One for the Money - Online Marketing Podcast: Facebook.com/oneupweb
By Oneupweb
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Podcast Description
For many businesses, search engine marketing (SEM) has become a vital component of creating a successful company. From B2B to e-commerce, when properly implemented, the online marketplace will help companies increase profits, generate leads, create positive brand awareness and much more. Created by integrated online marketing leader, Oneupweb, “One for the Money” (OFTM) is a tongue-in-cheek homage to old time radio, providing an educational and entertaining look at search engine optimization (SEO), pay per click (PPC), social media and other forms of online marketing. Offering realistic disaster scenarios with actionable analysis and advice from CEO Lisa Wehr and Oneupweb team members, OFTM is a must-listen for anyone serious about internet marketing.
| Name | Description | Released | Price | ||
|---|---|---|---|---|---|
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1 |
The Slasher | The recent economic downturn is causing businesses in every market sector to revisit their current spending plans. No company or department seems immune. Investors and upper management are demanding accountability for every dollar spent. And those that can't provide adequate proof of performance are seeing the deepest cuts. Put simply, it's a potential bloodbath out there - as we'll soon discover in the latest episode of One for the Money, our ongoing podcast drama series. | 4/29/08 | Free | View In iTunes |
|
2 |
Social Suicide | The new VP of Sales and Marketing at a data processing company specializing in the industrial lubricant industry, finds himself reluctantly drawn into the social media marketing sphere by the company's long-time PR firm. When questionable photography and self-serving, phony posts start turning up on the company blog, the new VP finds himself on the defensive. Things only get worse when an embarrassing office party video reaches YouTube. Anyone who has ever launched a social media marketing campaign without a clear set of goals, a good plan and the resources to follow-through, will find a lot to identify with in this latest One for the Money episode. | 1/30/08 | Free | View In iTunes |
|
3 |
Useless Pain | An exotic adventure foods e-retailer faces some unhappy adventures with a dysfunctional website. As sales plummet, the company president encounters one site usability problem after another. Anyone who's ever had their corporate website perform as it shouldn't will eat this one up. | 12/7/07 | Free | View In iTunes |
|
4 |
Universal Chaos | An established online retailer learns some hard lessons about Google's new Universal Search protocols. The company suddenly finds its search positions and online reputation threatened by a techno punk band with a similar name. The band's aggressive promotions and massive viral buzz cause the e-retailer's online sales to drop as search positions fall under the weight of the band's notoriety. Anyone feeling secure about their well-established search positions, or those looking to create some lasting search presence, needs to listen to this podcast. | 9/19/07 | Free | View In iTunes |
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5 |
Designs On Disaster | A growing company finds itself with an out-of-date website and some immediate opportunities to introduce new products to a waiting marketplace. Their choice for website redesign - a quick-fix, in-house solution, or professional outsourcing. They choose the quick fix, with an off-the-shelf CMS package and an in-house team of marketing irregulars. The results provide some costly lessons. Any business considering "minor" design changes to their website needs to listen to this podcast. | 7/31/07 | Free | View In iTunes |
|
6 |
The Poisoned Podcast | A corporate directive has a CEO determined to get his company podcast up and running fast. He has two proposals: do it right with people who understand the medium, or do it fast and cheap with an internal team and minimal outsourcing. In this latest One for the Money episode, we learn the real costs of “fast and cheap” -- a required listen for anyone looking to begin podcasting corporately. | 6/25/07 | Free | View In iTunes |
|
7 |
The Paid Assassin | An eager new IT employee volunteers to run his employer’s first paid search online advertising campaign. Without adequate experience and analytics, he misses the telltale signs of click fraud, while committing some common but expensive bidding errors. The results come to a head in a conference room confrontation that resurrects vivid memories for our professional analysts. Good advice for any company looking to advertise online. | 5/18/07 | Free | View In iTunes |
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8 |
The Dirty Little Secret | A mythical manufacturer discovers at its regular board meeting that a routine online search for their website turns up a multitude of trashy sites. The ensuing recriminations and eventual solutions cause a considerable shakeup in management... and fodder for lively discussion for our commentators. | 4/26/07 | Free | View In iTunes |
| Total: 8 Episodes |
Customer Reviews
Good stuff
Oneupweb is a sharp, innovative company that really understands the online marketplace. Their blogs and podcasts are useful, real world information any company can apply with a little bit of hard work.
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