The BuzzBubble - Interviewing advertising icons » Podcast Feed
By Kevin Kelly @ BigBuzz
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Podcast Description
The Buzz Bubble - Where we pick the brains of great minds in advertising... a bigbuzz production BigBuzz CEO Kevin Kelly Interviews Advertising thought leaders like Alex Bogusky of Crispin Porter, Barry Wacksman of RGA, Guy Kawasaki. and more. Get a unique look into the most powerfully creative minds.
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1 |
ExplicitChuck Porter Part 4 on The Buzzbubble – Getting to know Chuck and The Buzz Round | In the final part of our interview with Chuck Porter, we get to know a little more about Chuck while he finds himself in the “hot seat” as we enter The Buzz Round. | 12/23/11 | Free | View In iTunes |
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ExplicitChuck Porter Part 3 on The Buzzbubble – Insights Into The Big Brands | In part 3 Chuck talks about various ad campaigns. Such as Dominos’ “Pizza Turnaround”, the Microsoft ads with Bill Gates and Jerry Seinfeld, and the “Tender Crisp Bacon Cheddar Ranch” Burger King spots with Hootie and the Blowfish’s Darius Rucker and Brooke Burke. We also discuss women in the agency. | 12/19/11 | Free | View In iTunes |
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3 |
ExplicitChuck Porter Part 2 on The Buzzbubble – Chuck Brings The Porter Juju | Our conversation with Chuck Porter, Chairman of CP+B, continues. Chuck gives honest advice on how to make an agency great and talks more in depth about the “baby carrot” campaign, the relationship between client and advertising agency, and how to measure the success of a company. | 12/12/11 | Free | View In iTunes |
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4 |
ExplicitChuck Porter Part 1 on The Buzzbubble – How Chuck Got Into The Ad Business | We traveled to Coconut Grove, FL to sit with Chuck Porter the Chairman of CP+B. Part One opens with Chuck telling us about some embarrassing pitch stories such as Diet Rite Cola and Ricola. We also learn how Chuck gets into the ad business and what gets him excited to still be in the business today. Stay tuned for part 2. | 12/5/11 | Free | View In iTunes |
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5 |
ExplicitMike Sheldon Part 5 – The Tour of Deutsch Los Angeles | In part 5 we get a personal agency tour and an inside look at Deutsch Los Angeles by Chad Saul the EVP, Chief Marketing Officer. During the tour we get a special cameo by Mike Sheldon, Chad tells us all about the various clients Deutsch has, a look at different props from past TV spots, and Chad tells us about Deutsch’s involvement in Habitat for Humanity. Special thanks to Mike, Chad and the hole Deutsch LA team. | 10/21/11 | Free | View In iTunes |
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6 |
ExplicitKevin Kelly Interviewed on Boston’s WXBR Morning show | Kevin Kelly interviewed on Boston’s AM morning radio show, WBLX, talking about his agency BigBuzz Communications and the impact of social media and the digital age in advertising & marketing. | 9/14/11 | Free | View In iTunes |
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7 |
ExplicitMike Sheldon Part 4 – The Buzz-Round & learning more about Mike | Join us for part four of our interview with Mike Sheldon. In this episode, Mike takes a seat with us in the Buzz-Round. We’ll learn what type of music he likes – and what he doesn’t – find out his flavor preferences, and pick up some trivia not very many people know about Mike. Watch for all this and more on this episode of The BuzzBubble. | 9/7/11 | Free | View In iTunes |
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8 |
ExplicitMike Sheldon Part 3 – Deutsch’s Experiential Work & Getting to Know Mike | Join us on the BuzzBubble for part three of our conversation with Mike Sheldon of Deutsch LA. In this episode, Kevin and Mike talk about Deutsch’s experiential work with VW, HTC and Snapple. Mike shares his thoughts on agency culture, growth and Deutsch’s new Chief Creative Officer, Mark Hunter. We also take some time to get to know Mike a little better. | 8/16/11 | Free | View In iTunes |
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9 |
