RunMarketing from Planet Content Ltd
By PlanetContent.co.uk
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Podcast Description
RunMarketing: DIY Marketing, PR and Digital Media Tips for Small Businesses, Start-ups and other Marketing Pros
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1 |
The Convergence of SEO and PR | At the recent Brighton SEO (search engine optimisation) conference the dominant emerging theme was that search professionals need to think like more like PRs. One of the speakers was Lucy Freeborn of digital marketing agency Leapfrogg, who argued that link building professionals can rival public relations professionals as they can illustrate their value online, whereas PR professionals cannot so easily justify their fees through ‘coverage’ alone. As PR, SEO and social media continue to integrate, and changes to Google’s algorithms mean that compelling, engaging, shareable content is rewarded more highly by the world’s leading search engine, where does this leave search, PR and digital professionals? I discuss the topic with Lucy from Leapfrogg in this podcast. The key learning in Lucy’s own words: “SEO gives direction and strategic objective while PR interprets the direction and creates the roadmap. Moulding perfection!” | 5/9/11 | Free | View In iTunes |
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2 |
Managing Your Online Reputation: Interview with Antony Mayfield | There has been a lot of talk recently about how important it is for organisations and individuals to manage their online reputation, specifically our “web shadow” – essentially trails left by our online interactions: the things we publish online and what other people publish about us or our company. To help us make sense of this subject RunMarketing caught up with Antony Mayfield, author of “Me and My Web Shadow", a book aimed at helping individuals and organisations to manage their online reputation and personal online brand. | 10/29/10 | Free | View In iTunes |
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3 |
Building the Business Case for Podcasting | The popularity of podcasts among the general public is up, correlating with the rise in smartphones and iPods. As a marketing channel, companies can exploit podcasts – both as downloads and as packets of audio which can be played directly from a website – to help establish thought leadership and showcase their products and services. To learn more about how to build the business case for podcasting as a marketing tool and to get top tips on how to create podcasts, RunMarketing caught up with podcaster and trainer Andy White of WireWorldMedia. Have a listen to this... | 8/9/10 | Free | View In iTunes |
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4 |
Introducing PR for Small Businesses | Small businesses looking to promote their products and services at a local, trade and even national level have a number of public relations tools at their disposal. In this podcast, consumer PR specialist Karen Allen, co-founder of independent consultancy Rise PR, explains how small businesses can get started in promoting their business to the media. | 7/22/10 | Free | View In iTunes |
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5 |
Introducing ‘long tail’ search | If you’ve been following my blog lately you’ll know that I’ve been really highlighting the priority businesses should be putting on search engine marketing. To continue that theme in this podcast I speak with Martin Talks, CEO of digital consultancy Blue Barracuda, about what’s known as ‘long tail search’. Martin also tells us a bit about how his team has helped UK bookseller Blackwell improve its long tail search performance, so this podcast is especially relevant if your business sells products online. | 7/14/10 | Free | View In iTunes |
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6 |
Introducing Online PR | Public relations – or PR – is a key cog in any modern business. But with the continued growth of social media the very nature of PR is evolving rapidly away from the ‘traditional’ model of chiefly news dissemination to an environment where firms need to monitor and rapidly respond to what people are saying about their brand online. To understand how firms can best adapt their strategies to reach audiences on social platforms I caught up with Marshall Manson, EMEA head of digital for communications firm Edelman. | 6/21/10 | Free | View In iTunes |
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7 |
Word of Mouth Marketing | Word of mouth has always been a crucial component in marketing. With the growth of social media, word of mouth marketing has become even more strategic and its impact more measureable. To learn more about how businesses could use word of mouth marketing I spoke to Cathy Pittham, managing director Europe of communications consultancy Racepoint Group. | 6/15/10 | Free | View In iTunes |
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8 |
Successful Social Media: Interview with Webcredible | There is plenty of hype around about social media marketing for small businesses, but it’s key to remember that social media is not the Holy Grail for marketers, although when used correctly it can generate leads and help grow business. One firm which has seen tangible benefits from social media engagement and marketing is Web usability specialist Webcredible. In this podcast, we talk to the company’s head of marketing, Claire Savage, about how the company has successfully exploited various social platforms, particularly Twitter, not only to generate leads but also for market research purposes. [NB – audio quality is not the best but it is well worth listening to throughout, there are some great tips in this cast] Further Reading Useful Twitter tools: http://www.socialmediatoday.com/SMC/165191 More social tools: http://www.socialmediatoday.com/SMC/189800 Buzz monitoring tools: http://econsultancy.com/blog/3890-20-free-buzz-monitoring-tools Further listening Podcast: Social Media for Small Business | 4/23/10 | Free | View In iTunes |
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9 |
Social Media in the UK General Election: #invincecable | Social media looks set to play a critical role in the UK General Election campaign trail in 2010. One of the most interesting social media campaigns out there right now is the InVinceCable programme, which aims to promote Vince Cable, the treasury spokesman of the UK’s third party the Liberal Democrats, to become Chancellor of the Exchequer in the case of a hung parliament. In this podcast RunMarketing speaks to Philip Sheldrake, one of the social media consultants behind the campaign. | 4/14/10 | Free | View In iTunes |
