Marketing Smarts from MarketingProfs
By MarketingProfs
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Podcast Description
This weekly podcast features in-depth interviews with smart marketers from all walks of life. Hosted by MarketingProfs, this 30-minute, weekly podcast delivers actionable insights and real advice to help you market smarter. Subscribers gain valuable marketing know-how that compliments the robust offerings of marketingprofs.com - Listen in and join us online for the best of both worlds!
| Name | Description | Price | ||
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1 |
CleanF-Bombs, Tax Audits, and Marketing Smarts Live in Miami [Podcast] | In this week's Marketing Smarts podcast, Summer Joy Boone, director of assimilation and social media at a Florida church, and Janet K. Altman, principal and marketing director at the second largest accounting firm in Florida, offer unique perspectives on | Free | View In iTunes |
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2 |
CleanIf We Humanize Business, Can We Escape the Matrix? Maddie Grant Guests on Marketing Smarts [Podcast] | In this week's episode of Marketing Smarts, author Maddie Grant explains why the new world of communication afforded by social media requires that organizations shed their mechanistic perspective--and become more human. | Free | View In iTunes |
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3 |
CleanIs Giving the Secret to Getting? Bob Burg Guests on Marketing Smarts [Podcast] | In this week's episode of Marketing Smarts, author Bob Burg explains why giving--consistently providing value to others--is not only a nice way to live life but also a financially profitable way that helps build valuable relationships. | Free | View In iTunes |
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4 |
CleanCan Marketing Get You Out of Jail or Save Your Soul? Marketing Smarts Live [Podcast] | We took Marketing Smarts on the road and recorded the podcast live in Los Angeles, where I interviewed Eric Granof, CMO at the largest underwriter of surety bail in the US, and Brad Abare, communications director of a Los Angeles-based church. | Free | View In iTunes |
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5 |
CleanWhat Is the Secret to Social Media Success? LoveTheCool's Michelle McCormack [Podcast] | In this week's episode of Marketing Smarts, social media consultant Michelle McCormack shares four key lessons she's learned about social media success--and what it takes to attain it. | Free | View In iTunes |
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6 |
CleanWhy You Should Consider Hiring a Brand Journalist: Joe Chernov of Eloqua [Podcast] | Why should you hire a brand journalist? In this episode of Marketing Smarts, Joe Chernov, Eloqua's vice-president of content marketing, explains why hiring a brand journalist can make all the content you produce better. | Free | View In iTunes |
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7 |
CleanHow Community Management Can Help Your Business Grow: Rachel Happe [Podcast] | There is no question that communities are going to play a bigger and bigger role in the way we all do business. The question is, Is your company ready for it? Rachel Happe of the Community Roundtable offers insights. | Free | View In iTunes |
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8 |
CleanHow to Save Marketing From Itself: Ian Lurie and Geoff Livingston Talk LIVE to Marketing Smarts [Podcast] | In this week's episode of Marketing Smarts, Ian Lurie, CEO of Portent Interactive, and Geoff Livingston, author and marketing strategist, offer unique perspectives on how to rescue marketing from itself. | Free | View In iTunes |
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9 |
CleanHow Do You Measure the Value of Sharing? Kurt Abrahamson of ShareThis Talks About Measuring Social Activity on Marketing Smarts | "It's not just social media," Kurt Abrahamson says in this week's episode of Marketing Smarts. "It's socially engaged audiences that are important." Learn why social sharing is an important indicator of engagement--and more useful to publishers and advert | Free | View In iTunes |
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10 |
CleanNo Pain, No Gain: Jonah Lehrer Discusses Debate, Dissent, and Creativity on Marketing Smarts [Podcast] | One of the rules of traditional brainstorming is... "Don't criticize anyone's ideas." But does that work? "Criticism is really good for the imagination," Jonah Lehrer explains in this week's episode of Marketing Smarts. | Free | View In iTunes |
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11 |
