PreneurCast: Entrepreneurship, Business, Internet Marketing and Productivity
By PreneurGroup
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Podcast Description
Author and serial entrepreneur Pete Williams and Digital Media Producer Dom Goucher discuss Entrepreneurship, Business, Internet Marketing and Productivity (with a fair smattering of Software and Gadgets too). Hosted by Pete Williams and Dom Goucher.
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043: Marketing Assets | Inspired by a presentation given by Eugene Ware of Noble Samurai, Pete and Dom discuss Marketing Assets, the things in your business that bring you more traffic, improve your opt-ins and conversions, and affect other aspects of your profitability. Action Step: Look at your business and identify your marketing assets. Understand how they are working for you, and how you can improve or add to them Tech Tip: If you are collecting emails for a mailing list, try to segment them into those that have bought from you and those that haven't -= Links =- - Special PreneurCast Listener Offers from our Sponsors: http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a 14-day trial and a PreneurCast listener 10% discount on their membership fees. http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a 14-day trial and PreneurCast listener coupon for a free audio book. - Books Rich Dad Poor Dad - Robert Kiyosaki - PreneurCast Episodes: These previous episodes are talked about in today's show. Go back and listen, if you missed them, over at http://preneurmedia.tv PreneurCast Episode 16 - The 7 Levers of Business PreneurCast Episode 37 - The Preneur Hierarchy -=- For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com If you like what we're doing, please leave us a review on iTunes or the Web Site. | 2/24/12 | Free | View In iTunes |
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042: Branding is a By-Product | Pete and Dom discuss branding, and Pete explains why branding and brand awareness should a by-product of the content or service you provide, rather than the focus of your marketing efforts, and that you should market your content or service not your brand. Action Step: Look at your current marketing, and make sure that the focus is a call to action regarding your products or services, and that you talk about the benefits of your products or services as a reason to take action -= Links =- - Special PreneurCast Listener Offers from our Sponsors: http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a 14-day trial and a PreneurCast listener 10% discount on their membership fees. http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a 14-day trial and PreneurCast listener coupon for a free audio book. - PreneurCast Episodes: These previous episodes are talked about in today's show. Go back and listen, if you missed them, over at http://preneurmedia.tv PreneurCast Episode 37 - Pete and Dom discuss the Preneur Hierarchy - Online Resources: The Mac Power Users Podcast - David Sparks and Katie Floyd's excellent Mac-centric podcast -=- For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com If you like what we're doing, please leave us a review on iTunes or the Web Site. | 2/17/12 | Free | View In iTunes |
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041: The Marketer's Filter | Pete and Dom discuss the Marketers Filter, a way of evaluating your use of various marketing channels which will help you get the most from them. Pete uses Cialdini's Influence factors and The Marketing Symphony as example frameworks to check against. Action Step: Check if you are using tools like Twitter or Online Video effectively against the Marketing Symphony or Cialdini's Influence Factors Tech Tip: If you are using online video, be sure to include your web address! -= Links =- - Special PreneurCast Listener Offers from our Sponsors: http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a 14-day trial and a PreneurCast listener 10% discount on their membership fees. http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a 14-day trial and PreneurCast listener coupon for a free audio book. - PreneurCast Episodes: These previous episodes are talked about in today's show. Go back and listen, if you missed them, over at http://preneurmedia.tv PreneurCast Episode 2 - Pete and Dom discuss the Marketing Symphony - Online Resources: The Content Leverage System - The post on the Noble Samurai blog that Pete did about our publishing workflow -=- For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com If you like what we're doing, please leave us a review on iTunes or the Web Site. | 2/10/12 | Free | View In iTunes |
