Oneupweb's StraightUpSearch - Integrated Search Engine Optimization and Online Marketing: Facebook.com/oneupweb
By Oneupweb
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Podcast Description
Every other Friday the StraightUpSearch podcast brings you search marketing words of wisdom, and a few rabid intuitions, from Lisa, Dave and Tim at Oneupweb. In each episode we'll treat your ears to our Site of the Week critique, Cool Tool review, and Do It! - honest advice on a simple and swift solution to enhance your website. To become a regular and listen often, join us every other Friday for a new episode of StraightUpSearch the Podcast.
| Name | Description | Released | Price | ||
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1 |
Flipping Out for JCPenney | Here's the rundown for this Friday's show: We're geeked about our Cool Tool: the Flip Video (no we haven't made any endorsement deals with Flip, yet), followed by our Do It! advice for the week: tracking online initiatives with a handy, dandy and unique 800 phone number. And we close the show by diving into the source code (geek alert) of JCPenney.com to reveal a few SEO no-no's. Enjoy the show! | 6/20/08 | Free | View In iTunes |
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2 |
Dull Knives and Sharp Tools | Lisa, Dave and Tim are wrangled back into the studio this week for a little slicing, dicing, and bug catching. Our Site of the Week is Cutco Cutlery (or is it Vector Marketing?) followed by our Cool Tool: FireBug. We wrap it up this week with a Do It! session geared towards ALT attributes for website images, and finally, a tribute to one of our favorite Bill Murray movies, Stripes. Enjoy the show! | 5/30/08 | Free | View In iTunes |
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3 |
The Crazy Train Rolls Again | Yes indeed, the StraightUpSearch crazy train is once again chugging down the tracks with Lisa, Dave and Tim, the original cast of characters, doing what they do best: hanging on for dear life. Hope you enjoy the new format. | 5/16/08 | Free | View In iTunes |
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4 |
SEM Agencies to the Recession Rescue | SEO and PPC can become efficient marketing channels for businesses during an economic downturn. Drew and Leah join Tim in the studio this week to talk about the benefits of outsourcing your company's search engine marketing. | 5/9/08 | Free | View In iTunes |
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5 |
The Politics of Google, Yahoo & Microsoft | Are the faces behind Google, Yahoo and Microsoft in agreement over who the next President of the United States should be? Amy and Anne join Tim in the studio this week to look at how much employees at each search engine contributed to the three remaining candidates. | 5/2/08 | Free | View In iTunes |
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6 |
Google Hairspray is Patently Puzzling | Join Tim this week as he brings Maureen and Mike into the studio to talk about Google's voracious appetite for patents of all shapes and sizes. | 4/25/08 | Free | View In iTunes |
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7 |
Yahoo Tests Google Search Ads | Yahoo's deal to display Google search ads is the hot topic of this week's podcast. Amy and Vern join Tim to talk about Yahoo's sharing of its Pay-per-Click space with its closest search competitor: Google. | 4/18/08 | Free | View In iTunes |
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8 |
With Kluster, Social Media Marketing Pays Big | This week Christopher and Carly both make a return trip to the StraightUpSearch studio to talk about Carly's post: With Kluster, Social Media Marketing Pays Big. Our guests weigh in on this newly formed social network, which intends to push corporate collaboration and innovation to the next level. | 4/9/08 | Free | View In iTunes |
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9 |
A Month in Mobile Marketing | Once again, Chip's monthly mobile marketing update claims the honor of most popular blog post. Our host Tim leads the discussion, which includes a look at advancements in mobile shopping technologies, take-out text messaging, and the recent 700MHz auction. And stay tuned at the end of our show for an update on Google's recent DoubleClick Performics acquisition. | 4/4/08 | Free | View In iTunes |
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10 |
YouTube Balances Higher Quality Videos with Usability | We're turning on the YouTube this week to discuss the video sharing site's recent announcement that some of its videos can now be viewed in higher quality. Keirsun and James join Tim in the studio to identify what is higher quality and how it affects video publishers and YouTube viewers. | 3/28/08 | Free | View In iTunes |
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11 |
Google Snags SEO Services & SEMPO Seat in DoubleClick Deal | It's a little lonely in the StraightUpSearch studio this week as Tim soldiers on with only one guest, Keirsun. His blog post from last week examined Google's recent purchase of DoubleClick and why it presents a conflict of interest to Google and to search engine marketers. | 3/21/08 | Free | View In iTunes |
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12 |
