NAMPRadio
By National Arts Marketing Project/Artsmarketing.org
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Podcast Description
NAMPRadio is a monthly podcast covering arts marketing, technology and audience development topics. Our goal is to discuss important issues that arts marketing people face every day, and to inspire enthusiasm for experimentation and innovation in promoting attendance to arts and culture. Our team of panelists are: Ron Evans of Groupofminds.com, an audience development specialist based in Sunnyvale, CA Matt Campbell of Stanford Lively Arts, who knows how to make marketing and fundraising work together, based in Stanford, CA Maris Smith of Situation Interactive, an interactive marketing maven based in New York, NY Plus, a featured guest panelists on each episiode! Each month, our team of panelists will discuss a particular issue in arts marketing and fundraising, and share their experienced tips and tactics for overcoming obstacles. Welcome! Got a question you'd like the panelists to answer? Email your question to info@artsmarketing.org. For more information on NAMPRadio, visit its official home on the web at http://artsmarketing.org/nampradio
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NAMPRadio Episode 17: "Community Rebranding Efforts” | Theme of the Episode: In this episode, the panelists (Ron Evans, Maris Smith, and special guest, consultant Josh Russell) talk about the rebranding of Artsopolis.com to LiveSV.com and how an arts organization navigates the path to community wide acceptance of a new brand. Guest panelists: Josh Russell has worked in marketing and communications in Silicon Valley for more than 10 years and is the Director of Communications and Emerging Initiatives at 1st Act Silicon Valley, and is in charge of the new LiveSV.com brand. NAMPRadio Recommends: Maris recommends: Social Media company Involver.com as well as new changes to the Hulu advertising platform. Ron recommends: The National Arts Index, which allows you to compare spending on the arts and other statistics of your community with other communities. Josh recommends: The blog of a Silicon Valley marketing company called Pure Matter, with insights on social media measurement Outro music: “El Viento" by Justin Gordon. Find out more about this artist at his website (music used with permission from the Podsafe music network) | 5/10/12 | Free | View In iTunes |
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NAMPRadio Episode 16: "Learning Before You Attend” | Theme of the Episode: In this episode, the panelists (Ron Evans, Matt Campbell, and special guest panelist Rob Kapilow) talk about ways to prepare audiences for performances -- getting to know the background information in advance, building their anticipation, and training their ears to understand the art. Guest panelists: Rob Kapilow is a composer, conductor, and commentator on music. What characterizes all of Kapilow's work is his ability to create an "aha" moment for his audiences and collaborators, and his dedication to bringing music into people’s lives. Opening new ears to musical experiences, Kapilow is helping people to understand how music can enrich, reflect, and enhance their daily lives – whether it's through his "What Makes It Great?" presentations (including a "Live From Lincoln Center" PBS broadcast), his "Family Musik" shows, his "Citypieces," and his books, (All You Have To Do Is Listen and What Makes It Great?) NAMPRadio Recommends: ○ Ron recommends: http://qrcode.kaywa.com as an easy way to generate QR codes ○ Matt recommends: 7 best practices for running a retargeting campaign from imediaconnection.com○ Rob recommends: "Spend 75% of your time with outsiders -- all the best ideas come from people outside the world you're in." Outro music: Rob Kapilow tickles the ivories for us! | 2/27/12 | Free | View In iTunes |
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NAMPRadio Episode 15: "Influencing with Photography” | Theme of the Episode: In this episode, the panelists (Ron Evans, Maris Smith, Matt Campbell) and special guest, photographer and branding guru Ben Collier, talk about the still image and how it is a unique power for moving audiences with emotion. We talk about do's and don'ts of shooting photos and get some inspiration for all of you secret photographers out there. Guest panelists: Ben Collier graduated magna cum laude from Brown University in art-semiotics, a dual concentration combining modern culture & media with visual art. His honors thesis documentary about vintage baseball runs on Rhode Island PBS, ran at the National Baseball Hall of Fame & Museum, and was a Best Documentary Nominee at the 2003 Ivy Film Festival. Post graduation Ben's career has focused on three areas: development, marketing, and branding.www.benjamincollier.com NAMPRadio Recommends: Maris recommends: Social Media contest company http://offerpop.com Ron recommends: http://twapperkeeper.com for capturing a full timeline of tweets from a conference or events Ben recommends: Behance, a cool site that links artists and people looking for artists, together. http://behance.com Matt recommends cool sites about creative QR code creation: http://contentdeveloper.com and http://www.beqrious.com Outro music: “Anyway" by the band ANEMO. Find out more about this band via their page on the Podsafe Music Network. | 9/14/11 | Free | View In iTunes |
