaningful work that matters... 3. The importance of "starting with why," and how we both subscribe to the message of Simon Sinek. 4. The initial steps to understand your why, to understand how to live your legend...to start doing work that matters... 5. It starts with spending time with the right people...the right influencers. As he says, if you are trying to lose 30 lbs, don't spend all your time with people who are 30 lbs overweight... 6. The EPIC Work Tool Kit...which can be found here. ### [join our mailing list to help you do legendary work and business!] | 3/22/12 | Free | View In iTunes |
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Austin Kleon’s Steal Like An Artist: Business Lessons | You know that I feel we are all creatives. I don't mean we are all painters, musicians, or poets. I mean we are all problem-solvers and solutions-providers. Thus, we are creative. This is why I was so pleased to welcome Austin Kleon to the show, to discuss his latest book, Steal Like An Artist: 10 Things Nobody Told You About Being Creative. On the show, Austin and I discussed the following topics: 1. Are we ALL creatives? [short answer: yes] And do the ten lessons of this book apply to entrepreneurs? 2. Stop romanticizing that only a genius is creative. You are too... 3. And perhaps, if you change your mindset, and view yourself as a creative, you might bring a whole new viewpoint to what otherwise is a mundane day job... 4. You need to steal like an artist. And why that is CRITICAL to executing your business plan. 5. "See the world as raw material for YOUR work." [your job is to collect good ideas...] 6. Keep a note book. Keep a swipe file. Record your ideas and inspirations. 7. The importance of getting started. And why. "Inertia is the death of creativity." 8. Write the book you want to read. Create the product you want to use. Because if you try to create for everyone else, creativity is thus hard. But you will find that the world is large enough, you will ultimately find an audience for your work... You can learn more about the book here, and purchase it here (affiliate link): ### [learn more about being creative with your business strategy by joining our list] | 3/19/12 | Free | View In iTunes |
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Erika Napoletano: Why You Need To Be Unpopular | It's not everyday we're told to be unpopular...but that's exactly what Erika Napoletano suggests we do in this really fun and NSFW conversation: Erika is a copywriter, business strategist, author, and blogger out of RedHeadWriting.com. She is a breath of fresh air, and as you'll see in this interview, she has no fear about speaking her mind... As she says, she is unfiltered, uncensored, and unapologetic. She joins me to discuss her new book, The Power of Unpopular. On the show, Erika and I discussed the following topics: 1. What it means to be unpopular, and why we need to fight against societal norms of striving to be popular. The idea is that when you become unpopular with a certain audience, you become BELOVED by a more important audience... 2. And the role, positive or negative, social media plays into that idea... 3. Followers don't matter. The amount of relationships with real people do... 4. When you stop worrying about achieving popularity, and focus on people, you will naturally become popular with the right audience. 5. Conflicts makes for devoted fans (and customers), and storied rivalries prove this point: Coke vs. Pepsi, Mac vs. PC, or the Yankees vs. Red Sox. Devoted fans have a rival. The Yankees, cannot, and will not, be loved by everyone... 6. Instead, you must elevate your audience... 7. The continuing battle to encourage businesspeople to speak to a niche...not to EVERYONE. 8. Audience building strategy by way of the Sex Pistols, or how to stir up the passion from your customers! 9. Good vs. Bad publicity: publicity is bad when it reminds the audience that you've forgotten what it means to serve your customer. 10. "Love me, hate me, but don't be indifferent..." 11. How fighting to be unpopular can make it easier to be creative in telling your story... 12. The difference between unpopular and unlikeable. 13. The five ingredients necessary for an unpopular brand... Follow the book on Facebook, and you can purchase the book here (affiliate link): ### [be an intrepid -- and unpopular -- marketer by joining us here] | 3/12/12 | Free | View In iTunes |
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Jeff Goins on Intrepid Radio: On Writing and Creativity | Joined in the studio recently by Jeff Goins, author, writer, and blogger. You can learn more about Jeff here. Here, you can also download some great manifestos and other materials. On the episode, Jeff and I discussed the following subjects: 1. How to be a professional writer...and yet not devote full-time to the craft of writing. And despite that, still get book deals, build a large audience, and make a difference. 2. The debate about whether we are ALL creatives, or artists in our own way. Perhaps creativity is something that is obvious to you, but brilliant to someone else... 3. Steve Pressfield's notion of "the professional," and what it takes to turn pro. And how you have to turn pro in your head first... 4. The mindset of an author and a creative. And how finding passion in the work you are doing is essential to generate the ideas you write about and create. 5. Content marketing for sales and marketing is all about helping people, adding value, doing it well, and connecting with an audience. 6. Is the practice of writing effortless? Maybe, maybe not. But the key is to show up. And the more you work on a craft, the easier it becomes. It is no different with writing and creativity. 7. Guest posting, meaningful networking, and sincerely trying to get to know people -- are three keys to building an audience. Jeff's book, Wrecked, will be published later this year. We look forward to having him back to discuss it! ### [join my family of intrepid creatives here] | 3/6/12 | Free | View In iTunes |
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10 Benefits To Podcasting [New Audio!] | You may or may not know that I offer a FREE Content Marketing Course. You can sign-up for this course RIGHT HERE. The goal of the course is to help business folks get a better handle on the ins and outs of content marketing. So, I've created, and constantly update, a 30-part weekly course on the strategy and the tactics behind content marketing. In this case, I just created some new audio content to add to the course, and I wanted to share it here. In this podcast, which you can listen to above, I talk about ten benefits to podcasting: 1. Builds rapport with your audience. Hearing your voice works wonders to deepen the connection. 2. Creating audio content is easy. I recorded the audio here via my smartphone. 3. Interview others to create good content for YOU. You don't always have to create from scratch. 4. Podcasts are easy to share on the internet. The social webs are great for sharing and spreading! 5. Published podcasts become indexed content on the search engines, helping your SEO. Just tie the audio to the appropriate keywords! 6. The interview process for your podcast becomes high-end networking for you. All everyone benefits. The interview process is a great way to learn about someone. 7. Your audio content is available 24 hours a day. Helpful content when your audience wants it! 8. If your podcast guest is a prospect, the show experience is a kick ass sales call. The experience is memorable and fun. 9. Reaching out to invite someone to your show is much easier approach than a sales cold-call. And more effective. A sales call puts people on the defensive. A radio show invitation does not. 10. The interaction builds trust, rapport, and a friendship. Much easier to sell this way. Once again, sign-up for my FREE "Workingman's Content Marketing Course" right here! ### [in addition to the above course, you can also sign-up here to learn more about intrepid business strategy!] | 2/28/12 | Free | View In iTunes |