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040: Getting Publicity with Press Releases | In their 40th episode, Pete talks to Dom about getting publicity and promoting your business in the "real world media" using Press Releases. Pete talks about his blueprint for writing press releases, and gives some tips for ways to make them stand out.In their 40th episode, Pete talks to Dom about getting publicity and promoting your business in the "real world media" using Press Releases. Pete talks about his blueprint for writing press releases, and gives some tips for ways to make them stand out. Take Away: Press Releases are easy to write and can get you a lot of free publicity locally, nationally and internationally. Action Step: Sign up for HARO (Help A Reporter Out) at http://helpareporter.com (or one of the other services mentioned in the notes. Tech Tip: If you are sending out Press Releases yourself, consider sending them via fax machine, as faxes are unusual and it will make your message stand out. -= Links =- - Special PreneurCast Listener Offers from our Sonsors: http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a 14-day trial and a PreneurCast listener 10% discount on their membership fees. http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a 14-day trial and PreneurCast listener coupon for a free audio book. - Books: This week, as we're all about the ReadItForMe service, there are no links, just a recommendation that you check out these books inside ReadItForMe The Ultimate Press Release Swipe File - Pete's book including fill-in-the-blanks templates for great, attention-grabbing press releases - PreneurCast Episodes: These previous episodes are talked about in today's show. Go back and listen, if you missed them, over at http://preneurmedia.tv PreneurCast Episode 38 - How Pete Sold the MCG - Online Resources: http://www.prweb.com/ - PRWeb http://www.aapmedianet.com.au/ - AAP MediaNet http://helpareporter.com - HARO - Help a Reporter Out http://www.reporterconnection.com/ - Reporter Connection http://www.sourcebottle.com.au/ - Source Bottle -=- For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com If you like what we're doing, leave us a review on iTunes. | 2/3/12 | Free | View In iTunes |
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039: How to Read a Book | This week, Pete and Dom talk to Steve Cunningham from ReadItForMe, and they find out how Steve goes about reading all the books inside ReadItForMe and how how takes notes and turns them into the reviews inside the service. Take Away: Before reading any book, decide what you want to get out of it, and get an overview of the book before you start reading properly Action Step: Visit http://ReadItFor.Me/preneurcast and sign up for your free trial to take advantage of our special listener offer Tech Tip: If you are reading on a Kindle-based product, you can highlight sections and add notes for later reference. You can share these notes and you can subscribe to other people's notes. -= Links =- - Books: This week, as we're all about the ReadItForMe service, there are no links, just a recommendation that you check out these books inside ReadItForMe Breakthrough Rapid Reading Multimedia Learning Mindhacker Moonwalking with Einstein - PreneurCast Episodes: These previous episodes are talked about in today's show. Go back and listen, if you missed them, over at http://preneurmedia.tv PreneurCast Episode 30 - Notetaking for Fun and Profit - Online Resources: http://www.preneurmarketing.com/productivity-hacks/hacking-the-amazon-kindle-for-crowdsourced-reading-speed-reading-stealing-ideas-every-day/ - Pete's Article about sharing notes on the Kindle platform -=- For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com | 1/27/12 | Free | View In iTunes |
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038: How Pete Sold the MCG | This week, Pete and Dom go back in time and re-live Pete's first big business success - the time he sold the Melbourne Cricket Ground for $500! It's a great process to study, as it covers lots of topics they've talked about before, all in one project. Take Away: Look for the opportunity (as Pete did) and take action Action Step: Swipe and deploy Pete's process, or anyone else's by steeping through their sales funnels Bonus Action Step: Get your free copy of Pete's audio book from http://preneurmarketing.com Tech Tip: When signing up to mailing lists, use the youremail+swipe@gmail.com trick -= Links =- - PreneurCast Episodes: These previous episodes are talked about in today's show. Go back and listen, if you missed them, over at http://preneurmedia.tv PreneurCast Episode 27 - Product Launches PreneurCast Episode 37 - The Preneur Hierarchy - Online Resources: http://owntheg.com.au/ Pete's MCG Sales Site, built for the last launch http://preneurmarketing.com - Pete's site, where you can sign up and receive a free audio copy of the How to Turn Your Million Dollar Idea Into a Reality book -=- For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com | 1/20/12 | Free | View In iTunes |
