945 episodes

A marketing conversation for business owners. In these brief conversations with marketing pros from around the world we discuss digital and traditional marketing, web design, technology and life as an entrepreneur. - Marketing Podcast.

More than a Few Words Lorraine Ball

    • Business
    • 5.0 • 88 Ratings

A marketing conversation for business owners. In these brief conversations with marketing pros from around the world we discuss digital and traditional marketing, web design, technology and life as an entrepreneur. - Marketing Podcast.

    #979 Commit to LinkedIN

    #979 Commit to LinkedIN

    This year I decided to follow my own advice and commit to one social media platform. Sure I still post content in lots of places, but I am spending time every day on only one platform - LinkedIn.
    And, I am not just showing up, posting an update, liking a few things and leaving. I did some research to find out what the LinkedIn algorithm likes and adjusted my approach accordingly.
    Comments matter. So I am spending time writing meaningful comments on multiple posts each day. I engage with people who engage with me as well as influential people I follow.
    Video works. I am incorporating lots of video clips. It means I have fewer people listening to the full episodes, but I am reaching more people with my content, so I will take that as a win.
    Strategic connection requests. Selectively sending connection requests to people who engage with the same content I am engaging with has helped me to build a more interesting and engaged community.
    Working Together to Expand Reach
    Let's face it, one of the most frustrating things about sharing content on any social platform, is not getting engagement. While the algorithm certainly controls some of that, you can influence the algorithm.
    On LinkedIn, the more engagement your post gets in the first few hours, the more visibility it will have. So, you need a community that responds when you post.
    One way to increase engagement is to start talking to other individuals so you see their content and they see yours. Tag a few select people in the comments, ask a question that encourages their response. Then respond to people who comment. No simple likes or thumbs up. You need to keep the conversation going.
    Does this extra attention pay off?
    It as only be about six weeks, but so far I am satisfied with the results. I have doubled the amount of traffic to my website from LinkedIn. Given the push to a zero click environment, this growth is pretty impressive.
    I have added about 400 connections. Not just random spammers, but people I am actually talking to. which make the time I spend on this platform more interesting and productive.
    So for now, I am going to invest more time on this platform.
    If you enjoyed the tip - connect with me on LinkedIn

    • 3 min
    #978 Finding the Right Marketing Partner

    #978 Finding the Right Marketing Partner

    When you are ready to take the next step in your business you will need a marketing partner, but how do you find the right one?   That's what I talked to Behdad Jamshidi, founder of CJAM Marketing about.  In this lively conversation he shared insights into navigating the process of selecting the ideal marketing team.
    Behdad defines a marketing partner as an agency, freelancer, or contractor who helps businesses execute marketing strategies while allowing them to focus on core operations. He emphasizes the need for alignment between business goals and the capabilities of the marketing partner.
    One common mistake highlighted is the tendency for businesses to jump on trendy marketing tactics without a long-term strategy. Instead, He advises businesses to establish clear goals and seek partners with proven track records and solid foundations.
    When evaluating potential marketing partners, Behdad suggests asking key questions about the agency's history, core competencies, and client retention rates. He emphasizes the importance of finding a partner with experience and expertise relevant to the business's needs without being overly niche.
    Behdad and I agree that is is important to find the right-sized partner for the current stage of the business, rather than aiming too high or too low. By focusing on alignment, experience, and scalability, businesses can establish successful, long-term partnerships with their marketing teams.
    LEARN MORE ABOUT  CJAM Marketing https://cjammarketing.com/

    • 10 min
    #977 The Four "C"s of Accountability

    #977 The Four "C"s of Accountability

     In this terrific conversation from my archive Don Markland shared his powerful story of transformation from an  unhealthy lifestyle and lack of clarity about his purpose to a successful life and business. He realized there are  two fundamental rules of accountability—starting with oneself and leaving ego at the door—set the stage for the four C's.
    Critique success - never settle for good enough, always striving for improvement. Don emphasizes the importance of surrounding ourselves with honest feedback and continuously refining our approach.
    Correct failure. Rather than dwelling on mistakes,  analyze them, learn from them, and keep pushing forward. It's all about progress, not perfection.
    Celebrate growth. Embrace discomfort, push our limits, and revel in our achievements. Whether it's running a marathon or mastering a new skill, growth deserves to be recognized and celebrated.
    Crush mediocrity. Don paints a vivid picture of squashing those pesky bugs of complacency with relentless determination. It's about recognizing and eliminating mediocrity wherever it lurks, propelling us toward excellence in all aspects of life.

    • 11 min
    #976 Find the Best Solution

    #976 Find the Best Solution

    Everyone likes to be right and to see their ideas put into practice but sometimes your ideas are not the best it. If, as a leader you are more focused on proving you're right and winning every argument people around you will acquiesce.  You will have a solution but it won't necessarily be the best solution.
    This is tough, because it means you have to give up control. If you've hired the right people they will have good opinions about projects and about the way the company is run, so you need to be prepared to listen and let others win. 
    When multiple viable solutions are proposed to a problem choose the one suggested by a passionate team member. Why? If it's their idea they're will work to ensure it is implemented properly and it sends a strong message that you are serious about finding the best alternatives.
    If you want to find the best solutions to every problem my advice is to sit back and listen to others.

    • 1 min
    #975 Find Your Niche

    #975 Find Your Niche

    Carolyn Patrick dropped by for a conversation about one of my absolute favorite topics—niche marketing. Carolyn’s a seasoned consultant and non-executive director hailing all the way from Australia, bringing a wealth of experience in customer brand and marketing across diverse industries like banking, wealth management, insurance, retail, and government.  
    To explain why she thinks it’s crucial for businesses to identify their niche Carolyn shared a personal story of working with specific niche markets like the police and emergency services, highlighting the power of understanding your audience to tailor messaging and develop products and services that truly resonate. She emphasizes the importance of connection and the ability to get into the heads of your customers for high retention rates.

    • 11 min
    #974 - A New Approach to PR

    #974 - A New Approach to PR

    Did you miss this conversation from my archive?
    Every business owner knows an article in the news can be a great boost to a business. The question is how do you get the media to notice you.  My guest Mickie Kennedy explains it is not by sending another boring release about your product or service.
    You need to be creative, finding a unique angle.  One way to do that is with a survey that uncovers an unusual data point or piece of information which might be the beginning of a great story.  Another tip is to look for industry blind spots, things no one in the industry is writing about.

    • 11 min

Customer Reviews

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88 Ratings

88 Ratings

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Great Show

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