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NAMPRadio Episode 14: "Streaming Video, U.K. Style” | Theme of the Episode: In this episode, the panelists (Ron Evans, Maris Smith, and special guest, consultant Hannah Rudman, talk about streaming video, live recorded performances, and a wealth of other cool tech. Matt had to cancel last minute do to a "big meeting." Air quotes. Just kidding, Matt! Guest panelists: Hannah Rudman is Managing Director of Rudman Consulting Ltd., and blogs at consultrudman.com She is also Founding Director of Envirodigital Ltd.: envirodigital.com NAMPRadio Recommends: Maris recommends: Guidelines for Facebook postings: www.buddymedia.com/resources/white-papers Ron recommends: Thomas Cott's "You've Cott Mail" daily free arts stories service: http://mysite.verizon.net/vze1k115/id2.html Hannah recommends: http://getambition.com a digital development reseource she runs in the U.K. with lots of resources. Outro music: “My Radio" by Andrew Diamond. Find out more about this artist at his page on the Podsafe Music Network. | 7/1/11 | Free | View In iTunes |
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NAMPRadio Episode 13: "The Trio Talks” | Theme of the Episode: In this episode, the panelists (Ron Evans, Maris Smith, and Matt Campbell)take a podcast all for themselves, with no guest panelist this time around. Just "The Trio Talks." They go over a wide range of technology treasures that groups are using in different ways, including recent changes to Facebook, Google, and QR code technologies. Guest panelists: It's just us! NAMPRadio Recommends: Maris recommends: http://blog.hunch.com/?p=34824, an interesting study on what e-mail account says about the user; http://gasbuddy.com, website to find the cheapest gas in your area; and Google's DemoSlam. Ron recommends: Voilà, a cool screencapture software (for Mac) Matt recommends: http://goo.gl, Google's URL shortener—which also generates QR codes! Just put your shortened URL in your browser's URL bar, add ".qr" after it, hit "return," and voilà, your QR code appears onscreen, ready for downloading. QR reader for iPhone: QuickMark QR Code Reader 4, which is 99 cents at the Apple App Store, and recommended by Google and CNET. Outro music: “Mary Faye Tucker" by the band 100 Year Picnic. Find out more about this artist at: http://www.100yearpicnic.com or their page on the Podsafe Music Network. | 4/11/11 | Free | View In iTunes |
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NAMPRadio Episode 12: "Next-Generation Workstyles” | Summary: In this episode, the panelists Ron Evans, Maris Smith chat with special guest panelists Joe Winter, Lyre Calliope, and Jessyca Holland from C4 Atlanta, a brand-new arts service organization. Listen in on their talk about next-generation workstyle techniques that they are employing in their new venture! They are rockstars at http://c4atlanta.org C4 Atlanta is a nonprofit arts service organization with a mission to build a foundation of research, technology, and education for a sustainable, creative economy in the Atlanta region. C4 Atlanta's platform will empower artists and arts organizations with the knowledge and resources to realize their visions and uplift cultural dialogue. Our guests today are Jessyca Holland, Joe Winter, and Lyre Calliope -- that's right folks, three guest panelists! (Matt is out on secret assignment.) NAMP Radio Recommends: Maris recommends: http://www.allfacebook.com/facebook-marketing-facts-2011-01 and The Negotiating Game by Chester L. Karrass Ron recommends:His Sony Bloggie flip-like camera with USB charging. Works well. The C4 folks recommend: The Nonprofit Board Answer Book by Boardsource Outro music: “Good Ol' A cappella” by Danny Fong. Find out more about this artist at: http://is.gd/2Lby9z | 2/1/11 | Free | View In iTunes |
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NAMPRadio Episode 11: "Marketing Yourself as an Independent Artist" | Summary: In this episode, the panelists (Ron Evans, Matt Campbell, Maris Smith and special guest panelist Dmitri Matheny, http://dmitrimatheny.com), awesome jazz artist and super self-promoter), talk about the day-to-day grind for individual artists having to promote themselves. Dmitri discusses best practices for how he's created relationships over the years that have built into a powerful following! NAMPRadio Recommends: Matt recommends: Mountain Dew introduces new banner advertising using the Facebook API -- when you click on the "like" button, it ads you to the Mountain Dew business page, without taking you away from the site you're watching the ad on. Good stuff. Maris recommends:Google Moderator -- you open up the topic, and then other people can vote the content up or down by popularity, date, etc. Ron recommends: SonicBids.com -- electronic press kit service and Dmitri recommends reverbnation.com Dmitri recommends: Sivers.org -- cool blog by Derek Sivers, all about music and business Outro music: “Country” by Dmitri himself, with his partner in crime, Darrell Grant! Find out more about the CD and the guys. | 12/20/10 | Free | View In iTunes |