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037: Preneur Hierarchy Framework | Following on from the Checklists and Frameworks Episode, Pete talks to Dom about one of his original frameworks, the Preneur Hierarchy, that guides the most productive use of your marketing efforts by identifying the different segments of any market Action Step: Have a look at the Preneur Hierarchy diagram on http://www.preneurmedia.tv, and draw out your own version. Write out all of your current marketing activities, then put them into the Preneur Hierarchy to see if you are getting the most leverage for your efforts, or if there are opportunities to improve. Bonus Action Step: Go back and listen to Episode 35 to find out how you can enter our competition and win some of Pete and Dom's favourite things from 2011 Tech Tip: Use an email autoresponder (like Aweber or MailChimp) to communicate with your -= Links =- - Online Resources: http://JustReadItFor.me - Awesome service that publishes detailed business book reviews http://www.preneurmarketing.com - Visit Pete's site and sign up to receive a free audio version of Pete's book, How To Turn Your Million Dollar Idea into a Reality http://www.aweber.com - Email Autoresponder service http://www.mailchimp.com - Email Autoresponder service Preneurcast Episode 35 - listen to find out how to win Pete and Dom's favourite things -=- For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com | 1/12/12 | Free | View In iTunes |
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036: Checklists, Frameworks and Action Plans | In the first episode of 2012, Pete and Dom discuss the power of using Checklists and Frameworks in your business, and how you can use high-tech or low-tech solutions to make them work for you, whatever your business Action Step: Identify a process in your business that could benefit from a checklist or framework and write out that checklist Bonus Action Step: Go back listen to Episode 35 to find out how you can enter our competition and win some of our favourite things from 2011 Tech Tip: Use a simple tool like Powerpoint or Keynote to make your checklist look more interesting then either print it out or use the Export as Picture option to save it as an image that you can use as a desktop wallpaper image so that it's always available -= Links =- - Books: The Checklist Manifesto - Atul Gawande Pitch Anything - Oren Klaff Moonwalking with Einstein - Joshua Foer -=- For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com | 1/6/12 | Free | View In iTunes |
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preneurcast035: Pete and Dom's Favourite Things | In the last show of the year, Pete and Dom give something back to you, the listeners with a competition to win some of their favourite things from previous shows, and there are a few announcements about what's coming in 2012. Listen in to find out more. -=- For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com | 12/30/11 | Free | View In iTunes |
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preneurcast034: 2011 Awards - The Shitweasels | It's the end of the year (almost) and in this episode Pete and Dom discuss their 2011 Awards. Categories include: Books, Software, Hardware, Podcasts, Training Courses, Services and Blogs. -= Links =- - Books: Built to Sell - John Warillow Pitch Anything - Oren Klaff - Software/App Dropbox Evernote Zite (iPad) - Hardware Doxie Scanner EyeFi Card iPad Livescribe Smartpen - Podcast I Love Marketing Mac Power Users - Course Dan Kennedy's Influential Writing Immediate Edge (there's a $1 trial right now!!) - Service http://www.shoeboxed.com/ http://JustReadItFor.me - Blog/Site http://www.noise.re/ http://www.macsparky.com/ http://www.fourhourworkweek.com/blog/ http://sethgodin.typepad.com/ http://www.marco.org/ - Documentary Comedian - Jerry Seinfeld -=- For more information about Pete and Dom, visit us online at www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com | 12/23/11 | Free | View In iTunes |
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preneurcast033: Business Books for Beginners | This week Pete and Dom discuss the top 5 books they would recommend to someone who was getting started in business. -= Links =- - Pete's Top 5 Business Books for Beginners: Influence - Robert Cialdini The Art of the Start - Guy Kawasaki (Based on Rules for Revolutionaries) The Little Red Book of Selling - Jeffrey Gittomer Guerilla Marketing - Jay Conrad Levinson How to Turn Your Million Dollar Idea into Reality - Pete Williams (get this for free at http://preneurmarketing.com) - Pete's Honourable Mentions My Life in Advertising/Scientific Advertising - Claude Hopkins Business Model Generation - Alexander Osterwalder - Dom's Top 5 Business Books for Beginners: The E-Myth - Michael E Gerber Rework - Jason Fried Built to Sell - John Warillow Why We Buy - Paco Underhill Pitch Anything - Oren Klaff - Dom's Honourable Mentions Flinch - Julien Smith - Online Resources: http://JustReadItFor.me - Awesome service that publishes detailed business book reviews http://audible.com - Audio Book subscription service -=- For more information about Pete and Dom, visit us online at www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com | 12/16/11 | Free | View In iTunes |
