The Conversion Scientist
By Brian Massey, Conversion Scientist
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Podcast Description
Create a Web sites that delivers to your business's bottom line. We'll talk about conversion, analytics, personas, content, email and other online strategies that can turn your Web site into a lead generator and revenue engine.
| Name | Description | Released | Price | ||
|---|---|---|---|---|---|
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1 |
Writing Killer Conversion Copy with Joanna Wiebe of CopyHackers.com [Audio] | I’ve been putting the finishing touches on my Conversion Conference presentation entitled Creating Killer Conversion Copy: Emails, Landing Pages, PPC Ads and More. I asked Joanna Wiebe of CopyHackers.com to give me her opinion on writing copy [...] | 2/28/12 | Free | View In iTunes |
| 2 | VideoSocial Moonshine: Converting Social Media Connections to Leads and Sales | In your rush to get as many Likes, Follows, Connections and +1's as you can, have you thought about how you are going to turn those fans and friends into leads and sales? | 2/7/12 | Free | View In iTunes |
|
3 |
What is Your Website’s Conversion Signature? [Audio] | Five conversion "patterns" or "signatures" for Web sites, that has stood the test of time. Knowing which conversion signature your website matches tells you where to put your focus to increase leads, sales or both. (Podcast) | 8/26/11 | Free | View In iTunes |
|
4 |
ExplicitHot Seat Video: Content Marketing and Conversion | This isn't your "play nice and listen while the guy reads his content marketing and conversion slides" sort of presentation. Brian Massey is in the hot seat, where everyone is lobbing lit questions from across the room and [...] | 6/3/11 | Free | View In iTunes |
|
5 |
ExplicitMobile Marketing, Social Media and Conversion: Show me the Money (NSFW) | Tom Myer of the American Marketing Association heards the cats: Brian Massey (Conversion), Tom Hayden (Mobile Marketing) and Jen Wojcik (Social Media) in a panel discussion entitled "Show Me the Money: Make Marketing Work for You." | 6/28/10 | Free | View In iTunes |
|
6 |
B2B Marketers Must Embrace Conversion Marketing | Conversion marketing is about bringing visitors to choice. B2B marketers carry this same burden. Can marketers in more conservative industries use techniques proven to increase online leads and sales in B2C markets? Not only should B2B marketers [...] | 6/1/10 | Free | View In iTunes |
|
7 |
Is Newsday.com the Titanic of Online Newspapers? | Myriad books and movies have been produced round the sinking of the Titanic, and after almost a century it still resonates in our collective memories. It wasn’t a single iceberg that struck the hull of online newspaper newsday.com. Instead, they [...] | 4/30/10 | Free | View In iTunes |
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8 |
Secrets of The “Bad Boys” of Online Sales Conversion | Video and Audio. We call them affiliate marketers, infopreneurs or online goo-roos. They push health care products, supplements, exercise tapes, and get-rich-quick schemes. We can learn from them about online sales conversion because they test the [...] | 4/27/10 | Free | View In iTunes |
|
9 |
Is 2010 the Year of Web Site Optimization? | 2010 is the year for Web site optimization. Still we have to remember that Web site optimization is at the top of the conversion stack. First you have truly know your visitor. You have to create a content platform to answer questions. You have to [...] | 4/5/10 | Free | View In iTunes |
| Total: 9 Episodes |
Customer Reviews
Five Stars Because It's Fun to Do
It's a pleasure to do this podcast. I only really podcast about things when I think conventional wisdom has gone awry. I hope you'll find it as fun to listen to as it is to create.
Amazing
So gooodo
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- Category: Management & Marketing
- Language: English
- © (cc) Some rights reserved. Non-commercial, share alike, attribution.
