33 episodes

Retail is changing quickly for business owners. Each week, join Chris Lamb and Emily Stalvey, website and marketing experts in the retail industry, as they talk with experts in the home furnishings retail industry about technology trends, marketing tips, and ways you can employ growth hacking to your retail brand. If you have a retail store that’s ready to be online or a brand that needs advice about leveraging retail web technology and retail marketing, this podcast is just for you.

Our SKU'D View MicroD

    • Technology
    • 4.6 • 22 Ratings

Retail is changing quickly for business owners. Each week, join Chris Lamb and Emily Stalvey, website and marketing experts in the retail industry, as they talk with experts in the home furnishings retail industry about technology trends, marketing tips, and ways you can employ growth hacking to your retail brand. If you have a retail store that’s ready to be online or a brand that needs advice about leveraging retail web technology and retail marketing, this podcast is just for you.

    Season 2 Wrap-Up

    Season 2 Wrap-Up

    Chris steps in for a brief message to our listeners: Our SKU’D View is taking a brief break for summer. A huge THANK YOU to all our guests this season!



    If you have any ideas or topics you would like to see covered in the upcoming season, please let us know: marketing@microdinc.com



    Thanks for listening! We’ll be back!



     



    Credits



    Producers: Chris Lamb and Emily Stalvey

    Post-Production Coordinator and Editor: Chris Lamb



    Theme: Richie Gaiser

    • 2 min
    Recovery Strategy: Technologies That Helped Retailers During COVID-19

    Recovery Strategy: Technologies That Helped Retailers During COVID-19

    In this episode of the podcast, Emily talks with Nate Smathers and Website Advisor Manager, Victoria Vizard, on the technologies that helped retailers to keep selling during the COVID-19 pandemic. Hear which technologies were extremely successful and the strategies for continuing the use of these tools and technologies out of the recovery and into the future.



    Something you’d like to hear in a future episode? Let us know! marketing@microdinc.com



    Thanks for listening!



     



    Credits



    Host: Emily Stalvey

    Guests: Victoria Vizard and Nathaniel Smathers



    Producers: Chris Lamb and Emily Stalvey

    Post-Production Coordinator and Editor: Chris Lamb



    Theme: Richie Gaiser

    • 26 min
    Recovery Strategy: Inside Look at Furniture Shoppers After COVID-19

    Recovery Strategy: Inside Look at Furniture Shoppers After COVID-19

    Emily invites Keith Johns back on the podcast to talk about the two types of consumers that will emerge in the recovery – those who are willing to come to the store (Willing Consumer) and the ones who still want to shop online only (Cautious Consumer). Keith goes in-depth on the topic and gives advice on how to connect with these consumers online and in the store, and what should be considered in your messaging to both groups.



    Something you’d like to hear in a future episode? Let us know! marketing@microdinc.com



    Thanks for listening!



     



    Credits



    Host: Emily Stalvey

    Guest: Keith Johns



    Producers: Chris Lamb and Emily Stalvey

    Post-Production Coordinator and Editor: Chris Lamb



    Theme: Richie Gaiser

    • 16 min
    Recovery Strategy: How Digital Commerce Helped Retailers in Crisis

    Recovery Strategy: How Digital Commerce Helped Retailers in Crisis

    MicroD website and ecommerce experts join the podcast episode this week to discuss the impact of COVID-19 on the retail world and, more importantly, how digital commerce is helping them in recovery. Join Jay Diamond and Ken Widger as they dive into the digital commerce strategy for retailers who need a plan to start reopening their showroom doors.



    Something you’d like to hear in a future episode? Let us know! marketing@microdinc.com



    Thanks for listening!



     



    Credits



    Host: Emily Stalvey

    Guests: Jay Diamond and Ken Widger



    Producers: Chris Lamb and Emily Stalvey

    Post-Production Coordinator and Editor: Chris Lamb



    Theme: Richie Gaiser

    • 26 min
    Recovery Strategy: Marketing Advice for Retailers

    Recovery Strategy: Marketing Advice for Retailers

    Retailers are looking for advice on building a strong ecommerce website and powerful digital commerce strategy as the states open the economy. Marketing experts, Emily Stalvey and Nate Smathers, talk about what marketing campaigns worked for retailers during the pandemic. And outline some best practice for marketing in the recovery. No matter what impact COVID-19 has on your retail store, you can find advice for your business in our new series "Recovery Strategy" featured all month.



    Something you’d like to hear in a future episode? Let us know! marketing@microdinc.com



    Thanks for listening!



     



    Credits



    Host: Emily Stalvey

    Guest: Nathaniel Smathers



    Producers: Chris Lamb and Emily Stalvey

    Post-Production Coordinator and Editor: Chris Lamb



    Theme: Richie Gaiser

    • 29 min
    Ecommerce Shifts Through the Pandemic

    Ecommerce Shifts Through the Pandemic

    Ecommerce has always been a topic that furniture retailers have avoided in the past. But now, in the midst of the COVID-19 pandemic, furniture retailers are starting to embrace ecommerce in a big way.



    Emily talks with Keith Johns, MicroD's COO, about this shift in attitude. What role does ecommerce play both during and after the crisis? With more consumers shopping for furniture online, is ecommerce for furniture retail a continuing trend? What massive opportunity does ecommerce present to retailers? Listen and find out what can be done to get ahead, and come out strong as this crisis ends.



    Something you’d like to hear in a future episode? Let us know! marketing@microdinc.com



    Thanks for listening!



     



    Credits



    Host: Emily Stalvey

    Guest: Keith Johns



    Producers: Chris Lamb and Emily Stalvey

    Post-Production Coordinator and Editor: Chris Lamb



    Theme: Richie Gaiser

    • 16 min

Customer Reviews

4.6 out of 5
22 Ratings

22 Ratings

Rich Barkre ,

Very Helpful Information

As a marketer in the furniture industry it's very difficult to find bits of information that are applicable to our industry. We're in the brick and mortar industry and alot of people want to help you with the service industry. Our SKU'd View is very good about not only giving you information to help you with marketing but so much more! It's all relevant to furniture which is something I love.

formosa41ketch ,

Thank You

I must say you have given great information for not only the furniture industry but for all of us outside of that! I have gained a Bit of knowledge for my service and what I have missed out on. Love hearing about the bits and pieces of the products that compliment a website. Good Job folks👍🏻

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