Print Podcast: Printing & Graphic Design by PrintPodcast.com
By PrintPodcast.com & Breht Burri
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Podcast Description
The Print Podcast is about printing news, trends and creative uses of printing and graphic design in advertising, marketing and corporate communications.
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Clean003 URL Shorteners and QR Codes: Creation, Management and Analytics for Print Marketers - PrintPodcast.com | EPISODE: 003 URL Shorteners and QR Codes: Creation, Management and Analytics for Print Marketers - PrintPodcast.com EPISODE DESCRIPTION: In this show we discuss URL Shorteners and QR Codes and what graphic designers and print marketers need to know about creating shortened URL's AND why they're crucial for tracking internal and external marketing analytics. We'll also provide of our thoughts on how to effectivley bulk create and manage shortened URLs, QR Codes and outline a checklist for producing printed QR Codes. EPISODE SUBTITLE: URL Shorteners and QR Codes: Managing the Convergence Of Traditional Printing, Mobile Marketing, Local Marketing, Internet Marketing and Analytics. SHOW TITLE: Print Podcast: Printing & Graphic Design by PrintPodcast.com SHOW DESCRIPTION: The Print Podcast is about printing news, trends and creative uses of printing in advertising, marketing & corporate communications. You can find us at PrintPodcast.com. The Show is hosted by Breht Burri and Produced by PodcastStudios.com PRINT PODCAST SPONSORS: Variable Data Printing VariableDataPrinting.com 816-365-9207 Large Format Printing LargeFormatPrinting.com 816-365-9207 Western Robiodux Printing WRIPrint.com 800-224-1617 SHOW CONTACT INFORMATION: URL: http://PrintPodcast.com FEED: http://feeds.feedburner.com/PrintPodcast HOSTS: The Print Podcast is hosted by Breht Burri PRODUCED BY: PodcastStudios.com SHOW MESSAGE LINE: 206-424-0122 EMAIL: hosts@PrintPodcast.com LINKS MENTIONED IN THE SHOW: http://www.google.com/analytics http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=55578 http://tinyURL.com (URL Shortening Service) http://bit.ly (Url Shortening Service) http://bit.ly/pro/products (Bitly Pro Extended URL Shortening Service) http://goo.gl (Google Url Shortening Service) http://wordpress.org/extend/plugins/redirection/ (Wordpress Redirection Plugin) http://urbangiraffe.com/plugins/redirection/ (Urban Redirection Giraffe Plugin) http://www.cpanel.net/ (cPanel: Server/Site Management Interface - See Redirection Tools) http://www.parallels.com/products/plesk/ (Plesk: Server/Site Management Interface - See Redirection Tools) http://wordpress.org (open source content manager) http://www.neustar.biz/ (manages the .us domain registry) http://code.google.com/p/shortenurl/wiki/URLShorteningServices (Directory of Shortening Services) http://www.tec-it.com (Tec-it.com - Desktop and Online Bar Code Creator) http://barcode.tec-it.com/ (Tech-it.com - Online Bar Code Creator) Steps to Follow When Producing a Print QR Code / Internet Marketing Project 1) What Is Text Placed In The QR Code 2) What Function To Be Triggered 3) What Is the Long URL 4) Clean The Long URL aka Find the Permalink 5) Test the Permalink 6) Append Any Campaign Tracking Code 6.1) Use Your Approved Campaign Tracking Code Taxonomy 7) Test the Long URL for tracking analytics and proper functionality 8) Generate The Short URL/s 8.1) A Shortened Human Readable Code 8.2) A Shorter Code For The QR Code 8.3) Verify That The URLs have Unique Keys 8.4) Claim or Register Those Codes As Unique with IT or Webmaster 8.5) Alert Someone to NOT Change those pages with IT or Webmaster 9) Test the Short URLs for tracking analytics and proper functionality 10) Generate the QR Code/s in the proper size and file types for printing 11) Print some of the QR Codes and Scan/Test on Various Smart Phones 12) Test the Short URLs and the QR Codes as printed to Verify Tracking analytics & Functionality | 3/13/11 | Free | View In iTunes |
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Clean002 QR Codes And The Convergence Of Print, Mobile, Local, Internet Marketing & Web Analytics - PrintPodcast.com | EPISODE DESCRIPTION: In this show we discuss QR Codes and what graphic designers, print marketers and printers need to know about creating and printing QR Codes and how QR Codes are creating a convergence of Traditional Printing, Mobile Marketing, Local Marketing, Internet Marketing and Analytics - PrintPodcast.com EPISODE SUBTITLE: QR Codes Are Creating A Convergence Of Traditional Printing, Mobile Marketing, Local Marketing, Internet Marketing and Analytics. SHOW TITLE: Print Podcast: Printing & Graphic Design by PrintPodcast.com SHOW DESCRIPTION: The Print Podcast is about printing news, trends and creative uses of printing in advertising, marketing & corporate communications. You can find us at PrintPodcast.com. The Show is hosted by Breht Burri and Produced by PodcastStudios.com PRINT PODCAST SPONSORS: Variable Data Printing VariableDataPrinting.com 816-365-9207 Large Format Printing LargeFormatPrinting.com 816-365-9207 Western Robiodux Printing WRIPrint.com 800-224-1617 SHOW CONTACT INFORMATION: URL: http://PrintPodcast.com FEED: http://feeds.feedburner.com/PrintPodcast HOSTS: The Print Podcast is hosted by Breht Burri PRODUCED BY: PodcastStudios.com SHOW MESSAGE LINE: 206-424-0122 EMAIL: hosts@PrintPodcast.com LINKS MENTIONED IN THE SHOW: http://www.tec-it.com (Tec-it.com - Desktop & Online Reader & Creator) http://barcode.tec-it.com/ (Tech-it.com - Online Bar Code Creator) | 3/3/11 | Free | View In iTunes |
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Clean001 Print Podcast - Pilot Episode of the PrintPodcast.com | The Print Podcast is about printing news, trends and creative uses of printing and graphic design in advertising, marketing and corporate communications. We can be found at PrintPodcast.com. Message Line: 206-339-3611 Email: hosts@PrintPodcast.com. | 1/25/11 | Free | View In iTunes |
| Total: 3 Episodes |
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- Category: Management & Marketing
- Language: English
- © PodcastStudios.com & Domain Licensing Corporation