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NAMPRadio Episode 10: "Marketing the Unknown” | Summary In this episode, the panelists (Ron Evans, Matt Campbell, Maris Smith and special guest panelist Sean Kelly, marketing director of TheatreWorks talk about the challenges of marketing an unknown work such as the development musical "Fly By Night" to existing audiences. NAMPRadio Recommends: Matt recommends: This article: Speed Vs. Google SEO Ranking: A Dynamic Web Site's Conundrum Ron recommends: The Emerging Leaders Network of Americans for the Arts (and a local chapter near you) Sean recommends this New York Times article on what really makes people happy. Maris recommends: "Hunter ___ a bear" interactive advertisement for tippex to look like a youtube video. Also,the Culture Vultures blog, mentioned at the top of the podcast and composer Will Connolly's MySpace page with music samples from "Fly By Night." Outro music: “Too Close to Crying” by Garry and the Moodswingers. Find out more about this artist via his page on the Podsafe Music Network. | 10/19/10 | Free | View In iTunes |
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NAMPRadio Episode 9: Customer Engagement Lessons from Chip Conley | Summary In this episode, the panelists (Ron Evans, Matt Campbell, and special guest panelist and speaker at this year's NAMP Conference in San Jose, CA, Chip Conley) talk about not only good customer service, but good board, staff, funder, and patron service. Hear what Chip has to say about how his ideas in his book PEAK: How Great Companies Get Their Mojo from Maslow can apply to arts and culture and get a preview on his address to the NAMP Conference. FYI, Maris was on assignment for this episode, and we look forward to her joining us in the next one. Also, Ron was using a bluetooth headset that made him sound like a far-off robot, and he has since started to use said bluetooth as a doorstop, because that's about all it is good for. He sends his apologies! NAMPRadio Recommends: Matt recommends: Chip's "Matchmaker" page which allows you to be asked a set of questions, and will then recommend a hotel for you. He also recommends 2AMTheatre.com as a cool blog, and specifically this post. Ron recommends: Fractured Atlas (Remember Justin from episode 5? This is the company he works for.) Chip recommends: PBS.org/independentlens/offthemap and Seth Godin's blog Outro music: “Fly Fly Fly'” featuring singer/songwriter Adrina Thorpe. Find out more about this artist via her homepage: www.adrinathorpe.com or her page on the Podsafe Music Network: http://bit.ly/aDbyJK | 9/2/10 | Free | View In iTunes |
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NAMPRadio Episode 8: "Customer Relationship Management Systems (CRM)” | Summary In this episode, the panelists (Ron Evans, Matt Campbell, Maris Smith and special guest panelist Tim Roberts talk about the benefits of using CRM systems to look at your patron data in different and useful ways. NAMPRadio Recommends: Matt recommends: Made to Stick : Why Some Ideas Survive and Others Die by Chip Heath & Dan Heath. The 6 basic principles of what makes an idea (read: marketing campaign) "sticky," plus tips on how to put the principles into practice. Co-written by a Stanford Graduate School of Business professor (who isn't giving me kickbacks for plugging his book....). You might also want to visit the Heaths' own site . Ron recommends: His video editing program, Sony Vegas Movie Studio Platinum as an inexpensive but full-featured video editor for Windows platforms. Tim recommends: SpamDrain , a hosted Spam solution to solve the problem of the volume of Spam and virus laden messages when collecting email on an iPhone. Maris recommends: Screengrab for Firefox as a tool to capture screengrabs of your sites (just for the Firefox internet browser though) Outro music: “Greenwood Woman'” featuring singer/songwriter Arthur Hinds. Find out more about this artist via his homepage: http://arthurhinds.com or his page on the Podsafe Music Network: http://is.gd/cShQ8 | 7/30/10 | Free | View In iTunes |
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NAMPRadio Episode 7: "Smart Surveying” | Summary In this episode, the panelists (Ron Evans, Matt Campbell, Maris Smith and special guest panelist Alan Brown talk about the benefits of surveying your audience, survey distribution methods, best practices in survey creation, and a few stories from the trenches. NAMPRadio Recommends Matt recommends: A pair of documentaries by Gary Hustwit: Helvetica (2007) and Objectified (2009). Not strictly marketing films, but should be of compelling interest to anyone who's interested in the psychology of marketing/branding, the times we live in, etc. Both available on DVD. www.helveticafilm.com & www.objectifiedfilm.com For the eventual posting on the NAMP site, each of these films has its own website: http://www.helveticafilm.com/, http://www.objectifiedfilm.com Ron recommends: The URL shortner bit.ly at http://bit.ly for its superior link-tracking ability giving you metrics on the short URLs you create. Alan recommends: Peter Linett’s recent article “Thinking about Audience Research” and the Arts Research Digest out of the U.K. Maris recommends: The “What not to do on Facebook” after the Nestle fiasco Outro music: “I'm Leavin'” featuring singer/songwriter Andre Bisson. Find out more about this artist via his homepage or his page on the Podsafe Music Network. | 6/16/10 | Free | View In iTunes |