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preneurcast032: Minimum Viable Product | Pete's back from his Ironman race and, while he recovers, this week Dom takes the lead to talk about the idea of Minimum Viable Product and, more importantly, the JFDI methodology. -= Links =- - Books: The Lean Startup - Eric Reis 4 Hour Work Week - Tim Ferriss 4 Hour Body - Tim Ferriss Go For No - Andrea Waltz and Richard Fenton - Online Resources: http://www.preneurmarketing.com/challenge - The Challenge - Free Internet Marketing Training http://preneurmedia.tv/hostgator - Get your domains set up with hosting and get a site put on them http://www.noblesamurai.com/blog/ - Pete and Dave's free Outsourcing training is available on the Noble Samurai Blog (including Pete's Content Leverage Workflow) -=- For more information about Pete and Dom, visit us online at www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com | 12/9/11 | Free | View In iTunes |
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preneurcast031: Zero Based Thinking | It's finally time for Pete's Ironman Triathlon race this week. But before he undertakes that challenge he talks to Dom about Zero Based Thinking, and how it can help in many different areas of business and life in general. | 12/2/11 | Free | View In iTunes |
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preneurcast030: Note Taking for Fun and Profit | This week, Pete and Dom delve into the world of note taking and discuss the merits of Evernote as a place to file your reference materials, among other cool tricks and tools for capturing information. -= Links =- - Books Mentioned: Getting Things Done - David Allen MindHacker - Ron Hale-Evans, Marty Hale-Evans Pragmatic Thinking and Learning - Andy Hunt - Other Links: noise.re/duction - Pete's Weekly newsletter of cool stuff Evernote.com - Store everything online IFTTT.com - IF This Then That service | 11/25/11 | Free | View In iTunes |
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preneurcast029: Positive Constraints | This week, Pete and Dom discuss positive constraints - what they are and how they can help you focus, be more productive and achieve your goals. -= Links =- - Books Mentioned: Flow: The Psychology of Optimal Experience - Mihaly Csikszentmihalyi Influence - Robert Cialdini Pragmatic Thinking and Learning - Andy Hunt - Other Links: http://www.7LeversCalculator.com - Don't forget the awesome online tool to help you see the effect of improving your figures for each of the 7 Levers of Business. Created by Preneurcast listener Lee Turner (@leeturner) -=- For more information about Pete and Dom, visit us online at www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com | 11/18/11 | Free | View In iTunes |
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preneurcast028: Learn to Use The Tools You've Got | Pete and Dom announce PreneurMedia.tv, the new site for the Podcast, and they discuss the book Pragmatic Thinking and Learning. They focus on the idea of learning more about the tools you use every day as a simple way to improve your overall efficiency. -= Links =- - Web Links: http://preneurmedia.tv - PreneurMedia.TV - the New Home of Preneurcast http://www.screencastsonline.com - Screencasts Online - Excellent resource for finding out about new and existing Mac Software - Books Mentioned: Pragmatic Thinking and Learning -=- For more information, visit us online at www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com | 11/11/11 | Free | View In iTunes |
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preneurcast027: Product Launches | Product Launches have become very popular in recent years in the Internet Marketing community. This week Pete and Dom discuss Product Launches for both online and offline businesses, with the example of Pete's relaunch of Selling the MCG. -= Links =- - Books Mentioned: Influence - Robert Cialdini - Other Links: http://www.preneurmarketing.com/productlaunches - Jeff Walker's Product Launch Formula http://owntheg.com - Pete's site selling Melbourne Cricket Ground Memorabilia http://preneurmarketing.com/mcgswipe - Case study of how Pete re-launched his MCG site http://www.7LeversCalculator.com - Don't forget the awesome online tool to help you see the effect of improving your figures for each of the 7 Levers of Business. Created by Preneurcast listener Lee Turner (@leeturner) -=- For more information, visit us online at www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com | 11/4/11 | Free | View In iTunes |