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6 Simple Keys To Successful Branding | I was speaking with a prospect of mine from the west coast the other day. We were discussing a brand vision development engagement, where I will help her craft a message and vision for what she wants her newly-formed organization to stand for. As a result of that chat, I jotted down six things we talked about, and wanted to share these with you. These are some simple, yet critical things you should think about when it comes to executing your brand vision and fulfilling your brand promise. 1. Start with why - Simon Sinek says we need to know why we do what we do. Why are you doing what you are doing? What is our purpose? What is our mission? 2. My obituary model - What do you want your obit to say? What cool story about your life and work should that obit say? What do you want people to think about when they reflect upon your life? So, write your obit right now. Then live it. 3. What emotions do you want people to feel when they interact - or are exposed to your brand? I want to distance run and achieve big things when I see Nike ads. What actions/emotions do you want people to feel with your brand? 4. The "Live vicariously though you" concept. Your story, and your mission, needs to be so compelling that people want to be a part of it, to go on the journey with you. In other words, to live vicariously through you. Read another way, they are living your brand too. 5. How can people contribute to the story? How can they add to it? Look at what Coca-Cola is doing with their Content 2020 initiative. You don't tell the story of your brand...your audience does. Empower them to do so... 6. Is living your brand promise enough to get you up and moving in the morning? If not, you need to find something else to do.... What do you think? What other ideas about branding can you share...or identify with? ### [learn more intrepid branding strategies here] [you can purchase Simon's book here (affiliate link): [photo from flickr] | 2/21/12 | Free | View In iTunes |
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Colin Wright on IntrepidTV [audio-only] | I published a series of IntrepidTV episodes around the turn of the year that were originally - and obviously - published on video. I've gotten a bunch of requests for the audio-only versions of four episodes (Julien Smith, David Meerman Scott, Jonathan Fields, and Amber Rae). I also had a bunch of requests for Colin Wright and Jason Falls, which were recorded way back in the fall that I will republish as audio-only soon too... So, this is the fourth of those six, Colin Wright. You can view the original broadcast on IntrepidTV with Colin here. [Oh, and rumor is, he will be swinging through Atlanta late March/early April. And yeah, he and I have been in touch to get him and crew in the studio to talk about their latest adventures...and perhaps get into other trouble while they are in town...] From now on, all episodes filmed for the TV show will also be available on mp3 for download at the time the original conversation is published. Enjoy my conversation with Colin Wright on his latest projects, minimalism, and world travel! ### [by the way, you are encouraged to subscribe to the Intrepid Radio podcast on iTunes here, and you won't miss a thing from here on out!] | 2/14/12 | Free | View In iTunes |
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Todd Schnick and Taja Dockendorf on IntrepidTV: Product Packaging and Psychology of Design | In this segment of the Todd and Taja Show, a special series on IntrepidTV, our discussion focuses on the art and science of product packaging. Discussion topics include: 1. Making an impact on the shelves, yet still moving the needle for your business. 2. The really really long list of things to think about when considering your product packaging. 3. Product design --> "Market testing" verses "The Steve Jobs Way." 4. Why to look at your future shelf space first! 5. The psychology of buying, and the psychology of design - with regards to product packaging. 6. Value of Pinterest with product design and sales: how Pinterest can be a organizational and design tool. 7. The "Looks Matter" design philosphy. 8. How going cheap with product packaging design will cost you more. 9. Whole Foods verses Wal-Mart. You can learn more about my co-host, Taja Dockendorf here. ### [learn more about psychology of good business here] [link to YouTube video here] [DOWNLOAD the mp3 by right-clicking on this link] | 2/11/12 | Free | View In iTunes |
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The Doers Vs. The Hiders | Spending time on the social web like I do, I observe a lot of people. I find this time fascinating. It is how I observe the market, attempt to discern trends, and of course, keep tabs on what my friends, clients, and prospects are thinking about. But one thing does frustrate me. And that is when I observe countless amounts of people attending event after event, meetup after meetup, conference after conference, and networking event after networking event. I am not judging these people. I wish I had more time to hang at these events. But I sure wish I understood how in the hell they have the time to do this? In fact, it gets me wondering: Am I so poor at time management that I am unable to make the time to attend these things? Or is it that I am busy with client project work - or in my studio - that I just don't have the time? Are these people just so much better at time management than me? Or are they not doing as much project work as me, and thus have more time? Or is it that some people are battling the resistance, and hiding from doing the work? Someone told me that I haven't been as active on Twitter as usual. I, of course, said that I had been busy. Don't you understand I've got work to do, I thought to myself?? There are two types of leaders: those that DO, and those that tell you how to DO. The first batch have ZERO time to futz online all day. They are out doing. The second batch seem to be able to spend countless hours on the social web each day, speaking at every conference, making guest appearances on podcasts, and authoring books on how to DO... I am not judging these folks. I admire their ability to pull it off. I just wonder who we really want to emulate? ### [join my merry band of intrepid doers, and hack life and business with us!] [h/t to julien for planting this idea in my mind. thanks for the lost sleep...] [photo from flickr] | 2/4/12 | Free | View In iTunes |
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David Meerman Scott on IntrepidTV [audio-only] | I published a series of IntrepidTV episodes around the turn of the year that were originally - and obviously - published on video. I've gotten a bunch of requests for the audio-only versions of four episodes (Julien Smith, David Meerman Scott, Jonathan Fields, and Amber Rae). I also had a bunch of requests for Colin Wright and Jason Falls, which were recorded way back in the fall that I will republish as audio-only soon too... So, this is the third of those six, David Meerman Scott. You can view the original broadcast on IntrepidTV with David here. From now on, all episodes filmed for the TV show will also be available on mp3 for download at the time the original conversation is published. Enjoy my conversation with David Meerman Scott on his latest book, Newsjacking! ### [by the way, you are encouraged to subscribe to the Intrepid Radio podcast on iTunes here, and you won't miss a thing from here on out!] | 2/2/12 | Free | View In iTunes |
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Amber Rae on IntrepidTV! [audio only] | I published a series of IntrepidTV episodes around the turn of the year that were originally - and obviously - published on video. I've gotten a bunch of requests for the audio-only versions of four episodes (Julien Smith, David Meerman Scott, Jonathan Fields, and Amber Rae). I also had a bunch of requests for Colin Wright and Jason Falls, which were recorded way back in the fall that I will republish as audio-only soon too... So, this is the second of those six, Amber Rae. You can view the original broadcast on IntrepidTV with Amber Rae here. From now on, all episodes filmed for the TV show will also be available on mp3 for download at the time the original conversation is published. Enjoy my inspiring and uplifting conversation with Amber! ### [by the way, you are encouraged to subscribe to the Intrepid Radio podcast on iTunes here, and you won't miss a thing from here on out!] | 1/31/12 | Free | View In iTunes |
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Julien Smith on IntrepidTV [audio only!] | I published a series of IntrepidTV episodes around the turn of the year that were originally - and obviously - published on video. I've gotten a bunch of requests for the audio-only versions of four episodes (Julien Smith, David Meerman Scott, Jonathan Fields, and Amber Rae). I also had a bunch of requests for Colin Wright and Jason Falls, which were recorded way back in the fall that I will republish as audio-only soon too... So, this is the first of those six, Julien Smith. You can view the original broadcast on IntrepidTV with Julien Smith here. From now on, all episodes filmed for the TV show will also be available on mp3 for download at the time the original conversation is published. Enjoy our conversation around Julien's book, The Flinch... ### [by the way, you are encouraged to subscribe to the Intrepid Radio podcast on iTunes here, and you won't miss a thing from here on out!] | 1/30/12 | Free | View In iTunes |
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Focusing On Your Niche [Audio] | If you are attempting to simplify your business, and make running your business less complicated, it would be an important first step to focus on a niche. You can't be everything to everybody. You can succeed in business by serving a very tight and specific segment of the market place. That doesn't mean you cannot service and help other customers (outside the niche), but it does mean you MUST focus on your niche with your marketing message and program. A tighter niche also makes it easier for word of mouth...too broad a market makes it more difficult to make referrals. ### [join our intrepid community to rock business strategy!] [photo from flickr] | 1/23/12 | Free | View In iTunes |
