New Media Minute
By Daisy Whitney's New Media Minute
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Podcast Description
New media expert Daisy Whitney talks about the trends and news in online video, video blogging and new media.
| Name | Description | Released | Price | ||
|---|---|---|---|---|---|
| 1 | VideoThe Farewell Episode of the New Media Minute! Tag Your Videos, Boys and Girls... | It's the age-old question in online video - how do I make sure my videos are found? For insight into how to ensure your videos return high in search, are properly tagged and attractive to marketers, check out my interview with Metacafe CEO Erick Hachenburg. This is also the farewell episode of the New Media Minute! It's been a great four and a half years - thanks for watching! | 4/10/12 | Free | View In iTunes |
| 2 | VideoHow to Build and Boost Your Brand's YouTube Channel | All brands should be on YouTube, but feeding a YouTube brand channel can feel like a daunting task. However, there are many ways to boost the video in your brand channel without shooting it all yourself, said YouTube executive Eric Meyerson. At a recent conference he offered several tips for brands to boost their YouTube presence through original videos, content curation and consumer content. For more details, check out this week's New Media Minute. | 3/27/12 | Free | View In iTunes |
| 3 | VideoSocial TV Buzz Doubles Year over Year; New Program Guide Weaves in Real-Time Buzz | The growth of social activity in conversations and check-ins around TV programming has grown by about 91% year over year, according to a study by social TV tracking service Trendrr.TV. The company also uncovered several interesting trends regarding social activity for shows, news and live events, such as how Facebook is a more popular social venue for animated shows than Twitter. Meanwhile, electronic program guides are starting to incorporate social buzz about shows, such as the iPad app from TV listings service Veronica Magazine in Holland, which might prove an interesting template for how to weave social buzz into a program guide. In related news, video discovery service Digitalsmiths announced this week that it's building in real-time buzz to the recommendations it delivers to its customers. For more details, check out this week's New Media Minute.-Daisy Whitney | 3/20/12 | Free | View In iTunes |
| 4 | VideoOne-Third of U.S. Adults to Own Tablet by 2016; What it Means for Online Video Ads | Forrester expects that 112.5 million adults, or one-third of the adult population, will own a tablet by 2016, a revision of its previous forecast of 82.1 million. That's a huge jump, but it's not just from the iPad3 announced last week. The increase is due to the success of the Kindle Fire and Nook Tablet too, Forrester says. But what do these figures mean for online video? For more details on how tablets may usher in an era of high engagement and completion rates for online video, check out this week's New Media Minute. -Daisy Whitney | 3/13/12 | Free | View In iTunes |
| 5 | VideoOnline Video Gold Rush as Vendors Race to Roll Out New Video Features | As the online video business continues to grow, video vendors are racing to introduce new products, eager for a piece of the $3.1 billion ad spending pie. Companies from online media company Local Corporation, to ad serving platform Undertone, to ad network YuMe, to ad technology firm Adap.tv have all introduced new features in recent weeks and months. For more details on what this gold rush means, check out this week's edition of the New Media Minute. | 3/6/12 | Free | View In iTunes |
| 6 | VideoMobile Marketing - How to Reach Consumers in Retail Stores | More than half of U.S. smartphone users turned to their phone to perform retail-related activities while in a store, according to comScore. That could be taking a picture of a product, comparing prices or scanning bar codes for coupons. How can smart brands and retailers take advantage of this behavior and reach consumers at that point of purchase? For all the details, check out this week's New Media Minute. | 2/28/12 | Free | View In iTunes |
| 7 | VideoHow to Build a Loyal Video Audience - Making Your Videos Popular | So you’re a marketer or a small business or indie producer and you want people to watch your videos. Making a video go viral is probably out of your control, but making it good isn’t. For any brand or Web series producers, here are five best practices for how to build a strong and loyal video audience over time, courtesy of Jay Miletsky, CEO of online network MyPod Studios and an author of several branding books. | 2/22/12 | Free | View In iTunes |
| 8 | VideoCord Cutting: Truth or Lie? | More consumers are relying on broadband-only connections in their homes, but that doesn't necessarily mean they're cutting the cord. Nielsen's latest three-screen report reveals that there are now 5.1 million broadcast only/broadband homes in the United States, up 23% from last year. Those are homes with Internet connectivity but not cable TV channels. But the growth may be coming from homes that never had broadband in the first place rather than homes cutting back. For more details, check out this week's New Media Minute. | 2/14/12 | Free | View In iTunes |
| 9 | VideoCross-Platform Campaigns Boost Brand Recall 9 Times; Mobile Bumps Interaction 4 Times | Advertising is becoming increasingly interconnected this year and more marketers are pushing out innovative cross platform campaigns, but how does each medium perform? They’re not all created equally and mobile phones generate a much higher click through - or interaction rate - 4 and a half times -- that online video does. For more details on how new media outlets can help each other, check out this week's New Media Minute. | 2/8/12 | Free | View In iTunes |
| 10 | VideoHow to Measure Social Buzz for a TV Show - Bluefin Labs | Where will the next great breakthrough in marketing and measurement come from? A lot of ad agencies are betting on a social media metrics company called Bluefin labs. Every where I turn, I hear this company's name mentioned and here’s why - Bluefin Labs is helping marketers pinpoint the precise social buzz of a TV show and the ads within it, and that's why agencies like Starcom, MediaVest and Mediacom have signed on to use the company's metrics to inform its online and TV buys. For more details, check out this week's New Media Minute. | 1/31/12 | Free | View In iTunes |
