Neanderthal Marketing
By Traci Hayner Vanover
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Podcast Description
Quick! What’s the first word that comes to your mind when you think of marketing your business? What? You mean “fun” wasn’t the first thing you thought of? Heck, it’s not even in the top ten, is it? Marketing your business doesn’t have to be a two-ton boulder blocking your path to success. You’ve come to the right place for ways to ROCK your business without reinventing the wheel — let’s grab a chisel and whack that boulder down into a set of wheels that will crush anything between you and your goals. Tackle the tough stuff facing every business owner on the Neanderthal Marketing Radio Show. Come with me once a week and we’ll hack through the tangle of merchant accounts, networking best practices, or new social media venues while breaking it all down into actionable tasks and tips. You’ll get about thirty minutes of business marketing know-how as well as occasional URL’s and tip sheets to start using what you’ve learned on the spot. I want to help you take your business to the top of the food chain and I won’t bore you to death on the way there. Join me each week for tips, tools and resources to rock your business without reinventing the wheel!
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Ep. 54 – Is Your Marketing a Pain in the Neck? | Featured Topic: Sometimes marketing can be a pain in the neck. But what about when your satisfied customers, your RAVING FANS do the marketing for you? Traci shares the story of three chiropractors, and how customer-focused marketing impacted their businesses. EPIC FAIL: What keywords would you use to search out a work-at-home business opportunity? It's a safe bet you wouldn't be using adult or erotica keywords. Find out how one service provider's automated keyword targeting sadly missed the mark. How the Heck Do I Do That?: Wouldn't it be cool to have your life made into a movie? Well, a new service called Timeline Movie Maker is the next best thing to having Spielberg ring you up. http://timelinemoviemaker.com Links Mentioned in this Episode: Google Places - http://www.google.com/places/ Angie's List - http://www.angieslist.com/howitworks.aspx Yelp - http://yelp.com Urban Spoon - http://urbanspoon.com | 5/21/12 | Free | View In iTunes |
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Ep. 53 – Marketing Lessons Learned on Vacation | Featured Topic: Remember writing those "What I Did on Vacation" essays when you were in school? I'll bet yours never included orange juice and stripper billboards. Check out this week's episode to find out how Traci used her 20-hour drive home from Florida to do a little market research - and how it can help you in your business. How the Heck Do I Do That?: Since this week was all about showing you how to direct "tourist traffic" on your website, Traci shares three plugins that you may want to check out. Attention Grabber - Easily display custom texts, tweets, feeds, etc. Lots of features and customization options. Pullout Widgets - Turn any sidebar into a promotional pullout with this handy plugin. Use it for videos, instructions, forms, menus, and more! Notification Bar - This is a one-time purchase alternative to the Hello Bar. Place HTML in the bar, and customize the color and animation speed. Has support for cookies and links. EPIC FAIL: Looks like the marketing folks for Taco Bell need a middle school grammar lesson. Is Doritos® plural, or singular. You decide. | 5/7/12 | Free | View In iTunes |
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Ep. 52 – Evaluating Entrepreneurship | Featured Topic: Why do some businesses succeed, while others fail? Ron Johnson is back guest-hosting another Fireside Chat - this week he talks with Cheryl Mills, Associate Deputy Administrator for the SBA. Cheryl believes that proper training can be a key ingredient for success. Small Business Training Network - http://www.sba.gov/training SCORE - http://www.score.org/ SCORE Template Gallery - http://www.score.org/resources/business-plans-financial-statements-template-gallery | 4/30/12 | Free | View In iTunes |
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Ep. 51 – Fireside Chat: Creating Your Business Plan | Featured Topic: Even cave girls need a vacation! While Traci is away, Ron Johnson from the SBA Training Network is guest-hosting this Fireside Chat, in which he interviews Don Martin, a business counselor and trainer from Kutztown University. Don will be sharing tips for creating a business plan, and why it is essential for every small business. SBA Website http://sba.gov Propabranda's Business Plan Guide & Worksheets http://propabranda.com/products/business-plan-guide-worksheets/ | 4/23/12 | Free | View In iTunes |