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Living A Meaningful Life: An Intrepid Radio Special Edition with The Minimalists | Finally. The book on minimalism that I've been looking for... one to help people finally understand what this movement is really about. Written by my friends Joshua Millburn and Ryan Nicodemus, known as The Minimalists. On this show, Joshua and Ryan join me to talk about their latest book, Minimalism: Live A Meaningful Life. This isn't, however, a book about minimalism from the standpoint of owning less than 100 things, without a car or living a life in solitary. This is a very personal and transparent account about stripping away life's excess to focus on the five things that matter most towards living a happy, meaningful life: health, relationships, passions, personal growth and contribution. I've created a list of people I am sending this book to. You will too... You can purchase the book here (affiliate link): [to simplify your business, join my intrepid list] | 1/17/12 | Free | View In iTunes |
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Instant Podcasts. Just Add Water. | Just making a simple point... ...about how simple it is to generate a podcast to educate your marketplace. I will publish this post at 115pm on Monday, January 16, 2012. I started this post at 12:50pm. Using your smartphone, of which most have a voice recorder or voice memo tool, I recorded a short three-minute piece of audio content. I then did the following: 1. Emailed the file to myself. 2. Uploaded the m4a file to iTunes. 3. With a mouse click, converted the file to an mp3 file. 4. Uploaded the file to my hosting service, although for small media files like this, you don't really need a hosting service. 5. Synched the file to my wordpress blog using a free plug-in called Powerpress. 6. Wrote 130ish words of supporting copy. 7. Hit publish. 8. Boom. Instant podcast. No more excuses guys, in sharing meaningful ideas with your audience... | 1/16/12 | Free | View In iTunes |
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Greg Giesen on Intrepid Radio: Mondays At 3 | A pleasure to be joined by Greg Giesen on Intrepid Radio. Greg is the author of Mondays At 3: A Story For Managers Learning To Lead, a novel about management and leadership. Key takeaways and highlights from the show: 1. Explains why he wrote a "management" novel - and why that approach is important to your learning. 2. Most new managers (and old ones too) struggle because they do not have the best people skills. 3. And...most organizations aren't set up appropriately to account for and mentor new and inexperienced managers. 4. We discuss the soft side of managing and the evil of organizational gaps. 5. The importance of, and how, and organization can encourage self-learning and professional development. 6. And how to stay motivated long-term. Greg mentions group dynamics, life coaching and appropriately-sized mastermind groups. You can learn more about Greg Giesen here, and purchase the book here (affiliate link): | 1/11/12 | Free | View In iTunes |
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Steve Jones on Intrepid Radio – Brand Like A Rock Star | A pleasure to welcome Steve Jones to Intrepid Radio, author of Brand Like A Rock Star: Lessons From Rock and Roll To Make Your Business Rich and Famous. Let me just say this. This is one of the most entertaining books I've read in a long while. It is takes the experiences and stories of rock and roll artists, and applies those lessons to branding your business. Trust me when I say, you will learn something from this read. And have a damn good time doing it. [see special video bonus below - an intrepid companion piece to the book!] Highlights from the show: 1. We talked about the Grateful Dead, and how they built an international brand by sharing, and giving things away. 2. Jimmy Buffet built an international following selling an experience. It isn't about your product...it is about the experience surrounding your product. 3. How the Sex Pistols challenged the status quo, and why your business should too... 4. How KISS excels at being different, and why that matters to your branding. You get attention when you do something no one has ever seen before... 5. Is there a business lesson from the Jamaican bobsled team? Find out by listening... 6. What can you learn from Harley-Davidson? 7. Is all hype good for you and your business? Or are you better off with honesty, transparency and a wee bit of humanity instead? [hint: get a taste of the other artists talked about in this book by scrolling down...] You can learn more about the book and blog here. And you can purchase the book here: So, what I thought I'd do is make a companion supplement to the book. Featured below are videos from most of the rock stars featured in Steve's book. Enjoy, and play along whilst reading the book! | 1/5/12 | Free | View In iTunes |
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Email Specialist Ben Settle on Intrepid Radio | One of my goals with the radio show and video series is to provide helpful, educational content to my readers. Today's episode, featuring email marketing specialist Ben Settle, is one of the more helpful pieces of content we've produced to date. You can sign-up for Ben's email marketing teachings and mailing lists here. You probably do email marketing. And you probably do it wrong. Or at least can certainly do it better. But Ben isn't one of those standard email gurus. In fact, he does everything against the grain. And succeeds in doing so... With the right list and strategy, email marketing is the most effective marketing you can do. Some highlights from the show: 1. Find out what urinary tract infections, bikinis and phantom poop have to do with great email. 2. The psychological impacts of good email. 3. Why sending email once-a-day is a smart move. 4. The difference between using email to sell products, verses selling consulting services. 5. Would you rather work with a celebrity? Or with an unknown. Learn what I mean by listening... 6. Plus a hearty discussion on how to properly build your list, the best distribution platforms and tactics, autoresponders, design and layout, and mastering content generation (as in, all you have to do is write an email to a friend...). I hope you get some benefit from today's show. I plan to forward this broadcast to everyone I know who wants to succeed at effective email marketing campaigns... Thanks for listening! ### [Join my weekly marketing email list here.] [Like what you hear? Subscribe to the podcast via iTunes. And if you would be so kind, give us a positive customer rating. Thanks!] | 12/21/11 | Free | View In iTunes |
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Talking Trade Show Strategy on RainToday.com | I had the pleasure to participate in a podcast discussion with my friend Michelle Davidson, of RainToday.com recently. You may be aware of this service, Trade Show Radio, provided by my other business, Dreamland Interactive. And we do discuss some of the merits of this service offering on this interview... But, I share it here because Michelle and I dive deeply into how to best maximize your trade show spend, create your show strategy, how to engage with real business opportunities on the trade show floor, and how to integrate social media into your strategy. If you do trade shows, I hope you'll find some benefit listening to this broadcast. Thanks Michelle, for the opportunity to be interviewed... | 11/17/11 | Free | View In iTunes |
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Author and Minimalist Joshua Millburn on Intrepid Radio! | A pleasure to welcome back Joshua Millburn to Intrepid. Joshua, and his The Minimalists co-contributor Ryan Nicodemus, joined me a while back on IntrepidTV. But today, we got together to discuss Joshua's new collection of short stories, Falling While Sitting Down, released this week. On the show, we discussed the following topics: 1. The differences in the creative process between non-fiction ad fiction. 2. Dealing with imperfections and how most, if not all, creatives deal with that reality. Joshua shares his lessons learned. 3. We discussed the motif and the theme of the collection, particularly in Joshua's four pieces. 4. And we talked about the three individuals who also contributed a short story, one of which is a previous guest on this show. We also talked about what it was like to work with them. 5. Joshua shares some of the experiences learned from the book launch process: how social media, building community and demonstrating passion play an integral role. 6. Finally, we talk about his upcoming projects: a novel due out next year and a new ebook from The Minimalists. You can learn more about Joshua Millburn here. You can purchase his new collection here: ### [join my free newsletter, or subscribe to the blog feed] | 10/29/11 | Free | View In iTunes |
