Social Media Business AUDIO
By Laurel Papworth
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Podcast Description
Australian Social Media Goddess Laurel Papworth explains the business of being social - monetization and revenue streams associated with online communities, how to manage a social network and case studies from her consulting travels around Asia including Singapore, Hong Kong, Thailand, Malaysia. Practical explanations by Laurel Papworth, one of the world's leading social network thinkers, investigating real world monetization examples from Australia and Asia such as virtual goods, user generated merchandizing, affiliate social programs, APIs and the widget economy, social currency and influence - including metrics/measurement and monitoring - return on investment vs cost of inaction around new social CRM models. Laurel has been consulting on virtual communities on an international basis since 1989, including Singapore government, Middle East Broadcasting, MMO MMORPG games and forums. She is SilkCharm on Twitter and an AdAge Power150 blogger. This show is available both as audio (podcast) and video (vodcast) and is updated around once a week.
| Name | Description | Released | Price | ||
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1 |
Social Media Panel with Shel Israel- Social Media Business 12 | We talk about Facebook and the cruise ship sinking, Wikipedia blackout and SOPA/PIPA and how local government is doing social media. Guest is Shel Israel this week , along with Stephen Johnson (@huxley) Lee Hopkins (@leehopkins) Teå (@tealou) & me. Laurel Papworth @SilkCharm | 1/21/12 | Free | View In iTunes |
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2 |
Funny and Tagging Fans in Facebook Pages- Social Media Business Rp 011 VIDEO | Social Media Q and A - what's the funniest thing I've seen in an online community (fr FullCirc) and how Admins can tag fans in photos in Facebook Fanpages (from communitycrew.com/forum) | 6/7/11 | Free | View In iTunes |
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3 |
Dealing With Negative Comments - Social Media Business Ep 010 AUDIO | Different ways to deal with negative comments in online communities. Which would you choose? | 6/2/11 | Free | View In iTunes |
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4 |
8 Steps to Building an Online Community - SMB Ep 009 Audio | I am speaking at Augmented Reality Event (a conference in Santa Clara on May 17-18 2011). The 8 steps outlined here cover creating and maintaining communities online that are critical to growing business around many online services such as Augmented Reality Mobile Social Networks. | 6/2/11 | Free | View In iTunes |
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5 |
When a Con Artist Comes Calling - Social Media Business EP 008 AUDIO | Trust is earned in an online community, but what happens when a trusted member steals from other members? How can companies that host social networks heal the damage caused? | 4/20/11 | Free | View In iTunes |
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6 |
Police and Social Media News - Social Media Business EP 007 AUDIO | The South Australian Police have opened up a social media news site they call an online newspaper. Government and online community management. Building distributed communities online in Facebook and Twitter social media newsrooms. | 4/19/11 | Free | View In iTunes |
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7 |
Online Community Manager - Social Media Business Ep 006 AUDIO | Social Media Revenue for Etsy.com, World of Warcraft Customer Service, Keeping young members in online communities safe online - Junior Masterchef, Who controls your community - Facebook Personal Profile to Business Page Migration, Q&A forum April 6th 2011 | 4/18/11 | Free | View In iTunes |
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8 |
Media140 - Social Media Business Ep 005 AUDIO | Recorded at the ABC-TV studios, my 5 min Media140 presentation to journalists and media organisations on how community perceives journalism, and changing values in newsgathering. Laurel is a senior consultant, strategist, writer and workshop facilitator on online communities and social networks in Australia, Asia and Middle East. Laurel consults at executive level and facilitates strategic workshops on the impact of social networks on industry sectors, teaches marketing, blogging and social media courses for companies and runs workshops for small and home business on behalf of the Australian Government. Laurel taught the first Australian public social media courses in 2005 at University of Sydney and in addition, develops and teaches Insights Masterclasses for LAMP at Australian Film Television and Radio School on innovation and cross media. When not consulting with companies building online community strategies, Laurel is a global Power150 Media and Marketing blogger (Advertising Age) placing her as #5 blogger in Australia. | 11/16/09 | Free | View In iTunes |