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Ep. 50 – Local Listings VS The Running Man | Featured Topic: Are you marketing like the Running Man? The Running Man is a street dance that originated in the 80s, and is supposed to simulate running. That may be well and good for getting down with your bad self on the dance floor, but when we're talking about business, that's simply no way to roll. How the Heck Do I Do That?: If you haven't yet set up your listing with Google Places, stop putting it off and DO IT TODAY! Here's some helpful links to get you rolling: Google Places http://www.google.com/places/ Step-by-Step Instructions http://support.google.com/places/bin/answer.py?hl=en&answer=142902 Need Help with Your Local Listings? http://propabranda.com/services/local-business-marketing/ EPIC FAIL: Traci thinks that Depends new ad campaign is all wet. What do you think? | 4/16/12 | Free | View In iTunes |
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Ep. 49 – Why Put ‘Em All in One Basket? | Featured Topic: All the stores are filled with pastel bunnies, eggs and jelly beans — all that sugary goodness reminds Traci of a funny story of the surprising lengths she'll go to in order to protect her chocolate stash. Whether we're talking chocolate eggs or revenue streams, putting all of our eggs in one basket is never a good idea. This week Traci shares a couple of methods for increasing our revenue without putting a strain on your workload. How the Heck Do I Do That?: Google's Authorship Markup is a way to connect authors with their content on the web. Google is experimenting with using this data to help people find content from great authors in our search results. If you are a Wordpress user, there is a handy plugin to make leveraging Google's Authorship Markup a much less daunting task. http://www.authorsure.com EPIC FAIL: Move over, Dear Abby! Bust Magazine has tapped the advice-giving talents to an unlikely former television comedienne. Let's just say we won't need a laugh track when Traci shares the details. http://bust.com/ Links Shared in This Week's Episode: Scribd Partner Program - http://www.scribd.com/partners Publish Your Blog on the Kindle - https://kindlepublishing.amazon.com Traci's Share Your Blog on Kindle Guide - http://propabranda.com/products/share-your-blog-on-amazon-kindle/ Promote Webinars or Upload Yours - http://bit.ly/promotewebinars | 4/2/12 | Free | View In iTunes |
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Ep. 48 – Has Social Media Gone to the Dogs? | Featured Topic: Is it possible that social media has gone to the dogs — and if so, would that really be a bad thing? This week, Traci invites you to "paws" to consider why more than a few self-appointed social media gurus could learn a thing or two from the family pooch. Speaking of pooches - dog lovers will get a kick out of Dog is Good - http://dogisgood.com. Tell them Traci's pups sent you. How the Heck Do I Do That?: Dogs can mark their territory easily - but folks who are interested in protecting their copyrights on digital images haven't got it quite so easy. Until now. Enter Water Marquee - a cool, free tool to watermark your images right from your browser! Check them out at - http://www.watermarquee.com/ EPIC FAIL: We've got a bit of a "twofer" this week. First, MTV has decided to launch a new show called, you guessed it — Epic Fail. In other news, Traci questions Fiat's choice of Charlie Sheen as pitchman for the new Abarth. You can check out the video for yourself (and check out his hair piece) here: http://www.youtube.com/fiatusa?sid=1037056&KWNM | 3/26/12 | Free | View In iTunes |
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Ep. 47 – Making Your Business & Brand Water-Cooler Worthy | Featured Topic: Companies strive to create that unique message that has the combination of a compelling call to action, and that certain "extra" that makes you remember it long after you've flicked the channel, or returned to your favorite program. It's the elements that make you want to ask your friends and coworkers about it the next day...that "water cooler factor." Social media takes the concept of water cooler discussion to an entirely new level. This week Traci shares some tips to help create more water cooler worthy brands and promotions. You won't want to miss out on the recent example she ran across that illustrates the water-cooler effect in action! For those who were interested in seeing the baby doll mentioned in the episode: http://www.facebook.com/photo.php?v=410185748994838 How the Heck Do I Do That?: When designing a website, it's often necessary to employ image placeholders. Lorem Pix is a site that makes doing that a whole lot easier. This site helps you create custom place holders for almost any size image. Check them out at http://lorempix.com. EPIC FAIL: Tastes like...OMG! This sign sends a message that you wouldn't want to read if you needed to bring in your treasured pet for their annual checkup. | 3/19/12 | Free | View In iTunes |