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Intentional Networker Patti DeNucci on Intrepid Radio! | A real pleasure to welcome Patti DeNucci to Intrepid Radio. Patti has been a good friend for quite a while now, and an amazing supporter of this blog. She will soon publish her latest work, The Intentional Networker. You can learn more about the book, and Patti, right here. Patti is an author, speaker, business consultant and master connector. Networking remains as important as ever, in fact, even more so. But Patti makes the key point that you must know who you are, what you are about, and what your mission and purpose is before you can ever become a master connector and networker. Patti and I talk about how networking has changed over the last 5 to 10 years, the importance of making quality referrals, the importance of building relationships, quality verses quantity in your networking, to name a few discussion topics. But being intentional about your goals, and networking with a true purpose and strategy, are the true keys to success, and the ones most often ignored... You can purchase the book here (affiliate link): ### [join my free newsletter, or subscribe to the blog feed] [subscribe to my podcast via iTunes] | 8/29/11 | Free | View In iTunes |
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Nametag Scott Ginsberg on Intrepid Radio! | Gosh, I cannot remember exactly when I first stumbled onto Scott Ginsberg's blog, Hello My Name is Scott, but I've been a fan of his writing and style ever since... You might know him as the Name Tag guy, the fellow who, as of this writing, has worn a name tag for 3,949 straight days... We talk about why he does that on the show... Scott is an entertaining fellow, and smart as heck. We talk about the power of personal branding and how to create unique personal brand, and Scott shares his best advice for entrepreneurs. Sanity is highly overrated. | Scott Ginsberg We also talk about creativity, and how "volume" and "being pervasive" are what matters in publishing and generating content. Scott shares his strategy behind how he comes up with the ideas for all his content. You should check out his brandtag identity collages, which he talks about on the show... Check out Scott's latest book (affiliate link): ### [join my free newsletter, or subscribe to the blog feed] [subscribe to my podcast via iTunes] | 8/25/11 | Free | View In iTunes |
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Taja Dockendorf on Intrepid Radio! | A pleasure to be joined by Taja Dockendorf, principal of Pulp + Wire, a strategic, creative, web and branding firm based in Portland Maine. The main theme of the show was branding strategy for entrepreneurs, starting off by clarifying what the definition of branding actually is (too many get it wrong). Taja shared what she believes is the critical first step in establishing your brand, as well as what she considers the most important branding mistake entrepreneurs make. Taja and I talked about how entrepreneurs can maximize their marketing spend, and once they engage a professional agency and consultancy, how to be a better client to achieve the best results. Lastly, we discussed two critical reasons why entrepreneurs and small businesses should engage on the social web, as well as important decisions when considering your online presence. You can learn more about Taja and her company by clicking here, and find them on Twitter here. ### [join my free newsletter, or subscribe to the blog feed] [subscribe to my podcast via iTunes] | 8/22/11 | Free | View In iTunes |
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Christopher Penn on Intrepid Radio! | An honor to be joined by author, blogger, and marketing strategist Christopher Penn on Intrepid Radio. Chris blogs from Awaken Your Superhero, and just recently published a new book called Marketing White Belt: Basics for the Digital Marketer. On the show, Chris and I talked about the new book, what he means by "Awaken Your Superhero" and we discussed the differences between grand strategy, campaign strategy, and tactics. Chris also shared some invaluable advice around email marketing, the most common mistakes people make with email marketing, and finally, we talked about the importance of web analytics. A quick word about Chris' book, Marketing White Belt. I downloaded the book to my kindle, and quite honestly, really enjoyed the refresher course in SWOT analysis, marketing strategy, and applying the 4 "P's" to modern marketing. If you are in marketing (read: all of us), this book is worth your time! You can purchase the book here (affiliate link): [join my free newsletter and receive intrepid marketing insights] [subscribe to the blog feed] [subscribe to my podcast via iTunes] | 7/31/11 | Free | View In iTunes |
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Todd Henry on Intrepid Radio! | I've now interviewed 33 guests on the relatively young Intrepid Radio show...and rarely have I enjoyed a guest more. Todd Henry is the author of the new book The Accidental Creative: How To Be Brilliant At A Moment's Notice, published just last week. So, it was a lot of fun to talk creativity and design with Todd. We talked about how we both believe all business people are, in fact, creatives, but that most people don't act that way. Or that too many work environments don't empower their people to be creative. We discussed the concept of being creative on demand. The book will be helpful in showing you how to make the small, day-to-day behavioral changes you need to make in order to be brilliant at a moment's notice. And how to get into a creative rhythm. Consuming meaningful content, instead of watching Jersey Shore, helps too. So, if you are creative...meaning you solve problems, work with customers, are on the innovation team, part of the marketing and sales teams...you need this book. Hope you enjoy our conversation! Check out the book's promotional video: The Accidental Creative: How To Be Brilliant at a Moment's Notice from Accidental Creative on Vimeo. You can learn more about the book and Todd Henry by clicking here, and you can purchase the book below (affiliate link): ### [Todd Schnick is a marketing strategist, helping entrepreneurs become intrepid marketers...] [join my free intrepid newsletter] [subscribe to the blog feed] [subscribe to my podcast via iTunes] | 7/10/11 | Free | View In iTunes |
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Randy Gage on Intrepid Radio! | A fun, but meaningful, diversion from the usual offering on Intrepid Radio: pleased to welcome Randy Gage to the show! Randy Gage helps people crush their limiting beliefs to achieve a life of prosperity. From here, Randy writes, speaks, and teaches you how to achieve abundance. On the broadcast, Randy explains that we are ALL born to be rich, and discussed the importance of belief. He and I discussed how so many people get trapped into a life they hate, living paycheck to paycheck. Randy shares basic steps one can take to live a life of abundance, and how he moved from failure to success. We also talked about the common phenomenon where people read a book, watch a speech, get motivated...but then let that inspiration fade. Randy explains how to combat that. Finally, Randy shares his secrets for generating meaningful content on his blog, day after day... It was a fun interview, and made me realize the little things we can do to live an abundant life... ### [join my free intrepid newsletter] [subscribe to the blog feed] [subscribe to my podcast via iTunes] | 6/24/11 | Free | View In iTunes |
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Carol Roth On Intrepid Radio! | Are you an entrepreneur? Do you want to be an entrepreneur? Are you wearing business beer goggles? If so, then you need to spend some time with Carol Roth and this interview. Carol is the New York Times best-selling author of The Entrepreneur Equation, blogger, and successful business advisor. And most importantly, she ain't afraid to tell you if you have spinach in your teeth (you'll see what I mean in the interview)... On the show, Carol explained why she wrote this book, despite the thousands of books already on the market for entrepreneurs. She explains how to stack the odds for success in your favor, she cites two important questions to ask yourself before becoming an entrepreneur, important traits she has seen in successful entrepreneurs, how we can all use Oprah for entrepreneurial inspiration, and of course, she discusses her "spinach in your teeth" philosophy. Finally, by listening to the show, find out and see if I am lucky enough to score a Carol Roth Action Figure, as seen on the right. You can purchase the book here (affiliate link): ### [join my free intrepid newsletter] [subscribe to the blog feed] [subscribe to my podcast via iTunes] | 6/8/11 | Free | View In iTunes |