| 11 | VideoHow to Integrate Online Video and TV Ads | What do you get when you combine a $500,000 online video buy with a $2.6 million TV campaign? A 14% percent boost in reach, an 18% jump in frequency and an 11% reduction in the cost of the impressions. Or so says YuMe, the online video network that partnered with Nielsen to study effectiveness of a cross-platform campaign. For details on how online video boosted the efficiency of TV, check out this week's New Media Minute. | 1/25/12 | Free | View In iTunes |
| 12 | VideoHow Consumers Use Tablets, Mobile Devices in the Home - Words from a TV Exec | Like most TV networks, Scripps Networks has launched programming on mobile devices and tablets. So far, the programmer has found that tablet usage is four to five times that of the other devices. We caught up with Scripps executive Jeff Meyer and he shared insights on what this means and where networks will go next with new media devices, as well as what the mobile market needs from advertising. For more details, check out this week’s New Media Minute. | 1/17/12 | Free | View In iTunes |
| 13 | VideoCES 2012 Outlook: Connected TVs | The annual Consumer Electronics show has kicked off this week in Las Vegas, with gadgets and TV galore. CE makers from Samsung to LG are rolling out new connected TV partnerships, as these smart sets accounted for 52 million sets sold last year. Now, in 2012, manufacturers are promoting Internet-capable TVs even more to distinguish themselves from the competition. For more on what's on the connected TV horizon, and whether 9% of consumers really have cut the cord, watch this week's New Media Minute. | 1/10/12 | Free | View In iTunes |
| 14 | VideoPre-rolls, Mobile Video Ads to Drive Online Video Spend 40% in 2012 | After a robust 2011, online video should enjoy another year of rapid growth. eMarketer has said online video ad spend should rise 40% this year. Marketers say they'll move money from TV budgets and non-video display budgets, but they're also expecting organic growth, according to a Break Media report. Look for pre-roll formats and mobile video formats to drive the business. For more details, check out this week's New Media Minute. | 1/4/12 | Free | View In iTunes |
| 15 | VideoThree New Media Predictions for 2012 | In many ways, 2011 was the year of the tablet, while social TV and online video partnerships enjoyed a robust twelve months as well. Looking ahead to 2012, keep an eye out for standards in tablet measurement, advanced online video deals in measurement, and an increased use of social TV for Web TV discovery. For details on my 2012 predictions, check out this week's New Media Minute. | 12/20/11 | Free | View In iTunes |
| 16 | VideoThree Lessons Learned in New Media in 2011 | What lessons did 2011 teach us about the new media business? Daisy Whitney shares three lessons learned in online video, social media and connected TV ads in this week's episode, drawing from Shira Lazar's What's Trending, the Old Spice Guy, and research on connected TVs. | 12/14/11 | Free | View In iTunes |
| 17 | VideoOnline Video Ad Views Skyrocket in Q3 | Online video advertising is finally catching up to consumer viewing habits. The growth rate of video ad views in the third quarter outpaced the growth rate for video views for the first time, according to new data from video technology company Freewheel. Freewheel also found that completion rates for ads were highest in long-form videos that had more ads, a promising sign for the online TV business. For more details, check out this week's New Media Minute. | 12/6/11 | Free | View In iTunes |
| 18 | VideoFour Digital Media Startups to Watch | Which digital media startups are poised for success? The New Media Minute has scoured the ranks of new players in shopper marketing, social media, gaming and mobile. In this week's New Media Minute, Daisy Whitney tell us why to watch Bluefin Labs, Sonar, GoldRun and Steelhouse. | 11/21/11 | Free | View In iTunes |
| 19 | VideoNBCU's iVillage to Expand Online Video in 2012; What Works for Brands & Consumers | NBCU-owned iVillage has steadily grown the frequency and amount of video across its site and is now generating more than 4 million video views each month, with plans to expand the video on its site in 2012. Kelly Wallace, the site's head of video and chief correspondent, said advertisers are keen on integrations into the content, and that viewers like daily franchises. Look for more of that in the year ahead, with more details in this week's New Media Minute. | 11/16/11 | Free | View In iTunes |
| 20 | VideoHow to Measure ROI in Online Video | About 40% of media buyers at marketers and agencies say that measuring ROI in online video is hard to do. That’s why marketers should outline goals up front so they can better measure ROI against the cost per view in online video. For tips on how to do so, check out this week’s edition of the New Media Minute with ROI insights for online video. | 11/1/11 | Free | View In iTunes |
| 21 | VideoRetailers like Sears, Puma, Burberry Turn to iPads; Four Shopper Marketing Startups to Watch | One of the most anticipated books of the year in the Walter Isaacson Steve Jobs biography hits bookstores this week, and that's why the New Media Minute is taking a look at some of the most innovative uses brands are making of iPads in retail stores, such as Sears, Burberry and Puma. In addition, the episode take a quick look at four shopper marketing startups poised for success: Zazum, Choozon, Steelhouse and Nearbuy. | 10/25/11 | Free | View In iTunes |
| 22 | VideoCan Social Media Save TV Shows? | Network executives are already canceling new fall shows like ABC’s Charlie's Angels and NBC’s The Playboy Club, raising the question of what role social media plays in the success of a TV show. The New Media Minute did some digging to see if these shows scored in social buzz, and also looks at a new Nielsen study linking online buzz and higher ratings. Plus, cable networks such as WE tv and Oxygen have indeed found a link between social media and TV show performance. For details, check out the New Media Minute. | 10/19/11 | Free | View In iTunes |
| 23 | VideoTokyo Edition -- Three Tips on New Media & Interactive TV Investments from a Venture Capitalist | What's hot in interactive TV, social TV and new media? I asked venture capitalist Habib Kairouz of Rho Ventures for the top three trends he is tracking in these areas and he shared his tips with the New Media Minute. For the inside scoop on what a top VC wants, check out this week's edition. | 10/12/11 | Free | View In iTunes |