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9 |
Freemium - Social Media Business Ep 004 AUDIO | Revenues in social networks from free services with a premium subscription tier. We look at Flckr, LinkedIn, SecondLife and of course Wired (home of the Free). Laurel is a senior consultant, strategist, writer and workshop facilitator on online communities and social networks in Australia, Asia and Middle East. Laurel consults at executive level and facilitates strategic workshops on the impact of social networks on industry sectors, teaches marketing, blogging and social media courses for companies and runs workshops for small and home business on behalf of the Australian Government. Laurel taught the first Australian public social media courses in 2005 at University of Sydney and in addition, develops and teaches Insights Masterclasses for LAMP at Australian Film Television and Radio School on innovation and cross media. When not consulting with companies building online community strategies, Laurel is a global Power150 Media and Marketing blogger (Advertising Age) placing her as #5 blogger in Australia. | 11/16/09 | Free | View In iTunes |
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10 |
API Widget Economy - Social Media Business Ep 003 AUDIO | Revenue from APIs and widgets - where's the money? explore Amazon and eBay shoplets, transactional settlements in widgets, Salesforce, Get Tailgate, Alvenda, Paypal. Monetizing API and the widget economy. 3rd party devs, customers selling to customers. Laurel is a senior consultant, strategist, writer and workshop facilitator on online communities and social networks in Australia, Asia and Middle East. Laurel consults at executive level and facilitates strategic workshops on the impact of social networks on industry sectors, teaches marketing, blogging and social media courses for companies and runs workshops for small and home business on behalf of the Australian Government. Laurel taught the first Australian public social media courses in 2005 at University of Sydney and in addition, develops and teaches Insights Masterclasses for LAMP at Australian Film Television and Radio School on innovation and cross media. When not consulting with companies building online community strategies, Laurel is a global Power150 Media and Marketing blogger (Advertising Age) placing her as #5 blogger in Australia. | 11/1/09 | Free | View In iTunes |
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11 |
Donations and Online Communities - Social Media Business Ep 002 AUDIO | Donations in social networks: explore voluntary donations in shareware, freeware, open source using ChipIn, Fundable for films, Wikipedia, Pligg, and social media development. Members want to show what they value. Laurel is a senior consultant, strategist, writer and workshop facilitator on online communities and social networks in Australia, Asia and Middle East. Laurel consults at executive level and facilitates strategic workshops on the impact of social networks on industry sectors, teaches marketing, blogging and social media courses for companies and runs workshops for small and home business on behalf of the Australian Government. Laurel taught the first Australian public social media courses in 2005 at University of Sydney and in addition, develops and teaches Insights Masterclasses for LAMP at Australian Film Television and Radio School on innovation and cross media. When not consulting with companies building online community strategies, Laurel is a global Power150 Media and Marketing blogger (Advertising Age) placing her as #5 blogger in Australia. | 10/21/09 | Free | View In iTunes |
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12 |
Experiential Economy - Social Media Business Ep 001 AUDIO | Real life events and activities in online communities: explore revenue from MySpace Secret Shows, Friendster Pinoy in Philippines, Nuffnang awards night in Singapore, Ted:Talks, and other social networks. AUDIO Laurel is a senior consultant, strategist, writer and workshop facilitator on online communities and social networks in Australia, Asia and Middle East. Laurel consults at executive level and facilitates strategic workshops on the impact of social networks on industry sectors, teaches marketing, blogging and social media courses for companies and runs workshops for small and home business on behalf of the Australian Government. Laurel taught the first Australian public social media courses in 2005 at University of Sydney and in addition, develops and teaches Insights Masterclasses for LAMP at Australian Film Television and Radio School on innovation and cross media. When not consulting with companies building online community strategies, Laurel is a global Power150 Media and Marketing blogger (Advertising Age) placing her as #5 blogger in Australia. | 10/12/09 | Free | View In iTunes |
| Total: 12 Episodes |
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