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NAMPRadio Episode 6: "Working With The Media” | Summary In this episode, the panelists (Ron Evans, Matt Campbell, Maris Smith and guest panelist Bobbi Booker talk about the changes that have been happening in the media industry over the last few years, what you can do to adjust, and do's and don't for getting in touch with media contacts. NAMPRadio Recommends Matt recommends: A study showing that a "Mad Libs"-style sign-up form increased registration on a website over the typical "Name: _______; Address: __________" format... http://www.lukew.com/ff/entry.asp?1007 Ron recommends: Tweetdeck for iPhone (check the Apple app store) -- fantastic 3rd-party Twitter application that lets you track multiple conversations, upload photos and videos, auto-shorten urls, and so much more. Bobbi recommends: 10000words.net -- a great site of help guides that help you navigate through contemporary journalism and storytelling. Maris recommends: sendspace.com -- free service to send large files to people Outro music: “Charlie Chaplin” featuring singer/songwriter Katie Herzig. Find out more about this artist via her homepage: www.katieherzig.com or her page on the Podsafe Music Network. | 4/22/10 | Free | View In iTunes |
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NAMPRadio Episode 5: "Online Ticketing Experiences” | Summary In this episode, the panelists (Ron Evans, Matt Campbell, Maris Smith and guest panelist Justin Karr) talk about online ticketing successes and headaches, online service fees, panel experiences on ticketing platforms, and details about Fractured Atlas' ATHENA opensource ticketing project. NAMPRadio Recommends Matt recommends: A book -- “The Paradox of Choice” by Barry Schwartz -- we tend to think that choice is a good thing, but there comes a point where too much choice is paralyzing, and the book offers thoughts on human behavior and how to avoid the paradox. Ron recommends: The podsafe music network -- great site full of songwriters who have submitted their music to be used for free in your podcast or other not-charging work. We find all of our musical artists here. Send them some love! Justin recommends: The iPhone app “Ratio” -- a sort of cookbook app that allows you to put in how much you have of one ingridient, and will calculate how much you need of other ingridients. Although cooking isn't arts marketing, Justin loves the way the app works as an example of a really good iphone app, as well as an example of out-of-the-box thinking. Maris recommends: evernote.com -- Online site to save your ideas, things you see, and things you like. Then find them all on any computer or device you use. Outro music: “Summer Morn” featuring Utah artist Douglas Spotted Eagle. Find out more about this artist via his homepage or his page on the Podsafe Music Network. | 3/2/10 | Free | View In iTunes |
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NAMPRadio Episode 4: "Content Management Systems for Fun and Nonprofit!" | Summary In this episode, the panelists (Ron Evans, Matt Campbell, Maris Smith and guest panelist David Dombrosky) talk about the advantages and disadvantages running arts and cultural websites using popular Content Management System software, such as Wordpress, Drupal, and Joomla. From the Mailbag This episode's question is from Andrew Girvan from Shakespeare In The Streets in Liverpool, UK, who asks the on-topic question “Drupal or Wordpress, and why? Have a question? Please send it to info@artsmarketing.org. NAMPRadio Recommends Matt recommends: Seth Godin mentioned: vintageadbrowser.com -- repository of 100,000+ "classic" advertisements -- it's searchable by keywords and themes. Good source of ideas for artwork/campaigns. Ron recommends: Amazon's Kindle -- it's easy to read books on it, many books are available for instant download, and the ability to search for specific keywords anywhere in your book is phenomenal. Listen to the podcast to hear about Matt's low-tech version of the Kindle. :( amazon.com David recommends: twitteranalyzer.com -- site that shows you information about your twitter account including things like your "reach" which is how often people retweet you, what subjects rise to the top, etc. Helps you to measure your Twitter effectiveness. Maris recommends: emailonacid.com -- free trial or light subscription to test your email template in all the major email clients, so you can see how it looks and make adjustments to your templates. Other links mentioned in the podcast: wordpress.org, drupal.org, www.facebook.com/pages/National-Arts-Marketing-Project/50890468570 Outro music: “Relish” featuring an Oregon band: Little Thom. Find out more about this band via their Myspace page or their page on the Podsafe Music Network. | 1/25/10 | Free | View In iTunes |
