Marketing Lagniappe - The Purple Goldfish Video Podcast
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Podcast Description
Marketing Lagniappe is a paradigm shift on how we market our products or services. It's starts with the 'customer first' by providing 'a little something extra'. Each week we'll explore the theory behind marketing lagniappe and showcase examples from 'The Purple Goldfish Project'.
| Name | Description | Released | Price | ||
|---|---|---|---|---|---|
| 1 | VideoPurple Goldfish Video Podcast Episode #37 - Exploring Gift Economy | Jack and I discuss the concept of marketing lagniappe and how it draws on the power of gift economy priniciples. | 6/5/11 | Free | View In iTunes |
| 2 | VideoPurple Goldfish Video Podcast Episode #36 - Season Two Kickoff | The kickoff to Season 2 - Episode #36 in the Purple Goldfish Video Podcast. Jack and I discuss: - the origin of lagniappe - why it can be a game changer - the current status of the Purple Goldfish Project - why its a goldfish and why purple - why its not a substitute ; | 5/3/11 | Free | View In iTunes |
| 3 | VideoPurple Goldfish Video Podcast Episode #34 - Swanky Franks | Say CHEESEEpisode #34 and #602 in the ;Project | 12/28/10 | Free | View In iTunes |
| 4 | VideoPurple Goldfish Video Podcast Episode #33 - Happy 1st Birthday | Jack and I talk about the first year of the Purple Goldfish Project:- It's genesis- Some of our favorites- Burning Question- Future plans | 12/5/10 | Free | View In iTunes |
| 5 | VideoPurple Goldfish Video Podcast Episode #32 - What is Swag? | Episode #32 â What is SWAG?Jack and I talk about #590 in the ;Purple Goldfish Project. | 11/21/10 | Free | View In iTunes |
| 6 | VideoPurple Goldfish Video Podcast Episode #31 - Sampling Works! | Episode #31 â Sampling is low hanging fruitWho doesn't like a free sample? ;Anyone, anyone . . . Bueller . . . anyone? | 11/14/10 | Free | View In iTunes |
| 7 | VideoPurple Goldfish Video Podcast Episode #30 - Ingredients of a Jambalaya | Episode #30 â What are the ingredients of a purple goldfish?A purple goldfish wears many hats. ;Jack and I talk about how marketing lagniappe is like making a jambalaya. | 11/7/10 | Free | View In iTunes |
| 8 | VideoPurple Goldfish Video Podcast Episode #29 - More Than a Cookie | Episode #29 â It's More Than a CookieHalloween is here today. ;Plenty of sweet treats to go around.Speaking of sugar and spice . . . todayâs vodcast talks about the essence of a chocolate chip cookie. | 10/31/10 | Free | View In iTunes |
| 9 | VideoPurple Goldfish Video Podcast Episode #28 - Fav's Part Deux | Episode #28 â Jack and Stanâs Personal Favâs, Part DeuxHere is the second half of Jack and I discussing ;our favorites from the first 500 purple goldfish.Here is a rundown of the pg's we discuss:- Skooba Design and employee empowerment- Peter Millar and a pg that | 10/24/10 | Free | View In iTunes |
| 10 | VideoPurple Goldfish Video Podcast Episode #27 - Fav's | Highlights of Episode #27:- Jack and I discuss personal favorites from the first 500 purple goldfish. ;We discuss Toy Boat, Wilson's, Wawa and Starbucks.- Jack makes a trip to visit People's Bank. | 10/10/10 | Free | View In iTunes |
| 11 | VideoPurple Goldfish Video Podcast Episode #26 - Bruce Temkin Interview | 5 questions with Customer Experience Transformist Bruce Temkin of the Temkin Group | 9/6/10 | Free | View In iTunes |
| 12 | VideoPurple Goldfish Video Podcast Episode #25 - Hotels | Category Spotlight: Hotels | 8/22/10 | Free | View In iTunes |
| 13 | VideoPurple Goldfish Video Podcast Episode #24 - QSR's | Category Spotlight - QSR's. ;Jack and I discuss Five Guys, Chick-Fil-a, Wilson's, Rita's and McDonald's. | 8/15/10 | Free | View In iTunes |