CleanThe Mindset Is the Message: Amber Naslund and Matt Ridings Talk Social Business on Marketing Smarts [Podcast] | What does "social business" mean? On this week's episode of Marketing Smarts, Amber Naslund and Matt Ridings tell me why the key to being a social business depends less on technology and more on the application of social concepts internally. | Free | View In iTunes |
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12 |
CleanMarketing Is Habit-Forming: Charles Duhigg Talks About the Power of Habit on Marketing Smarts [Podcast] | "During major life changes, our habits are up for grabs," Charles Duhigg says in this week's episode of Marketing Smarts. But when companies gather customer data to shape future buying habits, are they helping customers or helping themselves? | Free | View In iTunes |
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13 |
CleanToward the Product-Centric Future: Mike Troiano Talks About Advertising and Branding on Marketing Smarts [Podcast] | Over the last 100 years, a business culture emerged based on mass production, mass consumption, and mass advertising in print and, especially, on television. Now, the media landscape is undergoing an unprecedented technical revolution--and highlighting a | Free | View In iTunes |
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14 |
CleanWhat Is Your 'Signature Idea'? Mark Levy Talks Thought Leadership on Marketing Smarts [Podcast] | Thought leadership doesn't depend on what you think about your ideas and your perspective; it depends on whether other people are in fact following your lead. You don't choose to be a thought leader, in other words; you become a thought leader. How? By in | Free | View In iTunes |
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15 |
CleanInfluencing the Influencers... With a Glock: Paul Barrett Talks About America's Gun on Marketing Smarts [Podcast] | In the early '90s, more than a quarter million Glocks (a semiautomatic pistol) had been sold in the US. Marketers can learn a lot from the runaway success of this handgun, as Bloomberg Businessweek's Paul Barrett told us in this week's episode of Marketin | Free | View In iTunes |
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16 |
CleanWhy Unpopular Brands Rule: Erika Napoletano Talks to Marketing Smarts [Podcast] | "Popular is the last thing smart business people should want to be." At least that's the firmly held belief of Erika Napoletano, author of the forthcoming book The Power of Unpopular, and this week's guest on Marketing Smarts. But whatever could she mean? | Free | View In iTunes |
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17 |
CleanThe Changing Agency/Client Relationship: Glenn Engler Talks to Marketing Smarts [Podcast] | Senior-level marketers don't seem to believe their digital partners are adequately extending their service capabilities in the digital age. So how does an agency demonstrate that it "gets" digital? Glenn Engler, CEO of Digital Influence Group, answers tha | Free | View In iTunes |
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18 |
CleanMarketing Smarts Podcast: Making the Most of the Mobile Moment | "Mobile is a behavior. It's not a technology." That's what Tim Hayden, CMO of 44Doors, told me when we discussed the "mobile moment" in this episode of our Marketing Smarts podcast. | Free | View In iTunes |
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19 |
CleanMarketing Smarts: Why You Need a Marketing Technologist | In this episode of Marketing Smarts, we talk with Scott Brinker of ion interactive about why marketing departments need marketing technologists and why software is the key to creating a memorable customer experience. | Free | View In iTunes |
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20 |
CleanMarketing Smarts: Rhetoric and the Art of Persuasion | "Marketers understand what rhetoric's all about," says Jay Heinrichs, this week's guest on Marketing Smarts. Rhetoric is about changing people's behavior. And yet, to many, rhetoric is a medieval oddity, an ancient artifact | Free | View In iTunes |
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21 |
CleanMarketing Smarts: Social Media Monitoring Feeds on Brains | In this episode of Marketing Smarts, Aaron Weber of Spiral16 discusses what makes content popular, how effective algorithms are at parsing the Web's information, and how to connect with the people who are talking about you. | Free | View In iTunes |
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22 |
CleanMarketing Smarts Podcast: How Will This Brand Live and Breathe? | In this week's Marketing Smart's podcast, writer and social media manager Shannon Paul discusses the elements of a social strategy, the keys to effective content marketing, and the art of "being human." | Free | View In iTunes |
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23 |