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Ep. 46 – Soda Savvy & Diaper Disaster: A Tale of Two Brands | Featured Topic: A weekend trip to Moe's Southwest Grill serves as the inspiration for this week's show. This chain employs pop-culture references for their menu names (a tactic that Traci can really get behind). Traci shares why we should all raise a custom-blended toast to Coca-Cola for the brilliant Freestyle Soda Fountain, and all the marketing genius it represents. How the Heck Do I Do That?: If you are looking for ways to expand options for your customers, there are a number of fantastic solutions to you. Traci mentioned a number of these options in this weeks' episode: Cafe Press - http://cafepress.com Zazzle - http://zazzle.com Short Run Posters - http://shortrunposters.com Moo - http://moo.com StickerYou - http://stickeryou.com Custom Ink - http://customink.com Spoonflower - http://spoonflower.com Mals E-Commerce Shopping Cart - http://mals-e.com Vibralogix Plugin for Digital Downloads - http://www.vibralogix.com/linklokme/ EPIC FAIL: Huggies launches a campaign that stinks worse than most dirty diapers, and it had many dads taking to the web and the social networks to decry that characterization that Dad's are incompetent parents. Check out the online petition here. | 3/12/12 | Free | View In iTunes |
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Ep. 45 – Facebook Timeline for Business Pages | Featured Topic: Facebook is rolling out the Timeline page design for all Fan Pages on March 30th. Traci shares the pros and cons of this announcement, and offers some pointers to making the most of the new features to position your business and brand on Facebook. Need help creating your Facebook Cover Graphic? Check out this offer. Download Traci's Helpful Timeline Tip Sheet How the Heck Do I Do That?: How do you figure out who to give your Twitter shout outs to on Friday? You could give them all to Traci, or, if you want a more comprehensive approach, you could check out Follow Friday Helper. http://followfridayhelper.com/ EPIC Fail: If you want to show off that nice, fat commission check, be sure that your edited photo takes shadows into account. Check out what happened when Jeremy "Shoemoney" Schoemaker forgot this simple truth. | 3/5/12 | Free | View In iTunes |
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Ep. 44 – Protecting Your Business Assets | Featured Topic: Traci shares the surprising story of how an unexpected home invader inspired this week's show. She also shares some helpful resources for protecting customer payment information, your website, and your intellectual property. Resources Mentioned in this Episode: PCI Compliance - http://www.pcicomplianceguide.org/ Mal's E-Commerce Shopping Cart - http://mals-e.com Wordpress Exploit Scanner - http://wordpress.org/extend/plugins/exploit-scanner/ Limit Login Attempts - http://wordpress.org/extend/plugins/limit-login-attempts/ Login Lockdown - http://wordpress.org/extend/plugins/login-lockdown/ Block Bad Queries - http://wordpress.org/extend/plugins/block-bad-queries/ US Patent & Trademark Office FAQs - http://www.uspto.gov/faq/trademarks.jsp Content Protection Tips - http://contentprotectiontips.com | 2/27/12 | Free | View In iTunes |
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Ep. 43 – Authority Part Two: Create Prospect Touchpoints | Featured Topic: We continue our discussion on building authority status this week by increasing the touchpoints within our marketing funnel. Traci details a simple method of introducing your knowledge to prospects, and challenges listeners to create and share one of these marketing pieces with the NM community. How the Heck Do I Do That?: Are you lying awake at night wondering how you'll be able to send one last Facebook update after you've kicked the bucket? Wonder no more! A new app will enable you to create videos and messages that can be released on your behalf, post mortem. EPIC FAIL: When a subscriber decides to leave your list, they aren't necessarily closing the door forever. However, if you make it difficult or impossible to leave the list, you run the risk of alienating them forever, AND sharing their experience with others. That's a double-whammy you can do without! Links Mentioned in this Episode: Free for a Tweet Plugin - http://wordpress.org/extend/plugins/tweet-and-get-it/ CAN-SPAM Act - http://www.ftc.gov/opa/2011/07/canspam.shtm Bounce Rate Defined - http://en.wikipedia.org/wiki/Bounce_rate | 2/20/12 | Free | View In iTunes |
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Ep. 42 – Respect My Authority – Part One | Featured Topic: Eric Cartman isn't the only one looking for a little respect these days. In this first of a two-part series, Traci explains the difference between expert and authority status, and shares some helpful tips for building your own authority status on the web. EPIC FAIL: Epic Fail will be back next week! How the Heck Do I Do That?: For this week's HTH feature, Traci shares a few "social media land grabs" that you can use to begin leveraging your authority status, and bring new prospects your way. http://path.to http://about.me http://dandyid.org http://realmee.com Special Offer: Monette Satterfield of Shiny Designs has an exclusive offer for NM listeners that may need a hand creating their authority statements. Below is the one she crafted for me - hit her up to see what she can do for you! Details at the link below: http://shinydesigns.com/power-authority Traci's authority statement: You can find Traci Hayner Vanover, aka the Promo Diva®, nearly everywhere across the World Wide Web - from being featured on Social Media Today and Alltop to hosting the popular Neanderthal Marketing Radio Show. Traci's the founder and publisher of ESBJournal, a daily small business magazine, and she's the author of over twenty fascinating and incredibly useful eBooks, guides and tutorials. Even with all these accomplishments, she's best known and loved by her numerous clients for her generosity and for making marketing and promoting your business both profitable and fun. | 2/13/12 | Free | View In iTunes |