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preneurcast026: Outsourcing | Outsourcing is the topic of this week's discussion between Pete and Dom. They talk about why, what and how you should outsource, and Pete shares some tips on how he manages his outsourcers to get optimum results. Links: 4 Hour Work Week - Tim Ferriss [Book] The E-Myth - Michael Gerber [Book] Livescribe Echo Pen - Digital recording of drawings and audio http://www.editme.com/ - Editme Work Wiki Wordpress Wiki Theme - At ThemeForest http://www.bluemangolearning.com/screensteps/ - Screensteps documentation system preneurmarketing.com/challenge - The Challenge - free internet marketing training -=- For more information, visit us online at www.preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com | 10/28/11 | Free | View In iTunes |
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preneurcast025: Getting Things Done with Omnifocus | This week Pete and Dom discuss the Getting Things Done system for time and project management, and discuss Omnifocus, their favourite Mac based tool for implementing this system. Links: Getting Things Done - David Allen [Book] http://usingomnifocus.com/ - Creating Flow with Omnifocus - Kourosh Dini's eBook about using Omnifocus http://www.7LeversCalculator.com - Don't forget the awesome online tool to help you see the effect of improving your figures for each of the 7 Levers of Business. Created by Preneurcast listener Lee Turner (@leeturner) -=- For more information, visit us online at www.preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com | 10/21/11 | Free | View In iTunes |
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preneurcast024: The One Without Dom | In this shorter episode (Dom is on vacation), Pete recaps some of his free resources and unveils the 7LeversCalculator.com, created by Lee Turner. He also announces a mastermind group especially to get people moving with the 7 Levers of Business. To apply for the mastermind group, email support@preneurgroup.com with the subject "7 Levers Mastermind". Links: http://noise.re/duction - Pete's weekly email, cutting through the noise and giving you the top posts, videos and tools of the week. http://www.preneurmarketing.com - Visit Pete's site and sign up to receive a free copy http://www.7LeversCalculator.com - Online tool to help you see the effect of improving your figures for each of the 7 Levers of Business. Created by Preneurcast listener Lee Turner (@leeturner) -=- For more information, visit us online at www.preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com | 10/14/11 | Free | View In iTunes |
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preneurcast023: Steve Jobs and His Gifts to Consumers | Pete and Dom remember Steve Jobs and his many contributions to modern life, including the incredible devices we now use to consume information wherever we may be. Pete also gives some tips on how he manages to consume all the information he does. Links: Moonwalking with Einstein - Joshua Foer Speed Reading - Tony Buzan -=- For more information, visit us online at www.preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com | 10/7/11 | Free | View In iTunes |
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preneurcast022: Questions, Questions, Questions | This week, Pete asks Dom (and everyone else) the top 9 questions he asks himself every day to make sure he and his businesses are on track. Links: http://www.schoolofthinking.org/ - Michael Hewitt Gleason's Site (where you can download a free copy of his book, Wombat Selling) -=- For more information, visit us online at www.preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com | 9/30/11 | Free | View In iTunes |
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preneurcast021: The Most Productive Episode Yet | This week, Pete and Dom try a radical experiment in Productivity. If you join in, Pete guarantees that what he suggests will improve your productivity immediately. Links: Do The Work - Steven Pressfield http://en.wikipedia.org/wiki/Mozart_effect - Wikipedia - The Mozart Effect http://lifehacker.com/5365012/the-best-sounds-for-getting-work-done - LifeHacker Article -=- For more information, visit us online at www.preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com | 9/23/11 | Free | View In iTunes |