CleanMarketing Smarts: Hubspot's Mike Volpe on Marketing and Sales | "You guys are a bunch of clowns who just do arts and crafts all day!" Is that what your sales team says about the marketing folks? Ever wonder how you might get those two hearts to beat as one? | Free | View In iTunes |
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24 |
CleanMarketing Smarts: Saving Non-Profits from Zombie Ideas! | People running nonprofits are under attack by zombies! Idea zombies, that is. That was the topic of John Haydon's session at the recent BlogWorld Expo, and the starting point of our conversation in this episode of Marketing Smarts | Free | View In iTunes |
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25 |
CleanMarketing Smarts Podcast: Mobile Marketing's New Frontier | Whenever we present content on mobile marketing, we get the question: What are the B2B applications? I've often wondered if B2B marketers could be thinking about mobile--specifically, mobile apps--in other ways. | Free | View In iTunes |
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26 |
CleanMarketing Smarts Podcast: Sally Hogshead and the $500 Cup of Coffee | What if you opened a coffee shop and needed to stand out from a slew of competitors? You'd need to create a fascinating aura around your product. One way to do that, according to Sally Hogshead, this week's guest on Marketing Smarts, would be to offer a $ | Free | View In iTunes |
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27 |
CleanMarketing Smarts: Unleashing Creativity One Team at a Time | In our latest Marketing Smarts Podcast, we talked to Alicia Arnold, senior VP of digital at Hill Holliday, about the myths surrounding creativity. At the center of our conversation was one myth: Creativity cannot be taught. | Free | View In iTunes |
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28 |
CleanMarketing Smarts: Startups, Social, and Search: Thoughts From a Serial CEO | Nichole Goodyear, strategic adviser at Extole, chats about running startups, changes in advertising, and the future of social search... in the latest Marketing Smarts podcast from MarketingProfs. | Free | View In iTunes |
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29 |
CleanMarketing Smarts: Frank Days on Agile Marketing | In this Marketing Smarts podcast, we discuss agile marketing with Frank Days, who defines the agile method, discusses why marketers are "going agile," and recounts his experience using the method. | Free | View In iTunes |
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30 |
CleanMarketing Smarts Podcast: Are You the Problem? | Why is it that so many books, supposedly about marketing and business, seem more focused on self-actualization and personal empowerment? Author Julien Smith answers that question in this week's Marketing Smarts podcast. | Free | View In iTunes |
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31 |
CleanMarketing Smarts Podcast: Calculating the ROI of Social Media | How can you convince the C-suite of the value of your social media efforts? The key is to translate social media metrics into "core metrics your company is already measuring," Marketing Smarts guest Nichole Kelly says. | Free | View In iTunes |
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32 |
CleanMarketing Smarts Podcast: How Useful Is Your Marketing? | We all know that our marketing materials solve our problems. But do they solve other people's problems? I invited Laura Fitton, founder of oneforty, to explore the idea of useful marketing in our latest Marketing Smarts podcast. | Free | View In iTunes |
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33 |
CleanMarketing Smarts: Lou Imbriano on Teamwork, Positions of Power & the Goal of Your Business | For this, the maiden voyage of the MarketingProfs "Marketing Smarts" podcast, I spoke with Lou Imbriano, a former CMO of the New England Patriots. He offered a wealth of down-to-earth advice for any business owner. | Free | View In iTunes |
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34 |
CleanMarketing Smarts Podcast: Have You Killed an Innovation Today? | It's not always clear that the organizations that call for innovation actually want it. In this episode of Marketing Smarts, professor and author Dave Owens discusses the constraints that hamper creative thinking-and kill innovation. | Free | View In iTunes |
| Total: 34 Episodes |
Customer Reviews
MarketingProfs does it again
Great style from Matt Grant and interesting interviews. Lots of personality and quality content.
Social Media Player
I like these podcasts. Good subjects to get opinions on, find out more about. Good guests, style.
Simple Media Loves this podcast
I stumbled upon this podcast and was pleasantly surprised by the topics. Well worth the listen for any marketing professional or business owner. I will be pointing people from my marketing blog SimpleMediaMarketing.com to listen to it.
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