| 24 | VideoHow to Migrate Online Videos to Mobile Phones: Tips from AOL Video | Mobile video usage is growing fast among consumers and big video sites like AOL Video are implementing mobile solutions as a result. In part two of our interview with AOL Video's SVP Ran Harnevo, he shares tips with the New Media Minute for how video sites can migrate their videos to mobile platforms as well, drawing on his experience at AOL Video and Huffington Post. | 9/27/11 | Free | View In iTunes |
| 25 | VideoHow to Grow Video Views, Increase Video Ads - Tips from AOL Video | The placement, context, and library surrounding online video is critical to success in growing video views, said AOL Video's head Ran Harnevo in an exclusive interview with the New Media Minute. He also shared tips on growing ad revenue through content quality, unique formats and a deep understanding of data. For more details, check out the episode! | 9/27/11 | Free | View In iTunes |
| 26 | VideoDigital Revenues Grow for Sports Programming | Sports leagues are making hundreds of millions in digital revenue from paid content, ads and other revenue streams, according to a new report from eMarketer.The NFL tops the list at about $500 million in digital revenue, MLB at $450 million, the NBA at $225 million and the NHL at $120 million, the study found. Under this backdrop, ESPN expects to amp up the ads it runs in TV Everywhere programming and to charge a higher CPM. For more details, check out this week's New Media Minute.-Daisy Whitney | 9/21/11 | Free | View In iTunes |
| 27 | VideoEngagement and Time Spent with Ads on Connected TVs is on the Rise | Watching programming on tablets, Smartphones and connected TVs is growing quickly, and brands are eager to reach consumers on those devices. The effort is paying off: click-through rates for ads on connected TVs are in the 10 to 17% range to date, a healthy number, according to new data shared by entertainment discovery service and technology provider Rovi. In addition, the number of impressions, as well as engagement and time spent with ads on connected TVs is rising each week. For the inside scoop, check out this week’s New Media Minute. | 9/13/11 | Free | View In iTunes |
| 28 | VideoNielsen Moves to Online Video GRP, blip.TV to Refine Video Ad Strategy | Measurement services and Web publishers are refining their tools to help grow online video ad dollars. Nielsen just rolled out ratings points for online programming, rolling up online impressions into a GRP measurement, while Web publishers like blip.tv are devising new ad strategies for online video. For more details, check out this week's New Media Minute with Daisy Whitney. | 9/7/11 | Free | View In iTunes |
| 29 | VideoFour Hot Digital Media Startups to Watch in Mobile Video, Online Video. | Four emerging media startups in online video and mobile are finding success with brands and retailers. In this week's New Media Minute, learn why marketers are linking up with Fiksu, GoldRun, Encoding.com and Framesocket. | 8/30/11 | Free | View In iTunes |
| 30 | VideoHow to Measure Online Video Engagement | Engagement is the most sought-after metric by advertisers, especially in online video, but it's hard to quantify on its own. That's why experts at agencies and places like eMarketer suggest that brands look at where a viewer goes next after watching a video, that video ads be targeted by content and demos, and how much time is spent per viewer per session. For more details on how to measure online video engagement check out this week's New Media Minute. | 8/16/11 | Free | View In iTunes |
| 31 | VideoiPad Business Use Grows; Car Dealer Triples Sales with iPad | iPads and tablets are popular for watching videos and playing Angry Birds, but they’re also gaining traction in the enterprise and in business to business uses. Here's a look at how hospitals, corporations, manufacturers and an independent auto dealer are using these new devices. The good news? The auto dealer has tripled sales by adding iPads to its sales process. | 8/9/11 | Free | View In iTunes |
| 32 | VideoNetflix King of the Livingroom? | Whether through apps, game consoles or connected TVs, Netflix is well on its way to living room dominance. The market for connected TVs with built-in apps for Netflix, YouTube and others is poised for massive growth in the next few years, while 60% of homes that have these apps are using them once a week already. This underscores the powerful position Netflix is in, but the company does face some challenges, and for all the details on the hurdles and opportunities check out this week's New Media Minute with Daisy Whitney. | 8/2/11 | Free | View In iTunes |
| 33 | VideoDon't be Borders, Blockbuster or Tower, but Do Share! | Despite the backlash over Netflix's new higher pricing plans, more consumers will cut the multichannel cord over the next few years, according to new research from SNL Kagan. For more details on why cable and satellite providers don't want to be the next Borders, Blockbuster or Tower Records, check out this week's New Media Minute, which also includes details on a big bump in branding campaigns on Facebook and fresh insight on why consumers share content online. | 7/24/11 | Free | View In iTunes |
| 34 | VideoThe Scoop on the $6 Billion Daily Deals Biz | The fast-growing deal-a-day business could become a $6 billion market by 2015, said BIA Kelsey. Companies from Facebook to Google to AT&T have joined in with existing players liker Groupon, Living Social and HomeRun, as well as hundreds of local media companies that are also now offering daily deals. Why is the deal business so hot? And what hurdles does it face? Tune into the New Media Minute with Daisy Whitney for answers. | 7/19/11 | Free | View In iTunes |
| 35 | VideoThe Social Video Effect | New research shows that the time spent with social media can improve the engagement with online video for brands and business. Online video technology provider Brightcove has found that videos shared through social media perform better than other videos, have higher engagement rates and higher completion rates. For more on how to enhance the social impact of your videos, check out this week's New Media Minute with Daisy Whitney. | 7/12/11 | Free | View In iTunes |