ExplicitMike Sheldon CEO of Deutsch LA Part 2 – Volkswagen Punch Buggy and HTC You campaigns | Check out part two of the new BuzzBubble episode with Mike Sheldon of Deutsch LA. Kevin and Mike talk about the VW “Slug Bug” ads as well as the HTC “You” campaign. Mike also discusses bringing Mobile, Search and Digital in house and how ideating with the entire agency has been a game changer. Find out his thoughts on the digital department and the culture of the agency where ideas flow through divisions. | 7/27/11 | Free | View In iTunes |
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10 |
ExplicitMike Sheldon CEO of Deutsch LA Part 1 – Volkswagen Little Darth & more | We traveled to Los Angeles to sit with Mike Sheldon CEO of Deutsch LA. Part One opens with Mike recapping how he got to where he is today and we chat abouts ome recent campaigns Deutsch LA is responsible for, such as the “Mini Darth Vader” Volkswagen commercials that aired during the superbowl, The “I Exist Support Group” Dr. Pepper TV commercials, as well as the Kevin Butler Playstation commercials with Best Buy. Tune and and stay tuned for part 2. | 7/17/11 | Free | View In iTunes |
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11 |
ExplicitRich Silverstein Part 6 – A personal Agency Tour of Goodby Silverstein & Partners | In this final part Rich gives us a personal agency tour and an inside look at Goodby Silverstein & Partners, top to bottom including a cameo by Jeff Goodby and his magic beans. And get a rare look at one of Rich’s most prized awards, the Hal Riney annual award for work that generally seems ok. Thanks to Rich, Jeff and the entire GSP team. | 6/1/11 | Free | View In iTunes |
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12 |
ExplicitRich Silverstein Part 5 – Good to Great Ideas & Getting to Know Rich | We discuss how a good idea gets better, and why NOT to use t**d polish. Have Rich and Jeff changed AT ALL in 20 years? Find out... | 5/15/11 | Free | View In iTunes |
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13 |
ExplicitRich Silverstein Part 4 – Planning in Advertising.. where does it belong? | Rich and Kevin start chatting it up about, believe it or not, “Traditional Advertising” and cover some of Rich’s latest, and quite greatest, innovative photography & upcoming print work. He’s a designer every day, he says, and you can’t take the designer out of the boy… Then they migrate to “Planning” .. where does it belong in the process? Somehow this leads them into “Email tone”… How do you translate, and the dreaded ALL CAPS email! They move into the “How’d Rich get his start” conversation… from chiseling wood in NY to coining the modern advertising vernacular in San Fran, and the early days of working for Hal Riney on Billy Ball… and let’s be clear, Jeff was always his favorite. Tune in and hear about the “Devil and the Angel” this week on the buzzbubble. | 5/7/11 | Free | View In iTunes |
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14 |
ExplicitRich Silverstein Part 3 – Can agencies “play nice” in the sandbox? | This week, Rich and Kevin discuss agency integration and find out if we can play together in the sandbox with other agencies. Selling Work – does it happen? How does GSP do it? And, the influences from Rich’s time with Hal Riney. Crowd Sourcing Super Bowl spots? Yes or no? And, more importantly, were there p***ses in the ice cubes in art school? Lastly, Rich Silverstein invents “The Superbowl of Commercials,” with a flag football game between agencies at halftime – you heard it first here! Tune in now! | 5/3/11 | Free | View In iTunes |
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15 |
ExplicitRich Silverstein Part 2 – Superbowl & The Birth of “got milk?” | In Part 2, Kevin and Rich get into the significance of the Superbowl as a medium and the great GSP work (Doritios & etc) that goes with it, or as Rich says, the work he hates… Find out why, and why he really isn’t “an ad guy”. We get into the evolution of Rich Silverstein and Jeff Goodby as a duo, or lack thereof (per Rich), and find out why art directors show up at 8am & copy writers maybe by 10… We continue with the the growth of GSP’s 3D department and amazing HP work, then wrap with Rich’s version of the birth of “got milk?” Check it out! >>> | 4/24/11 | Free | View In iTunes |
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16 |