| 14 | VideoPurple Goldfish Video Podcast Episode #23 - Restaurants | Purple Goldfish Project Category Spotlight: Restaurants | 8/8/10 | Free | View In iTunes |
| 15 | VideoPurple Goldfish Video Podcast Episode #22 - Click and Mortar | Jack and I discuss a school of purple goldfish in the world of online retail. ;We talk amazon, Zappos and Blue Ridge Soap Shed. | 8/1/10 | Free | View In iTunes |
| 16 | VideoPurple Goldfish Video Podcast Episode #21 - Retailtainment | Jack and I discuss a number of examples of marketing lagniappe from the category of retail. ;We talk about Toyzam, Bob's Discount Furniture, IKEA, Michael Lynne's, Pepperidge Farm, Michael Lynne's Tennis and Cartridge World. | 7/25/10 | Free | View In iTunes |
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17 |
Purple Goldfish Video Podcast Episode #20 - What's Your Purple Goldfish Webinar | Purple Goldfish Webinar for MENG (Marketing Executives Networking Group). Covers the following: 11 reasons why you need a Purple Goldfish, Why Purple and why a Goldfish, 5 main ingredients / r.u.l.e.s of Lagniappe and 7 examples from the Purple Goldfish Project | 7/17/10 | Free | View In iTunes |
| 18 | VideoPurple Goldfish Video Podcast Episode #19 - Marketing with Meaning | An interview with Bridge Worldwide's Bob Gilbreath. ;Bob talks about his evolutionary concept called 'Marketing with Meaning'. | 7/7/10 | Free | View In iTunes |
| 19 | VideoPurple Goldfish Video Podcast Episode #18 - Taking on the Mile High Club | Jack and I discuss how the airline industry stacks up with the concept of marketing lagniappe. | 6/29/10 | Free | View In iTunes |
| 20 | VideoPurple Goldfish Video Podcast Episode #17 - What is lancrap? | - What happens when lagniappe goes bad?- The importance of being relevant and authentic to your customer- We talk about Garden Catering and their purple goldfish involving a Free T-shirt- Highlights of Hampton Inn and their free waffle event ; | 6/20/10 | Free | View In iTunes |
| 21 | VideoPurple Goldfish Video Podcast Episode #16 - The Burning Question | Exceeding expectations, beyond the Baker's Dozen and winning the burning question contest. | 6/13/10 | Free | View In iTunes |
| 22 | VideoPurple Goldfish Video Podcast Episode #15 - Delivering Happiness | - What about the Little Things? ;Do they add up to make a difference?- We talk about a book that Jack received in a former job called, 'Little Things'- We examine churros and worry dolls, two excellent examples of lagniappe from Besito Mexican Restaurant in Long Island, NY.- A book review of 'Delivering Happiness - A Path to Profits, Passion and Purpose'. | 6/6/10 | Free | View In iTunes |
| 23 | VideoPurple Goldfish Video Podcast Episode #14 - Disrupting Schemas | What is a schema and why do you want to disrupt them? ;We examine the science behind disrupting schemas to influence 'word of mouth'. | 5/31/10 | Free | View In iTunes |
| 24 | VideoPurple Goldfish Video Podcast Episode #13 - Power of Free | PAID vs. Free and a discussion with Kelly Ketelboeter of 'The Experience Factor' | 5/23/10 | Free | View In iTunes |
| 25 | VideoPurple Goldfish Video Podcast Episode #12 - VM Matrix | - Jack and I discuss the v/m matrix, a way to calculate customer experience by looking at both value and maintenance.- A look at the difference between Netflix and Blockbuster.- An interview with Joe Sorge of AJ Bombers (#152 in the Purple Goldfish Project) | 5/16/10 | Free | View In iTunes |
| 26 | VideoPurple Goldfish Video Podcast Episode #11 - One Percenters | We discuss the 90 / 9 / 1 rule and why the 1% is important. | 5/9/10 | Free | View In iTunes |