| 36 | VideoWho's Using Tablets and eReaders? The Inside Scoop in New Media Minute | All the excitement over tablets and iPads and the need to be on both, might be tempered by these latest findings from Pew: in the last 6 months, the number of adults with ereaders has doubled to 12% of the population, but only 8% owns a tablet and tablet growth is slowing; it’s about the same as it was earlier in the year, Pew said. For more details on who's using tablets and eReaders, check out this week's edition of the New Media Minute with Daisy Whitney. | 7/5/11 | Free | View In iTunes |
| 37 | VideoTwo Social Media Startups to Watch: The Donut Edition of the New Media Minute | As more brands, businesses and indie producers rely on social media for their marketing, here are two social media analytics startups that agencies and brands should keep an eye -- they are Roost and Local Response. For all the details on what they offer, check out this week's New Media Minute for two companies to watch. | 6/28/11 | Free | View In iTunes |
| 38 | VideoTips for Advertising in Online Video | Online video advertising is poised to grow 52% in ad dollars this year, so how can producers snag some of those brand dollars? We asked Miles Beckett, CEO of EQAL and the creator of LonelyGirl15, for best practices in working with brands in online video and he shared his tips on how to drive marketing ROI, how to share the brand's creative vision, and how to capitalize on Web storytelling in this week's New Media Minute. | 6/21/11 | Free | View In iTunes |
| 39 | VideoHow to Best Use Video on Facebook: Tips from a Facebook Exec | Video can help a brand stand out on Facebook and draw more fans. The New Media Minute asked Jennifer Kattula, head of agency marketing at Facebook, how brands small and large can best use video on the social site. Here are her tips and best practices in this exclusive interview with the New Media Minute. | 6/14/11 | Free | View In iTunes |
| 40 | VideoTop Three Tips for Local-Social Group Buying, Groupon, Group Deals | Online group deals are totally the rage - Groupon pioneered them, but everyone is getting in on online deals and group buying, so here are top 3 guidelines to keep in mind if you’re going to offer some kind of group deal, thanks for new media expert Jim Nichols of the agency Catalyst SF. | 5/31/11 | Free | View In iTunes |
| 41 | VideoHow To Have an Awesome Tablet Strategy | With tablet sales tracking to hit 24 million this year, brands are trying to crack the code on the best approach to a tablet strategy. A recent eMarketer report says 41% of consumers are keen on the device for its shopping capabilities. Here are top three tablet dos and don'ts shared by WPP's Andrew Solmssen in this week's New Media Minute to help brands large and small launch a powerful tablet strategy. ; | 5/24/11 | Free | View In iTunes |
| 42 | VideoHow to Do Social Media - Top Three Dos and Don'ts in the New Media Minute | What are the rules for engagement in the social Web? How often should you post on Facebook? How should you handle customer complaints on Twitter? Daisy Whitney asked social media expert Scott Meldrum of Pollin8 for his top 3 social dos and don'ts in this week's New Media Minute. | 5/17/11 | Free | View In iTunes |
| 43 | VideoOnline Video to the TV Ad Rescue | Nielsen recently reported that the number of TV homes in the U.S. has dropped due in part to younger consumers going without paid TV. Online viewing may fill in the gap though, because the CW has found that viewers stay tuned for all the ads in its full-episode streaming online; plus YouTube offers some compelling new projections on economic models for online video ads. All the details on the future of online video advertising in this week's New Media Minute. | 5/11/11 | Free | View In iTunes |
| 44 | VideoHow to Optimize Your Site for Mobile Search | Smartphone users are much more likely to take action, such as buying a product, after seeing a mobile ad. And that action, usually starts with mobile search. According to a new study from Google, about 71 percent of smartphone users search for related content on their Smartphones after being exposed to ads online and offline. Here's what you need to know about mobile habits and how to maximize your brand for the new consumer mobile behavior. | 5/3/11 | Free | View In iTunes |
| 45 | VideoFour Digital Media Startups to Watch | Want to know which digital media startups to keep your eye on? The New Media Minute says to watch for innovation from Rich Relevance, Yinzcam, Klout and Tynt. For all the details, check out this week's episode with Daisy Whitney giving the details! | 4/26/11 | Free | View In iTunes |
| 46 | VideoHow to Grow Your YouTube Audience: Tips from a YouTube Executive | Want to know the secrets to success on YouTube? Then you'll want to watch this exclusive New Media Minute interview with YouTube exec Bing Chen who offers tips on brand identity, how to use your dashboard to improve your videos, how to tag and annotate YouTube videos for the best results, and how to truly engage with viewers to ensure "stickiness" of content. | 4/18/11 | Free | View In iTunes |
| 47 | VideoHow to Enchant Customers, Audiences, and Viewers | Author and venture capitalist Guy Kawasaki spoke at the ad:tech SF conference on the Art of Enchantment, sharing his tips on how to "enchant" audiences, customers, viewers, your boss, employees and more! Here are his tips. | 4/13/11 | Free | View In iTunes |
| 48 | VideoNew Media Ad Deals Hot in Upfront | The biggest TV ad buying season of the year is now upon us in the upfront - and new media is likely to play a big role in many cable networks’ plans and presentations to ad agencies and marketers. Network groups like Turner and Scripps, as well as networks like History Channel and Bravo are seeing a big uptick in new media ad interest. For more details, check out the New Media Minute. | 4/5/11 | Free | View In iTunes |
| 49 | VideoThe Three Golden Rules of Social Media | Social media is a powerful marketing tool, but most posts fade quickly - 92% of retweets happen in the first hour, and Facebook posts receive the most comments in the first few hours, says social media expert Steve Rubel. But long-term social success is possible by keeping three golden rules in mind. For details, watch this week's New Media Minute with Daisy Whitney. | 3/27/11 | Free | View In iTunes |
