Marketing Brainpower
By Raquel Richardson & Clay Mabbitt
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Podcast Description
At Silver Square we like to talk about marketing and we thought you might be interested in what we have to say. This is why we created the Marketing Brainpower Podcast. Starring Raquel and Clay, and maybe the occasional guest, we will discuss current topics in marketing, Silver Square news and whatever else we think you should know. We hope these podcasts will allow you to get to know our company and our marketing style a little bit better.
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1 |
How to Get People to Read Your Blog | Raquel is back from vacation, and we talk about a question that goes hand-in-hand with content marketing: How do I get people to read my blog? In the last few episodes of the podcast we've talked about how you go about creating great content, | 5/30/12 | Free | View In iTunes |
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2 |
How to Create an Editorial Calendar | This week we are joined once again by Casey, who brings some of her journalism experience to the discussion of how to create an editorial calendar. We've made passing mention of editorial calendars in previous episodes, | 5/23/12 | Free | View In iTunes |
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3 |
Pick an Edge | Whether you're an Apple fan boy or not, you have to respect the way Steve Jobs - and by extension Apple - is not afraid to be decisive with how they offer technology. With selecting carriers for the iPhone, creating operating systems, | 5/16/12 | Free | View In iTunes |
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4 |
Tell Your Most Engaging Stories | Silver Square is placing a lot of emphasis this year on storytelling. Good stories are the foundation of our approach to marketing, and we believe using stories to engage your audience is the future of marketing as a whole. | 5/9/12 | Free | View In iTunes |
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5 |
Advice to Graduates | May is the month where large groups of mostly young people cast off the moniker of student and assume a new role as working professionals. As a few of these graduates are the Squares of Tomorrow™, we have a vested interest in making sure they get the b. | 5/2/12 | Free | View In iTunes |
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6 |
Is Blogging Dead? | Spoiler: No, blogging is not dead. Didn't mean to ruin the surprise, but there's no good way to introduce this topic that doesn't include pointing out that blogging is alive and kicking. The blogs of 2012 are dramatically different than the blogs of ju... | 4/25/12 | Free | View In iTunes |
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7 |
Internal Marketing | In this episode we talk about the message your are sending to your employees with your internal marketing. (And, yes, doing zero internal marketing sends a message, too.) Without some form of internal marketing you are practically guaranteeing that you... | 4/18/12 | Free | View In iTunes |
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8 |
Every Story Has Legs | The title of this episode of the podcast is taken from a post that Casey wrote back in 2010. This is a fundamental idea in how we approach marketing for our clients. All of your tactics and messaging are going to spring from this idea that you have a s... | 4/11/12 | Free | View In iTunes |
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9 |
Using Personas to Craft Your Message | When we record the Marketing Brainpower podcasts, we are not reading from a script. That's by design, and while we do plan ahead points that we want to address on a given topic, when it's time to record we just talk. | 4/4/12 | Free | View In iTunes |
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10 |
Marketing Your Team | Whether you makes this fact obvious in your marketing or not, one of the most important components of your business is your people. Systems, intellectual property, and physical assets are all very important, | 3/28/12 | Free | View In iTunes |
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11 |
The social media mindset | Last year at one of the Social Media Breakfasts here in Indy, an interesting point was brought up by our speaker Jay Baer. It wasn't too many years ago that typing was considered a skill. You included your words-per-minute on your resume, | 3/21/12 | Free | View In iTunes |
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12 |
Using Video in Your Marketing | Videos of cats making people laugh conquered the Internet years ago. Soon after videos with a business purpose started popping up online, and while they may never depose cats as the most popular subjects of web videos, they are closing the gap. - | 3/14/12 | Free | View In iTunes |
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13 |
Case Studies | Before we dive into this week's topic, we have some fun events that Silver Square is involved with to announce. The first is Blue Breakfast on March 22, a benefit for Coburn Place. Check them out if you are looking to get involved with a great local no... | 3/7/12 | Free | View In iTunes |
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14 |
Web Strategy | Web strategy is so much more than just making a website and sending out some tweets or posting pictures on Facebook. This week Raquel and Clay help you tackle your web strategy and analyze what yours should include. - But first, | 2/29/12 | Free | View In iTunes |
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15 |
Re-purposing Content | Welcome to Episode #7! We focus on how to re-purpose your content and why it is so important for your marketing. Whether you feel strained trying to come up with something new and exciting, or you just want to target different audiences over different ... | 2/22/12 | Free | View In iTunes |
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16 |
Blogging | This week on Marketing Brainpower we talk all about blogging. We also welcome our first guest to the podcast, Casey Kenley. You may recognize her from such places as the Silver Square website and Silver Square blog. | 2/15/12 | Free | View In iTunes |
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17 |
E-newsletters | For this week's podcast, Clay and Raquel tackle the oftentimes overwhelming e-newsletter. Sometimes called email blasts or digital newsletters, it doesn't matter what you call it, only that your business is trying to disseminate interesting content to ... | 2/8/12 | Free | View In iTunes |
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18 |
Super Podcast | Have you heard the news? Indianapolis is hosting the Super Bowl this weekend. To celebrate, Silver Square has dedicated this week's podcast to discussing the marketing and advertising that surround the Big Game. - In episode 4, | 2/1/12 | Free | View In iTunes |
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19 |
Welcome to content marketing | The third time really is a charm. Our latest podcast was a great success with 20 minutes of fun and important information about content marketing. - The big Silver Square news for the week was that our new and improved website is live, | 1/17/12 | Free | View In iTunes |
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20 |
Branding | Well, we are old pros now at this whole podcast thing. We hope you enjoyed last week's program about Transparency in Business. This week Raquel and Clay gabbed about Branding and so much more. You'll definitely want to listen as they debate major natio... | 1/9/12 | Free | View In iTunes |
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21 |
Transparency in Business | Welcome and thank you for joining us for the first ever Marketing Brainpower Podcast! - This episode we talked about Transparency in Business and how important it is for both your company and your marketing. We started the show with a lighthearted, | 12/19/11 | Free | View In iTunes |
| Total: 21 Episodes |