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NAMPRadio Episode 3: "The Arts Administration Degree” | Summary In this episode, the panelists (Ron Evans, Matt Campbell, Maris Smith and guest panelist Andrew Taylor) talk about the advantages and disadvantages to getting a graduate degree in arts administration on the path to a career in the arts. Guest panelist: Andrew Taylor, Director of the Bolz Center for Arts Administration in the Wisconsin School of Business. From the Mailbag No mailbag questions this month -- have a question? Please send it to info@artsmarketing.org. NAMPRadio Recommends Ron recommends: Pidgin Universal Chat Client as a way to connect to multiple instant messaging client, which allows you to talk with your friends or co-workers online, no matter what chat service they use (such as AOL Instant Messenger, MSN, ICQ, etc.). It's an incredibly handy way to communicate with your team in a way that is faster than email and great for sending links around. Matt recommends: Mediapost.com -- an online publishing company that caters to the media, and has “a whole constellation of blogs and e-newsletters that you can subscribe to.” They have a lot of great advice from industry leaders, and drill down into specific areas of marketing that Matt really digs. Maris recommends: Mashable.com -- a website with lots of daily content devoted to news and understanding of social media. Ron agrees! Andrew recommends: An IRS site called StayExempt.org, which allows you keep track of all of the rules and recommendations for maintaining your nonprofit status, is a fun and easy way. Andrew also recommends the Association of Arts Administration Educators at artsadministration.org, which is a site that allows you to research different arts administration degrees around the country. Outro music: “The Rocky Road to Dublin” featuring the band Blaggards, out of Houston, TX. Find out more about this band via their page at the Podsafe Music Network. | 12/16/09 | Free | View In iTunes |
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NAMPRadio Episode 2: "Reflections on NAMP 2009” | Summary In this episode, the panelists (Ron Evans, Matt Campbell, Maris Smith and guest panelist Alison Schwartz) talk about the 2009 NAMP conference that recently took place in Providence, RI, along with some thoughts on speakers for NAMP 2010 in San Jose, CA. From the Mailbag We answer a question by Katie Guernsey of Picnet.net on ways the panelists have seen arts organizations collaborate to promote the arts in a region. NAMPRadio Recommends Ron recommends: WhichTestWon.com as a fun site for marketers that allows you to guess on the results of various A/B tests on web user behavior. Matt recommends: Uniflip -- an application that can turn PDF/Word docs into a flash-based brochure that you can embed on your site. Maris recommends: Squarespace.com, which she calls “Myspace for bloggers.” It's a hosted space where you can easily create a website for your group. Various inexpensive prices. Alison recommends: Google Alerts, which allows you to enter a set of keywords into Google, and receive email updates on new content on the web that contains those keywords, whenever it appears. Outro music: “Brown” featuring Children of a New Jazz Era out of Michigan. Find out more about this band via their page at the Podsafe Music Network. | 11/19/09 | Free | View In iTunes |
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NAMPRadio Episode 1: "Marketing Measurement" | Summary In this episode, the panelists (Ron Evans, Matt Campbell, Maris Smith and guest panelist Steven Roth) talk about ways to build measurement into you marketing efforts, along with some of their stories on how this has worked (and hasn't worked) in the past. This episode’s theme is measuring your marketing campaigns, and how planned measurement can make (or break) your success. From the Mailbag We answer a question by Josh Russell of 1stAct.org on trends we're seeing in social media by arts organization. NAMPRadio Recommends Ron recommends: Browsercam.com as a tool with a free 24 hour access pass to check the look of your website in multiple browsers. Matt recommends: The Wallace Foundation report on “Engaging Audiences.” Maris recommends: A free tool for the Firefox browser that will show you if Google Analytics has been installed on a page. Steven recommends: Arts Journal a daily email of stories published by bloggers and major newspapers related to the arts. Outro music provided by Justin Gordon "Winter in Ohio" provided by the Podsafe Music Network. For more information about Justin Gordon, please visit his page on the Podsafe Music Network. | 10/13/09 | Free | View In iTunes |
| Total: 17 Episodes |
Customer Reviews
Thank you so much!
As one of two Arts Admin majors at my school, I crave more in depth information about my major. The arts admin podcast is extremely appreciated. I do have a good internship at a community theatre, but I still wonder about my employablility once I get my B.A. degree.
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- Category: Management & Marketing
- Language: English
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