| 50 | VideoHow Any Brand, Company or Producer Can Use Mobile Bar Codes to Market | Marketers and advertisers are increasingly turning to bar codes as one of the hot new media platforms. Given the prevalence of smart phones, brands have recognized the opportunity to connect with consumers via these ubiquitous codes. Startups like Shopkick and Checkpoints have jumped into the mobile bar code business, while premium networks, events companies and other brands are tapping into the power of this mobile venue as well. For more details, check out this week’s New Media Minute. | 3/22/11 | Free | View In iTunes |
| 51 | VideoGary Vaynerchuk Talks to New Media Minute about Thank You Economy | At the recent SXSW show, we caught up with Internet expert and social media impresario Gary Vaynerchuk to discuss how brands and marketers can apply the lessons of his latest book, The Thank You Economy. | 3/15/11 | Free | View In iTunes |
| 52 | VideoHow to Make a Great iPad App | Learn the secrets to iPad success! From pricing to promotion to picking the right developer, there are several best practices your brand, Web site, or company can follow when making an iPad or tablet app. | 3/8/11 | Free | View In iTunes |
| 53 | VideoHow to Increase Video Views | If you’re a brand, publisher or content provider producing videos for the Web, you want people to find those videos. But what are some ways you can make sure your videos are easily discovered, played and viewed? Watch this week’s New Media Minute for tips on how to increase your views. | 2/28/11 | Free | View In iTunes |
| 54 | VideoHow to Stream Videos from your Smartphone or iPad to your TV | With the rapid rise in tablet and smartphone adoption, a number of apps and tech tools have emerged that allow users to stream videos from their mobile devices back to the TV. They include Airplay, Skifta, Eyecon, Rovi and Snapstick. For the rundown on how to stream your smartphone videos on your TV, check out this week's New Media Minute. | 2/14/11 | Free | View In iTunes |
| 55 | VideoWhen Cell Phones Become Virtual Wallets - It's a Near Field Communications World | Near Field Communications is growing fast and a number of cell phone makers, providers and technologists are rolling out the capability on cell phones that can turn a mobile device into a virtual wallet. Here's the rundown on efforts by Apple, Google, Visa, LG, O2 and others. | 2/7/11 | Free | View In iTunes |
| 56 | VideoAugmented Reality Gets Practical and Social Gaming Ads Get Big | Augmented reality is one of the sexy new areas of the digital marketing business and may be shifting away from gimmicky uses and to practical world applications. For more details, watch the New Media Minute, where you'll also learn about the ad growth in social games and why big brands are liking the ad environments in them. | 1/30/11 | Free | View In iTunes |
| 57 | VideoReal-time Bidding - The Hot New Online Ad Growth Sector | One of the hottest areas in the digital ad business is real-time bidding and it’s poised for more growth this year, according to several new studies. While less than one-third of Web publishers offered real-time bidding on their ad inventory last year, about 44% of publishers will offer it this year, according to a recent report from eMarketer. The report underscores the growth in this sector of the digital ad business that started to take off last year, bolstered by venture investments in real-time platforms like AdMeld as well as Google's purchase of real-time system Invite Media. For more details on how real-time bidding works and why it's hot, check out this week's New Media Minute. | 1/24/11 | Free | View In iTunes |
| 58 | VideoChecking In To TV Shows | Social media has become the new watercooler for TV shows and that’s why we’re seeing a number of new Fourquare-like check-in services for TV shows emerge. TV networks from HBO to NBC to OWN are pairing up with the new players in social TV like GetGlue, Philo and Miso. For more details on the ad and promotion opportunities in social TV check-ins, watch this week's New Media Minute. | 1/18/11 | Free | View In iTunes |
| 59 | VideoThe Five Best Practices for Brands Partnering with Charities via Social Media | One of the biggest uses of social media has been philanthropy -- studies show brands can raise a tremendous amount of money AND get people involved in worthy causes through Facebook campaigns. The social media software company Context Optional shared its best practices and tips for how brands can get the most out of a charitable partnership in this week's New Media Minute. | 1/11/11 | Free | View In iTunes |
| 60 | VideoReady for a Tablet? What if it's not an iPad? | Get ready for a slew of new tablet introductions at the Consumer Electronics Show this week. Manufacturers like Vizio, Toshiba, as well as Motorola, LG, Dell and Microsoft are expect to introduce new tablet computers this week in Las Vegas. But will anyone want a tablet that's not from Apple? For the latest insight in how the tablet market should shape up, check out this week's New Media Minute. | 1/3/11 | Free | View In iTunes |
| 61 | Video$300 off NATPE registration for New Media Minute Viewers | NATPE 2011 is shaping up to be the best in years. It’s not too late to register at NATPEMarket.com Use code N11NMM and save $300. | 12/21/10 | Free | View In iTunes |
| 62 | VideoHow to Make a Mobile Web Site | From the user experience, to check-in services, to the size and shape of buttons, here's a how-to guide for making your brand mobile Web site friendly. | 12/13/10 | Free | View In iTunes |
| 63 | VideoHoliday Shopping on Your Mobile Phone | About half of consumers said they’re more likely to do business with a store that has a mobile friendly Web site, but only 22% of the top retailers have mobile sites. What are we waiting for? Mobile is the way of the future! In related news, consumers are watching 143 hours of TV each month. | 12/7/10 | Free | View In iTunes |
| 64 | VideoOnline Video Looks Suspiciously Like TV | Online video tech firm Freewheel has found that the number of ads that run in the middle of online video shows has increased by 8 times since the start of the year - this is the latest evidence that Internet TV is going to be chock full of commercials, just like regular TV. Also, this week's New Media Minute includes details on why the Digitalsmiths acquisition of Gotuit could potentially power recommendations for the likes of an Amazon or Netflix. | 11/30/10 | Free | View In iTunes |