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Miriam Salpeter On Intrepid Radio! | A real pleasure to welcome a good friend to Intrepid Radio, author Miriam Salpeter. She is a social media strategist for job seekers, job search coach and resume writer. Miriam, who consults out of Keppie Careers, has just published a new book, Social Networking For Career Success! And she joined me to discuss that new book on the show. We discussed the reasons she decided to write the book, why creating a personal brand is so important for a job search, the importance of "being" your brand online, the future of resumes, why people should act like a "human," the importance of blogging, and, of course, the most common mistakes job seekers make utilizing social media. If you are seeking a new job, you better listen to this interview... You can purchase the book here (affiliate link): ### [join my free intrepid newsletter] [subscribe to the blog feed] [subscribe to my podcast via iTunes] | 6/7/11 | Free | View In iTunes |
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Duct Tape Marketing’s John Jantsch on Intrepid Radio! | As I said on the broadcast, I launched this show to enable me to connect with people like John Jantsch, of Duct Tape Marketing. I've been learning from John since I launched Intrepid over four years ago. It was a pleasure to visit with him. To launch the show, John talked about how he started Duct Tape Marketing, why he named it Duct Tape, and explained how his Duct Tape Consulting Network works. He shared the most common mistake that most small business people make, and explained the importance of implementing the Duct Tape marketing system. We discussed his most recent book, The Referral Engine. Referrals are a critical component in generating new business for most small business, but yet most small businesses have no process in place to maximize and encourage more referrals, and this is the main reason John wrote the book. John and I talked about the importance of podcasting for small business people, as a content-generator, means of increasing referrals, and as a prospecting strategy. Finally, John reported what he says to small business people who remain uncertain about social media, and how they will suffer without it. You can purchase The Referral Engine here (affiliate link): ### [join my free intrepid newsletter] [subscribe to the blog feed] [subscribe to my podcast via iTunes] | 5/21/11 | Free | View In iTunes |
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Dan McDade On Intrepid Radio! | Episode 26 brings intrepid friend Dan McDade to Intrepid Radio! Dan is the author of The Truth About Leads, and President and CEO of Pointclear, a prospect development company. Dan and I delved a little deeper into the Lead Generation portion of his book, so we talked about the challenges of direct marketing in developing leads, and the particular importance of list development and market segmentation. Dan also shares the power behind a multi-touch, multi-media, and multi-cycle sales process, and why so many sales people quit too early in the process. [this section is worth listening to...] Dan will return soon to continue our conversation. You can purchase the book here (affiliate link): ### [join my free intrepid newsletter] [subscribe to the blog feed] [subscribe to my podcast via iTunes] | 5/19/11 | Free | View In iTunes |
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Jill Konrath on Intrepid Radio! | I've had the pleasure to interview a lot of amazing sales leaders on this show. And then there's Jill Konrath... Jill is the author of sales best-sellers Snap Selling and Selling To Big Companies, and someone I've had the pleasure to interview before. Trust me, I learn something from her. Every. Single. Time. During this conversation, Jill walks us through why she wrote Snap Selling, the importance of providing value with EVERY interaction, outlines the most common mistakes when trying to sell into larger organizations, how to initiate conversation with crazy-busy executives, how sales managers should prep sales campaigns to large organizations, and how social media has impacted selling to large organizations. Finally, Jill engages me in some role play, which methinks you'll find very, very helpful... If you are in sales (read: You!), you should listen to this chat... You can purchase Jill's best-selling books here (affiliate links): ### [join my free intrepid newsletter] [subscribe to the blog feed] [subscribe to my podcast via iTunes] | 5/15/11 | Free | View In iTunes |
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Sarah Evans on Intrepid Radio! | A real pleasure for me to welcome Sarah Evans to Intrepid Radio! Sarah, a PR and social marketing strategist, runs Sevans Strategies and blogs here. Sarah joined me today to promote a social marketing and PR boot camp she is conducting in Atlanta next week. You can learn more about the boot camp here, and a quick shout out to Stefany Sanders of Jackson Spalding, who helped arrange this interview, and is sponsoring the event. In addition to talking about her boot camp, Sarah and I had an enlightening conversation about how social media has impacted the practice of PR, the common mistakes organizations make when conducting social media and PR campaigns, how organizations should ramp up a social media program, and some things for small business people to think about with regards to their own PR efforts. It was an educational 20 minutes. Enjoy! ### [join my free intrepid newsletter] [subscribe to the blog feed] [subscribe to my podcast via iTunes] | 5/11/11 | Free | View In iTunes |
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Mike Schultz + John Doerr on Intrepid Radio! | In late 2010, I had the pleasure to contribute an article to RainToday, and have enjoyed my association ever since. And the other day, it was a pleasure to welcome the Rain Group's President, Mike Schultz, and Co-President John Doerr on to Intrepid Radio. Mike and John have just published a new book, Rainmaking Conversations: Influence, Persuade And Sell In Any Situation, a great new read about how to succeed in sales. You can learn more about the book here. On the show, we talked about why they wrote this book, and why they wrote it now. We discussed how to start a meaningful conversation that leads to sales, the most common mistakes that kills sales, the 16 principles of influence in sales, and the importance of treating prospects like human beings. You can purchase the book below (affiliate link): ### [join my free intrepid newsletter] [subscribe to the blog feed] [subscribe to my podcast via iTunes] | 5/10/11 | Free | View In iTunes |
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Mike Brown On Intrepid Radio: The Brainzooming Episode! | Episode 22 of Intrepid Radio may go down as my favorite so far. Brainzooming's Mike Brown and I, in fact, may have launched a discussion topic that will likely require multiple appearances to continue the debate... Gotta love it when we use Sgt. Pepper's Lonely Hearts Club Band as a basis for a conversation about innovation verses creativity. Mike, the founder of Brainzooming, and I centered our conversation around creativity. We discussed why so many struggle with creativity, how to work around creative blocks, how to build a company culture that fosters creativity, and thus innovation. We also talked a bit about the importance of strategic thinking, which in my opinion, is a creative process. But we had a scintillating conversation about the differences between creativity and innovation... More to come on this idea. Stay tuned to Intrepid Radio. Mike will be back soon to continue our discussion(s)... ### [join my free intrepid newsletter] [subscribe to the blog feed] [subscribe to my podcast via iTunes] | 5/6/11 | Free | View In iTunes |
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Debbie Qaqish On Intrepid Radio! | A real pleasure to be joined by Debbie Qaqish on Intrepid Radio last week. Debbie, a former guest of mine on the High Velocity Radio Show, was kind enough to join me on my show. She is the Chief Revenue Marketing Officer for The Pedowitz Group. Debbie and I talked about what the true definition of a revenue marketer is, discussed marketing automation, why organizations struggle with demand generation, what a typical engagement with The Pedowitz Group looks like, and finally, we discussed her upcoming book (out later this year), The Rise of the Revenue Marketer. ### [join my free intrepid newsletter] [subscribe to the blog feed] [subscribe to my podcast via iTunes] | 5/2/11 | Free | View In iTunes |
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Daphna Edwards Ziman on Intrepid Radio! | Excited to be joined by author and internationally known philanthropist Daphna Edwards Ziman, author of the upcoming novel, The Gray Zone. Daphna and I had a very important discussion about her life's mission on helping and aiding abandoned children around the world. She shares a very powerful story about what inspired her to take up that life's work... Her debut novel promises to be a fascinating tale: A seductive young woman chooses the dangerous path of confronting the justice system and corporate power for the sake of her children, her passion for life, and her desire to be loved... You can learn more about Daphna Edwards Ziman, and the book, right here. And learn about her work benefitting children around the world at Children Uniting Nations. Pre-order the new book, and proceeds will benefit children with psychological and neurological issues. You can purchase the book here (affiliate link): ### [join my free intrepid newsletter] [subscribe to the blog feed] [subscribe to my podcast via iTunes] | 4/27/11 | Free | View In iTunes |