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preneurcast020: Performing Triage on Your Business | In their 20th episode, Pete and Dom discuss how to assess where your business needs help most by performing triage on it, using the concept of the 7 Levers to guide you. Links: Moonwalking With Einstein - Joshua Foer -=- For more information, visit us online at www.preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com | 9/16/11 | Free | View In iTunes |
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preneurcast019: Dead Bodies, Wedding Cakes and The Mirror Economy | This week, Pete talks to Dom about a very different night out, before digging into the topic of Trade Exchanges, and the concept of the Mirror Economy. Links: www.bartercard.com - An example of a Trade Exchange www.preneurmarketing.com - Visit Pete's blog and sign up to the mailing list to receive a free copy of his audiobook where there is a whole chapter on Trade Exchanges. -=- Please leave a comment on the iTunes store! -=- For more information, visit us online at www.preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com | 9/9/11 | Free | View In iTunes |
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preneurcast018: The Challenge - How to Earn a Dollar Online | In a special early edition, Pete and Dom talk about The Challenge, a totally free online course taking people through the basics of starting a business online, and they talk about the core principle behind it all, the Symphony of Four Parts. Links: preneurmarketing.com/challenge - The Challenge Go For No - Andrea Waltz and Richard Fenton -=- Please leave a comment on the iTunes store! -=- For more information, visit us online at www.preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com | 9/1/11 | Free | View In iTunes |
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preneurcast017: Cutting the Ends Off the Roast | This week, Pete and Dom discuss the topic of modelling successful people and principles, and how important it is to understand why something is being done, and if it's still a fit for you and your business, rather than just copy it blindly. Links: Market Samurai - Awesome keyword research tool by the Noble Samurai team Leveraged Content Creation Video - Pete's video (and other bits) about our content creation process Influence - Robert Cialdini -=- Please leave a comment on the iTunes store! -=- For more information, visit us online at www.preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com | 8/26/11 | Free | View In iTunes |
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preneurcast016: The 7 Levers of Business | Pete talks to Dom about the 7 Levers of Business - 7 areas of any business that can be improved to provide growth, and how a systematic approach to making small increases in each one could almost double your profits in less than a year. Links: Book Yourself Solid - Michael Port Built to Sell - John Warrillow Why We Buy - Paco Underhill Million Dollar Idea Podcast - Pete Williams -=- For more information, visit us online at www.preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com | 8/19/11 | Free | View In iTunes |
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preneurcast015: Context and the Man With the Black Case | While Dom takes time out for a beer in the local beach bar, Pete talks about the importance of understanding context and framing when communicating with people. Links: Pearls Before Breakfast - Washington Post Article mentioned by Pete -=- For more information, visit us online at www.preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com | 8/12/11 | Free | View In iTunes |
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preneurcast014: Pete and Ed Dale sitting in a tree, r-u-n-n-i-n-g | This week, Pete chats with Ed Dale, Internet Marketing Impresario, about their mutual 'bromances' with running, chocolate and John Meyer, and they discuss John's lecture at Berklee and the idea of focussing on developing an idea before you promote it. Links: Recording of John Mayer's 2008 Lecture at Berklee on the Thirty Day Challenge Site A Review of John Meyer's 2011 Lecture at Berklee Audio from John Meyer's 2011 Lecture at Berklee PodcastsWithEd.com - Ed Dale's Podcast Site (cunningly named!) Books: Improv Wisdom - Patricia Ryan Madison Evil Plans - Kevin MacLeod -=- For more information, visit us online at www.preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com If you're enjoying this podcast, please leave a comment and a rating on the iTunes Store. | 8/4/11 | Free | View In iTunes |
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preneurcast013: Of Ironmen and Entrepreneurs | Fresh from an early-morning training session, Pete Williams talks to Dom Goucher about his Ironman training, and how there are lessons for every Entrepreneur in the way athletes go about their training. Links: www.FreedomOcean.com - James Schramko's Freedom Ocean Podcast The Power of Full Engagement - Jim Loehr and Tony Schwartz -=- For more information, visit us online at www.preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com | 7/28/11 | Free | View In iTunes |
