Marketing Agility Podcast
By Frank Days and John Cass
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Podcast Description
A regular discussion with industry leaders about agile marketing and how to adapt the principles of agile project management in an increasingly social and real-time marketing world.
| Name | Description | Released | Price | ||
|---|---|---|---|---|---|
|
1 |
The role of agile in creating marketing plans | We discuss the role of agile in creating marketing plans with David Karp, Director of Marketing at Currensee. | 4/24/12 | Free | View In iTunes |
|
2 |
Marketing Agility 14 – Brian Singer, Cloud Computing Lead, BMC Software | Brian shares how he used agile marketing to drive content marketing programs. | 8/29/11 | Free | View In iTunes |
|
3 |
Marketing Agility 13 – Kristin Hersant, VP Corporate Marketing at StrongMail | Kristin Hersant shares how StrongMail is use agile principles to build awareness in a hyper competitive email marketing market. She also shares five ways that agile marketing helps her team. | 5/13/11 | Free | View In iTunes |
|
4 |
Marketing Agility 12 – Jon Miller, VP Marketing of Marketo | Jon Miller explains how they are using agile at Marketo to manage their content and outbound marketing programs. | 4/20/11 | Free | View In iTunes |
|
5 |
Marketing Agility 11 – Scott Wilder, Human 1.0 and formerly of Intuit | Scott Wilder shares his experiences using agile for social media and marketing during his days at Intuit. ***Follow our ongoing conversation about agile marketing by subscribing to the Marketing Agility Podcast on iTunes. | 4/14/11 | Free | View In iTunes |
|
6 |
Marketing Agility 10 – Jim Alexander, Socially Mediated | Jim Alexander of Socially Mediated shares how he get his clients to use agile marketing without them even knowing it. | 3/4/11 | Free | View In iTunes |
|
7 |
Marketing Agility 9 – Alan Belniak, Dir. Social Media Marketing, PTC | Alan Belniak shares how he has taken his agile knowledge from product management and applied them in marketing at PTC. | 2/15/11 | Free | View In iTunes |
|
8 |
Marketing Agility 8- Matt Magee, VP Digital Strategy, PJA Advertising + Marketing | Matt Magee, VP of Digital Strategy at PJA Advertising + Marketing shares his first hand experiences with Agile Marketing and explores the dynamics of using agile in an agency environment. He talks with Frank and John about: What kinds of agency pr[...] | 2/9/11 | Free | View In iTunes |
|
9 |
Marketing Agility 7 – Dan Marks, CMO of First Tennessee Bank | Dan Marks, Chief Marketing Officer of First Tennessee Bank shares how his team is adapting agile for marketing financial services products. | 2/1/11 | Free | View In iTunes |
|
10 |
Marketing Agility 6 – Mike Volpe | Mike Volpe, Marketing VP at Hubspot shares how agile marketing is an essential part of their inbound marketing programs. He also talks with Frank Days and John Cass about the ways that agile marketing increases transparency. | 1/24/11 | Free | View In iTunes |
| Total: 10 Episodes |
Customer Reviews
Smart and Useful
When you put aside all the theoretical talking heads on the radio and in podcasts, you come up with precious few people who actually know their topic and make a living performing it. These guys - Frank and John - are two of the real deal. Love the insight, love the dry wit, love the useful information.
Keep up the good work!
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- Category: Management & Marketing
- Language: English
- Copyright © Agile Marketing Blog 2010
