The Branding Revolution

Podcast Description

What is The Branding Revolution? It's going beyond traditional advertising. It's taking advantage of all the new media opportunities that allow you to create a viral network that works for you. It's creating a brand identity that resonates with your target market rather than merely pushing your products or services in an overcrowded marketplace. It's finding your unique message and delivering it to the world with methods that weren't even possible a decade ago! The Branding Revolution is here. Are you in? Hosts Starr Hall and Chadd Rosenberg offer unique points of view on the state of small business. Starr Hall is a long time public relations professional who founded 2 Point Media (www.2pointmedia.com), a PR and branding company specializing in delivering high level placements for small to medium sized businesses. She is also a well regarded public speaker and personal coach. Chadd Rosenberg brings his perspective as a entrepreneur who struggled for seven years before discovering simple techniques to grow a small business in the new millennium. He is now a key partner of six successful small businesses.