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Ep. 41 – Incentives for Brand and Loyalty Building | Featured Topic: Incentivizing customers isn't some radically new idea, but small businesses rarely take advantage of this concept. Perhaps they are not aware of how to implement such a program, or simply aren’t convinced it will work. The reality is that small businesses may actually be better equipped to implement these programs, and can begin to see real benefits in fairly short order. How the Heck Do I Do That?: In keeping with our topic, Traci shares a couple of sites that offer services to help you create loyalty and incentive programs. Points.com - buy, trade, exchange or redeem your points from a wide assortment of loyalty programs on this site. http://points.com ZFerral - Give your customers an incentive to help you grow your business! http://zferral.com Punchtab - Create a loyalty program for your site at no charge with Punchtab. With several options to choose from, you're sure to find what you need from this helpful resource. http://punchtab.com EPIC FAIL: The mayor of a Connecticut town is in dire need of a crisis PR professional. You won't want to miss the video for this one - it's on our Facebook fan page - http://facebook.com/neanderthalmarketing | 2/6/12 | Free | View In iTunes |
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Ep. 40 – Are Those Gurus Feeding You Sugar, or Substance? | Featured Topic: To say that I have a sweet tooth would be a gross understatement. This week I liken my penchant for sugary treats with the over-hyped product launches of some of the net's so-called "gurus." Are you sinking your teeth into content that's going to actually help your business, or are you settling for something that looks great, but has no substance? We'll cover three key areas that can help you discern the difference. How the Heck Do I Do That?: There are lots of reasons why you may need to change the title of a post, and that will impact it's permalink as well. Traci shares a tip from WPMU.org about a little-known Wordpress feature that is perfect to address this. I'd also highly recommend becoming a member of their community — there is a free level, but the Elite level membership enables you to have access to a huge repository of Wordpress plugins, themes and much more. I got my membership in September of 2011, and absolutely love it. EPIC FAIL: This week we've got a "twofer" for our epic fail, and they both come to us courtesy of McDonald's. After you hear this, you may decide you most definitely DO NOT want "fries with that." Here's the shocking video - http://www.youtube.com/watch?v=WuZ-CaFtkVY Resources Mentioned in This Week's Show: Wordpress Multi-User Blog - http://wpmu.org | 1/30/12 | Free | View In iTunes |
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Ep. 39 – How an Athletic Support Made Me a Better Marketer | Featured Topic: Traci shares an embarrassing (and true!) story from her early work experience that made her a better marketer. Find out how a stint selling sporting goods at JC Penney made an indelible mark on your host. How the Heck Do I Do That?: In keeping with our theme of product knowledge, Traci shares some resources for finding industry-specific trade publications to help you keep a pulse on information impacting your market. Epic Fail: This week's EPIC FAIL is awarded to the folks who brought us SOPA/PIPA, and realized that publishers across the web vehemently disagree with this idea. Resources Mentioned in this Episode: WebWire Trade Publications by industry http://www.webwire.com/IndustryList.asp TradePub.com http://www.tradepub.com/ Free Trade Magazine Source http://www.freetrademagazinesource.com/ | 1/23/12 | Free | View In iTunes |
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Ep. 38 – Making Your Business Shine | Featured Topic: As small business owners, we wear lots of hats - and some are more welcome than others. Crafting creative and compelling copy is no small feat! Luckily, there's folks like Monette Satterfield of Shiny Designs that can come to our rescue when we need help. In the first Fireside Chat of 2012, Monette shares some of her best tips for creating compelling bios, home page copy, and tweets. I also put her skills to the test by asking her to revamp the home page copy of the NM website. You won't believe the difference that just a few simple tweaks can make. Don't miss this episode - it includes a very special offer that is exclusive to listeners of this show! Interested in reading the full Case Study on the NM Home Page "Hack Job?" - get it here. Resources Mentioned in this Episode: Book: Words that Sell Book: Phrases that Sell | 1/16/12 | Free | View In iTunes |