| 27 | VideoPurple Goldfish Video Podcast Episode #10 - Pareto's Law | - We discuss Pareto's Law and how it applies to traditional marketing.- We put forth the Phelps corollary of the Pareto 80/20 principle- Talk about how social media is a game changer for customer experience- How to handle a negative customer service situation | 5/2/10 | Free | View In iTunes |
| 28 | VideoPurple Goldfish Video Podcast Episode #9 - Word of Mouse | - We look for inspiration in the Bonnie Raitt song, "Let's Give Them Something to Talk About".- We introduce the concept of a 'BAOK . . . a Branded Act of Kindness.- We discuss the difference between a branded act and a random act of kindness- We look at social media as an amplifier / game changer- An interview with Dave Carroll at NewComm Forum. | 4/25/10 | Free | View In iTunes |
| 29 | VideoPurple Goldfish Video Podcast Episode #8 - v4 principle | - Why WOM is so powerful- A discussion of the v4 principle- Are all impressions created equal?- Case Study: Rimsky Korsakoffee- The Burning Question Contest | 4/18/10 | Free | View In iTunes |
| 30 | VideoPurple Goldfish Video Podcast Episode #7 - Biggest Myth in Marketing | - The myth of meeting expectations- Pepperidge Farm literally and figuratively makes a purple goldfish- Guppy Love from the folks over at Kimpton Hotel- Ask an Expert . . . 5 questions with Brad Fay of Keller Fay | 4/11/10 | Free | View In iTunes |
| 31 | VideoPurple Goldfish Video Podcast Episode #6 - 5 Main Ingredients | - We review the concept of marketing lagniappe, the 5 ingredients / R.U.L.E.S, why purple and why a goldfish?- We talk about why marketing lagniappe is important.- We look at Umpqua Bank and their purple goldfish.- We review Joe Jaffe's new book, 'Flip the Funnel'. | 4/4/10 | Free | View In iTunes |
| 32 | VideoPurple Goldfish Video Podcast Episode #5 - Magic Bullet? | Is Marketing Lagniappe a magic bullet, a spicy trip to the Fat Cat Pie Company and a grand tour of how to make maple syrup. | 3/28/10 | Free | View In iTunes |
| 33 | VideoPurple Goldfish Video Podcast Episode #4 - Why a Goldfish? | We discuss why a goldfish and why is it purple?We take a trip to Lexus of Greenwich.We give a short update on the Purple Goldfish Project. | 3/21/10 | Free | View In iTunes |
| 34 | VideoPurple Goldfish Video Podcast Episode #3 - Lagniappe R.U.L.E.S. | Here is the rundown of the video podcast:- We discuss the five main ingredients of marketing lagniappe: Relevant, Unexpected, Limited, Expressive and Sticky- We visit the first inductee into the Purple Goldfish Hall of Fame, the Doubletree Hotel- We talk about the Doubletree Chocolate Chip Cookie | 3/14/10 | Free | View In iTunes |
| 35 | VideoPurple Goldfish Video Podcast Episode #2 - Added Value | Here is a rundown of the video podcast:- We discuss how âlagniappeâ fits into the overall marketing scheme- We look at the example of Southwest Airlines and 'Bags Fly Free'- We talk about how a purple goldfish needs to relevant and seen as 'added value'- Roadtrip to Stew Leonard's to talk about coffee, ice cream and free samples- | 3/8/10 | Free | View In iTunes |
| 36 | VideoPurple Goldfish Video Podcast Episode #1 - Lan what? | Here is a rundown of the video podcast:- We discuss the origin of âlagniappeâ and how it applies to marketing- We talk about the concept of a âbuy backâ and the âbakerâs dozenâ- We debate where marketing lagniappe fits into the overall marketing mix- Roadtrip to âFive Guys Burgers and Friesâ to discuss peanuts, free toppings and bonus fries- Purple Goldfish Jingle | 3/7/10 | Free | View In iTunes |
| Total: 36 Episodes |
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