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Fiction Author H.T. Narea on Intrepid Radio! | Episode 19 brings us international intrigue, financial terrorism, and breathless globe-trotting to stop a threat to bring down the global economy. Yes, Intrepid Radio brings you H.T. Narea's financial fiction thriller The Fund! H.T., an international investment banker by trade, and I had a fascinating discussion about the real threat of international financial terrorism. Is the threat real? Is our government prepared to fend off such a threat? Listen to H.T. as he answers those questions. Click here to learn more about H.T. and the book! [enjoy this great trailer for The Fund] You can purchase this thrilling book here (affiliate link): ### [join my free intrepid newsletter] [subscribe to the blog feed] [subscribe to my podcast via iTunes] | 4/23/11 | Free | View In iTunes |
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Kevin Grossman on Intrepid Radio! | Episode 18 of Intrepid Radio brought new friend Kevin Grossman to the house! Kevin and I were introduced by mutual friend Alicia Arenas, and it was a pleasure to finally chat with him. Kevin blogs out of Marcom HRsay, and serves as VP + Research Director of Human Capital Management at Ventana Research. Kevin and I talked about emotional intelligence, human capital management, what too many organizations are doing wrong with with their talent management, and how technology is impacting HCM and HR. ### [join my free intrepid newsletter] [subscribe to the blog feed] [subscribe to my podcast via iTunes] | 4/17/11 | Free | View In iTunes |
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Enchantment’s Guy Kawasaki on Intrepid Radio! | I was blessed to welcome Guy Kawasaki to Intrepid Radio this week. Guy is someone I have long admired, and it was a pleasure to spend a few minutes with him. He is a former chief evangelist with Apple, founder of both Garage Technology Ventures and Alltop, as well as a best-selling author and speaker. In this episode, Guy talks about the latest book, Enchantment: The Art of Changing Hearts, Minds, and Actions, the importance of enchanting employees (not just customers), how to make your customers evangelists for your brand, how to overcome fear to be entrepreneurial, the power and utility of Alltop, how to send proper email that will be opened and acted upon, and how to overcome resistance. It was a meaningful 20 minutes for me, I know you will enjoy and benefit too... You can purchase the book here (affiliate link): Reference: Enchantment (Facebook), Guy Kawasaki, Garage Technology Ventures, Alltop ### [join my free intrepid newsletter] [subscribe to the blog feed] [subscribe to my podcast via iTunes] | 4/13/11 | Free | View In iTunes |
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Eric Fletcher On Intrepid Radio! | Episode 16 of Intrepid Radio brings us Eric Fletcher, who serves as CMO of large, national law firm. He and I met virtually a few weeks back when we both were a part of Alicia Arenas' March Marketing Madness project... Eric and I had an interesting discussion about how the recent recession impacted - and forever changed - marketing of the service industry, large law firms, and professional services. We debated how big time law firms compete in a brutally competitive marketplace, and how law should integrate social media. We talked about leadership (or lack thereof) in our politics and culture, as well as the latest project coming from The Social CMO coming later this year... For your reference, we mention The Social CMO in the interview, and you can find Eric Fletcher on Twitter here... ### [join my free intrepid newsletter] [subscribe to the blog feed] [subscribe to my podcast via iTunes] | 4/11/11 | Free | View In iTunes |
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Sales Leader Tibor Shanto on Intrepid Radio! | Hard to believe we are already at episode 15 of Intrepid Radio. And pleased to be joined by sales leader, author, speaker, and trainer Tibor Shanto! Tibor and I had an engaging discussion on sales EXECUTION verses intense planning and prep, the difference between proactive and reactive sales, the value (and flexibility) of process and methodology, his Edge Framework, and the impact of Sales 2.0. Tibor is also the author of the award-winning book Shift - Harness the Trigger Events That Turn Prospects Into Customers, which you can find below (affiliate link): You can find Tibor's blog The Pipeline here! ### [join my free intrepid newsletter] [subscribe to the blog feed] [subscribe to my podcast via iTunes] | 4/6/11 | Free | View In iTunes |
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Joel Runyon On Intrepid Radio: Doing Impossible Things | When I stumbled upon Joel Runyon on Twitter, I knew I had found a perfect guest for Intrepid Radio. Here is a young man, just a few years out of college, needing more out of life. He wanted to live his bucket list. He wanted to do things worth talking about, worth writing about. The result is The Blog of Impossible Things. Talk about living an intrepid life... On the show, we talked about what prompted his decision to seek out accomplishing impossible things, what is wrong with thinking outside the box, how someone else can achieve this and then we discussed several of the impossible things he's actually achieved, as well as his upcoming plans -- which include skydiving with 40 people... You can find Joel on Twitter here. ### [join my free intrepid newsletter] [subscribe to the blog feed] [subscribe to my podcast via iTunes] [subscribe to my paid newsletter - receive edgy, NSFW content on marketing] | 3/29/11 | Free | View In iTunes |
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Jeff Ogden on Intrepid Radio! | Over the past two weeks, I've had the pleasure to connect and work with sales and marketing leader Jeff Ogden, and he was gracious enough to join me on Intrepid Radio. He and I had the pleasure to work together on Alicia Arenas' March Marketing Madness project. Jeff and I had a fun and engaging discussion about the common mistakes organizations makes in B2B sales, lead generation, content generation, HubSpotTV, and the strong marketing utility of publishing white papers and guest posting. You can find Jeff Ogden's website here! ### [join my free intrepid newsletter] [subscribe to the blog feed] [subscribe to my podcast via iTunes] [subscribe to my paid newsletter - receive edgy, NSFW content on marketing] | 3/25/11 | Free | View In iTunes |
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Sales Leader Anthony Iannarino on Intrepid Radio! | On his sales blog, Anthony Iannarino churns out about 7,500 words a week about how to excel in sales...from being a better individual sales rep, to being a successful and long-term sales manager, to how to actually develop business acumen that makes you truly valuable to your market...and thus making the sales process easier. That's why it was a great pleasure to welcome him to Intrepid Radio. We talked about why so many struggle with sales, the role social media plays in sales, how to find and nurture dream clients, and about how both an individual sales rep AND a sales manager can implement changes today and see dramatic, immediate results. Finally, we talk about the disciplines Anthony employs to churn out so much great content on his blog. You can find his The Sales Blog right here. ### [join my free intrepid newsletter] [subscribe to the blog feed] [subscribe to my podcast via iTunes] [subscribe to my paid newsletter - receive edgy, NSFW content on marketing] | 3/18/11 | Free | View In iTunes |
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Surviving Your Serengeti’s Stefan Swanepoel on Intrepid Radio! | I never thought the study and understanding of animals would have an impact on how I view business and life. Until I read Stefan Swanepoel's book Surviving Your Serengeti. I wasn't certain I would enjoy a business fable book about the African Serengeti. But it was a great read, and one I will heartily recommend to others. With our podcast discussion, it is worth listening just to hear Stefan's passionate description of seven animals of the Serengeti - and the specific skills they employ to survive. Stefan goes on to explain how we apply those very skills into our own self-discovery to improve our business and life. We also discuss a fun online tool where you learn what animal you are! You can learn more about Surviving Your Serengeti here. And you can purchase the book here (affiliate link): ### [join my intrepid newsletter] [subscribe to the blog feed] [subscribe to my podcast via iTunes] | 3/10/11 | Free | View In iTunes |