| 65 | VideoHow to Get Your Videos Found Via Search | Want to get more views for your videos? Have you optimized them for search? Knowing how to get your videos found via search can make a big difference in your views. But it's something few video producers do. So come learn the tricks of Google video search from Mark Robertson with ReelSEO! | 11/21/10 | Free | View In iTunes |
| 66 | VideoNew Media Minute - Napa Valley Edition! | It's the New Media Minute from Napa Valley edition! Get the latest on new online video measurement tools for marketers and agencies, all while watching lush vineyards in the afternoon sun as the backdrop. This episode includes the latest news on how brands can benchmark their "share of voice" in branded video, thanks to tools from Visible Measures. And you'll also learn about how a trio of online video networks - BBE, ScanScout, and YuMe - paired up to show how online video ads alone could significantly drive awareness for a new apparel maker. | 11/16/10 | Free | View In iTunes |
| 67 | VideoMy book is out! And the art of the check-in! | My debut novel THE MOCKINGBIRDS is in bookstores today! And Bravo and other brands are doing cool stuff with check-in services! In this week's New Media Minute with Daisy Whitney. | 11/1/10 | Free | View In iTunes |
| 68 | VideoIf Your Mom Watches Your Web Show, Be Happy! | Next New Networks star Daniel Delaney of VndrTV shares his advice on how to land advertisers and sponsors for your Web show. | 10/25/10 | Free | View In iTunes |
| 69 | VideoHow to Get Viewers to Watch the Ads | The digital health network HealthiNation has learned that viewers are actually more likely to finish watching an ad all the way if the ad is placed after the content. Completion rates for HealthiNation ads that run after a video have averaged 60%, twice as high as the industry average, said Raj Amin, the company's CEO. He attributes those numbers to the "qualifying the audience" for the ad first through the content. For more details, check out this week's New Media Minute. | 10/18/10 | Free | View In iTunes |
| 70 | VideoHow to Use Real-Time Data for Online Ads | Real time data is one of the hottest new areas in the online ad business – brands and marketers want to know how to harness real-time information and interactions with consumers to make decisions on the fly especially as it relates to social media chatter. Ad.ly is the latest company to attempt this and is having some promising results by pairing brands like Toyota, Kia, American Airlines, Microsoft and others with online celebs. | 10/11/10 | Free | View In iTunes |
| 71 | VideoDo you look good on mobile phones? | Is your business or brand accessible on mobile phones? If it’s not it should be because consumers are increasingly accessing information and content on their cell phones. Google has said about 20 percent of searches on Google.com are NOW related to location, which means we’re searching for things to do, eat, visit etc. when we are out and about and we’re doing that on our mobile phones. And about one-third of all Google searches via the mobile platform are related to the searcher’s local environment. | 10/4/10 | Free | View In iTunes |
| 72 | VideoOnline Video Ad Standards | One of the biggest challenges in the online video ad business to date has been a lack of standards for ad formats. That may change though because a far-reaching industry coalition called Rising Tide Coop is rolling out one of the first industry-wide ad formats this month. The ad format is ASQ and it could usher in a lot more dollars and brands into online video. Companies such as Publicis, Panache and Visible Measures are behind the effort. | 9/27/10 | Free | View In iTunes |
| 73 | VideoThe Future of Media - Yep, All of It! | Media is changing so we might as well get good at it. That's what David Pescovitz, founder of Boing Boing and a thought leader at the Institute for the Future says. I had a chance to nab an interview with this visionary mind and asked him what we should be afraid of and what we should be embracing when it comes to the future of media. Here's his answer in this week's New Media Minute. | 9/19/10 | Free | View In iTunes |
| 74 | VideoThe Hyperlocal Online Ad Business | As journalism changes and newspapers undergo seismic shifts, big media companies are setting up local shops, and they’re hoping to win local online ad dollars as a result. AOL, ESPN, New York Times and NPR are all expanding quickly in the hyperlocal online business. Local online advertising has grown 45% each year for the last five years. Here's a look at the opportunities and pitfalls. | 9/13/10 | Free | View In iTunes |
| 75 | VideoNew Tools for Online Video Advertisers | Everyone from TV networks to indie web producers want to know how to get more viewers for their videos, because more viewers in turn means more advertisers. Keep an eye then on some of the new tools from online video tech firms Taboola and Adap.TV and the work they're doing. For more details, check out Daisy Whitney in this week's New Media Minute. | 8/30/10 | Free | View In iTunes |
| 76 | VideoPurple Hair, Cell Phone Novels, and YouTube for Writing | As publishers continue to wrap their arms around digital books and as high-profile authors like Seth Godin announce their departure from traditional publishing, the book business is quickly experimenting with new media platforms. So keep an eye on an intriguing new company launching officially this fall called Figment Fiction, that marries social networking, community and both user-generated and professional writing. It’s an offshoot of the cell phone novel writing that’s become popular in Japan and is attracting some heavyweights in the publishing business, such as Chronicle Books, PGW and Perseus. For more details on how the book business is tapping into social media, check out Daisy Whitney's report in this week's New Media Minute. | 8/24/10 | Free | View In iTunes |
| 77 | VideoThe Social Media Ripple Effect | Does online buzz equate to better ratings for a TV show? Not always. But it can lead to more engagement and now advertisers can measure that engagement thanks to a tool from Networked Insights. In related news, this week's New Media Minute includes updates on other social-meets-TV efforts from Oxygen network and new tech company Philo. | 8/15/10 | Free | View In iTunes |