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10 |
Using Slideshare for Business | Have you ever thought about using the online presentation site Slideshare.net as a lead and traffic generation tool? The site allows users to upload PowerPoint presentations and share them with visitors from around the world, effectively enabling you to showcase your company to potential customers and partners. It's probably better suited for business-to-business firms due to the demographic of Slideshare's users and in this podcast we talk toindependent online consultant Stephen Davies about Slideshare best practice. Stephen's presentations on Slideshare have received around 30,000 views in the last four years. | 4/7/10 | Free | View In iTunes |
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11 |
Email Marketing: Getting Started | Have you thought about using email marketing as part of your small business’ marketing mix? According to a recent survey of companies by Econsultancy, more than half of organisations are now using a hosted email marketing service, with three-quarters (75 per cent) rating email marketing as providing either ‘excellent’ or ‘good’ return on investment. To gauge more on the subject of email marketing, how to get started and best practice, RunMarketing spoke to Paul Bates, UK managing director of email marketing services provider, StrongMail. | 4/2/10 | Free | View In iTunes |
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12 |
Pay-per-click (PPC) Advertising: Best Practice | Pay per click (PPC) advertising is a popular way to generate carefully targeted traffic while controlling the costs of an Internet advertising campaign. In this podcast, we speak to independent digital media consultant Josh Feldberg about how SMEs and start-ups can successfully and cost-effectively deploy PPC strategies to generate hits while their search engine optimisation (SEO) campaigns start to gain traction. Josh also talks about his new site Sociable.net, which aims to collate social media case studies for specialists to share. | 3/29/10 | Free | View In iTunes |
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13 |
Getting Ecommerce Right | If you’re looking to sell products via your website it’s worth noting that some estimates reckon that ecommerce sites have just three seconds to win potential customers’ trust before they leave to another site. In this podcast, RunMarketing speaks with Ben Dyer of ecommerce software provider Actinic to see what basic steps small businesses should be taking to make their ecommerce channel a success. | 3/15/10 | Free | View In iTunes |
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14 |
An Inconvenient PR Truth - The Fallout | In January this year, press distribution service RealWire generated huge debate in PR circles with its An Inconvenient PR Truth campaign, which unveiled a few uncomfortable home truths from journalists, bloggers and other industry players into the way PR professionals approach them. To date, the site has received more than 4,000 hits from 70 countries, a similar amount viewed its accompanying video; 50 blog posts were created on the subject as well as 700 tweets and more than 100 comments. In his first recorded interview since An Inconvenient PR Truth went live, Adam Parker talks to RunMarketing about the impact of the campaign. | 2/17/10 | Free | View In iTunes |
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15 |
Marketing via Facebook | Social network Facebook has a global user base of 400 million and growing, surpassing the populations of all countries bar China and India. This offers marketers with the opportunity to target consumers by forming groups and fan pages. In this podcast, RunMarketing editor Chris Lee speaks to Claire Stokoe of digital agency Fresh Egg about how small businesses can make the most of Facebook. | 2/4/10 | Free | View In iTunes |
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16 |
Link Building for Small Business | Link building is essential to achieving strong search engine page ranking, as it adds 'authority' to your site and helps it rise up the search engines. In this podcast RunMarketing talks to Kelvin Newman, creative director of search marketing agency Site Visibility, to get tips for small businesses to do their own link building. | 1/15/10 | Free | View In iTunes |
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17 |
Marketing Cycle: Interview with the Tour of Britain | The Tour of Britain is the UK's premier annual cycling road race. In this podcast RunMarketing talks to Craig Brophy, PR and marketing manager at the Tour of Britain to see how, as a high-profile small business, what strategies he uses to market the annual race. | 1/14/10 | Free | View In iTunes |
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18 |
Introducing ‘Newsjacking’ | 'Newsjacking' - the practise of calling journalists as news breaks to offer expert comment - is a proven way to generate immediate and impactful press coverage. But you have to be quick to get your voice heard! RunMarketing spoke to Uday Radia, director of UK tech PR firm Cloudnine PR, about 'newsjacking' best practice. | 12/21/09 | Free | View In iTunes |
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19 |
Guide to Affiliate Marketing | Affiliate marketing has exploded in recent years as the Internet increasingly becomes the key battleground for advertising spend. So how can small businesses and start-ups benefit from affiliate marketing, both as a publisher looking to generate extra revenue streams and as a small business looking to advertise? RunMarketing speaks to Alicia Navarro, CEO of affiliate marketing specialist Skimlinks, about affiliate marketing best practice. Further reading: Skimlinks’ affiliate marketing FAQ | 12/20/09 | Free | View In iTunes |
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20 |
Avoiding Marketing Cliches | Marketing speak needs to evolve from self-serving and ultimately useless phrases such as "world's leading provider of..." to plain English to engage with journalists and consumers. In this podcast, RunMarketing editor Chris Lee teams up with colleague Emily McDaid of UK tech PR firm Hatch PR to talk about the most common cliches to avoid. | 11/27/09 | Free | View In iTunes |
| Total: 20 Episodes |
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