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Dan Waldschmidt on Intrepid Radio! | There are sales leaders, bloggers, and gurus. And there is Dan Waldschmidt. Extreme. Controversial. No holds barred. In your face. And right on the damn money. This conversation with Dan will shake up how you think about, how you view, and how you execute your sales process. Dan and I talk about how to be edgy in your sales conversations, he explains his edgy conversation matrix, the worst mistakes sales people make, how to blast through old school methodologies, and Dan gives a couple of pointers on how to shake things up immediately. You can find Dan Waldschmidt's blog here! ### [join my intrepid newsletter] [subscribe to the blog feed] [subscribe to my podcast via iTunes] | 3/9/11 | Free | View In iTunes |
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Joshua Becker on Intrepid Radio – Living A Simple, Fulfilling Life | About eighteen months ago, I decided to work towards living a simpler life, and embraced some minimalist principles into my life. I started a small blog on the topic. And I even wrote about minimalist marketing. That's why it was such a pleasure to welcome Joshua Becker to Intrepid Radio. A blogger and author, Joshua is one of the principle leaders in the minimalist movement, and one of it's most appreciated writers. He has written two best-selling e-books, and blogs out of Becoming Minimalist. Joshua and I had an important discussion about what the true definition of minimalism is, how to best educate people about what minimalism will really mean to them, how to practice minimalism with a family, and the signs exhibited by a person who could benefit from minimalist principles. And oh, we talk about the Red Sox too... Don't miss this conversation. Joshua and I agree that minimalism is about stripping away the clutter (both physical and mental) that distract, and serve to prevent you from living a more meaningful and fulfilling life... You can purchase his latest e-book, Inside Out Simplicity here. This was a great read, and changed my thinking on how to live life day-to-day... ### [join my intrepid newsletter] [subscribe to the blog feed] [subscribe to my podcast via iTunes] | 3/5/11 | Free | View In iTunes |
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Jay Baer on Intrepid Radio! | It was a real pleasure to welcome Jay Baer to Intrepid Radio this past week. Jay blogs out of Convince and Convert, and is the co-author of The Now Revolution with Amber Naslund. The book is a must read. In fact, here is my review. If your organization is trying to participate on the social web, this book is necessary. Jay and I had a fun discussion and discussed topics such as how organizations begin to make the cultural shifts necessary to win on the social web, about how to organize your armies, content generation, how to use the "new telephone" and why listening is so important, and then, of course we talked about Amber... You can purchase the book here (affiliate link): ### [join my intrepid newsletter] [subscribe to the blog feed] [subscribe to my podcast via iTunes] | 3/3/11 | Free | View In iTunes |
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CC Chapman on Intrepid Radio! | My friend Kevin Metzger was kind enough to connect me with CC Chapman not too long ago. And I am so glad he did. It was a real pleasure to welcome CC to Intrepid Radio. I really enjoyed the chance to visit with him, as well as discuss his recent book Content Rules co-authored with Ann Handley. CC and I had an engaging conversation about the power of content generation. He says: No matter what social media tools you are using, no matter what shiny objects you are chasing, content is going to be an important part of all of that. CC and I also discuss the importance of storytelling, how to actually start generating content, what it was like to write with Ann Handley, how content-generation has to be integrated into your work day, the importance of podcasting and audio content, content's role in search engine optimization, and all about digitaldads.com. Content is not going to go away. Facebook or Twitter might. You can purchase the book here (affiliate link): Sites referenced in the interview: CC Chapman, DigitalDads.com, Content Rules, MarketingProfs | CC Chapman is a freelance consultant, writer and speaker. ### [join my intrepid newsletter] [subscribe to the blog feed] [subscribe to my podcast via iTunes] | 2/28/11 | Free | View In iTunes |
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Hugh MacLeod on Intrepid Radio! | It was an absolute thrill to welcome cartoonist and author Hugh MacLeod to Intrepid Radio! Hugh blogs from GapingVoid. Hugh has been an inspiration to me for several years now, and it was most gratifying to spend a few minutes with him. You've no doubt seen a lot of his work all over this web site and most of my blog posts... But in any event, the goal of our chat was to discuss his latest book, Evil Plans: Having Fun On The Road To World Domination. From his blog: Everybody needs an EVIL PLAN. Everybody needs that crazy, out-there idea that allows them to ACTUALLY start doing something they love, doing something that matters. Everybody needs an EVIL PLAN that gets them the hell out of the Rat Race, away from lousy bosses, away from boring, dead-end jobs that they hate. Life is short. The book will change the way you think. This interview will open your eyes. In addition to Evil Plans, we also discuss Cube Grenades and his last book, Ignore Everybody. You can purchase Evil Plans here (affiliate link): ### [join my intrepid newsletter] [subscribe to the blog feed] [subscribe to my podcast via iTunes] | 2/24/11 | Free | View In iTunes |
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CEO Advisor + Author Patty Azzarello on Intrepid Radio! | I had the real pleasure to chat with executive, author, speaker and CEO advisor Patty Azzarello yesterday on Intrepid Radio. She is the author of Rise: How To Be Really Successful At Work And Like Your Life. Patty and I had a really interesting discussion about how to like your job more -- without changing your job. We discussed the myth that is the work/life balance. She explains how to tell if you are a work-horse, and why you can get stuck in your career by working too hard. She walks us through about how to deal with bad or stupid bosses and still keep your career on track. And finally, she explains the bad things that happen when you remain invisible, and how to be more visible without being annoying. You don't want to miss this chat! I am really excited to have connected with Patty on the show, and look forward to working with her down the road! You can learn more about Patty Azzarello here, and purchase the book below (affiliate link): ### [join my intrepid newsletter] [subscribe to the blog feed] | 2/15/11 | Free | View In iTunes |
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Innovation Leader Braden Kelley on Intrepid Radio! | What I love about this podcast is that even a guy like me can have a scintillating chat with an innovation leader like Braden Kelley. Braden is the author of the Wiley-book Stoking Your Innovation Bonfire: A Roadmap To A Sustainable Culture of Ingenuity And Purpose (which you can purchase below). In this podcast, listen as we define what innovation actually is. How an organization (both business and non-profit) can affect innovative change and identify the problems that require innovation. Braden then goes to explain how to build an internal culture that fosters creativity and innovation. You don't want to miss this conversation! Buy the book here (affiliate link): ### [join my intrepid newsletter] [subscribe to the blog feed] | 2/10/11 | Free | View In iTunes |
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Amber Naslund on Intrepid Radio! Co-author of The Now Revolution | When I joined Twitter in the fall of 2008, one of the first people I followed was @AmberCadabra. Don't ask me why. Don't ask me how. I just did. And I have been a fan ever since. So when I heard that she was co-writing a book with Jay Baer, I was thrilled. That book has just been released: The Now Revolution: 7 Shifts To Make Your Business Faster, Smarter, And More Social. My review will come Friday... Amber was gracious enough to spend some time with me recently to discuss her new book (which you can purchase below) and various other interesting subjects. It is worth the listen just to hear her answer the "social media ROI" question. (Trust me, I will be stealing/using her answer to use with my clients and prospects...) I will be giving away a copy of her new book tomorrow to those who are members of my Intrepid mailing list - sign-up here - details emailed tomorrow (Wednesday)! Buy the book here (affiliate link): [Disclaimer: this podcast was recorded before the Packers whipped the Bears ass in the NFC Championship. Please excuse two Bears fans bonding....] Look for my book review this coming Friday! ### [join my intrepid newsletter] [subscribe to the blog feed] | 2/8/11 | Free | View In iTunes |