The Natural Balance of Things | A little Yin for your Yang this week as Tim sits down with Adam and Geoff to talk about balancing paid search (PPC) with natural optimization (SEO). The seed for this week's podcast was Geoff's StraightUpSearch blog post from last week, which was our most popular. | 3/14/08 | Free | View In iTunes |
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13 |
More Moments in the Mobile Web | In this week's show, we're going mobile! If you follow the mobile marketing space you undoubtedly know that there are always new developments. Chip and Carly join Tim to discuss mobile content creation, mobile search, and green trends in the mobile space. | 3/7/08 | Free | View In iTunes |
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14 |
Call 1-800-GOOOGLE Today!!!!!!! | With Google's recent, limited roll out of video ads within AdWords search results, the public backlash has already begun. This week Andrew and Dave join Tim on the show to talk about the video ad concept and how users may react to the new results. | 2/29/08 | Free | View In iTunes |
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15 |
Who Won,Sang,Wore What? Grammy Fashion, Winners and Other Questions Answered Online | This week Scott and Teal join Tim on the show to talk about how companies did and did not take advantage of the online opportunities after the Grammy awards. Time will tell if the Oscars and those participating companies will fare better or worse. | 2/22/08 | Free | View In iTunes |
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16 |
Why I Shouldn't Talk about Microsoft's Attempted Takeover of Yahoo! | This week Tim and his guests dissect Christopher's recent StraightUpSearch blog post: Why I Shouldn't Write about Microsoft's Attempted Takeover of Yahoo! Join our roundtable discussion on the topic of Microsoft's recent bid to merge with search competitor Yahoo! | 2/15/08 | Free | View In iTunes |
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17 |
Microsoft Breaks HTML Email in Outlook 2007 | Microsoft has decided to use MS Word as a rendering engine for HTML emails. Tim and gang examine the downfalls of this decision and offer a workaround for one specific issue marketers may experience when creating an email marketing campaign or company newsletter. | 2/8/08 | Free | View In iTunes |
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18 |
Democratic Debate - Capitalizing on Heated Exchanges | StraightUpSearch is back, finally! And with a brand new format. Each week Tim will fearlessly lead a round table discussion on topics relating to our most popular StraightUpSearch blog post. It's new. It's exciting. It's StraightUpSearch, so you can't go wrong. | 2/1/08 | Free | View In iTunes |
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19 |
StraightUpSearch - Episode 17 - Live From The Past | Times they are a changin'. This week while the Oneupweb team is hard at work in the kitchen, cooking up a new format for the StraightUpSearch podcast, they are serving up some of their favorite segments from the past. From GeoDucts to the Pope and everything between, here are some of our favorite moments from the first 16 episodes. | 8/24/06 | Free | View In iTunes |
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20 |
StraightUpSearch Episode 16 - Candidates, Kaleidoscopes & Catastrophic Injuries | What Were They Thinking - it's not just for web sites anymore! In a WWTT first, the team discusses the interview process and gives some sure fire ways guaranteed to prevent you from getting hired. Followed by a double barreled shot of rant covering both Google and Yahoo!, and a cool tool designed to help you pick a complementary, and eye-appealing color pallet. The show ends with a look at the gut wrenching world of sports injuries. That doesn't look that bad, just turn your foot back around and walk it off. | 8/18/06 | Free | View In iTunes |
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21 |
StraightUpSearch Episode 15 - Fast Food & Verb Agreement | "BA-DA-DA-DAH-DAAAAH, who's lovin' it?" We're down, but we're not out-take that, office plague! This installment starts with a look into the world of online fast food and discusses just how far away from your target audience your message can get. Premium salad and bottled water in hand, the team turns their attention to Google and the recent legal actions taken by the company to prevent the misuse and possible "genericide" of their name. Following, you'll get a bit of cool tool self-promotion; then, this week's podcast wraps up with a random keyword search inspired by the actions of a once brilliant collegiate star, who after a failed NFL career has found new ways to help electrify audiences. Please pull ahead to the second window - it's episode 15. | 8/14/06 | Free | View In iTunes |
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22 |