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Ep. 37 – Niche Research & Success | Featured Topic: What do old sneakers, Reese's® Cups and niche marketing have in common? You might just be surprised at the answer. Traci tackles the question of whether standing-room only niche markets are something you should jump on, or whether you should avoid them like a 70's leisure suit. How the Heck Do I Do That?: Since we're talking about niche research, rather than offer an HTH feature, Traci shares (5) helpful tools to help you keep a pulse on what's hot, and stay ahead of the trends. Epic FAIL: This week's epic fail comes to us courtesy of Hyundai. It looks like their advertising agency may need a refresher course in animals and their natural habitats. You can check it out for yourself here. Links Mentioned in this Episode: Google Trends http://www.google.com/trends Trendwatching.com http://www.trendwatching.com/trends/ Springwise http://springwise.com Alexa Top 500 Movers & Shakers http://alexa.com/site/ds/top_sites?ts_mode=global?=none Ebay Pulse: http://pulse.ebay.com/ 43 Things http://www.43things.com/ | 1/9/12 | Free | View In iTunes |
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Ep. 36 – Diet Resolutions for Business | Featured Topic: The recent onslaught of "diet resolution" commercials got me to thinking - what if we applied the concept of diet resolutions to our businesses? What impact would eliminating all those "empty calories" and time-suckers have on our bottom line? In this first episode of Season Two, we'll take a look at some ways that we can eliminate some of the most common time-suckers, and replace them with some healthy business practices. How the Heck Do I Do That?: This week's HTH feature ties in nicely with our theme of streamlining and working smarter. TwInbox enables you to use Twitter directly from Microsoft Outlook -- and offers features such as archiving and managing tweets, grouping and searching of tweets, support for multiple accounts and more. It's available from SnapFiles by visiting this link: http://www.snapfiles.com/get/twinbox.html Epic Fail: A new feature here at Neanderthal Marketing, this week's Epic Fail details a poorly-employed use of a QR code from the USAF. | 1/2/12 | Free | View In iTunes |
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Ep. 35 – Can We Still Be Friends? | Featured Topic: As we wrap up our first season here on the Neanderthal Marketing Radio Show, Traci bids her friend and caveman co-host Mike Klassen a fond farewell, as he moves on to tackle new and exciting ventures within the direct market design niche. Traci and Mike continue to work together on the Content Protection Tips website, and among other cool topics discussed in this episode, they announce how an eggnog induced stupor prompted Mike to offer an insanely low price on the Content Protection Tips package for a limited time. Our second season will kick off on January 3rd - and Traci will be back in the studio with Rocky bringing you new weekly episodes. We wish you a safe and happy holiday season and much success in the coming new year! How the Heck Do I Do That?: I know you'll want to join me in keeping tabs on Mike and follow what he's doing -- you can find all of his social media haunts, as well as links to his Increase Sales & Build Deeper Connections Podcast and Book Layout Studio here: http://mikeklassen.com/about/connect/ If you get a chance to see Mike speak live at an event, you won't want to miss it. Subscribe to his blog so you'll know where he's going to be next. Links Mentioned in this Episode: Content Protection Tips - Protect your intellectual property and prevent content theft! http://contentprotectiontips.com Sales Sizzle - (600) graphics rendered for print and web use to add some sizzle to your sales, web and promotional copy. http://salessizzle.com DLGuard - excellent software for offering digital downloads for sale. http://dlguard.com AmazonS3 - Amazon's Simple Storage Service - perfect for large files, videos, and even websites! http://aws.amazon.com/s3/ Audio Acrobat - Hosting for audio and video - excellent service with plenty of options http://audioacrobat.com Send Out Cards - Simple and affordable way to send out cards to friends, family and business contacts - http://sendoutcards.com | 12/12/11 | Free | View In iTunes |
| Total: 20 Episodes |
Customer Reviews
Good Info!
Good up to date topics - all the stuff you should be doing for your business. Lots of good Internet resources for different services. No annoying, unnecessary chit chat. I like it!
Terrific show!!
Of all my podcasts, this is my top pick for my iTunes and Stitcher Radio. Traci provides "actionable" items -- in each podcast there are at least two things I can do to improve my business. As a small business owner, that is crucial. Not to mention, the girl has charm and a great speaking voice which makes her easy to listen to any time!
-- Jamie Brodersen
EyeFidelity.com
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