Performable Marketing University
By Performable
To listen to an audio podcast, mouse over the title and click Play. Open iTunes to download and subscribe to podcasts.
Podcast Description
Tutorials on internet marketing, web analytics, email marketing, social media, usability, website design.
| Name | Description | Released | Price | ||
|---|---|---|---|---|---|
| 1 | CleanVideoUTM Tagging in Action | This video will show you an easy and free tool that Performable offers to help you streamline building UTM tagged URLs. Take a look at the video to the right, then click the button below to get started. | 5/25/11 | Free | View In iTunes |
| 2 | CleanVideoMeasure Your Facebook Page Like a Ninja | Often people ask "How can I measure my Facebook Page?" or "How do I install analytics on my Facebook Page?" What many people don't know is that Facebook has built its own analytics product that comes baked-in for free. And while there are compelling use cases around measuring user behavior across channels, from mobile app to website, to Facebook and beyond (something that Performable's Lifecycle Analytics excels at), Facebook's Insights analytics product will help you take a deep look at adoption and engagement across all the facets of your Facebook Page.In order to get valuable insights from this new product, it's important to understand the key performance indicators and paths of optimizations for Facebook publishers. I've made a little video that tours through the Facebook Insights tool itself, and discusses how to interpret the data and drive performance improvement for your social community.The video is about 8 minutes long ... does it help if I call it a "micro-webinar?" Enjoy, and please leave your feedback in the comments! if(!navigator.mimeTypes['application/x-shockwave-flash'])Wistia.VideoEmbed('wistia_314262',1280,960,{videoUrl:'http://embed.wistia.com/deliveries/9aa4f5d92ed6b32d7cfdc0d3e65ed6caeb2077a8.bin',stillUrl:'http://embed.wistia.com/deliveries/d70999a601a1440c3a15e0725e15390151a6e246.bin',distilleryUrl:'http://distillery.wistia.com/x',accountKey:'wistia-production_3048',mediaId:'wistia-production_314262',mediaDuration:504.6})Old Insights:New Insights Dashboard:Users Detail:Interaction (content) Detail: | 3/21/11 | Free | View In iTunes |
| 3 | CleanVideoCampaign Tracking: Strategy | Today we welcome back Sarah Hodges of Counterpillar to continue our series on proper campaign tagging of inbound links to your site. Our previous video focused on UTM tagging basics, and with this episode we move from fundamentals into practice, learning how to avoid messy data generated by inconsistently tagged URLs.Spoiler alert: the key takeaway from this video is that by sharing a spreadsheet between people and departments, it's possible to maintain consistency in your URL tagging efforts, which in turn leads to data integrity and clarity in your analytics reports. | 3/14/11 | Free | View In iTunes |
| 4 | CleanVideoCampaign Tracking: The Basics | Cross-channel marketing measurement and optimization has been around in at least rudimentary forms for a while now. Urchin, which became what we know today as Google Analytics, supported and popularized a technique of URL tagging that allowed web analytics to speak the language of the marketer. These UTM tags allowed Urchin to record marketing campaign data alongside other analytics data, providing some insight into which efforts were producing results.The world of web analytics certainly has evolved a great deal, but UTM tagging of campaign links remains an extremely important activity. New analytics like our own Performable Lifecycle Analytics offering use these same tag formats to associate browsing behavior to marketing campaigns.Sarah Hodges of Counterpillar was kind enough to give us a nice introduction to the 5 UTM tags, which you can watch below or on iTunes.To recap, there are 5 UTM tags:Campaign (utm_campaign) Medium (utm_medium) Source (utm_source) Term (utm_term) Content (utm_content)Campaign represents your top-level, multi-channel marketing effort. Medium represents the channel in which the link is appearing. Source breaks Medium down, and commonly represents a particular traffic-driving property/site. Term is most often used in search marketing though it is available for creative use elsewhere. Content is commonly used in search marketing to identify ad copy, though it is also a great candidate to hold a custom parameter.We'll be continuing this series on URL tagging! Next up will be an explanation of how to tag your urls on a day to day basis, using the Performable Super URL Builder. | 3/3/11 | Free | View In iTunes |
| Total: 4 Episodes |
Customer Reviews
A Valuable Resource
This is my favorite new podcast. It's full of valuable tips on internet marketing as well as many other online marketing areas. You can't beat the price of the tips in this podcast. Highly recommended! A+
Awesome
I didn't know what to expect, but it definately exceed my expectation. Provides nice information!
Great Podcast
This podcast is really cool. It's full of great tips that will help me make money online. It's easy to follow and understand which is great for an inexperienced person like myself. I look forward to more episodes!
Viewers also subscribed to
- The Best Internet Marketing Podcast
- Brian Armstrong
- View In iTunes
- Web Usability, Software User Experience, and Social Media: by Michel Ann Sharritt, VP of Situated Research
- Michel Ann Sharritt, VP of Situated Research
- View In iTunes