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Rebel Brown on Intrepid Radio! | I had the pleasure of welcoming Rebel Brown to Intrepid Radio this past week. Rebel and I talk a lot about her latest book, Defy Gravity: Propel Your Business to High-Velocity Growth (you can purchase below). In the book, she defies status quo behaviors with no-nonsense advice to avoid crash-and-burn strategies while achieving high-velocity growth. She also kindly answered a few questions below: You can get the book here (affiliate link): Intrepid: What is your most intrepid piece of marketing advice for an organization? Rebel: As our markets accelerate and change - its critical to shift our thinking - out of the past and into today and the future. Stop listening to what you and your team thinks and get out and ask your markets about your Value, your Opportunity and your Future. We all spend too much time inside our organizations pondering our strategy. Value is in the eyes of the beholder - and the only beholders that matter are the ones with the dollars to buy your products. So get into your markets and get a fresh perspective! And don't just go to the same old customers who you know and love- they may be contributing to your Gravity thinking. Go chat with the customers who left you, the prospects who bought from another vendor. They'll give you a fresh perspective on your business. Intrepid: What is your best counsel to help someone overcome the fear that holds them back? Rebel: Face that fear. Fears diminish, when we look at them head on. So much of our Gravity thinking is created by fears - fears that were programmed into us as children and as adults. The truth is that we can do and be anything we can imagine - when we step beyond the fear. My own personal approach is to face a fear by breaking it down into smaller pieces and then questioning every facet of that fear. Every day I address one of the smaller pieces - sometimes for weeks or months:) But as I step beyond the smaller slices of fear - the main fear diminishes until it doesn't impact my thinking anymore. I also spend a lot of time listening to my thoughts. Anytime I catch myself pushing for some status quo, or away from something new, I look for the fear behind the push. Once I find that fear (and it is a fear 90% of the time), I break it down start asking questions. Before you know it I find the truth beneath the fear. The truth is usually a dramatically different perspective that's founded in the reality of today - not yesterday's old stuff. Intrepid: How do you get into a creative mindset? Rebel: I just sit down and start to work - whether it be on a book, an article or a whiteboard brainstorming session. Sometimes the thoughts flow immediately, sometimes it takes longer. The key is to start. Otherwise I procrastinate and come up with all the reasons I can't do something yet - and I never start. I've learned that for me the critical actions is to step up and start - that's the signal for everything else to flow. And if the greatest ideas don't flow immediately - I still capture what does come up for future fodder. But I get the process of thinking about creating started. Starting is what it's all about for me. Intrepid: What is the most important book people should read (other than your own)? Rebel: Thats a really tough question. There are so many books I love out there. Here are a few of my favorites. The Go Giver - by John David Mann and Bob Burg Career Moves - by Dondi Scumaci Release Your Brilliance - by Simon T Bailey Aspire - by Kevin Hall ### [join my intrepid newsletter] [subscribe to the blog feed] | 2/4/11 | Free | View In iTunes |
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Cinnabon’s Kat Cole On Intrepid Radio! | It was my pleasure to welcome Kat Cole, president of Cinnabon, to Intrepid Radio this past week! On the show, Kat talks about her recent naming as president of Cinnabon, and what it took to get there. Kat discusses the value of getting an MBA, and she and I go back and forth on all the talk out there about the value that business schools bring, or not... Kat has made a career out of helping others, and we discuss the organizational value of why it is important to give back to your community. Lastly, Kat also goes into considerable detail about the how and why one can build a profitable business forming a Cinnabon franchise, and how to get started. You won't want to miss this conversation! You can find Kat Cole on Twitter here, follow her personal blog here, and view her YouTube channel here! Next time on Intrepid Radio: Rebel Brown! | 2/2/11 | Free | View In iTunes |
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Todd Schnick + Stone Payton On Dream Job Radio! | Yesterday, Stone Payton and myself had the pleasure to be guests on Dream Job Radio! The show, hosted by Stephanie A. Lloyd, explores HR issues and workplace issues. It features job candidates and business leaders... On the show, we talk about our dream job, and how we help others build their dream job. We spent time talking about all the exciting ventures going on at the High Velocity organization. Topics included social media, blogging, building community, marathon running, among many others... LISTEN TO THE SHOW HERE! | 12/3/09 | Free | View In iTunes |
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Todd Schnick on Gravity Free Radio! | On April 21st, I had the distinct pleasure of appearing on Gravity Free Radio hosted by Erik Wolf and Stephanie Frost. The format? A free-form roundtable discussion all about small business marketing. It was a great time, and a true thrill to be a guest! Listen to it here! | 4/28/09 | Free | View In iTunes |
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Todd Schnick on High Velocity Radio Show | I was fortunate to be invited to appear on Stone Payton's High Velocity Radio show earlier this week. My second appearance on the show, Stone, producer Lee Kantor, and myself had a great discussion on social media. Click here to listen! | 3/11/09 | Free | View In iTunes |
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Intrepid Podcast – Todd Schnick's Appearance on High Velocity Radio | Today I had the great opportunity to appear as a guest on Stone Payton's High Velocity Radio Show. I had a wonderful time, and I think we had a really good show. Stone, myself, and co-host Lee Kantor engaged in a pretty lively conversation about marketing strategy and direct marketing. I think you will really enjoy, if not maybe even learn something, listening to the three of us dialog on marketing. You can download a podcast of the show here: todd-schnick_high-velocity-radio_111708 You can find links to Stone's radio show and his Innovation Execution and StoneSells blogs on the HOME page of this blog. Todd Schnick. Be Intrepid. www.intrepid-llc.com | 11/17/08 | Free | View In iTunes |
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Todd's July 2008 lecture on Direct Response Marketing | As part of the GrowthANSWERS' Meet the eXpert Live Learning Series, I had the pleasure to give a short program on discussing the winning elements of a successful Direct Response Marketing program. What I call the "Intrepid Three-Step DRM program," you can hear all you need to know to execute a successful mail campaign. [to save the file for listening at your convenience, right click and hit "save target as" to listen on your iPod] todd I hope you enjoy. Email me at todd@intrepid-llc.com should you have any questions. Todd Schnick. Be Intrepid. www.intrepid-llc.com | 11/9/08 | Free | View In iTunes |
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Todd's October 8th 2008 Interview on Atlanta Business Radio | On October 8, 2008, I was a featured guest on Atlanta Business Radio. What a great time! We discussed what Intrepid does for its clients, and obviously found time to get in a little political chatter as well... [you can right click on the link below, hit "save target as" and save the mp3 file for listening at your convenience!] atlanta_business_radio_10082008 Lee Kantor and Amy Otto, the hosts, did a great job. I look forward to the chance to be on their show again soon! Todd Schnick Be Intrepid. www.intrepid-llc.com | 11/9/08 | Free | View In iTunes |
| Total: 66 Episodes |
Customer Reviews
Highly recommended postcast series!
I really enjoyed these interviews! The people are knowledgeable and interesting, and the content is exceptional.
Exercise your brain
This is an excellenet "food for thought" podcast. Smart guests, good questions and dialogue that helps provide insight and clarify concepts.
Provacative and Inspiring
Todd Schick attracts some of the most brilliant and interesting marketing minds as guests on his show. Then he artfully conducts each interview with ease and extracts the best from each person. I always come away with at least one golden nugget I can put in place and share my own clients, Bravo!!
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