StraightUpSearch Episode 14 - DIY Made Difficult & Power Tool Mishaps | Lemonade, open fire hydrants, do-it-yourself home improvement projects, and head wounds. It must be summer. In the spirit of summer projects, Oneupweb takes a look at the online stores of the do-it-yourself big boys and discovers the only thing more difficult than building a gazebo is finding the material to complete it. Back after a two week hiatus, the Google Rant returns to its roots and looks at the latest marketing channel infected by Google's reach - XM Radio. Speaking of infected, this week's cool tool segment discusses the importance of backing up your hard drive to prevent against potential losses. Finally, this week's Random Keyword Search reminds us what a pain in the neck, and head, working with a high-powered nail gun can be. | 8/4/06 | Free | View In iTunes |
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23 |
StraightUpSearch Episode 13 - Don't Go Chasing Tennessee Waterfalls | Take a walk on the wild side with the Oneupweb team as they discover that no matter how hard they try, some sites just don't start off on the right (or left) foot with users. Google is spared again this week as the rant focuses instead on net neutrality, and the possibility of a monetarily influenced Internet. Followed by a two-for-one cool tool and useful tip on watermarks and image protection, this week's random keyword search, explores the fascinating world of acronyms, and discovers what an episode of Cops would be like if the officers never showed up. Get ready for mullets and mayhem - It's episode 13. | 7/28/06 | Free | View In iTunes |
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24 |
StraightUpSearch Episode 12 - PPC Blunders & the Excitement of Nature | The format continues to evolve this week as the Oneupweb team moves the WWTT away from the drudgery of poorly designed sites and places it in the front-and-center world of poorly managed PPC advertisements. After all, Father's Day is only 11 months away. In another first, the team lays off of Google and instead turns their attention to Yahoo! and Ask and their retroactive approach to paid search reporting. Followed by an "oldy but goody" cool tool, this weeks random keyword search pops up an educational and uncomfortable look at the Geoduck. If you think you're up for it, here's episode 12. | 7/21/06 | Free | View In iTunes |
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25 |
StraightUpSearch Episode 11 - Flash Done Right - Inventions Gone Wrong | Did you miss the detour? This week the Oneupweb team veers off the format path to give praise to an innovative online marketing plan that despite using many of the features usually chastised in the WWTT, comes out looking pretty as a peach, or in this case, a grapefruit. Back on-track, the team gives a shout-out to a free online stats tool for beginners - and just shouts at Google, as their roots start to spread into the company's local backyard. Finally, this week's Random Keyword search delves deep into the psyche of America's inventors and begs the question, "The Gerbil Shirt - Why didn't I think of that?" | 7/14/06 | Free | View In iTunes |
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26 |
StraightUpSearch Episode 10 - Mug Shots & A Steel Pipe to the Head | In this weeks' What Were They Thinking the Oneupweb team learns that although steel can be formed into almost any shape without ever delaminating, the one shape it can't take is that of a usable website. Turning their attention toward the Google Rant, the team takes a shot at Google's new PayPal rip-off "Check Out" and their "anything you can do, we can copy and release in beta" attitude. And speaking of shots, line them up and have a look, as this weeks' random keyword search reminds us that a mug shot is worth a 1000 words. Unless it's Nick Nolte's, then it's worth a lot more. | 6/30/06 | Free | View In iTunes |
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27 |
StraightUpSearch Episode 9 - Art Appreciation & Spider Squashing | This week's 'creature feature' explores how arachnids adapt from one web to another. Based on the findings, it's safe to say, not well. After squashing the spider and scraping the remains from the bottom of her shoe, things get pretty heated as Lisa and the team turn their attention to a top 10 Google rant inspired by listener Ryan. Finally, the random keyword search adds a little culture to the podcast as the Oneupweb team learns that defining art is a subjective matter and that there is definitely more than one way to skin a cat - literally. | 6/23/06 | Free | View In iTunes |
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28 |
StraightUpSearch Episode 8 - Edible Insect Cooking Tips for Cults | Fire up the grill, Oneupweb is cooking another podcast. This weeks recipe is a succulent dish featuring a B-to-C site tossed in a sauce of missed opportunities. Served with a random keyword search medley featuring edible insects that have been lightly seasoned with the tears of one podcast member, this dish is perfect for large groups, or cults. Speaking of cults, this weeks Google rant looks into their continued efforts to create an unrealistic, utopian work community that accommodates all of their employees needs, reducing the need to leave, and horribly skewing their view of the real world. Looks like Jim Jones is not the only one handing out Kool-Aid. | 6/19/06 | Free | View In iTunes |
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29 |