ExplicitRich Silverstein Part 1 – Art Serving Capitalism to Art & Copy | We traveled to San Francisco to sit with Rich Silverstein, co-chairman and creative director of Goodby-Silverstein & Partners, an agency who lives by the credo “Art Serving Capitalism” and whose history runs from “Got Milk?” to recent Doritos Super Bowl spots that created waves across America. Part One opens with a priceless story from Rich revealing his “most stupid moment” with Goodby (in a elevator) and we move on to Nick Law’s question for Rich about maintaining a culture and great creative work during rapid growth. We discus GS&P‘s physical expansion, move on to his part in Art & Copy and discuss his great influences like George Lois and the late great Hal Riney before pausing for part 2. Tune in now - and Share this one with friends and colleagues! | 4/17/11 | Free | View In iTunes |
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17 |
ExplicitNick Law Part 5 on the buzzbubble talks about Bob Greenberg CEO of R/GA and wraps it w the buzzround | We wrap our time with Nick discussing hanging with the One Club, Cannes Jury and making awesome awards show case study videos. Then we move on to R/GA visionary and CEO Bob. What about BOB? (Greenberg). Then we get to know Nick in The Buzz-Round and see if Nick likes “this” or “that”, and what this and that really is, like his favorite compound curse word, does Nick have a Motto? Find out what makes Nick vomit through his nose and lastly a Nick question for Rich Silverstein and see who he’d most like to interview, as we complete our interview with the creative great, Nick Law. | 4/10/11 | Free | View In iTunes |
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18 |
ExplicitNick Law of R/GA Part 4 on the buzzbubble – Agency Collaboration and Apps vs Mobile Browser ready sites | In Part 4 Nick and Kevin discuss: “The interface (mouse vs touch screen), designing for mobile and iPad consumption, applications vs mobile browser ready, agency collaboration, R/GA’s Nike Head to Head & Weiden Kennedy’s Nike Fate Tv Spot. “When agencies collaborate, there needs to be a leader In the relationship…” And finally, find out what the collaboration elephant in the room is. Its worth the 10 minutes. Tune in now! | 3/20/11 | Free | View In iTunes |
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19 |
ExplicitNick Law of R/GA Part 3 on the buzzbubble – Mobile Advertising, The New Nike Plus & much more | This week we discuss what Nick means when he says “Mobile is everything…” and why understanding the “contextual moment” in advertising is more important than ever. We discuss how keeping Nike plus “fresh” is in many cases far more challenging and rewarding than creating another TV spot about hamburgers built on the same brief as last year. We hit the pros and cons of building custom platforms or augmenting the existing platforms (facebook etc.), who already has the attention of millions and are already integrated into lifestyle routines? We cover R/GA working with the Ad Council on the “Thats Not Cool” campaign, reaching teens in the digital space, and using the model of “let’s Figure out the desired change of behavior and THEN we will figure out what to say”, not the other way around. Finally we try to answer the question of why so many brands and agencies are still missing out on the integration of advertising’s many silos. Tune in now! | 3/7/11 | Free | View In iTunes |
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20 |
ExplicitNick Law Pt 2 – CCO of R/GA on the Buzz Bubble – Digital vs Traditional Agencies | In Part 2 we discuss the real deal on digital agencies going full service and traditional growing digital. Then we quiz you on 7 hot topics: True or False – Story telling = messaging & systematic design = behaviors? True or False – Apple is the model for great platforms fueled by great functional demonstrative campaigns? True or False - Story telling is emotional & systematic design is rational? True or False – Advertising has disappeared too far up its own ass? True or False – Interface design is important for agencies today? True or False – We think people care about watching what we make as much as we care about making it? True or False – Google’s “a parisian love story” commercial is excellent emotional design? Find the answers to these burning questions & much more on this week’s buzzbubble! —–> Watch now! | 2/25/11 | Free | View In iTunes |
| Total: 20 Episodes |
Customer Reviews
MUST subscribe to this if you are in advertising
this guy gets the best people in advertising today. From Crisping and Bogusky, to RGA and wacksman, he is interviewin the TOP people in our industry, and they open up and Kevin gets them to give us an inside look at their approach and their entire agency. MUST LISTEN for all. Subscribe now!
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