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preneurcast012: Pitching, Proposals and Chat Up Lines | Pete Williams talks to Dom Goucher about pitching to potential JV partners and affiliates, and gives out some awesome tips for making your proposals stand out, whoever you're making them to! Links: The Game - Neil Strauss' Book StyleLife.com - Neil Strauss' Style Life Academy StyleLifeApp.com - The Style Life iPhone App Clickbank.com - Affiliate Network PayDotCom.com - Affiliate Network PaidOnTime.net - Certified Affiliate Directory GoingAnalogue.com - Pete's course about using offline marketing for online results -=- For more information, visit us online at www.preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com | 7/21/11 | Free | View In iTunes |
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preneurcast011: Numbers | After a brief celebration at Preneurcast being featured as New and Noteworthy by iTunes, Pete Williams talks to Dom Goucher about the importance of numbers in a business, specifically the importance of looking at the right numbers in the right way. Links: support@preneurgroup.com - Send an email if you're interested in having Pete's Web Marketing Team help your business Terry Pratchett - The Author 21stcenturyfinancialeducationsummit.com - Tim Ferris in Australia (October 2011) -=- For more information, visit us online at www.preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com | 7/14/11 | Free | View In iTunes |
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preneurcast010: Masters of the Mind | Pete Williams talks to Dom Goucher about Mastermind Groups, the good, the bad and the ugly. He also shares some awesome tips that make his own Mastermind sessions super-effective. Links: http://www.preneurmarketing.com/edsvideos - Right now, there's a 50% discount on the recordings from the Melbourne "Going Pro" conference, which include Pete's incredibly popular "Leverage" presentation Livescribe Smartpen - Awesome tool for recording and making notes at the same time -=- For more information, visit us online at www.preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com | 7/7/11 | Free | View In iTunes |
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preneurcast009: The Other Book | Pete Williams talks to Dom Goucher about the other book he's been working on that he recently published on Amazon (and other good booksellers), and how he managed to fit it into his schedule. Books Mentioned: Media Strategies for Internet Marketers - Pete's Book -=- For more information, visit us online at www.preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com | 6/30/11 | Free | View In iTunes |
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preneurcast008: Failure | After the previous show's confessions, Pete Williams and Dom Goucher discuss the topic of failure, and how to deal with it, where ever it occurs. In this episode, Pete asks the question, "who was this?": Born into poverty. Failed in business in 1831. Ran for the state legislature and lost in 1832. Failed in business again in 1833, and lost money that he had borrowed from friends. Had a nervous breakdown in 1836. Was defeated when running for Speaker in 1838. Was defeated when running for Elector in 1840. Was defeated running for Congress in 1843 and 1848. Was defeated running for Senate in 1854 and 1858. Was defeated running for Vice President in 1856. -=- For more information, visit us online at www.preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com | 6/23/11 | Free | View In iTunes |
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preneurcast007: The Bali Edition... Finally | Originally planned to be a call from the poolside in Bali, Pete Williams and Dom Goucher discuss how making assumptions can lead to problems (like missing a flight you've had booked for months). There's an update on the book project too. -=- For more information, visit us online at www.preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com | 6/21/11 | Free | View In iTunes |