| 78 | VideoTake a Trip to the Virtual Mall | Marketing through virtual goods and worlds can increase purchase intent by three times and brand awareness by ten times, according to a recently released study by social media services firm appssavvy. The news comes as marketers continue to pour money into virtual goods, a medium that drew $1 billion in ad spend last year from brands such as Godiva, Anheuser Busch, H&M, Travel Channel and others, according to Daisy Whitney's report in this week's New Media Minute. | 8/9/10 | Free | View In iTunes |
| 79 | VideoVirtual Ice Cream and Augmented Reality Cars | When it comes to emerging media one of the hottest new areas for marketer is augmented reality. It’s a digital venue that marketers such as Audi and Ben & Jerry’s are all dabbling in and offers some promising retention plays for consumers and brands. For more details on how this marriage of virtual and real world elements words, check out Daisy Whitney's report in this week's episode of the New Media Minute. | 8/2/10 | Free | View In iTunes |
| 80 | VideoA Match Made in iPad Heaven | Everyone from book publishers to magazine concerns to TV networks have been trying to figure out their tablet and iPad strategies. And now the premium cable network Starz partnered with book publisher Penguin in a deal that helps Starz promote an original series and helps Penguin promote its author Ken Follet’s bestseller The Pillars of the Earth with a so-called "amplified edition." This is a marketing initiative that can potentially tap into the storytelling potential of iPad. Apple has sold 3 million iPads. | 7/26/10 | Free | View In iTunes |
| 81 | VideoWhat Advertisers Want: Data, Data and MORE Intent-to-Purchase Data | Brand advertisers are increasingly asking Web sites and publishers to conduct "intent-to-purchase" studies that measure the success or failure of a Web video campaign. Break Media CEO Keith Richman tells Daisy Whitney in this week's New Media Minute how advertisers and publishers can use that data to improve their campaigns. | 7/19/10 | Free | View In iTunes |
| 82 | VideoIn Bed With a Brand | Is brand integration the best solution for digital content providers? Maybe not, said Disney's Chris Williams in this week's New Media Minute. When I asked him at the NATPE LATVFest about the future of online ads, he offered a contrarian point of view for a programmer on why pre-rolls are better. I also caught up with Revision3's CEO Jim Louderback and he shared his view on what it takes to survive in online video. | 7/14/10 | Free | View In iTunes |
| 83 | VideoMaking the Most of Your Online Video Ad Buy | Brands and advertisers are spending a lot more money in online video. But how can they make sure their ads run in brand-safe environments and that they get the most out of their investment? Here are some best practices and tips to follow from Daisy Whitney and ScanScout in this week's New Media Minute. | 7/2/10 | Free | View In iTunes |
| 84 | VideoHow to Make a Great iPad App | Want to make money and grow audiences with an iPad app? Then learn the secrets to iPad app success! In this week's New Media Minute, Daisy Whitney shares key takeaways and best practices for brands, marketers and content creators who want to make compelling iPad apps. | 6/28/10 | Free | View In iTunes |
| 85 | VideoGet Your NATPE LA TV Fest Discount! | NATPE's LA TV Fest is coming up next month and the conference is a great opportunity for networking and meeting with some of the most prolific producers in traditional and new Hollywood. With my promo code 10DAISY you can get $100 off registration at LATVFEST.net. Also, the January NATPE conference is moving to Miami in 2011 and NATPE is offering a summer special rate of $500 for registration if you book now at NATPEMARKET.com | 6/22/10 | Free | View In iTunes |
| 86 | VideoFrom Sausalito with Love, News and Forgiveness | In the last year, the nation's largest TV providers added more than 1.7 million new video customers, suggesting that cord cutting is not a trend, according to fresh research from Leichtman Research Group as Daisy Whitney reports in this week's New Media Minute. The research firm analyzed official data from cable, satellite and telco operators and found that while the nation's ten largest cable operators lost more than 1.4 million video customers during the last year, satellite operators and telcos added more than 3 million new customers for an overall net gain. This episode also covers news of a Mommycast.com spinoff - Mommycast Latina. | 6/15/10 | Free | View In iTunes |
| 87 | VideoThe Online Ad Police | Did your online ad run where it was supposed to? That's the question a lot of advertisers want to know as they spend more money online and in Web video specifically - upwards of 35% more dollars this year alone. Which means we're now seeing a number of technology players offering online ad verification -- to check if your ad ran where you wanted it to run. They're kind of like online ad police and a number of brands and agencies are using them to protect their online ad investment. All the details in this week's New Media Minute. | 6/7/10 | Free | View In iTunes |
| 88 | VideoInternational Deals for Digital Shows | Alloy Entertainment begins international deal-making for its digital series as it embarks on plan to launch four to six digital shows each year. Other digital studios like Take180 and Mondo Media are cranking on foreign rights. This episode of the New Media Minute also covers a smart branded video project from Ericsson and why it's an example for other companies to emulate. | 5/31/10 | Free | View In iTunes |
| 89 | VideoCord Cutting Begins, Connected TVs in Vogue | A recent study from the Yankee Group found that one in eight consumers plan to cut back or ditch entirely their pay TV service this year and live off the Internet only. In this week's New Media Minute, Daisy Whitney looks into why consumers are going cable-free and what challenges this choice will present. eMarketer also weighs in with its latest research on connecting the TV to the PC. | 5/24/10 | Free | View In iTunes |
| 90 | VideoI Just Became the Mayor of the New Media Minute | Networks and media companies are inking deals for location-based services like MyTown, FourSquare and GoWalla. Travel Channel has already found early success with its MyTown application, while FourSquare has already struck partnerships with media companies such as HBO, Warner Brothers, MTV and Bravo. But the location-based services business faces challenges in winning ad dollars as detailed in this week's New Media Minute. For everything you need to know about this burgeoning new media market, check out Daisy Whitney's latest New Media Minute episode. | 5/17/10 | Free | View In iTunes |