StraightUpSearch Episode 7 - Make Up Your Own Definitions & Just Take a Little Off the Top | From a site that has probably caused more seizures then strobe lights, to a unanimously praised tool that allows you to view your site in multiple browsers and a rant that extends beyond Google into the world of potential lies, half-truths and questionable credibility known as Wikipedia, this episode really does have it all. Finally, in our random keyword search, we ask the question, "Is there really anything better then the trifecta of Pat Morita, Ralph Macchio and David Hasselhoff?" There is, and we've found it. We'll give you a hint - think carpet removal. | 6/9/06 | Free | View In iTunes |
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30 |
StraightUpSearch Episode 6 - Google's ROI Killer, Marketing Arrogance, & Painful Life Lessons | Listen in as the Oneupweb team targets online arrogance, and discusses an industry leading marketing agency walked directly into their "What were they thinking?" sights. And speaking of online marketing, more good news for Google shareholders: they have discovered yet another way to increase revenue: too bad it inflates costs and decreases ROI for AdWords advertisers. Finally, in this week's Random Keyword Search Lisa, Dave, and Tim learn that if pain is good, someone else's pain captured on video is fantastic. | 6/2/06 | Free | View In iTunes |
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31 |
StraightUpSearch Episode 5 - Idol Fever & a Lesson on Responsibility | In an episode containing comments on two of the scariest things imaginable, former American Idol contestants and Brazilian p*******es, the Oneupweb team discusses the short-sightedness of one Fortune 500 company's online efforts and Google's "shoot first" attitude toward social responsibility. Finally, in a random keyword search shocker, we learn that everyone's favorite foul mouthed, self delusional hoochie in a halter top, Rhonetta Johnson is famous for more than just her American Idol performance. | 5/26/06 | Free | View In iTunes |
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32 |
StraightUpSearch Episode 4 - Bidets, The Potty That Squirts Back | Episode 4. No longer bound by the trilogy stigma, the team at Oneupweb journeys into the most private of areas, the bathroom, to explore the wonderfully clean world of bidets. And speaking of privacy and things that belong in the toilet, Lisa, Tim and Dave also discuss the Google Pack and the data collection possibilities it holds. And for those of you considering purchasing airline tickets online, listen as the Oneupweb team airs out their thoughts on the website of a major carrier and suggests that they may want to consider changing their slogan to "You are now free to move around the country, just not around our website." | 5/19/06 | Free | View In iTunes |
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33 |
StraightUpSearch Episode 3 - Search & Online Marketing Podcast | Take a trip down late-nite memory lane and listen as the Oneupweb team discusses the site of a legendary product created by a carpenter, and perfect for anyone who wears a hat all day; the undisputed champion of late night TV - the Flowbee! Lisa, Tim, and Dave also throw their two cents at Google's growing bankroll, and learn that maybe sometimes, when it comes to pet weddings, it's possible to love an animal a little too much: Quick, someone turn on the electric fence! The best man just saw a garbage truck! | 5/12/06 | Free | View In iTunes |
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34 |
StraightUpSearch Episode 2 - Search Engine Marketing & Optimization Podcast | In this second installment of the StraighUpSearch podcast the team at Oneupweb learns about doves on the internet, tests their ability to decipher the difference between snack or scat, and asks Google if the would like a little cheese to go with their MSN whine. | 5/5/06 | Free | View In iTunes |
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35 |
StraightUpSearch Episode 1 - Integrated Search Engine Optimization and Online Marketing | Get Real with StraightUpSearch - Search engine optimization and online marketing pros from Oneupweb dish out humorous perspectives on Google, poorly designed websites, and the oddities of marketing online. Featuring frank, lively, mostly censored discussion of serious topics that bring a smile along with helpful advice. | 4/28/06 | Free | View In iTunes |
| Total: 35 Episodes |
Customer Reviews
I don't get the attraction
I have listened to 7 or 8 of these and I just don't understand the attraction, especially if you are looking for some meaty content about web site optimization. Most of the shows contain the following: A rant against google (each show has its own anti-google segment), an analysis of a web site, and a lot of talk about their everyday lives. I personally find a lot of their views about google to be misinformed, their analysis of web sites to be very basic and their everyday lives unremarkable.
A waste of time.
Cut out all the useless banter, inside jokes and interoffice BS you have about 5 minutes of “beginners” SEO info. It is not worth listening to a half hour of these 3 constantly laughing at themselves. Not funny – not informative.
Too much nonsense
Too much talking about nonsense. No real SEO advice. Not worth the time.
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