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preneurcast006: The Reading List | In this Special Edition, Pete Williams talks to Dom Goucher about the books that had an influence on him, and yet again they run over time. A lot. Not a mention of the book Pete's working on, either. Books Mentioned: Personal Development How To Win Friends and Influence People - Dale Carnegie The Creative Habit - Twyla Tharp Bird by Bird - Annie Lamott Do the Work - Steven Pressfield The War of Art - Steven Pressfield How To Be That Guy - Scott Ginsberg Productivity Getting Things Done - David Allen Eat That Frog! - Brian Tracey The Pomodoro Technique - Francesco Cirillo The 80/20 Principle - Richard Koch Optimal Performance What I Talk About When I Talk About Running - Haruki Murakami Born to Run - Christopher McDougall Business/Marketing Influence - Robert Cialdini Yes! - Noah J. Goldstein, Steve J. Martin and Robert B. Cialdini Triggers - Joe Sugarman Rules For Revolutionaries - Guy Kawasaki The Art of the Start - Guy Kawasaki Tribes - Seth Godin The Guerrilla Marketing Handbook - Jay Conrad Levinson President and Seth Godin Money Secrets of the Rich - John Burley Dare to Fail - Billy Lim The One Minute Millionaire - Mark Victor Hanson The Magic of Thinking Big - David Schwartz The Wolf of Wall Street - Jordan Belfort The 22 Immutable Laws of Marketing - Al Ries and Jack Trout The 22 Immutable Laws of Branding - Al Ries and Laura Ries Rich Dad, Poor Dad - Robert T. Kiyosaki Getting Everything You Can Out of All You've Got - Jay Abraham General Oh, the Places You'll Go - Dr Suess The Game - Neil Strauss Born Standing Up - Steve Martin I Hope They Serve Beer In Hell - Tucker Max -=- For more information, visit us online at www.preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com | 6/10/11 | Free | View In iTunes |
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preneurcast005: Start as You Mean to Go On | Pete Williams talks to Dom Goucher about his productivity regime, which starts first thing in the morning, and discusses the importance of being clear on your goals and forming habits to help you reach them. There's an update on the book, too. Books Mentioned: Hare Brain, Tortoise Mind - Guy Claxton On Writing - Stephen King Other links: ZenHabits.net - Leo Babauta's Blog PreneurMarketing.com - Sign up and get Pete's AudioBook for free. -=- For more information, visit us online at www.preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com | 6/3/11 | Free | View In iTunes |
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preneurcast004: Holiday Preparation | Pete Williams talks to Dom Goucher about keeping his business running while he's on vacation, and they discuss Dom's use of the podcast as a form of "Productivity Therapy" Books Mentioned: The E-Myth Revisited - Michael E. Gerber Built to Sell - John Warrillow Other links: Simplyheadsets.com.au - Pete's headset company ;o) -=- For more information, visit us online at www.preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com | 5/27/11 | Free | View In iTunes |
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preneurcast003: Information Overload - Email A Go-Go | Pete Williams and Dom Goucher discuss Information Overload, and some techniques and tools for handling it. Books Mentioned: Outliers - Malcolm Gladwell Moonwalking with Einstein - Joshua Foer Other links: PreneurMarketing.com - Sign up and get Pete's AudioBook for free. -=- For more information, visit us online at www.preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com | 5/20/11 | Free | View In iTunes |
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preneurcast002: The Marketing Symphony | Pete Williams talks to Dom Goucher about his recent panel appearance at Anthill Magazine's Entrepreneurs dinner, and about "The Marketing Symphony", the subject of Pete's book project with Ed Dale and Robert Somerville of The Challenge. Books Mentioned: The E-Myth Revisited - Michael E. Gerber Other links: Challenge.co - The Challenge -=- For more information, visit us online at www.preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com | 5/13/11 | Free | View In iTunes |
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preneurcast001: The First Time... | In their first episode together, Pete Williams and Dom Goucher talk about their reasons for producing the show, and get straight into a chat about focus, flow and productivity, where Pete shares some of the books that have influenced him. Books Mentioned: Accidental Genius - Mark Levy Bird by Bird - Anne Lamott -=- For more information, visit us online at www.preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com | 5/6/11 | Free | View In iTunes |
| Total: 43 Episodes |
Customer Reviews
Very informative!
I was quite shocked at the entertainment provided along with actual information on internet marketing. The assumptions episode is probably my favorite. Fact is, many people don't realize the amount of issues that can arise because of them. Keep the podcasts coming - thoroughly enjoying every bit of it!
Thank you
Pleased with the podcast doesn't say enough I'm afraid. Hooked is a better word. Definitely Hooked. Thank you.
Great
I am hooked, I would recommend this to all my business friends.
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