| 91 | VideoCable Operators Want to Keep You Happy, But Can They? | This week the annual Cable Show conference kicks off in Los Angeles and TV Everywhere is going to be a huge topic at the show. | 5/10/10 | Free | View In iTunes |
| 92 | VideoAds on the iPads, Dollars in Your Pockets | On the heels of Apple's news that it's sold 1 million iPads in the first 28 days of release, Daisy Whitney brings New Media Minute viewers insight from "The Long Tail" author Chris Anderson on why tablets represent a new era of measurability for advertising. This week's edition also features key insight for Web creators from the Writers Guild of America on how to win sponsorships and a quick overview of two emerging new media startups. | 5/3/10 | Free | View In iTunes |
| 93 | VideoThe Denim Edition: Levi Strauss CMO on Online Video Strategy | Advertising dollars are the foundation of the Web video business and those coveted bucks are highly sought after by networks, programmers and independent producers alike. So how do big brands allocate, measure and assess their spending in online video? Daisy Whitney caught up with the chief marketing officer of storied brand Levi Strauss at ad:tech San Francisco to ask him those questions for her New Media Minute. Here's a rare chance to hear directly from a top decision maker at a major marketer. | 4/21/10 | Free | View In iTunes |
| 94 | VideoReport from NAB - 3D and Digital Tools Abound | At this year's National Association of Broadcasters show, you couldn't miss 3D TV if you tried. The sets were on display on the convention floor and producers were abuzz about how to convert their projects to the new format. The other hot topic at the show was tools for the digital producer to grow their audiences online and on mobile phones. For all the details, check out Daisy Whitney's New Media Minute report from NAB. | 4/12/10 | Free | View In iTunes |
| 95 | VideoGet a load of this: more ads in online TV whether you like it or not | Are you ready for more ads in your online TV? Because you're going to get them since everyone from Comscore to CBS to ABC to CW says you want them. But will we as consumers tolerate them? Daisy Whitney has some exclusive insight from the Comcast TV Everywhere trial on our tolerance for ads in online TV in this week's episode of the New Media Minute. | 4/5/10 | Free | View In iTunes |
| 96 | VideoClick on Jennifer Aniston's Sweater...or Me! | Remember when video was going to be interactive and we'd all click on Jennifer Aniston's sweater to buy one for ourselves? Well, that day is gone, but hotspotting is finally taking off thanks to Web video. Companies like ConciseClick, VideoClix and ClickThrough are reporting tremendous engagement rates and purchase rates with their clickable capabilities. As a result, marketers from Mattel to Macy's are making their videos clickable, Daisy Whitney reports. For all the details on how hotspotting works, who's using it and what the powerful early data might mean for brands, check out this week's episode of the New Media Minute. | 3/29/10 | Free | View In iTunes |
| 97 | VideoApple wants to eat Amazon's lunch, but wait, so does Google! | With Apple's iPad hitting the market in a matter of days, how big an impact will the computer giant's entrance into the tablet and eReader business make? A huge one, according to several research firms such as eMarketer, Yankee Group and Credit Suisse. Amazon's eBook market share is going to shrink, shrink, shrink over the next few years; there will be formidable new competitors coming aboard (hint: a big search engine!); and consumers will be buying eReaders by the bushelful. For all the numbers and how the market shakes out, tune into Daisy Whitney's New Media Minute this week where she shares a first look at some of the early data on this red hot market. You'll also learn how the beleaguered magazine and newspaper industries will fare on tablets. | 3/22/10 | Free | View In iTunes |
| 98 | VideoWho's getting the new media buzz? Three players to check out... | Want to know what new media players to keep an eye on? Daisy Whitney gives us the inside scoop on the companies that marketers and agencies are excited about starting with the marketing technology firm Bunchball, which is generating major buzz in the media and ad business for its "engagement" tools. You can learn all about why networks like USA and NBC, media companies like Comcast, and brands like Victoria's Secret are inking deals with Bunchball in this week's New Media Minute. Also, this episode features a sneak peek at a new video suite from a company called Coincident TV that combines social media, video and e-commerce. | 3/15/10 | Free | View In iTunes |
| 99 | VideoTop Ad Execs' Tips on Online Video Ad Dollars | When asked the biggest challenges in online video advertising this year, top executives at media agencies like Starcom and MediaVest say they're most eager to target audiences better and to access more sophisticated data around viewership. At last week's 4A's conference in San Francisco that drew top brass at ad agencies and brands, Daisy Whitney caught up with MediaVest's President Donna Speciale, Starcom USA CEO Lisa Donohue and 4A's Managing Director Harold Geller. Here's what they had to say about hurdles in Web video in 2010 in this week's New Media Minute. | 3/8/10 | Free | View In iTunes |
| 100 | VideoThe I Love Data Edition | Media agencies and brands are hungry for data -- they want better data that they can use to target their potential customers. That's why Daisy Whitney takes a detailed look in this week's New Media Minute at a data-driven deal and a new research tool and explains why they matter in the online video business. They include the Quantcast-MTV pair-up and Visible Measures' introduction of its new Trends tool. Check out this week's episode for the scoop! | 3/1/10 | Free | View In iTunes |
| Total: 100 Episodes |
Customer Reviews
Great Podcast
I love the short format. Very informative with up to the minute news and resources.
First Review? Really?
While I'm surprised nobody else has popped in for a review, I have to say that Daisy's easygoing style and compact approach is ideal for this type of podcast. Where other great shows such as TWIT and TWIM provide round table in depth discussions, if you don't have time to listen to them, or at least want an up to the minute quick synopsis of what's hot, New Media Minute hits the spot!
